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I Gusti Ngurah Agung Suprastayasa
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INDONESIA
Jurnal Bisnis Hospitaliti
Published by Politeknik Pariwisata Bali
ISSN : 23028343     EISSN : 25812122     DOI : https://doi.org/10.52352/jbh
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing management in the hospitality industry Human resources management in the hospitality industry Hotel finance management Information and telecommunication technology in the hospitality industry Education and trend in the hospitality industry
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 158 Documents
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Pengaruh Tingkat Hunian Kamar dan Pendapatan Spa terhadap Laba Operasional di Nusa Dua Beach Hotel & Spa I Putu Arnawa
JURNAL BISNIS HOSPITALITI Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i2.504

Abstract

The purpose of this research is to determine the effect of room occupancy and spa revenue on operating profit at Nusa Dua Beach Hotel & Spa. The data analysis technique used was descriptive quantitative, and analyzed with the test of classical regression assumption, analysis multiple linear regression, individual parameter significance test (t test), simultaneous significance test (Test F) and coefficient of determination R2. Report of room occupancy, spa revenue and operating profit at Nusa Dua Beach Hotel & Spa period 2017 to 2019. The results of this research indicate that the room occupancy and spa revenue have a positive and significant effect on operating profit with the regression equation Y = -484,794,904,574 + 28,760,823,190X1 + 3,260X2 and determination coefficient is 70,2%. Room occupancy and spa revenue partially and simultaneously have a significant effect on operating profit at Nusa Dua Beach Hotel & Spa.
Strategi Bauran Pemasaran Wedding Package untuk Meningkatkan Jumlah Penyelenggaraan Wedding Event di Discovery Kartika Plaza Hotel I Nyoman Sukana Sabudi; I Nengah Wirata; Endro Cahyadi
JURNAL BISNIS HOSPITALITI Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i2.505

Abstract

The target of wedding events at Discovery Kartika Plaza Hotel in 2018 and 2019 cannot be achieved. The right marketing mix strategy of wedding package can be used to increase the number of wedding events. This research used documentation study methods as well as interviews. Then use qualitative descriptive data analysis techniques to be analyzed using SWOT matrix analysis with 4P marketing mix (product, price, place and promotion). SWOT analysis compares between external factors that are opportunities and threats with internal factors that are strengths and weaknesses that produce four alternative components of strategy namely SO, ST, WO, and WT. Based on the research that has been done, Discovery Kartika Plaza Hotel offers wedding ceremony package and supported with 5 wedding dinner venues with outdoor concept in the form of garden beach view and has 1 ballroom but does not have chapel as an attraction. Wedding package prices offered to prospective couples are quite competitive with competitors but do not yet have prices for weekdays, weekends, low season and high season which are considered quite detrimental. It has two kinds of distribution channels namely direct distribution (internet, social media, telephone, and e-mail) and indirect distribution through third parties.  
Penerapan Konsep Green Hotel di Nusa Lembongan Bali Putu Gede Eka Darmaputra; Dewa Ayu Lily Dianasari; Ida Ayu Kalpikawati
JURNAL BISNIS HOSPITALITI Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i2.507

Abstract

Nusa Lembongan is currently one of the favorite tourist attractions among foreign and domestic tourists because of its pristine natural beauty. As one of the areas in Klungkung Regency, Bali Nusa Penida also provides accommodation in both star and non-star hotels, villas, bungalows, and homestays. This study aims to determine the implementation of the green hotel concept in Nusa Lembongan Bali. Data was collected by distributing questionnaires to 47 accommodations in Nusa Lembongan by means of purposive sampling. The results of the study show the following: hotel perceptions and assessments of environmental policies and actions (4.23), use of environmentally friendly products (4.39), collaboration with local communities and organizations (4.27), resource development (3.91) , solid waste treatment system (3.99), energy efficiency (3.96), efficiency and water quality (3.97).  
Campground Taman Harmoni Bali Bukit Asah, Nomadic Tourism yang sedang Berkembang di Karangasem Bali Ida Ayu Kalpikawati; Ni Wayan Chintia Pinaria
JURNAL BISNIS HOSPITALITI Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i2.508

