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INDONESIA
Jurnal Bisnis Hospitaliti
Published by Politeknik Pariwisata Bali
ISSN : 23028343     EISSN : 25812122     DOI : https://doi.org/10.52352/jbh
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing management in the hospitality industry Human resources management in the hospitality industry Hotel finance management Information and telecommunication technology in the hospitality industry Education and trend in the hospitality industry
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 158 Documents
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Analisis Manajemen Strategi Pemasaran Untuk Meningkatkan Keunggulan Bersaing di Savali Hotel Padang Doni Muhardiansyah Doni; Rilla Rianty
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.858

Abstract

This article aims to discover the ability of company’s strategic management in accomplishing of focusing, positioning and differentiation strategy to pursue its competitiveness. The data were collected through questionnaire, interview, and observation. They analysed by using percentage technique and the qualitative data is analysed by using Miles and Huberman’s analysis technique. The result shows that Savali Hotel does not have enough understanding on niche market focusing strategy. It does not understand the positioning strategy well, so the company’s position is not firmed in the market and the image is not clinging in customers’ mind. It does not have a unique factor compared to other hotels. By using market share analysis that measured through competitor statistic report, it is known that Savali Hotel is in the lowest position compared to the other three hotels. The SWOT analysis’ result shows that Matrix Strategy IE, Matrix Space, and Matrix Grand Strategy of Savali Hotel has opportunities and strength with that good internal condition and has a supportive environment to grab opportunities. In conclusion, the proposed strategy is to support Growth oriented strategy. Some other alternative strategies proposed are intensive and integrative strategy, market penetration strategy, market development, product development, and diversification
Pengaruh Promosi di Media Sosial dan Electronic Word-of-Mouth Terhadap Minat Kunjungan ke Telaga Biru Cicerem, Kuningan, Jawa Barat Lionika Roselie; Myrza Rahmanita; Sri Mariati
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.882

Abstract

Marketing attracts consumers' attention and desires to make interesting visits. Electronic Word-of-Mouth also supports consumer interest in visiting because it contains interesting information about tourist attractions and reviews from other tourists. This study aims to explain the effect of social media promotion and electronic word-of-mouth on visiting interest. This study aims to (1) determine the effect of social media promotion on interest in visiting Telaga Biru Cicerem, Kuningan, West Java, (2) The effect of electronic word-of-mouth (e-WOM) on interest in visiting Telaga Biru Cicerem, Kuningan, Java. . West (3) The effect of social media promotion and electronic word-of-mouth on interest in visiting Telaga Biru Cicerem, Kuningan, West Java. Therefore, it is recommended that BUMDES Telaga Biru Cicerem continue to increase the quantity of brand image-based media updates and maintain a brand image that is marked as the best tourist destination information to increase interest in visiting Telaga Biru Cicerem.
Hotel's Strict Restriction of Outside Meals Arrangement during Pandemic Covid-19: An Evaluative Study Ni Kadek Indri Meliati; I Gusti Ayu Putu Wita Indrayani; Putu Gede Eka Darmaputra
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.924

Abstract

The implementation of global health protocols is carried out by hotel management with the aim of limiting the spread of the virus; one of them is CHSE certification. The purpose of this study was to evaluate the strict prohibition or restriction on bringing food and drinks from outside the hotel during the pandemic. Rules whose original purpose is to secure guest safety essentially have an impact on increasing complaints and negative reviews from hotel guests. Sources of data in this study are primary data, namely the results of interviews with Front Office Staff, Front Office Supervisors and Front Office Managers, as well as secondary data obtained from online travel agents in the form of guest complaints. The analytical technique used is narrative analysis where the data is presented in the form of a narrative or story. In this study, it was analyzed using four evaluation indicators, namely: context evaluation, input evaluation, process evaluation, and outcome evaluation. The results of this study indicate that the strict restriction policy on bringing food and drinks from outside the hotel during the pandemic has not been in accordance with its objectives, so the program does not run optimally and needs to be discontinued.  
Ragam Rangkaian Bunga sebagai Penghias Lobby Hotel di Kawasan Wisata Ubud, Bali Ida Ayu Sri Puspa Adi
JURNAL BISNIS HOSPITALITI Vol 12 No 1 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i1.1091

