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INDONESIA
Jurnal Bisnis Hospitaliti
Published by Politeknik Pariwisata Bali
ISSN : 23028343     EISSN : 25812122     DOI : https://doi.org/10.52352/jbh
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing management in the hospitality industry Human resources management in the hospitality industry Hotel finance management Information and telecommunication technology in the hospitality industry Education and trend in the hospitality industry
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 158 Documents
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Analisis Push And Pull Motivation Factors Terhadap Minat Berkunjung Wisatawan Ke Kabupaten Karangasem, Bali Desak Made Febri Purnama Sari; Safitri, Ni Komang; Widiantari, Komang Sri; Wita Indrayani, I Gusti Ayu Putu
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.1818

Abstract

Research purposes to identify the factors influencing tourists' interest in visiting Karangasem Regency, Bali.  A quantitative data analysis was conducted involving 192 domestic tourists visiting Karangasem Regency. The data were analyzed using Confirmatory Factor Analysis (CFA) in SPSS version 25. The analysis revealed that from the initial 32 indicators tested, three main factors emerged that can explain the interest in visiting Karangasem Regency: "peak travel experience," "social bonding," and "retreat." This research identifies that these factors play a significant role in influencing tourists' interest in visiting Karangasem Regency, Bali. The findings are expected to enrich the understanding of push and pull factor analysis regarding tourists' interest in visiting Karangasem, Bali. Furthermore, this study serves as a reference for authors and readers in the future development of tourism marketing management knowledge.
Pengaruh PENGARUH FASILITAS DAN HARGA TERHADAP MINAT KUNJUNGAN WISATAWAN PADA WISATA BINAR ALAM VIEW DI KABUPATEN GARUT: Fasilitas, Harga, Minat Kunjungan Wisawatan, Objek Wisata Binar Alam View Suryana, Lazio Allesandro; Adiatma, Dani
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.1918

Abstract

Facilities and price are among the key factors that influence public interest in a tourist destination. This study aims to analyze the influence of facilities and price on tourists' visiting interest at Binar Alam View, a tourism destination in Garut Regency. The research employed a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to 30 visitors at the site. The results showed that facilities had a positive and significant influence on visiting interest, while price did not have a significant effect. Simultaneously, both variables significantly influenced visiting interest with a coefficient of determination of 45.2%. These findings indicate that the quality of facilities is the primary factor affecting tourists' intention to visit, while price tends to be a secondary consideration as long as it is perceived as fair.
ANALISIS FAKTOR PSIKOLOGIS TERHADAP NIAT BELI JASA HOTEL PADA PENGGUNA ONLINE TRAVEL AGENT USIA MUDA DI JABODETABEK (PERSPEKTIF THEORY OF PLANNED BEHAVIOR) Clevia Santoso; Puspita, Anggun Pesona Intan
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.2085

Abstract

Indonesia's tourism sector has shown significant recovery post-pandemic. This is indicated by the increase in domestic travel and high tourist spending on accommodation. Siteminder survey shows that 55% of Indonesian tourists book accommodation through online travel agents (OTAs), making it crucial to understand the factors influencing online hotel purchase intentions. One relevant theory in this context is the Theory of Planned Behavior (TPB), which assesses consumer behavior based on attitudes, subjective norms, and perceived behavioral control. Although numerous studies have discussed factors in hotel selection, studies applying the TPB to the context of OTAs are still limited. This study aims to analyze these three factors on hotel purchase intentions through OTAs in Jabodetabek area. The study used a quantitative approach by distributing questionnaires to 384 online travel agent users aged 18-44, which were then analyzed using multiple linear regression analysis. The results showed that attitude toward hotels, attitude toward OTAs, and perceived behavioral control had a partial influence on purchase intentions, while subjective norms had no influence. Furthermore, all four variables had a simultaneous influence on purchase intentions. For further research, it is recommended to expand the scope of respondents, add other variables, and use combined methods in data collection
PENERAPAN INOVASI INKREMENTAL SEBAGAI STRATEGI BERKELANJUTAN DI HOTEL GRAND MERCURE MEDAN ANGKASA: PERSPEKTIF TRIPLE BOTTOM LINE Ngatemin; Suwandi, Rachmad; Emrizal
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.2090

