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INDONESIA
Jurnal Bisnis Hospitaliti
Published by Politeknik Pariwisata Bali
ISSN : 23028343     EISSN : 25812122     DOI : https://doi.org/10.52352/jbh
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing management in the hospitality industry Human resources management in the hospitality industry Hotel finance management Information and telecommunication technology in the hospitality industry Education and trend in the hospitality industry
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 158 Documents
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Pengaruh Online Customer Review, Rating dan Deskripsi Terhadap Minat Beli Kamar Sanctoo Suites & Villas Pada TripAdvisor Adyatma, Prastha; Adinda, Clearesta
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1213

Abstract

This research aims to investigate the influence of Online Customer Review, Rating, and Description on the purchase intent of Sanctoo Suites & Villas rooms on the TripAdvisor platform. The methodology employed is quantitative, involving the distribution of questionnaires to TripAdvisor users. The study's findings indicate that, significantly, it is the description that affects purchase intent. In the data analysis, it was discovered that the information conveyed through the description has a stronger positive impact compared to online customer reviews and ratings in influencing the purchase intent of potential guests. An informative and compelling description assists potential guests in forming a better understanding of the experience they can expect when staying at Sanctoo Suites & Villas. These results offer valuable guidance to property owners in optimizing their descriptions to enhance attraction and booking conversion. This research provides important insights into the significance of descriptive information in consumer decision-making in the digital era, particularly in the hospitality industry. The practical implications of these findings suggest that property owners should prioritize improving the quality of their descriptions to capture greater purchase intent from potential guests on the TripAdvisor platform.
THE INFLUENCE OF SOCIAL MEDIA INSTAGRAM ON ROOM PURCHASE DECISION AT FAIRFIELD BY MARRIOTT BALI LEGIAN Sari, Ni Made Asih Nirmala; Sadjuni, Ni Luh Gde Sri; Pratiwi, Kadek Andita Dwi
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1218

Abstract

Fluctuations in occupancy rates is influenced by guests' purchasing decisions, one of factors can affect purchasing decisions is marketing, particularly via social media promotions. Instagram is  a key platform, trended for wide-reaching promotions, notably impacting room bookings. This study aims to analyze the impact of Instagram social media on room purchasing decisions at the Fairfield by Marriott Bali Legian.  The research employs a quantitative approach with a purposive sampling method with 100 surveyed guests who already stayed and followed the hotel on Instagram answered a 25-statement questionnaire. Data analysis is using SPSS for Windows Version 26. The research results indicate that Instagram social media (X) significantly influences room purchasing decisions (Y) at the Fairfield by Marriott Bali Legian, as evidenced by the significance value of 0.000 < 0.05 and a calculated tvalue > ttable of 10.027 > 1.984. The coefficient of determination analysis shows that Instagram social media has a moderate effect, accounting for 50.6% of the purchasing decisions, while the remaining 49.4% are influenced by other factors beyond the scope of this study. The overall value for the Instagram social media is 4.53, and for the purchasing decision, it's 4.54, both falling under the "very good" or "strongly agree" category.
pengaruh PENGARUH CITRA MEREK DAN LOKASI KRISNA OLEH-OLEH KHAS BALI TERHADAP MINAT BELI KONSUMEN DI RESTORAN BERLIN GASTRO KITCHEN & POOL BAR, KUTA, BADUNG Arcana, I nyoman; Budiani, Ni Putu Ariesta; Massenga, Lidjah Magdalena; Juniari, Kadek Eni
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1235

Abstract

This study aims to determine the effect of Brand Image and Location on Consumer Buying Interest. The population in this study were visitors to the Berlin Gastro restaurant and Krisna Bypass Bali Bypass Ngurah Rai with a sample of 66 people. The data analysis techniques used in this study are Validity Test, Reliability, Classical Assumptions, Multiple Linear Regression, F Test, t Test and Coefficient of Determination. Based on the results of the study, it can be seen that: (1) Brand Image has a positive and significant effect on consumer buying interest at the Berlin Gastro restaurant, where the regression coefficient is 0.430 and the significance value is 0.002. (2) location has a positive and significant effect on consumer buying interest at the Berlin Gastro restaurant, where the regression coefficient is 0.417 and the significance value is 0.003. The results of this study recommend that restaurant managers in attracting consumer buying interest are expected to partner with other companies that already have a strong brand image and strategic location as a strategy to increase consumer buying interest.
Efektifitas Saluran Promosi Melalui Media Sosial Instagram Di Kafe Green Kubu Tegalalang I nyoman; I Nyoman, Arcana
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1250

