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JURNAL BARUNA HORIZON
Published by STIA DAN MANAJEMEN KEPELABUHAN BARUNAWATI SURABAYA
ISSN : 26218399     EISSN : 27213129     DOI : https://doi.org/10.52310/jbhorizon
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences
Baruna Horizon : Journal of business administration with a concentration in ports.Jurnal baruna horizon merupakan jurnal ilmiah yang berbasis administrasi bisnis dengan konsentrasi kepelabuhan. Jurnal ini diterbitkan oleh STIA dan Manajemen Kepelabhan Barunawati” Surabaya. Jurnal ini terbit berkala setiap bulan Juni dan Desember
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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Analisis Efektivitas Penerapan Crew Management System (CMS) terhadap Monitoring Dokumen Kru Kapal LNG di PT. X KINANTI, ANINDYA FATIKA; NUGRAHA, BUGI; RATNANINGSIH, DYAH; SIANTURI, INTAN
Jurnal Baruna Horizon Vol 8 No 1 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i1.151

Abstract

Crew Management System is a document management system at PT. X in monitoring LNG ship crew documents. The implementation of the system at PT. X has several obstacles related to the effectiveness of document monitoring that hinders the smooth running of document management activities for crew debriefing preparation. The purpose of this study is to determine the implementation, role, and analysis of the effectiveness of the system in relation to the ship crew document monitoring at PT. X. The research method uses a qualitative method with a qualitative descriptive approach through case studies. Data collection for the study was carried out through interviews, field observations, documentation, and identification of research documents. The results of the research data collection as primary data were obtained from sources and field data at the company or PT. X, secondary data in the form of documentation. The results of the study indicate that Crew Management System has a major influence on crew document monitoring activities. However, the effectiveness of the system implementation is obtained from obstacles to the implementation of crew document monitoring at PT. X.
UNDERSTANDING THE KEY TO CUSTOMER LOYALTY: THE IMPACT OF SERVICE QUALITY, PRODUCT DIVERSITY, AND CUSTOMER SATISFACTION Permadi, Edo Galih; ., Muzakki .; Murti, Agung Bayu; ., Waras .; ., Sujani .
Jurnal Baruna Horizon Vol 8 No 1 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i1.245

Abstract

Abstrak Dalam era kompetisi bisnis yang semakin ketat, mempertahankan pelanggan menjadi lebih penting daripada sekadar menarik pelanggan baru. Penelitian ini menawarkan kebaruan dengan menguji secara simultan pengaruh kualitas layanan, keragaman produk, dan kepuasan pelanggan terhadap loyalitas pelanggan dalam satu model terpadu, yang sebelumnya jarang diteliti bersama. Penelitian ini mengeksplorasi faktor-faktor yang mempengaruhi loyalitas pelanggan, dengan fokus pada kualitas layanan, keragaman produk, dan kepuasan pelanggan. Menggunakan pendekatan kuantitatif dan metode analisis Partial Least Square (PLS), penelitian ini menguji dampak langsung dari ketiga variabel terhadap loyalitas pelanggan. Hasil penelitian menunjukkan bahwa kepuasan pelanggan memiliki pengaruh paling signifikan terhadap loyalitas pelanggan dengan nilai koefisien 0,415, nilai t-statistics sebesar 6,337, dan p-value 0,000. Keragaman produk juga menunjukkan pengaruh positif yang signifikan (koefisien = 0,269; t-statistics = 3,870; p-value = 0,000), menegaskan pentingnya variasi produk dalam mempertahankan pelanggan. Kualitas layanan turut berkontribusi positif terhadap loyalitas pelanggan meskipun dengan pengaruh yang lebih kecil (koefisien = 0,208; t-statistics = 3,386; p-value = 0,001). Temuan ini menekankan bahwa peningkatan kepuasan pelanggan merupakan strategi utama dalam memperkuat loyalitas, diikuti oleh diversifikasi produk dan perbaikan layanan secara berkelanjutan. Abstract In an era of increasingly intense business competition, retaining existing customers has become more critical than merely acquiring new ones. This study offers a novel contribution by simultaneously examining the effects of service quality, product diversity, and customer satisfaction on customer loyalty within a unified analytical model a relationship that has been rarely investigated collectively in prior research. The study explores the key factors influencing customer loyalty, specifically focusing on service quality, product diversity, and customer satisfaction. Employing a quantitative approach and Partial Least Squares (PLS) analysis, the research assesses the direct impact of these three variables on customer loyalty. The results indicate that customer satisfaction exerts the most substantial influence on customer loyalty, with a path coefficient of 0.415, a t-statistic of 6.337, and a p-value of 0.000. Product diversity also demonstrates a statistically significant positive effect (coefficient = 0.269; t-statistic = 3.870; p-value = 0.000), underscoring the importance of offering a wide range of products to sustain customer retention. Meanwhile, service quality contributes positively to customer loyalty, albeit with a comparatively smaller effect (coefficient = 0.208; t-statistic = 3.386; p-value = 0.001). These findings highlight that enhancing customer satisfaction should be prioritized as the core strategy to strengthen loyalty, followed by expanding product variety and continuously improving service quality.
EVALUASI KETERLAMBATAN PENGIRIMAN PAKET DENGAN MENGUNAKAN METODE SIX SIGMA DPMO PADA DIVISI LAST MILE DELIVERY PT SATRIA ANTARAN PRIMA.TBK CABANG SURABAYA Yakin, Muhamad Anggi Ainul; Kirono, Indro
Jurnal Baruna Horizon Vol 8 No 1 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i1.249

