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JURNAL BARUNA HORIZON
Published by STIA DAN MANAJEMEN KEPELABUHAN BARUNAWATI SURABAYA
ISSN : 26218399     EISSN : 27213129     DOI : https://doi.org/10.52310/jbhorizon
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences
Baruna Horizon : Journal of business administration with a concentration in ports.Jurnal baruna horizon merupakan jurnal ilmiah yang berbasis administrasi bisnis dengan konsentrasi kepelabuhan. Jurnal ini diterbitkan oleh STIA dan Manajemen Kepelabhan Barunawati” Surabaya. Jurnal ini terbit berkala setiap bulan Juni dan Desember
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 95 Documents
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Analisis Efektivitas Penerapan Crew Management System (CMS) terhadap Monitoring Dokumen Kru Kapal LNG di PT. X KINANTI, ANINDYA FATIKA; NUGRAHA, BUGI; RATNANINGSIH, DYAH; SIANTURI, INTAN
Jurnal Baruna Horizon Vol 8 No 1 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i1.151

Abstract

Crew Management System is a document management system at PT. X in monitoring LNG ship crew documents. The implementation of the system at PT. X has several obstacles related to the effectiveness of document monitoring that hinders the smooth running of document management activities for crew debriefing preparation. The purpose of this study is to determine the implementation, role, and analysis of the effectiveness of the system in relation to the ship crew document monitoring at PT. X. The research method uses a qualitative method with a qualitative descriptive approach through case studies. Data collection for the study was carried out through interviews, field observations, documentation, and identification of research documents. The results of the research data collection as primary data were obtained from sources and field data at the company or PT. X, secondary data in the form of documentation. The results of the study indicate that Crew Management System has a major influence on crew document monitoring activities. However, the effectiveness of the system implementation is obtained from obstacles to the implementation of crew document monitoring at PT. X.
UNDERSTANDING THE KEY TO CUSTOMER LOYALTY: THE IMPACT OF SERVICE QUALITY, PRODUCT DIVERSITY, AND CUSTOMER SATISFACTION Permadi, Edo Galih; ., Muzakki .; Murti, Agung Bayu; ., Waras .; ., Sujani .
Jurnal Baruna Horizon Vol 8 No 1 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i1.245

Abstract

Abstrak Dalam era kompetisi bisnis yang semakin ketat, mempertahankan pelanggan menjadi lebih penting daripada sekadar menarik pelanggan baru. Penelitian ini menawarkan kebaruan dengan menguji secara simultan pengaruh kualitas layanan, keragaman produk, dan kepuasan pelanggan terhadap loyalitas pelanggan dalam satu model terpadu, yang sebelumnya jarang diteliti bersama. Penelitian ini mengeksplorasi faktor-faktor yang mempengaruhi loyalitas pelanggan, dengan fokus pada kualitas layanan, keragaman produk, dan kepuasan pelanggan. Menggunakan pendekatan kuantitatif dan metode analisis Partial Least Square (PLS), penelitian ini menguji dampak langsung dari ketiga variabel terhadap loyalitas pelanggan. Hasil penelitian menunjukkan bahwa kepuasan pelanggan memiliki pengaruh paling signifikan terhadap loyalitas pelanggan dengan nilai koefisien 0,415, nilai t-statistics sebesar 6,337, dan p-value 0,000. Keragaman produk juga menunjukkan pengaruh positif yang signifikan (koefisien = 0,269; t-statistics = 3,870; p-value = 0,000), menegaskan pentingnya variasi produk dalam mempertahankan pelanggan. Kualitas layanan turut berkontribusi positif terhadap loyalitas pelanggan meskipun dengan pengaruh yang lebih kecil (koefisien = 0,208; t-statistics = 3,386; p-value = 0,001). Temuan ini menekankan bahwa peningkatan kepuasan pelanggan merupakan strategi utama dalam memperkuat loyalitas, diikuti oleh diversifikasi produk dan perbaikan layanan secara berkelanjutan. Abstract In an era of increasingly intense business competition, retaining existing customers has become more critical than merely acquiring new ones. This study offers a novel contribution by simultaneously examining the effects of service quality, product diversity, and customer satisfaction on customer loyalty within a unified analytical model a relationship that has been rarely investigated collectively in prior research. The study explores the key factors influencing customer loyalty, specifically focusing on service quality, product diversity, and customer satisfaction. Employing a quantitative approach and Partial Least Squares (PLS) analysis, the research assesses the direct impact of these three variables on customer loyalty. The results indicate that customer satisfaction exerts the most substantial influence on customer loyalty, with a path coefficient of 0.415, a t-statistic of 6.337, and a p-value of 0.000. Product diversity also demonstrates a statistically significant positive effect (coefficient = 0.269; t-statistic = 3.870; p-value = 0.000), underscoring the importance of offering a wide range of products to sustain customer retention. Meanwhile, service quality contributes positively to customer loyalty, albeit with a comparatively smaller effect (coefficient = 0.208; t-statistic = 3.386; p-value = 0.001). These findings highlight that enhancing customer satisfaction should be prioritized as the core strategy to strengthen loyalty, followed by expanding product variety and continuously improving service quality.
EVALUASI KETERLAMBATAN PENGIRIMAN PAKET DENGAN MENGUNAKAN METODE SIX SIGMA DPMO PADA DIVISI LAST MILE DELIVERY PT SATRIA ANTARAN PRIMA.TBK CABANG SURABAYA Yakin, Muhamad Anggi Ainul; Kirono, Indro
Jurnal Baruna Horizon Vol 8 No 1 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i1.249