Abstract

This research takes the topic of inkremetal innovation implementation as a sustainable strategy at Grand Mercure Medan Angkasa Hotel from the triple bottom line perspective. The purpose of this research is to evaluate the application of the concept of sustainability at the Grand Mercure Medan Angkasa Hotel at this time from the triple bottom line perspective, mapping guests at the Grand Mercure Medan Angkasa Hotel assessed based on “sustainability concern” and “sustainability practice” and designing inkremetal innovation as a sustainable strategy at the Grand Mercure Medan Angkasa Hotel using the action priority matrix model. This type of research is action research using quantitative and qualitative approaches. Data collection is done by survey, interview, observation and documentation. Data analysis using quadrant analysis and descriptive statistics. The findings of this study are (1) Evaluation of the application of the triple bottom line at the Grand Mercure Medan Hotel at this time in terms of effectiveness, efficiency, equity, responsiveness, adequacy, and accuracy is required guest engagement in the hotel sustainability program. (2) The description of the guests of the Grand Mercure Medan Angkasa hotel studied based on sustainability concern and sustainability practice is a high sustainability concern guest, low sustainability practice as much as 12.60%, high sustainability concern guest, high sustainability practice as much as 20.47%, low sustainability concern guest, low sustainability practice 38.58%, low sustainability concern guest, high sustainability practice as much as 28.35%. Inkremetal innovations of Grand Mercure Medan Angkasa Hotel in engaging guests in sustainable practices are using automatic taps, guest-based initiatives, providing visual cues, providing brief and interesting information about sustainability at various guest contact points such as elevators, bathrooms, and restaurants. The implication of the research is a variety of innovations to improve sustainability at Grand Mercure Medan Angkasa Hotel
Pengaruh Work Life Balance Dan Burnout Terhadap Kepuasan Kerja Karyawan Pada The Westin Resort Nusa Dua Bali Wirayani, I Gusti Ayu Agung; Sulistyawati, Ni Luh Ketut; Kalpikawati, Ida Ayu
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.2144

Abstract

Employee job satisfaction can be conceptualized as a cognitive–affective equilibrium emerging from an individual’s interpretative appraisal of multifaceted occupational dimensions. This construct does not occur in isolation but is contingent upon a constellation of antecedent variables, notably work-life balance and occupational burnout. The principal objective of this inquiry is to empirically elucidate the directional influence exerted by work-life balance and burnout upon the experiential state of job satisfaction among personnel affiliated with The Westin Resort Nusa Dua Bali. The investigational cohort comprises the entirety of organizational incumbents within the aforementioned hospitality establishment, from which a representative subsample of 218 respondents was derived through a probabilistic selection framework employing proportional stratified randomization. Data interrogation was operationalized via multivariate linear regression modeling to capture simultaneous and discrete effect trajectories. Analytical outcomes substantiate that work-life balance exerts a statistically robust positive association with employee job satisfaction, whereas burnout manifests an inversely proportional and statistically significant relationship with the same construct. Moreover, when entered conjointly into the predictive model, these dual determinants exhibit a significant aggregate effect, cumulatively accounting for approximately 54.5% of the variance observed in employee job satisfaction.
Pendirian Usaha Spa di Sadara Resort sebagai Upaya Optimalisasi Pendapatan Hotel Sulistiyaningsih; Astawa, I Putu; Sutama, Ketut
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.2177