Abstract

The hotel lobby is the first area that a guest enters, so it is important to make a good first impression. One way to do this is to put some flower arrangement. Therefore, this study aims to identify the characteristics of flower arrangements used as decorations in hotel lobbies in the Ubud in terms of: the basic shape of the arrangement, the placement of the flower arrangement, the type of flower used, the container/vase used in the flower arrangement, the durability of the flower, and the color of the flower. The data were obtained through interviews with the hotel staff who determine the procurement of lobby interest and through observation. The results showed that the variations in the basic shape of the flower arrangement used, the placement varied from as a center piece to the reception desk, the types of flowers picked in the hotel garden, tropics, commonly used cut flowers and orchids, the resistance was different, as well as the colors used are various colors
PELAKSANAAN CLEANLINESS, HEALTH, SAFETY, AND ENVIRONMENTAL SUSTAINABILITY (CHSE) DALAM RANGKA PENCEGAHAN DAN PENGENDALIAN COVID-19 DI WYNDHAM TAMANSARI JIVVA RESORT BALI Trisdayanti, Ni Putu Eka
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.482

Abstract

The tourism sector is one of the businesses affected by the Covid-19 pandemic. For the prevention and control of Covid-19, the Ministry of Tourism and Creative Economy has compiled Guidelines for the Implementation of Cleanliness, Health, Safety and Environmental Sustainability (CHSE). This study aims to determine the implementation of CHSE at Wyndham Tamansari Jivva Resort Bali. The research was conducted by conducting observations and interviews regarding the implementation of the CHSE. The data analysis technique of this research is descriptive qualitative. The results of this study are that Wyndham Tamansari Jivva Resort Bali has implemented the CHSE guidelines well, as evidenced by the existence of SOPs related to Covid-19 prevention, available hand washing areas and hand sanitizers, body temperature monitoring, use of personal protective equipment such as masks and hand gloves, area cleaning/ spraying disinfectants, special signs to keep a distance, providing food not in a buffet system. However, there are still some shortcomings that are not in accordance with CHSE guidelines, namely the use of personal protective equipment (masks, handglove) which is not consistently applied due to inconvenience and the hotel environment has begun to be poorly maintained due to efficiency in all areas such as labor, electricity and water due to the pandemic Covid-19.
PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DI HOTEL CANGGU DREAM VILLAGE Manika Dewi, Anak Agung Candra; Sihombing, Irene Hanna H.; Pratiwi, Kadek Andita Dwi
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1185

Abstract

The importance of the existence of human resources in the development of tourism services Business, as can be seen from the ability of a company to develop, is very dependent on the ability of employees to carry out work tasks that are directed to the development of the company. The purpose of this study was to analyze the effect of leadership style on employee performance at Canggu Dream Village Hotel. The number of samples used was 45, using the saturated sample method. Data collection using Likert scale questionnaire Data analysis techniques using simple linear regression analysis Hypothesis testing is done using the t-test. The results showed that the democratic leadership style variable was 6.626 compared to the t table, namely 1.6, which means rejecting H0 or H1 was accepted because t-count> t-table = 6.626> 1.6, meaning that democratic leadership style has a significant positive effect on employee performance at the Canggu Dream Village Hotel. Thus, it can be interpreted that the better the application of democratic leadership style, the higher employee performance. The magnitude of the influence of democratic leadership style on employee performance is 49.4%. It is expected that leaders provide time or opportunities for subordinates to convey input.
PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN HOTEL HARRIS RIVERVIEW KUTA Permana, Kadek Bagus Jaya; Sihombing, Irene Hanna H.; Diwyarthi, Ni Desak Made Santi
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1186

Abstract

Good human resource performance with a high work ethic will be able to help companies meet the company's targets and help the company gain profits, whereas if employee performance decreases and is bad it will harm the company. The purpose of this study was to determine whether or not there was an influence of work discipline on employee performance at the Harris Riverview Kuta Hotel. This study uses a quantitative approach . The subjects of this study were employees at the Harris Review Kuta Bali Hotel. The number of employees is 45 employees. the sample in this study were all employees, totaling 45 people. The analysis technique used is simple linear regression analysis. Based on the results of data analysis and discussion in the previous chapter, it can be concluded that work discipline has a positive and significant effect on the performance of employees at the Harris Riverview Kuta Hotel. based on the results of a simple linear regression test performed with the regression equation Y = 20.634 + 0.634x. The influence given is also a significant influence based on the results of the t test, with a calculated t value of 4.214 and a significance value of 0.000. The influence contribution given by the Work Discipline variable on Employee Performance is classified as a weak influence that is equal to 29.2%.
Pengaruh Online Customer Review, Rating dan Deskripsi Terhadap Minat Beli Kamar Sanctoo Suites & Villas Pada TripAdvisor Adyatma, Prastha; Adinda, Clearesta
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1213