Abstract

Abstract. The purpose of this study is to evaluate the delay in package delivery in the Last Mile Delivery Division of PT Satria Antaran Prima Tbk Surabaya Branch using the Six Sigma method, especially the DPMO (Defects Per Million Opportunities) approach. Logistics sees late delivery as a major problem that affects customer satisfaction and company reputation. To find and analyze the causes of delays, the SIX SIGMA method is used. Shipping data for the last six months were collected and analyzed to calculate the DPMO value. The results of data processing using the sigma method show 3 types of failures in re-delivery, misdirection and re-delivery reviewed from shipping data for 6 months January - June 2024, a total of 415,150 packages, the number of failed deliveries was 8,213, CTQ (critical to quality) owned is 1. The DPMO value is 19.783 so that the SIGMA value is 2.4. based on the SIGMA calculation shows a result of 2.4 which means statistically only 2.4 defects occur per million opportunities, This means almost perfect quality.
ANALYSIS OF THE 7P MARKETING MIX STRATEGY TO ATTRACT CONSUMER INTEREST (CASE STUDY: PIZZA HUT DARMO SURABAYA) Haninda, Rizka Novianty; Grandis, Dea Titania
Jurnal Baruna Horizon Vol 8 No 1 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i1.251

Abstract

This research aims to analyze the implementation of the 7P marketing mix strategy (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in attracting consumer interest at Pizza Hut Darmo Surabaya. The method used is descriptive qualitative with data collection techniques through observation, questionnaires, interviews, and documentation studies. The research findings indicate that the 7P marketing mix strategy plays a significant role in enhancing consumer attraction. The primary influencing factor is the consistent and innovative product quality (Product) along with friendly and professional service (People). The limitations of this research are focused on the 7P marketing mix strategy implemented by Pizza Hut Darmo Surabaya, without comparing it to other branches or competing restaurants. This research provides insights into the marketing elements that are most influential in attracting consumer interest, thus serving as a basis for strategic decision-making.
PENGARUH DISIPLIN KERJA, BEBAN KERJA, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN BANK BPR Salsabila, Shofiyatus; Aslamiyah, Suaibatul
Jurnal Baruna Horizon Vol 8 No 1 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i1.253

Abstract

This study aims to analyze the influence of work discipline, workload, work culture on employee performance at Bank BPR. This study uses a saturated method sample, namely by using all employees at Bank BPR. The number of samples in this study was 34 respondents. The sampling technique used in this study was the Saturated Sampling Technique. The data analysis technique used linear multiple regression analysis and used SPSS IBM 25 statistics. The results of the study prove that the work discipline variable (X1) has a significant effect on employee performance (Y) at Bank BPR. Then the workload variable (X2) has a significant effect on employee performance (Y) at Bank BPR. Then the work culture variable (X3) has a significant effect on employee performance (Y) at Bank BPR.

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