Abstract

Green Kubu Tegalalang Cafe, Gianyar, which is located in the northern hinterland of Gianyar regency, relies heavily on its promotional strategy through instagram social media. This study aims to determine the effect of the effectiveness of promotional channels through instagram on the marketing of Green Kubu Tegalalang Cafe, Gianyar. There were 100 respondents involved in this study. This study used a descriptive quantitative approach with five variables consisting of sixteen indicators. This study concluded that there are four variables of promotion through instagram that are very effective in attracting visitors, these include advertizing & sharing of content, sales promotion & online communities, credibility of public relation and publicity, online marketing & interaction, while the variables of accessibility, events and experiences obtained quite effective results. This research suggests that the manager of Green Kubu Tegalalang Cafe improve the quality of entertainment and organize events through collaboration with professional event organizers (EO) in order to improve image and expand the reach of market segments. This research also suggests that the Cafe supposed to maintains promotional content through instagram to maintain the company's image because these promotional channels are very attractive to potential visitors. Keywords: effectiveness, promotion, instagram social media.
Perceived Learning and Students' Satisfaction as The Real-Event Organizer of the International Hospitality Entrepreneurship and Innovation Conference (InHEIC) Sihombing, Irene Hanna H.; Suastini, Ni Made
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1359

Abstract

The purpose of this research is to explore the relationship between perceived learning outcomes and student learning satisfaction in organizing international conferences. Specifically, this research aims to answer how organizing international conferences as a final project affects students' learning satisfaction, perceived learning outcomes, and the relationship between perceived learning outcomes and students' learning satisfaction in organizing international conferences as a final project. Data collection using a questionnaire, in the form of a Google Form. A questionnaire was given to all 8th semester students of the 2017, 2018 and 2019 Hotel Management study program with a total of 86 students. The results show that student learning satisfaction and perceived learning outcomes are in the very good category. There is a strong correlation for perceived learning and satisfaction at the International Hospitality Entrepreneurship and Innovation Conference (InHEIC) event.
SOCIAL TOURISM AS THE GCET IMPLEMENTATION Zuraida, Lukia; Rastitiati, Ni Kade Juli; Suasapha, Anom Hery
JURNAL BISNIS HOSPITALITI Vol 13 No 2 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i2.1365

Abstract

     This study aims to analyze the implementation of the Global Code of Ethics of Tourism in Indonesia in the form of social tourism organized by Bali Tourism Polytechnic as the case study. Therefore, a literature review to explore the concept of social tourism, its impacts, and its relation with sustainable tourism has been carried out. Then, using those concepts as the theoretical lens, the implementation of social tourism in Indonesia is analyzed. The result reveals that the social tourism organized by the Bali Tourism Polytechnic for its lecturer and staff is tourist-related social tourism. Given its benefits for the host community visited, the social tourism of Bali Tourism Polytechnic is also host-related social tourism as well as sustainable tourism. It also shows the presents of the government of the Republic of Indonesia in providing equal opportunity for the citizen to enjoy tourism, thus confirming that the mandate of the Global Code of Ethics of Tourism and the Tourism Low of Indonesia has been met. Academic implications from this study are Contribution to Social Tourism Literature, Policy and Governance. Practical implications that this study can be a Model for Social Tourism Implementation
Analisis Bibliometrik dengan VOSViewer pada Tren Penelitian Industri Hospitality : Studi Kasus Bidang Pemasaran Hotel Wisnawa, I Made Bayu
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1371

