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INDONESIA
Jurnal Bisnis Hospitaliti
Published by Politeknik Pariwisata Bali
ISSN : 23028343     EISSN : 25812122     DOI : https://doi.org/10.52352/jbh
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing management in the hospitality industry Human resources management in the hospitality industry Hotel finance management Information and telecommunication technology in the hospitality industry Education and trend in the hospitality industry
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 158 Documents
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Efektifitas Saluran Promosi Melalui Media Sosial Instagram Di Kafe Green Kubu Tegalalang I nyoman; I Nyoman, Arcana
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1250

Abstract

Green Kubu Tegalalang Cafe, Gianyar, which is located in the northern hinterland of Gianyar regency, relies heavily on its promotional strategy through instagram social media. This study aims to determine the effect of the effectiveness of promotional channels through instagram on the marketing of Green Kubu Tegalalang Cafe, Gianyar. There were 100 respondents involved in this study. This study used a descriptive quantitative approach with five variables consisting of sixteen indicators. This study concluded that there are four variables of promotion through instagram that are very effective in attracting visitors, these include advertizing & sharing of content, sales promotion & online communities, credibility of public relation and publicity, online marketing & interaction, while the variables of accessibility, events and experiences obtained quite effective results. This research suggests that the manager of Green Kubu Tegalalang Cafe improve the quality of entertainment and organize events through collaboration with professional event organizers (EO) in order to improve image and expand the reach of market segments. This research also suggests that the Cafe supposed to maintains promotional content through instagram to maintain the company's image because these promotional channels are very attractive to potential visitors. Keywords: effectiveness, promotion, instagram social media.
Perceived Learning and Students' Satisfaction as The Real-Event Organizer of the International Hospitality Entrepreneurship and Innovation Conference (InHEIC) Sihombing, Irene Hanna H.; Suastini, Ni Made
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1359

Abstract

The purpose of this research is to explore the relationship between perceived learning outcomes and student learning satisfaction in organizing international conferences. Specifically, this research aims to answer how organizing international conferences as a final project affects students' learning satisfaction, perceived learning outcomes, and the relationship between perceived learning outcomes and students' learning satisfaction in organizing international conferences as a final project. Data collection using a questionnaire, in the form of a Google Form. A questionnaire was given to all 8th semester students of the 2017, 2018 and 2019 Hotel Management study program with a total of 86 students. The results show that student learning satisfaction and perceived learning outcomes are in the very good category. There is a strong correlation for perceived learning and satisfaction at the International Hospitality Entrepreneurship and Innovation Conference (InHEIC) event.
Analisis Bibliometrik dengan VOSViewer pada Tren Penelitian Industri Hospitality : Studi Kasus Bidang Pemasaran Hotel Wisnawa, I Made Bayu
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1371

Abstract

This study aimed to identify and analyze trends in hotel marketing research, examine co-authorship dynamics, and explore keyword co-occurrence through bibliometric analysis using VOSviewer from 2003 to 2023. The method involved a multi-stage approach employing Publish or Perish, Google Scholar, Excel, and VOSviewer for data extraction and trend analysis. Results indicated a significant growth in publications, highlighting customer expectations, service quality, and innovation as focal research topics. The study revealed a peak in publications before a slight downturn, possibly due to market dynamics or global events such as the pandemic. Limitations include the reliance on available databases, possibly omitting relevant literature, and not reflecting research quality. Future research should expand databases for a more comprehensive view, focus on the impact of research on industry practices and policies, and delve deeper into the relationship between technological innovations and marketing success.
Dimensi Soft Skill Generasi Z di Dunia Hospitaliti: Membangun Keunggulan Kompetitif dengan Critical Thinking, Creativity, dan Problem Solving Indrayani, I Gusti Ayu Putu Wita; Yadnya, I Gede Parta; Pramana, I Wayan Arya Yudha Galang; Putra, Putu Eka Purnama; Putra, I Nyoman Pebriandika Sukawati
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1376