Abstract

Abstract. The purpose of this study is to evaluate the delay in package delivery in the Last Mile Delivery Division of PT Satria Antaran Prima Tbk Surabaya Branch using the Six Sigma method, especially the DPMO (Defects Per Million Opportunities) approach. Logistics sees late delivery as a major problem that affects customer satisfaction and company reputation. To find and analyze the causes of delays, the SIX SIGMA method is used. Shipping data for the last six months were collected and analyzed to calculate the DPMO value. The results of data processing using the sigma method show 3 types of failures in re-delivery, misdirection and re-delivery reviewed from shipping data for 6 months January - June 2024, a total of 415,150 packages, the number of failed deliveries was 8,213, CTQ (critical to quality) owned is 1. The DPMO value is 19.783 so that the SIGMA value is 2.4. based on the SIGMA calculation shows a result of 2.4 which means statistically only 2.4 defects occur per million opportunities, This means almost perfect quality.
ANALYSIS OF THE 7P MARKETING MIX STRATEGY TO ATTRACT CONSUMER INTEREST (CASE STUDY: PIZZA HUT DARMO SURABAYA) Haninda, Rizka Novianty; Grandis, Dea Titania
Jurnal Baruna Horizon Vol 8 No 1 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i1.251

Abstract

This research aims to analyze the implementation of the 7P marketing mix strategy (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in attracting consumer interest at Pizza Hut Darmo Surabaya. The method used is descriptive qualitative with data collection techniques through observation, questionnaires, interviews, and documentation studies. The research findings indicate that the 7P marketing mix strategy plays a significant role in enhancing consumer attraction. The primary influencing factor is the consistent and innovative product quality (Product) along with friendly and professional service (People). The limitations of this research are focused on the 7P marketing mix strategy implemented by Pizza Hut Darmo Surabaya, without comparing it to other branches or competing restaurants. This research provides insights into the marketing elements that are most influential in attracting consumer interest, thus serving as a basis for strategic decision-making.
PENGARUH DISIPLIN KERJA, BEBAN KERJA, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN BANK BPR Salsabila, Shofiyatus; Aslamiyah, Suaibatul
Jurnal Baruna Horizon Vol 8 No 1 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i1.253

Abstract

This study aims to analyze the influence of work discipline, workload, work culture on employee performance at Bank BPR. This study uses a saturated method sample, namely by using all employees at Bank BPR. The number of samples in this study was 34 respondents. The sampling technique used in this study was the Saturated Sampling Technique. The data analysis technique used linear multiple regression analysis and used SPSS IBM 25 statistics. The results of the study prove that the work discipline variable (X1) has a significant effect on employee performance (Y) at Bank BPR. Then the workload variable (X2) has a significant effect on employee performance (Y) at Bank BPR. Then the work culture variable (X3) has a significant effect on employee performance (Y) at Bank BPR.
ANALISIS PENERAPAN PELATIHAN KARYAWAN PADA BANK PENGKREDITAN RAKYAT MITRA DHANA CESWARA Rahmadani, Bella Mia; Hidayati, Roziana Ainul
Jurnal Baruna Horizon Vol 8 No 2 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i2.310

