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Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam
Published by Institut Agama Islam Darullughah Wadda'wah Bangil Pasuruan
ISSN : 26542609     EISSN : 26542595     DOI : https://doi.org/10.38073/wasilatuna.v3i2
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
Wasilatuna Journal of Islamic Broadcasting Communication is a journal published by the Islamic Broadcasting and Communication Studies Program Darullughah Waddawah Islamic Institute of Pasuruan This journal provides writings for practitioners and academics to develop theories empirical research and introduce new concepts in the field of Islamic broadcasting communication and dakwah in a broad perspective Contains actual issues related to Islamic Communication Islamic Broadcasting Islamic Dakwah through the media produced by academics through various literature reviews both in the form of conceptual based articles and research based articles that will be published in the form of Scientific Journals
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 135 Documents
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Semiotics of Organizational Culture:: Islamic Perspectives on Telkom Indonesia’s Instagram Reels Strategy Adi Putra, Fuad; Dina Hadi Lana; Yunita Sari
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April | Special Edition
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v9i1.4400

Abstract

The normalization of organizational ethics through short-form digital content has become a strategic issue in contemporary institutional communication, particularly as social media increasingly functions as a space for moral regulation and value transmission. This study examines the representation of organizational culture values in Instagram Reels content published by the @livingintelkom account, focusing on the “Do’s & Don’ts Telkomers Edition.” The research aims to analyze how visual and verbal signs construct meanings related to ethics, discipline, responsibility, and professionalism, and how these meanings operate within the framework of Islamic communication and digital da’wah. Using a qualitative descriptive-interpretative approach, this study employs Roland Barthes’ semiotic analysis to explore denotative, connotative, and ideological meanings embedded in the content. The findings indicate that Instagram Reels function not merely as informational or promotional media, but as symbolic instruments for internalizing organizational culture and shaping ethical work behavior. The values represented, such as integrity, discipline, accountability, and professionalism, are closely aligned with the principles of Islamic communication, particularly da’wah bil ḥāl, where moral messages are conveyed through exemplary practice rather than verbal instruction. Theoretically, this study contributes by integrating semiotics, organizational culture, and Islamic communication studies. Practically, it offers insights for organizations in designing value-based digital communication strategies that reinforce ethical behavior in the digital era.
Counselor Communication Strategy in Handling Deviant Behavior of Al-Mawaddah Students Romadlany, Zakiyah; Zyda Firizqiyati Fudyus
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April | Special Edition
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v9i1.4535

Abstract

This study examines the communication strategies employed by counselors in addressing deviant behavior among santri at Pondok Pesantren Nurul Jadid, Al-Mawaddah area. Deviant behavior in this context is not merely a matter of discipline but is closely related to interpersonal communication dynamics within the guidance process. Using a descriptive qualitative approach, data were collected through in-depth interviews, observation of counseling sessions, and documentation. The data were analyzed using an interactive model involving data reduction, display, and conclusion drawing. The findings indicate that effective counseling is achieved through empathetic, dialogical, and persuasive communication grounded in the principle of bil hikmah. Such strategies foster an open and supportive environment, encourage self-reflection, and enhance santri’s internal awareness to improve their behavior. This study also proposes the “CURHAT” counseling communication model as a systematic framework for guiding behavioral change. The findings highlight the importance of humanistic and participatory communication in ensuring effective counseling practices and offer practical insights for developing Islamic-based counseling approaches in educational settings.
Identity Negotiation and Intercultural Adaptation through Hidden Curriculum at Islamic Higher Education Ariyani, Nili; Sapuadi
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April | Special Edition
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v9i1.4591

