cover
Contact Name
I Gusti Ngurah Agung Suprastayasa
Contact Email
p3m@ppb.ac.id
Phone
-
Journal Mail Official
p3m@ppb.ac.id
Editorial Address
Jl. Dharmawangsa, Benoa, Kec. Kuta Sel., Kabupaten Badung, Bali 80361
Location
Kab. badung,
Bali
INDONESIA
Jurnal Bisnis Hospitaliti
ISSN : 23028343     EISSN : 25812122     DOI : https://doi.org/10.52352/jbh
Core Subject : Science,
This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing management in the hospitality industry Human resources management in the hospitality industry Hotel finance management Information and telecommunication technology in the hospitality industry Education and trend in the hospitality industry
Articles 158 Documents
Peran Mediasi Kepuasan Konsumen Pada Hubungan Kualitas Pelayanan dengan Niat Membeli Kembali Tamu Hotel di Kawasan Wisata Tanjung Benoa, Bali Muhamad Hasbi; I Putu Utama
JURNAL BISNIS HOSPITALITI Vol 11 No 1 (2022): Jurnal Bisnis Hospitality
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i1.646

Abstract

This research is aiming to determine the mediation role of consumer satisfaction in the relationship between service quality and repurchase intentions from hotel guests in the tourism area of Tanjung Benoa, Bali. The decline in the level of repeater guests at hotels created a gap in expectations from the hotel management. Data were collected using a questionnaire with 100 hotel guests as respondents. Hypothesis were tested using structural equation model (SEM) of SmartPLS. This study concluded that 1) service quality had a positive not significant relationship toward repurchase intentions, 2) customer satisfaction had a positive significant relationship toward consumer repurchase intentions, 3) service quality had a positive significant relationship toward consumer satisfaction and 4) customer satisfaction had a significant role in mediating (full mediation) relationship between service quality and repurchase intention. Referring to the result, it is recommended for the hotel management to more focus on the quality of services provided so that guests feel satisfied in the end create an intention to repurchase in the future. The challenges during this pandemic are also expected not to reduce the quality of the services at the same time also maintaining the guest satisfaction.
Strategi Adiwana Hotels & Resorts Dalam Mempertahankan Eksistensinya Pada Masa Pandemi Covid-19 Dan Era New Normal Anak Agung Istri Ratna Sari Wulan
JURNAL BISNIS HOSPITALITI Vol 11 No 1 (2022): Jurnal Bisnis Hospitality
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i1.686

Abstract

The coronavirus outbreak began in China to spread to the rest of the world making the world tourism industry including Indonesia also sluggish. The mobilization of people is very limited because of the government regulations of each country that prohibit its residents from traveling out of the city. Limited travel activities cause the occupancy rate of rooms in accommodation facilities such as hotels, villas, homestays, quiet vacation homes and even many empty ones. The impact on the closure of hotels, villas and other types of accommodation and sold at low prices.The formulation of this research problem is what strategies Adiwana Hotels & Resorts implements in maintaining its existence during the Covid-19 pandemic and the new normal era and how Adiwana hotels & resorts strategy is implemented in maintaining its existence during the Covid-19 pandemic and the new normal era.This research method uses qualitative methods with data collection through observation techniques, interviews and questionnaire deployments. The theoretical studies used are hotel theory, villa theory, existence theory, strategy theory, Covid-19 pandemic theory and new normal era theory. The results of this study showed varying results.
Employees’ Perception towards Online Training Program: A Case from A Hotel Ni Komang Niko Pandeani; I Gusti Ngurah Agung Suprastayasa; Luh Putu Kartini
JURNAL BISNIS HOSPITALITI Vol 11 No 1 (2022): Jurnal Bisnis Hospitality
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i1.710