Abstract

This article aims to analyze the Taman Harmoni campground located in Bukit Asah, Karangasem, Bali. This research is a qualitative research where data collection is done by observation and interviews. The interview focused on exploring the development of the construction of the campground, advantages, and characteristics of the tourists who stay overnight. The key informants in this study were the owners, employees and some tourists. The results showed that tourists emphasized the importance of cleanliness of campground facilities including the cleanliness of toilets, tents, the environment, food stalls and the number of available trash cans. Wi-fi signal strength is also getting attention because of the age of tourists staying between 19-25 years who are the millennial group where the availability and access of Wi-fi is a major requirement. Services at the campground in the form of employee responsiveness in serving the needs of tourists when staying overnight need to be improve.
Pengaruh Gaya Kepemimpinan terhadap Motivasi Kerja Karyawan Departemen Housekeeping di Hotel A Ubud Ni Putu Diah Sri Maharani; I Gusti Ayu Putu Wita Indrayani; Ni Desak Made Santi Diwyarthi
JURNAL BISNIS HOSPITALITI Vol 10 No 1 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i1.451

Abstract

The competition in this industry has become extremely tight as the number of star and non-star hotels in Bali increased in 2019, reaching 4,323 hotels. The goal of this study was to examine the impact of the leadership style on the work motivation of employees in the Hotel A Ubud's Housekeeping Department. The participants in this study were all employees of the Hotel A Ubud's Housekeeping Department. In this study, a saturated sample or census technique was used for sampling. In this study, simple regression analysis was used for data analysis. The analysis results show that leadership style has a positive and significant effect on employee work motivation. As a result, the better the application of a leadership style in a company, the higher the work motivation. The findings of this study have implications for the development of hotel policies aimed at increasing employee work motivation by paying attention to the leader's style and character while leading his subordinates. However, it is expected that future research will examine the effect of these two variables on a broader scope using a longitudinal approach, so that the research results can be generalized.
Eksplorasi Corporate Social Responsibility (CSR) Aplikasinya pada Industri Pariwisata di Ubud, Bali Ida Ayu Putri Widawati
JURNAL BISNIS HOSPITALITI Vol 10 No 1 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i1.452

Abstract

This study explores how to apply Corporate Social Responsibility (CSR) to the tourism industry, especially the Travel agencys in Ubud Gianyar. Is it in line with the concept of environmentally friendly travel? The implementation of CSR can be done by building stages, such as an understanding of mature in the implementation of CSR where based on understanding and practice CSR is carried out in accordance with 5 stages in organizational learning, namely the defensive, compliance, managerial, and strategic stages. This study used a qualitative approach. Data were collected through in-depth interviews with the company. From the seventeen existing travel agencies, eight travel agencies were interviewed. Most of the Travel agencys in Ubud are still at the reactive level, namely responding by providing support for stakeholder activities, although some of them have been proactive and active. The practice of CSR is only in the defensive and compliance stages, namely the building stage, such as building an image in the community. Only a few are already at the managerial and strategic level.
Kesantunan dalam Berbahasa Inggris Pramusaji: Kasus pada Beberapa Café di Pantai Jimbaran, Bali Ni Wayan Pastini
JURNAL BISNIS HOSPITALITI Vol 10 No 1 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i1.455

Abstract

The aim of this research is to find out the understanding and ability of the waiters or waitresses to communicate in good English, especially apologizing, offering help, offering foods and drinks and the use of greetings in good English, so as to provide better service to tourists who come to enjoy foods and beverages in cafes of Jimbaran Beach. The data of this study were the expressions used by the waiters or waitresses of some cafes in Jimbaran Beach, chosen by accidentally. The language expressions used by the waiters or waitresses were recorded, transcripted and analysed. The results showed that some waiters or waitresses used expressions incorrectly and culturally inappropriate. It indicated that their ability in communicating in English in terms of accuracy and fluency needed to be improved. In addition, they had lack of understanding of cultural differences.
Pengaruh Kualitas Layanan Internal dan Kepuasan Kerja terhadap Kinerja Karyawan Hotel Ni Luh Putu Surining Jati; I Ketut Surata; I Gusti Agung Febrianto
JURNAL BISNIS HOSPITALITI Vol 10 No 1 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i1.457