Abstract

This study aimed to identify and analyze trends in hotel marketing research, examine co-authorship dynamics, and explore keyword co-occurrence through bibliometric analysis using VOSviewer from 2003 to 2023. The method involved a multi-stage approach employing Publish or Perish, Google Scholar, Excel, and VOSviewer for data extraction and trend analysis. Results indicated a significant growth in publications, highlighting customer expectations, service quality, and innovation as focal research topics. The study revealed a peak in publications before a slight downturn, possibly due to market dynamics or global events such as the pandemic. Limitations include the reliance on available databases, possibly omitting relevant literature, and not reflecting research quality. Future research should expand databases for a more comprehensive view, focus on the impact of research on industry practices and policies, and delve deeper into the relationship between technological innovations and marketing success.
Dimensi Soft Skill Generasi Z di Dunia Hospitaliti: Membangun Keunggulan Kompetitif dengan Critical Thinking, Creativity, dan Problem Solving Indrayani, I Gusti Ayu Putu Wita; Yadnya, I Gede Parta; Pramana, I Wayan Arya Yudha Galang; Putra, Putu Eka Purnama; Putra, I Nyoman Pebriandika Sukawati
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1376

Abstract

Generation Z faces dynamic and increasingly complex demands in the job market. Thisresearch aims to identify critical soft skill dimensions for Generation Z employees in thehospitality industry. Employing a qualitative approach, the study explores this phenomenonthrough semi-structured in-depth interviews with ten Department Heads of star-rated hotelsin Badung and Denpasar. The research also unveils perspectives and experiences of star-ratedhotel managers in guiding Generation Z employees and addressing associated challenges.Findings indicate the necessity of developing key soft skills, including critical thinking,creativity, and problem-solving. Critical thinking enables them to analyze informationcritically and make prompt decisions, while creativity supports innovative behavior and freshperspectives on issues. Additionally, problem-solving becomes an essential skill in facingcomplex challenges and changes. The study's implications emphasize the importance ofintegrating these three soft skills to prepare Generation Z for challenges in the hospitalitysector. The research underscores the need for integrating these skills to form a robustfoundation for Generation Z's future in the ever-changing and dynamic hospitality industry.
THE INFLUENCE OF CONTENT MARKETING ON INSTAGRAM ON INTEREST IN BUYING WEDDING PACKAGES AT W BALI SEMINYAK Wirata, I Nengah; Citrawati, Luh Putu; Darmiati, Made
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1379

Abstract

Social media forums are communication tools used in the social process that can be accessed anywhere, anytime, and directly via the internet. One of the strengths of social media forums is their direct influence on the formation of consumer buying interest. W Bali-Seminyak is one of the companies engaged in the hospitality sector that also uses social media as a strategy to attract consumer interest. Although W Bali-Seminyak has used several social media forums as a means of building interaction with consumers, the selection of strategies in social media marketing forums with content marketing strategies is still rarely used. Based on this phenomenon, a study was conducted that aims to analyze the effect of content marketing on Instagram on the interest in buying wedding packages at W Bali-Seminyak. The analytical method used is descriptive quantitative analysis using validity test, reliability test, multiple linear regression analysis, t test, F test and coefficient of determination. The results of the study indicate that there is a positive influence between content marketing on the buying interest of prospective brides and grooms together at W Bali-Seminyak. owned by W Bali-Seminyak
FENOMENA FEAR OUT MISSING OUT (FOMO) TERHADAP KEPUTUSAN PEMBELIAN RESTORAN VIRAL KAREN’S DINER JAKARTA Wachyuni, Suci Sandi; Namira, Siti; Respati, Rella Dwi; Teviningrum, Shinta
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1382

Abstract

In the current era of disruption 5.0, uploading digital information about a place to eat to social media users has become a cultural symbol that can depict a lifestyle. This phenomenon makes users afraid of missing out on the latest information and experiences, such as the emergence of Karen's Diner Jakarta restaurant, which went viral on social media. This study analyzes the phenomenon of FOMO (fear of missing out) in consumer purchasing decisions. With a quantitative approach through an online survey, this study captured 100 respondents selected based on purposive sampling. The population of this research is the people of Jakarta, who are potential consumers. Meanwhile, the sample of this research is consumers who have made purchases at Karen's Diner Restaurant. The survey instrument includes questions about FOMO variables and purchasing decisions and is measured on a Likert scale. The data were analyzed using descriptive analysis, regression test, and hypothesis t-test. The study results show that FOMO positively affects purchasing decisions by 60%. This research shows the theoretical implication that the FOMO phenomenon, which includes a person's fear and worry of missing out on something new, affects purchasing decisions. Therefore, viral marketing has a significant impact on restaurant sales. The practical implication of this research is a recommendation for food and beverage businesses maximize digital and viral marketing.  

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