Abstract

Generation Z faces dynamic and increasingly complex demands in the job market. Thisresearch aims to identify critical soft skill dimensions for Generation Z employees in thehospitality industry. Employing a qualitative approach, the study explores this phenomenonthrough semi-structured in-depth interviews with ten Department Heads of star-rated hotelsin Badung and Denpasar. The research also unveils perspectives and experiences of star-ratedhotel managers in guiding Generation Z employees and addressing associated challenges.Findings indicate the necessity of developing key soft skills, including critical thinking,creativity, and problem-solving. Critical thinking enables them to analyze informationcritically and make prompt decisions, while creativity supports innovative behavior and freshperspectives on issues. Additionally, problem-solving becomes an essential skill in facingcomplex challenges and changes. The study's implications emphasize the importance ofintegrating these three soft skills to prepare Generation Z for challenges in the hospitalitysector. The research underscores the need for integrating these skills to form a robustfoundation for Generation Z's future in the ever-changing and dynamic hospitality industry.
THE INFLUENCE OF CONTENT MARKETING ON INSTAGRAM ON INTEREST IN BUYING WEDDING PACKAGES AT W BALI SEMINYAK Wirata, I Nengah; Citrawati, Luh Putu; Darmiati, Made
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1379

Abstract

Social media forums are communication tools used in the social process that can be accessed anywhere, anytime, and directly via the internet. One of the strengths of social media forums is their direct influence on the formation of consumer buying interest. W Bali-Seminyak is one of the companies engaged in the hospitality sector that also uses social media as a strategy to attract consumer interest. Although W Bali-Seminyak has used several social media forums as a means of building interaction with consumers, the selection of strategies in social media marketing forums with content marketing strategies is still rarely used. Based on this phenomenon, a study was conducted that aims to analyze the effect of content marketing on Instagram on the interest in buying wedding packages at W Bali-Seminyak. The analytical method used is descriptive quantitative analysis using validity test, reliability test, multiple linear regression analysis, t test, F test and coefficient of determination. The results of the study indicate that there is a positive influence between content marketing on the buying interest of prospective brides and grooms together at W Bali-Seminyak. owned by W Bali-Seminyak
FENOMENA FEAR OUT MISSING OUT (FOMO) TERHADAP KEPUTUSAN PEMBELIAN RESTORAN VIRAL KAREN’S DINER JAKARTA Wachyuni, Suci Sandi; Namira, Siti; Respati, Rella Dwi; Teviningrum, Shinta
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1382

Abstract

In the current era of disruption 5.0, uploading digital information about a place to eat to social media users has become a cultural symbol that can depict a lifestyle. This phenomenon makes users afraid of missing out on the latest information and experiences, such as the emergence of Karen's Diner Jakarta restaurant, which went viral on social media. This study analyzes the phenomenon of FOMO (fear of missing out) in consumer purchasing decisions. With a quantitative approach through an online survey, this study captured 100 respondents selected based on purposive sampling. The population of this research is the people of Jakarta, who are potential consumers. Meanwhile, the sample of this research is consumers who have made purchases at Karen's Diner Restaurant. The survey instrument includes questions about FOMO variables and purchasing decisions and is measured on a Likert scale. The data were analyzed using descriptive analysis, regression test, and hypothesis t-test. The study results show that FOMO positively affects purchasing decisions by 60%. This research shows the theoretical implication that the FOMO phenomenon, which includes a person's fear and worry of missing out on something new, affects purchasing decisions. Therefore, viral marketing has a significant impact on restaurant sales. The practical implication of this research is a recommendation for food and beverage businesses maximize digital and viral marketing.  
PENERAPAN GREEN ACTION DALAM PENGELOLAAN AKOMODASI DI DESA WISATA BAKAS, KECAMATAN BANJARANGKAN KABUPATEN KLUNGKUNG Susila, I Made Gede Darma; Prayogi, Putu Agus; Sari, Ni Luh Komang Julianthi Paramita
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1407