Abstract

This research aims to investigate the influence of Online Customer Review, Rating, and Description on the purchase intent of Sanctoo Suites & Villas rooms on the TripAdvisor platform. The methodology employed is quantitative, involving the distribution of questionnaires to TripAdvisor users. The study's findings indicate that, significantly, it is the description that affects purchase intent. In the data analysis, it was discovered that the information conveyed through the description has a stronger positive impact compared to online customer reviews and ratings in influencing the purchase intent of potential guests. An informative and compelling description assists potential guests in forming a better understanding of the experience they can expect when staying at Sanctoo Suites & Villas. These results offer valuable guidance to property owners in optimizing their descriptions to enhance attraction and booking conversion. This research provides important insights into the significance of descriptive information in consumer decision-making in the digital era, particularly in the hospitality industry. The practical implications of these findings suggest that property owners should prioritize improving the quality of their descriptions to capture greater purchase intent from potential guests on the TripAdvisor platform.
THE INFLUENCE OF SOCIAL MEDIA INSTAGRAM ON ROOM PURCHASE DECISION AT FAIRFIELD BY MARRIOTT BALI LEGIAN Sari, Ni Made Asih Nirmala; Sadjuni, Ni Luh Gde Sri; Pratiwi, Kadek Andita Dwi
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1218

Abstract

Fluctuations in occupancy rates is influenced by guests' purchasing decisions, one of factors can affect purchasing decisions is marketing, particularly via social media promotions. Instagram is  a key platform, trended for wide-reaching promotions, notably impacting room bookings. This study aims to analyze the impact of Instagram social media on room purchasing decisions at the Fairfield by Marriott Bali Legian.  The research employs a quantitative approach with a purposive sampling method with 100 surveyed guests who already stayed and followed the hotel on Instagram answered a 25-statement questionnaire. Data analysis is using SPSS for Windows Version 26. The research results indicate that Instagram social media (X) significantly influences room purchasing decisions (Y) at the Fairfield by Marriott Bali Legian, as evidenced by the significance value of 0.000 < 0.05 and a calculated tvalue > ttable of 10.027 > 1.984. The coefficient of determination analysis shows that Instagram social media has a moderate effect, accounting for 50.6% of the purchasing decisions, while the remaining 49.4% are influenced by other factors beyond the scope of this study. The overall value for the Instagram social media is 4.53, and for the purchasing decision, it's 4.54, both falling under the "very good" or "strongly agree" category.
pengaruh PENGARUH CITRA MEREK DAN LOKASI KRISNA OLEH-OLEH KHAS BALI TERHADAP MINAT BELI KONSUMEN DI RESTORAN BERLIN GASTRO KITCHEN & POOL BAR, KUTA, BADUNG Arcana, I nyoman; Budiani, Ni Putu Ariesta; Massenga, Lidjah Magdalena; Juniari, Kadek Eni
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1235

Abstract

This study aims to determine the effect of Brand Image and Location on Consumer Buying Interest. The population in this study were visitors to the Berlin Gastro restaurant and Krisna Bypass Bali Bypass Ngurah Rai with a sample of 66 people. The data analysis techniques used in this study are Validity Test, Reliability, Classical Assumptions, Multiple Linear Regression, F Test, t Test and Coefficient of Determination. Based on the results of the study, it can be seen that: (1) Brand Image has a positive and significant effect on consumer buying interest at the Berlin Gastro restaurant, where the regression coefficient is 0.430 and the significance value is 0.002. (2) location has a positive and significant effect on consumer buying interest at the Berlin Gastro restaurant, where the regression coefficient is 0.417 and the significance value is 0.003. The results of this study recommend that restaurant managers in attracting consumer buying interest are expected to partner with other companies that already have a strong brand image and strategic location as a strategy to increase consumer buying interest.

Page 11 of 16 | Total Record : 158

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