Abstract

This thesis project aims to determine the most suitable model for spa development within a hospitality context. It also discusses the implementation process required to establish the spa effectively according to the chosen model. Furthermore, the thesis project analyses whether the direct establishment and management of the spa by Sadara Resort can contribute to increasing the hotel's overall revenue, thereby supporting its long-term financial sustainability and service quality improvement. This thesis project adopts the Planning, Organizing, Actuating, and Controlling (POAC) framework. It uses qualitative data, including primary data from interviews with Sadara Resort’s management and secondary data from guest reviews on facilities and services. The data analysis technique is qualitative analysis, consisting of data collection, data reduction, data display, and conclusion drawing. The establishment of a spa at Sadara Resort aligns with the implementation of the POAC (Planning, Organizing, Actuating, and Controlling) model. Through careful planning and independent management, the spa business has effectively increased revenue and made a significant contribution to the hotel’s overall income. This demonstrates the financial advantages of integrating wellness services into the resort’s core operations. Independently managing a business, rather than outsourcing it to third parties, can lead to higher revenue generation by retaining full control over operations and profits. This approach requires the ability to identify current market trends, opportunities, and customer needs. Understanding these elements is essential for detecting business gaps. Once identified, a comprehensive analysis must assess their financial and operational impact. If results are favorable, business enhancement or development plans should be prepared accordingly.
Pemetaan Kriteria Homestay di Desa Wisata Banyuwangi Melalui Penerapan ASEAN Homestay Standard Reni Nur Jannah; Wijaya, Jemi Cahya Adi; Octanisa, Dheanita Sekarini; Handoko, Rudi Tri
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.2200

Abstract

Homestay is an accommodation business that offers rooms provided by local residents for guests in a certain period of time. By offering a different lodging atmosphere, there are nine criteria recommended by the ASEAN organization as a standardization of the homestay concept. The development of homestay businesses is intensively carried out by the Banyuwangi Regency Government spread throughout tourist villages, but there is a perception that the homestay concept implemented does not meet standards. This study aims to explore the characteristics of homestays spread across Banyuwangi Regency Tourism Villages through the application of the ASEAN Homestay Standard criteria. Through a self-assessment method summarized in 88 statements representing the nine criteria as indicators, homestay owners filled out a questionnaire with a Guttman scale approach. Then, the data were analyzed using SPSS and Excel statistics. The results showed that the level of implementation of the nine ASEAN homestay standard criteria was 83% which was interpreted as having been implemented very well. However, in the "activity" criterion, the implementation of ASEAN homestay standards must be further improved because it has the highest importance weight. This research is expected to contribute ideas and knowledge in the development of science, especially in the field of Homestay Management
PENERAPAN GREEN PRACTICE DALAM MENDUKUNG PARIWISATA BERKELANJUTAN DI CASA AMAROOSSA LOUNGE JAKARTA: Pariwisata Berkelanjutan Saleh, Muhammad Surya; Parantika, Asep
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.2217

Abstract

This study focuses on the implementation of green practices in Casa Amaroossa Lounge Jakarta as a step to support sustainable tourism in urban areas, and analyzes the application of POAC (Planning, Organizing, Actuating, and Controlling) managerial approaches to manage and improve the effectiveness of implementing green practices in hotel environments. This study uses a qualitative method with the aim of understanding the application of green practices in Casa Amaroossa Lounge Jakarta through observations, interviews, and supporting documentation. Data analysis was conducted using Miles and Huberman's interactive model with a POAC managerial approach to evaluate the effectiveness of planning, organizing, implementing, and monitoring in the implementation of sustainable practices in the hotel environment. The results of the study show that the implementation of green practices is carried out through energy and water efficiency, the use of environmentally friendly materials, grouped waste management, the provision of food based on local and organic ingredients, and donation activities that support the welfare of the surrounding community. With POAC management, this activity is carried out systematically and in a directed manner. Green practices are very important to be applied to urban hotels, because they play a role in reducing the negative impact of operational activities on the environment, improving the positive image of hotels, and supporting sustainable tourism in urban areas that have quite high environmental pressure

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