Abstract

In the development of tourism today, the development of accommodation facilities must pay attention to environmental aspects, various environmentally friendly actions are carried out, one of which is green action. Green action is an activity that aims to protect the environment and surrounding communities. The purpose of this study is to analyze the application of green action in accommodation management in Bakas Tourism Village. Descriptive methods with a qualitative approach are used in this study to obtain an overview of the phenomena that occur. The results of this study show that there are several green actions that have been carried out, namely electrical energy efficiency, water use efficiency, and the use of green products. Overall, there has been a good synergy between accommodation managers and tourists who visit, although there are still some obstacles that need to be considered. It is in our common interest to direct tourism development towards quality tourism. It is hoped that in the future the implementation of this green concept can be carried out well considering the benefits provided both in the future.
PENGARUH VARIABLE DARK TOURISM TERHADAP KEPUASAN WISATAWAN BERKUNJUNG DI BUKITTINGGI (STUDI KASUS LOBANG JEPANG) Mahrida, Juniar; Afrilian, Pepy
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1414

Abstract

The main problem in this research is whether there is an influence of dark experience, engaging entertainment, unique learning experience, and casual interest on tourist satisfaction (case study of dark tourism Lubang Japang Bukittinggi). The aim of this research is to find out whether there is an influence of dark experience, engaging entertainment, unique learning experience, and casual interest on tourist satisfaction (case study of dark tourism Lubang Japang Bukittinggi). The method used in this research is quantitative. Data collection techniques involved administering questionnaires and selecting respondents through incidental sampling, resulting in a total of one hundred respondents determined using the Slovin formula. The data analysis techniques used are validity test, reliability test, multiple linear, regression analysis, partial t test, simultaneous f test, and coefficient of determination test.Based on research results from distribution of questionnaires to 100 respondents, it snow that the engaging entertainment and unique learning experience variables have asignificant influence on tourist satisdaction. However, the dark experience and casual interset variables have no influence. And the simultaneous f test results of the variables dark expperience, engaging entertainment, unique learning experience, and casual interst have a significant influence simultaneously on tourist decision variables.
Pengaruh Lokasi Strategis dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada RedDoorz near CBD Ciledug, Kota Tangerang, Provinsi Banten Sulistiyo, Tri Djoko; Nurbaeti, Nurbaeti; Mariati, Sri; Mumin, Adhi Trirachmadi; Muhardiansyah, Doni
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1420

Abstract

This research aims to determine the effect of strategic location and service quality on customer loyalty through customer satisfaction at Reddoorz Near CBD Ciledug. This research uses a path analysis method that explains the influence of the independent variable on the dependent variable through mediating variables. Data was collected through a Google Form questionnaire carried out by accidental sampling. The population is all visitors staying at RedDoorz near CBD Ciledug. The research sample consisted of 100 respondents. The research results are: (1) Strategic location and service quality have a significant effect on customer satisfaction; (2) Strategic location and service quality have a significant effect on customer loyalty; (3) Customer satisfaction has a significant effect on customer loyalty; (4) Strategic location and service quality have a significant effect on customer loyalty through customer satisfaction. RedDoorz near CBD Ciledug's strategic location provides easy access to business centers and essential facilities, significantly increasing customer satisfaction. High service quality at RedDoorz also plays a vital role in improving customer loyalty through satisfaction by guaranteeing tangibles, reliability, responsiveness, assurance, and empathy. As a result, the combination of strategic location and superior service quality creates positive customer relationships that are strong and sustainable in the long term.
Dampak dari Transportasi Bagi Perekonomian Nusa Penida: Serta Pengelolaan Destinasi Wisata Purnamawati, Ida Ayu Putu Santi; Laksmi, Putu Ayu Sita
JURNAL BISNIS HOSPITALITI Vol 14 No 1 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i1.1425

Abstract

The aim of this research is to determine the impact of maritime transportation on the economy of Nusa Penida, as well as the management of tourism destinations on the local community and surrounding environment of Nusa Penida. The indicators of this study are the positive and negative impacts of tourism in Nusa Penida. The sampling technique includes cluster sampling or area sampling. Data were collected from 100 respondents and analyzed using qualitative descriptive methods and Likert scale analysis. The findings indicate that the presence of transportation on Nusa Penida Island has a significant positive impact with an overall average score of 2.85 based on community perceptions, meaning that the presence of transportation has a positive influence. However, there are also negative impacts on the environment, with an average score of 2.32, indicating that transportation on Nusa Penida has a negative impact on the environment, leading to a decline in environmental quality  

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