Abstract

Abstrak. Penelitian ini bertujuan untuk menganalisis dampak kegiatan pelatihan karyawan terhadap kinerja karyawan PT Bpr Mitra Dhanaceswara. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara tidak terstruktur, karena wawancara tidak terstruktur adalah wawancara bebas di mana peneliti tidak menggunakan panduan wawancara yang disusun secara sistematis dan komprehensif untuk pengumpulan data. Dalam penelitian ini, peneliti menggunakan kriteria inklusi, yaitu standar atau persyaratan yang digunakan untuk menentukan apakah seorang individu, kelompok, atau data dapat dimasukkan atau berpartisipasi dalam suatu penelitian, dengan contoh sepertiusia tertentu, jenis kelamin, pengalaman, atau karakteristik tertentu. Dalam penelitian ini, peneliti menggunakan 5 orang sebagai informan, yaitu Kepala Operasional, Kepala Pemasaran, Teller, dan Pelaporan. Tujuannya adalah untuk mengetahui kinerja hasil karyawan sebelum dan sesudah pelatihan dilaksanakan, apakah kegiatan pelatihan tersebut efektif atau tidak dibutuhkan oleh karyawan.
Pengaruh Work freedom, E-Commerce, Risk tolerance, dan Entrepreneurship education terhadap Minat Berwirausaha Mahasiswa FEB Jakarta Barat Evelin, Catherine; Amelinda, Rita
Jurnal Baruna Horizon Vol 8 No 2 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i2.311

Abstract

Abstract. This study aims to examine the influence of work freedom, e-commerce, risk tolerance, and entrepreneurship education on the entrepreneurial intention of students in the Faculty of Economics and Business at campuses located in West Jakarta. The research method applied is quantitative, using purposive sampling in the sample selection process. Primary data were collected from students of the Faculty of Economics and Business at campuses domiciled in West Jakarta, while secondary data were obtained from books and journals previously studied by other researchers. The findings reveal that the independent variables—work freedom, e-commerce, risk tolerance, and entrepreneurship education—explain or influence the dependent variable, entrepreneurial intention, by 0.945 or 94.5%, while the remaining 5.5% is influenced by other factors outside the study. The results further indicate that work freedom, e-commerce, risk tolerance, and entrepreneurship education have a positive and significant effect on entrepreneurial intention.
Analisis Manajemen Resiko Menggunakan Metode COSO ERM Dalam Kegiatan Bongkar Muat Barang (Studi Kasus: Kegiatan Bongkar Muat Barang di PT. Pelabuhan Tanjung Priok Cabang Panjang) Pamujianto, Slamet; Muzakki, Faqih; Pratama, Himawan Aditya; Aziz, Umar Abdul; Widiyanto, Handoyo
Jurnal Baruna Horizon Vol 8 No 2 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i2.312

Abstract

Abstract. This study aims to analyze the implementation of risk management based on the Committee of Sponsoring Organizations Enterprise Risk Management (COSO ERM) in loading and unloading activities at PT. Pelabuhan Tanjung Priok, Panjang Branch. The method used was descriptive qualitative, with data collection techniques through interviews, observation, and documentation. The results indicate that the application of COSO ERM assists in the identification and management of operational risks. During cement unloading, risks include accidents and being struck by cement bags. During oil palm kernel meal loading, risks identified include truck overturning due to overloading, damage to hatch ladders, and the potential for workers to be struck by oil palm kernel meal nets. The study's conclusions confirm that COSO ERM can be an effective framework for managing loading and unloading risks, although improvements are needed in supervision, work facilities, and the presentation of safety procedures.
ANALISIS KEDISIPLINAN KERJA KARYAWAN PADA PT. XYZ GRESIK Putri, Putu Nandari; Hidayati, Roziana Ainul
Jurnal Baruna Horizon Vol 8 No 2 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i2.322