Abstract

This research was conducted to analyze the influence of internal service quality on job performance, analyze the influence of job satisfaction on job performance, and analyze the influence of internal service quality and job satisfaction on job performance at The Ritz-Carlton Bali. Questionnaires as the data collection technique were distributed to employees at The Ritz-Carlton Bali as the respondents. The total samples were 85 respondents which identified using simple random sampling technique and Slovin formula as sampling technique. The measurements of this research used a Likert scale. The methods of data analysis used were classic assumption testing, coefficient determination, hypothesis test, and testing by SPSS version 24. The results of data analysis indicated that internal service quality has a positive and significant effect on job performance at The Ritz-Carlton Bali as proven by the value of tcount (3,259) > ttabel (1,663). Job satisfaction has a positive and significant effect on job performance at The Ritz-Carlton Bali as proven by the value of tcount 2,742 > ttabel (1,663). and Internal service quality and job satisfaction simultaneously have a contributing is 5,21% through to the job performance. While the other remaining 4,79% is influenced by the other variable studied in this research.
Persepsi Wisatawan Terhadap Kualitas Pelayanan Makanan dan Minuman Pada Homestay. Kasus di Desa Undisan, Bangli Ni Kadek Eni Juniari
JURNAL BISNIS HOSPITALITI Vol 10 No 1 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i1.458

Abstract

The food and beverage facilities served at the homestay in Undisan Village are still very simple in terms of processing, presentation and service. Therefore, it is necessary to know the perception of tourists on the quality of service, especially the food and beverages served. The purpose of this study was to determine tourists' perceptions of the quality of food and beverage service at the homestay in Undisan Village, Bangli. The respondents were tourists who stayed at the homestay in Undisan Village. The sampling technique used in this study is non-probability sampling with purposive sampling method, because the population is unknown. The number of sample was 75 people. The collected data were analysed with descriptive qualitative and quantitative. The results showed that the perception of tourists on the quality of food and beverage services at the homestay in Undisan Village was very good, namely 4.31. Of the 5 dimensions of service, the dimension that received the highest score was reliability, namely 4.40 which was categorized as very good. Meanwhile, the dimension of physical evidence gets the lowest score, namely 4.18 which is in good category. While the dimensions of responsiveness, assurance and empathy got the same score, namely 4.32 which is in the very good category.
Pengaruh Average Daily Rate dan Nilai Tukar Mata Uang terhadap Revenue Per Available Room di Hotel XYZ Wayan Suyasa Ariantha; I Gusti Agung Gede Witarsana; Ni Made Suastini
JURNAL BISNIS HOSPITALITI Vol 10 No 1 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i1.477

Abstract

Revenue Per Available Room (RevPAR) at Hotel XYZ has decreased since 2017 to 2019. Hotel XYZ applied Best Average Daily Rate (ADR) to increase the income without reducing the guest satisfaction. This ADR used USD nominal, so the currency exchange rate (dollar to rupiah) will have an effect on RevPAR that should be reported by using rupiah nominal. There was a phenomenon that the increase of ADR and the currency exchange rates were not followed by the increase of RevPAR at Hotel XYZ in 2017 until 2019. The purpose of this research was to analyze the effect of Average Daily Rate (ADR) and the currency exchange rate on Revenue Per Available Room (RevPAR) at Hotel XYZ. This research was a quantitative research and used multiple linier regression analysis techniques, t-test, F test and coefficient of determination test by using SPSS version 23.0 program. In determining the sample of this study, non-probability sampling method was used. The sample used in this study is data from the last 3 years, 2017, 2018, and 2019. The result of the study showed that Average Daily Rate (X1) and the currency exchange rate (X2) had a significant effect on Revenue Per Available Room (Y) at Hotel XYZ, both partially or simultaneously.

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