Abstract

Training has become a fundamental aspect in maintaining and even developing human resources in an organization. Training is a serious program that cost a lot, therefore the training program provided should be formulated based on the employee’s needs. Online training is one of the methods that is expected to give more flexibility and efficiency to the employees and the employers. As a luxury resort, Hotel X conducts online training and sets minimum hours to be achieved by the employees. However, based on the data obtained, most of employees do not achieve the minimum hours. Therefore, this research aims to analyse the online training program conducted at Hotel X in Bali. This research employed quantitative and qualitative methods to obtain the employees’ perceptions regarding the training course, content, instructor, and its relevance to their job. The quantitative data were obtained through a set of questionnaires administered to 180 samples and qualitative data were obtained by conducting interview with some employees and some managerial and senior staff. The result showed that, the training course and the training content provided are very good, the training instructor is qualified and very good, and the online training materials are relevant to the respondent’s job.
Peran Mediasi Kepercayaan pada Kausalitas Promosi dan Citra Merek dengan Loyalitas I Wayan Rediyasa; I Putu Utama; I Made Ramia Adnyana; I Putu Eka Nila Kencana
JURNAL BISNIS HOSPITALITI Vol 11 No 1 (2022): Jurnal Bisnis Hospitality
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i1.770

Abstract

Traditionally, promotion and the image of a business are believed to be the determinants of customer loyalty with trust acting as a mediator in the relationship that occurs. This article aims to determine the role of training participants' trust in the Course and Training Institute (LKP) on their loyalty to the institution as an influence of the promotion and image of the training institution that was built. With a survey approach, 300 participants in the Bali Gianyar LKP Overseas Training Center (OTC) training were chosen randomly as respondents. Structural equation model (SEM) was used to examine the model by showing the results of a positive and significant direct effect of promotion and image on the trust of the trainees with path coefficient values of 0.305 and 0.583, respectively. Variables that affect the loyalty of trainees, only the image that is proven to significantly affect loyalty with a path coefficient of 0.357, smaller than the effect of the training participants' trust of 0.495 which also proved significant. Through the mediation of the trust variable, the insignificant effect of promotion on trainee loyalty turned into a significant influence with a coefficient of 0.151.
Eksplorasi Work-Life Interface Karyawan Milenial pada Hotel Berbintang di Bali I Gusti Ayu Putu Wita Indrayani
JURNAL BISNIS HOSPITALITI Vol 11 No 1 (2022): Jurnal Bisnis Hospitality
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i1.779

Abstract

This study aims to identify and explore the perceptions of millennial employees regarding the intersection between personal life and work (work-life interface) during the COVID-19 pandemic. The dominance of millennial workers in the hotel industry in Bali is a challenge for hotel management to identify the factors that contribute to the intention to quit of  millennial employees through enriching the domains of personal and work life, which so far have not been widely studied. In-depth interviews with ten informants chosen using a purposive sampling method were used to collect data. The data analysis technique was carried out qualitatively. The data is then triangulated through several methods to meet the rules of qualitative research. The most significant finding in this study is that the work domain can enrich the personal lives of millennial employees. Through work context that is in accordance with the core values of the millennial generation, employees gain reinforcement to be able to carry out personal activities better. Work values can enrich the personal domain if employees have meaningful work, have positive support from the work environment, and if there are growth opportunities to develop their self-capacity.
Strategi Bauran Pemasaran Untuk Meningkatkan Tingkat Hunian Kamar Di Karma Kandara Resort Bali Pada Masa Pandemi Covid-19 Ida Ayu Putu Nandana Krisyanti; Ni Luh Gde Sri Sadjuni; I Gusti Agung Gede Witarsana
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.677

Abstract

This study aims to find out the application of a marketing mix strategy to increase room occupancy rates and to find out the strengths, weaknesses, opportunities and threats at Karma Kandara Resort Bali during the Covid-19 pandemic. During the covid-19 pandemic, there was a decrease in the number of tourists and it became a challenge for hotel management to find strategies to increase room occupancy rates. Data were collected through interview and documentation studies. The data analysis technique was carried out qualitatively, supported by a SWOT matrix analysis. The results of this study found that Karma Kandara Resort Bali already has a SWOT factor on the marketing mix variable and ST Strategy (strength-threat) by maintaining competitive prices with competitors, expanding and increasing promotional activities that have been carried out as the right SWOT strategy to increase occupancy rates. room during a pandemic
Pengaruh Stres Peran Terhadap Turnover Intention Dengan Keterikatan Kerja Sebagai Variabel Mediasi di The 101 Bali Fontana Seminyak Ni Putu Intan Sari; I Putu Esa Widahartana; Ida Ayu Kalpikawati
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.721