Abstract

Abstrak. Penelitian ini bertujuan untuk menganalisis faktor penyebab ketidakdisiplinan kerja dan upaya yang dilakukan perusahaan dalam meningkatkan kedisiplinan karyawan di PT. XYZ Gresik. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif melalui wawancara kepada lima narasumber dari berbagai jabatan. Hasil penelitian menunjukkan bahwa faktor penyebab ketidakdisiplinan terdiri dari faktor internal, seperti kurangnya manajemen waktu, motivasi pribadi, dan tanggung jawab keluarga, serta faktor eksternal seperti jarak tempat tinggal, kemacetan, dan ketidaktegasan perusahaan dalam penegakan sanksi. Upaya perusahaan dibedakan menjadi upaya formal dan non-formal. Upaya formal mencakup pemberian sanksi bertahap dan penghargaan Best Employee, sedangkan upaya non-formal meliputi pendekatan personal, motivasi, dan komunikasi terbuka. Disimpulkan bahwa kombinasi pendekatan struktural dan humanistik diperlukan untuk membangun budaya disiplin yang efektif. Abstract. This study aims to analyze the factors causing work indiscipline and the company’s efforts to improve employee discipline at PT. XYZ Gresik. A qualitative descriptive method was used through interviews with five informants from various positions. The findings reveal that indiscipline arises from internal factors such as poor time management, low personal motivation, and family responsibilities, as well as external factors including long commuting distance, traffic congestion, and the company’s lack of consistency in enforcing sanctions. The company’s efforts are divided into formal and non-formal approaches. Formal efforts include a tiered warning system and annual Best Employee awards, while non-formal efforts involve personal engagement, motivation, and open communication. The study concludes that an integration of structural and humanistic approaches is essential to establish an effective discipline culture.
Implementasi Green Supply Chain Melalui Pemilihan Green Supplier Untuk Kemasan Produk Perawatan Kulit Berdasarkan SNI ISO 14001:2015 Pada Industri Kosmetik Novelia, Adinda Sukma; Rachmanto, Danny Dwi; Ardianto, Rizal; Fatimah, Siti; Puspita, Feni Ira
Jurnal Baruna Horizon Vol 8 No 2 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i2.334

Abstract

Abstrak. Perkembangan industri kosmetik yang semakin pesat menyebabkan meningkatnya potensi timbunan limbah, baik yang berasal dari proses produksi maupun dari penggunaan kemasan produk. Kondisi ini mendorong perusahaan untuk menyesuaikan operasionalnya dengan regulasi pemerintah terkait penerapan SNI ISO 14001:2015 dan meningkatnya kesadaran konsumen terhadap pentingnya penggunaan bahan dan kemasan yang ramah lingkungan. PT. SIP sebagai perusahaan kosmetik masih menetapkan kriteria pemasok berdasarkan harga murah dan pengiriman cepat, sehingga belum sepenuhnya sejalan dengan prinsip manajemen mutu lingkungan. Untuk menjawab isu tersebut, penelitian ini menerapkan metode Analytical Hierarchy Process (AHP) dalam menentukan prioritas pemilihan green supplier bahan kemasan. Data penelitian dikumpulkan melalui observasi langsung, penyebaran kuesioner, in-depth interview dengan stakeholder perusahaan, serta studi literatur guna memastikan pengukuran yang komprehensif terhadap kriteria lingkungan, kualitas bahan kemasan, dan kesesuaian dengan standar SNI ISO 14001:2015. Tiga alternatif pemasok yang dianalisis yaitu PT. HPI, CV. EP, dan PT. DJP. Hasil analisis menunjukkan bahwa PT. HPI memiliki nilai prioritas tertinggi sebesar 0,551 (55%), disusul PT. DJP dengan nilai 0,24 (24%), dan CV. EP dengan nilai 0,21 (21%). Temuan ini menunjukkan bahwa PT. HPI merupakan pilihan pemasok paling optimal dalam mendukung implementasi green supply chain di PT. SIP. Secara keseluruhan, penelitian ini diharapkan dapat menjadi acuan dalam pengambilan keputusan strategis terkait pemilihan pemasok bahan kemasan yang berkelanjutan, serta memperkuat komitmen perusahaan terhadap penerapan standar lingkungan yang berlaku. Abstract. The rapid growth of the cosmetics industry has led to an increased potential for waste accumulation, both from the production process and the use of product packaging. This situation urges companies to align their operations with government regulations regarding the implementation of SNI ISO 14001:2015 and to respond to rising consumer awareness of the importance of environmentally friendly materials and packaging. PT. SIP, as a cosmetics company, still selects suppliers primarily based on low price and fast delivery, which is not fully aligned with the principles of environmental quality management. To address this issue, this study applies the Analytical Hierarchy Process (AHP) method to determine the priority of selecting green suppliers for packaging materials. Research data were collected through direct observation, questionnaires, in-depth interviews with company stakeholders, and literature review to ensure comprehensive measurement of environmental criteria, packaging material quality, and compliance with SNI ISO 14001:2015 standards. Three supplier alternatives were analyzed: PT. HPI, CV. EP, and PT. DJP. The results indicate that PT. HPI has the highest priority score of 0.551 (55%), followed by PT. DJP with 0.24 (24%) and CV. EP with 0.21 (21%). These findings suggest that PT. HPI is the most optimal supplier choice to support the implementation of a green supply chain at PT. SIP. Overall, this study is expected to serve as a reference for strategic decision-making regarding the selection of sustainable packaging suppliers and to strengthen the company’s commitment to implementing applicable environmental standards.

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