Abstract

This study examines identity negotiation and intercultural adaptation among Dayak and non-Dayak students in a multicultural higher education context, with a particular focus on the role of hidden curriculum in shaping intercultural experiences. While existing studies in intercultural communication have predominantly emphasized formal curriculum and institutional frameworks, limited attention has been given to the role of informal social interactions as a mechanism for developing intercultural competence. Addressing this gap, this study investigates how the hidden curriculum mediates identity negotiation and intercultural adaptation in everyday campus interactions. This study employed a mixed-methods approach, integrating quantitative data collected via a Likert-scale questionnaire administered to 30 students with qualitative data from in-depth interviews. The findings indicate that students demonstrate a generally positive tendency in managing and expressing their cultural identities, while also showing the ability to adapt to culturally diverse environments. More importantly, the study reveals that hidden curriculum functions as a key mechanism through which intercultural values such as tolerance, cooperation, and mutual respect are internalized through daily social interactions. Theoretically, this study contributes to the global intercultural communication literature by positioning hidden curriculum as an integrative dimension that connects identity negotiation and intercultural adaptation. It highlights that intercultural competence is not solely developed through formal educational structures, but is significantly shaped by informal, context-dependent social processes. Practically, the findings provide implications for Islamic higher education institutions in designing communication approaches and curricula that are dialogic, inclusive, and culturally responsive. This study thus offers both contextual insight from an Indonesian multicultural setting and broader theoretical implications for understanding intercultural dynamics in higher education.
YouTube Live Streamer Sustainability:: Presence, Interactivity, and Attractiveness on Viewer Flow Experience. Harson, Dio Doni; Fazlurrahman, Hujjatullah; Kharisma, Fresha; Kautsar, Achmad
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April | Special Edition
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the effects of social presence, interactivity, and attractiveness on the flow experience of YouTube Live viewers in Indonesia. Despite the rapid growth of digital broadcasting, sustaining optimal audience engagement remains a challenge, necessitating further investigation into its communicative determinants. Employing an explanatory quantitative design, data were collected from 100 active viewers via purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) within the Stimulus-Organism-Response (S-O-R) framework. The findings indicate that social presence, interactivity, and attractiveness exert a significant positive effect on viewers' flow experience, with streamer attractiveness emerging as the strongest predictor. Ultimately, this study highlights live streaming not merely as an entertainment tool but as a dynamic digital communication space. The results emphasize that fostering two-way communication and a supportive online environment is vital for content creators to sustain audience immersion in new media platforms.
Constructing Simple Marriage as Digital Da’wah A Content Analysis of TikTok Narratives on KUA Marriage Ibad, M. Nashoihul
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 02 (2024): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v7i02.4873

Abstract

This study aims to analyze the construction of the meaning of simple marriage in the TikTok content of young Indonesians which narrates the practice of marriage in Kantor Urusan Agama (KUA) or Office of Religious Affairs As an alternative to the culture of wedding celebrations which tend to be expensive and full of social demands. This phenomenon is important to study because TikTok is not only an entertainment space, but also a space for the production of popular da'wah messages that are close to the experiences of the younger generation. Administratively, marriage contract services at the KUA office on working days and hours are free of charge, while the implementation of marriage outside the KUA is subject to a service fee of IDR 600,000 through the PNBP mechanism. This study uses a qualitative approach with digital phenomenology methods and qualitative content analysis. Data was obtained from 25–30 TikTok content in 2024 that were purposively selected from five accounts of young Indonesians who discussed marriage at KUA, simple marriage, anti-celebration of luxury, and wedding blessings. The results of the study are expected to show that marriage in KUA is constructed as a symbol of simplicity, courage against social prestige, cost efficiency, and a form of digital da'wah that emphasizes the value of sakinah, anti-israf, and household blessings. This research contributes to the study of Islamic communication and broadcasting, especially young people's digital da'wah on social media. Penelitian ini bertujuan untuk menganalisis konstruksi makna nikah sederhana dalam konten TikTok anak muda Indonesia yang menarasikan praktik nikah di Kantor Urusan Agama (KUA) sebagai alternatif terhadap budaya hajatan pernikahan yang cenderung mahal dan sarat tuntutan sosial. Fenomena ini penting dikaji karena TikTok tidak hanya menjadi ruang hiburan, tetapi juga ruang produksi pesan dakwah populer yang dekat dengan pengalaman generasi muda. Secara administratif, layanan akad nikah di kantor KUA pada hari dan jam kerja tidak dikenakan biaya, sedangkan pelaksanaan nikah di luar KUA dikenakan biaya layanan sebesar Rp600.000 melalui mekanisme PNBP. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi digital dan analisis isi kualitatif. Data diperoleh dari 25–30 konten TikTok tahun 2024 yang dipilih secara purposive dari lima akun anak muda Indonesia yang membahas nikah di KUA, nikah sederhana, anti-hajatan mewah, dan keberkahan pernikahan. Hasil penelitian diharapkan menunjukkan bahwa nikah di KUA dikonstruksi sebagai simbol kesederhanaan, keberanian melawan gengsi sosial, efisiensi biaya, dan bentuk dakwah digital yang menekankan nilai sakinah, anti-israf, serta keberkahan rumah tangga. Penelitian ini berkontribusi pada kajian komunikasi dan penyiaran Islam, khususnya dakwah digital anak muda di media sosial.

Page 14 of 14 | Total Record : 135

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