Abstract

Pressures and problems in the hospitality industry due to the COVID-19 pandemic have made many hotel employees stop working and employees who are still working have to work in multiple roles. Employees who work in multiple roles are now slowly quitting their jobs due to role stress. Role stress can have a negative impact on companies such as reducing a sense of work engagement and increasing turnover intention. Therefore, this study aims to analyze the effect of role stress on turnover intention with work engagement as a mediating variable at The 101 Bali Fontana Seminyak. Data were collected by distributing questionnaires to 46 hotel employees. The data from the questionnaire were then analyzed using the classical assumption test, path analysis test, coefficient of determination test, and Sobel test. The results of data analysis found that role stress had a positive impact on turnover intention and a negative effect on engagement. Work engagement was found to have a negative effect on turnover intention. Work engagement was found to partially mediate this relationship. This study suggests the hotel to provide clear briefings to employees, build a comfortable work environment, and take a persuasive approach to employees.
Analisis Pengendalian Internal Dalam Upaya Mengelola Food Cost Selama Masa Pandemi Covid- 19 Di Hotel Golden Tulip Jineng Resort Bali I Gusti Agung Febrianto; Michael Christanta; I Putu Esa Widhaharthana
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.767

Abstract

This study aims to analyze internal controls during the Covid-19 pandemic in the purchasing, receiving, storing, and issuing departments. The subjects in this study were staff who had a direct relationship with the internal control activities of food procurement, namely purchasing manager, cost control, finance manager, receiving staff and storekeeper at Golden Tulip Jineng Resort Bali. Data collection techniques used in this study were interviews, observation, and documentation studies. The data analysis technique used is data triangulation. The results of the research analysis show that controlling food and beverage costs at the Golden Tulip Jineng Resort Bali has not been implemented optimally. This is indicated by the occurrence of an adverse difference between actual food costs and standard food costs as a result of the lack of coordination carried out by the food cost control function, namely purchasing, receiving, storing, and issuing. During the Covid-19 pandemic, standard purchase specifications have not been carried out optimally.
The Pengaruh Penyelenggaraan MICE dan Jumlah Kamar Terjual Terhadap Pendapatan Makanan dan Minuman di The Trans Resort Bali Erick Erlangga; Irene Hanna H Sihombing; Ni Made Suastini
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.851

Abstract

This study aims to determine how much influence the MICE implementation and the number of rooms sold have on food and beverage income at The Trans Resort Bali. The data used in this study are income reports from 2017 – 2021. The research method consists of classical assumption test consisting of normality test, multicollinearity test, autocorrelation test and heteroscedasticity test, multiple regression analysis, t test, F test and coefficient determination. Based on the results of the analysis conducted, it shows that the implementation of MICE and the number of rooms sold have a significant effect on food and beverage income with the results of the multiple regression equation Y = 5.016 + 0.269 X1 + 1.109 X2. These results indicate that the implementation of MICE and the number of rooms sold partially have a positive effect on food and beverage income. The implementation of MICE and the number of rooms sold simultaneously have a significant effect on food and beverage income. The amount of contribution contributed by the MICE organization and the number of rooms sold to food and beverage income is 93% while the remaining 7% is influenced by variables that are not used in this study.
Menjaga Standar Kualitas Pelayanan Guest Service Agent dengan PDCA pada Masa New Normal: Studi Kasus sebuah Hotel di Uluwatu, Bali Putu Arin Melia Nugrahani; Ida Ayu Sri Puspa Adi; Putu Gede Eka Darmaputra
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.855

Abstract

This research was conducted to determine how the strategy of maintaining the quality standards of Guest Service Agent services in the new normal era in Uluwatu. Interview techniques and documentation obtain data. The data analysis in this study is descriptive and qualitative by describing the interview results from the front office manager and guest service supervisor at Hotel based on documentation data in the form of guest comment reviews on OTA (Online Travel Agent) Agoda.com, Tiket.com and Booking.com. Based on the results of the interview analysis regarding the strategy of maintaining the quality standards of guest service agent services in hoteli, it still needs to be improved. It can be seen from the four principles proposed by Nasution (2015) regarding Plan, Do, Check, and Action, that the implementation that has been designed to maintain the quality standards of guest service agent services needs to be improved and improved. for this reason, it is hoped that the front office manager and guest service supervisor can manage the work so that the guest service agent staff can work productively and maximize the services provided.

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