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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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DETERMINING NUMBER AND LOCATION OF ELECTRIC BUS SHELTER IN GANESHA – JATINANGOR ROUTE WITH ANP (ANALYTIC NETWORK PROCESS) MODEL Pratiwi, Nimas Rosyana; Lestari, Yuliani Dwi
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. Traffic congestion and pollution is an unsolved old issue in every major city. In fact, the second largest division in contributing to the emissions of carbon dioxide (CO2) is the transportation area, due to the ignition of the petroleum product. Currently, most of Indonesia larger cities had same problems related about transportation. Government now try to find a way how to increasing role of public transportation, decreasing usage of private cars, decreasing congestion, and decreasing number of road accidents. Indonesia government through NCSTT (National Center of Sustainable Technology Transportation) wants to implementing sustainable transportation in Indonesia. Electric Vehicle is one of their projects. The project will be conduct in Bandung City with focus on developing electric vehicle from ITB Ganesha to ITB Jatinangor. Electric vehicle is expected to be the back bone of public transportation in Bandung. It helps government to reduce the traffic congestion and also reduce the pollution. The data that is used in this study was collected from secondary data and primary data. The secondary data comes from the previous study while the primary data obtain from the direct observation that have been done on May 24th until July 3rd, 2018 and questionnaire that filled by expertise and distributed via paper based as well. To provide the electric bus, there are some supporting things, one of the is bus shelter. The research finds out that to build the bus shelter need location strategy. Analityc Hierarchy Process (AHP) is used to determine the best location for electric bus shelter with deliberate the factors which is distance, urban traffic, and availability of space. Hopefully this study can contribute to Indonesia government in implementing sustainable transportation and as reference for Bandung government and stakeholder in developing the infrastructure and commercialization area of the electric vehicle.Keywords: Sustainable Transportation, Electric Vehicle, Bus Stop, AHP
PERFORMANCE MEASUREMENT AND IMPROVEMENT STRATEGY ON SERVICE FACILITY OF SOEKARNO HATTA AIRPORT TERMINAL 3 Miranda, Nabila Mira; Mulyono, Nur Budi
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract.Background: As the main gateway of Indonesia, Soekarno Hatta Airport handled 63 million air transportation passengers in 2017, while the capacity per year is 62 million passengers. The growth of air transport service users in Indonesia continues to increase in consequence of the increasing number of airlines in Indonesia offer low cost of air travel. Along with the increasing number of peoples traveling by airplane, it is importance to know the condition and suitability of space availability and the service facilities performance from airport service user’s perceptions. The aim of this study is to measure the performance of service facilities provided in Soekarno Hatta Airport Terminal 3 based on airport service user’s interest. Methods: Importance Performance Analysis conducted from the data based on 400 answer questionnaires by the airport service users to analyze their interest and perception on 21 airport service facilities. Results: Soekarno Hatta Airport Terminal 3 management need to improve the technology-based facilities, staff helpfulness, check in processing time, and baggage delivery processing time. Conclusions: To overcome the problems of lack of performance on service facility, writer suggest that Soekarno Hatta Airport Terminal 3 management to develop more self-service technology.Keywords: Performance Measurement, Improvement Strategy, Importance Performance Analysis, Service Facility, Airport 
Analysis on Electronic Money Transactions on Velocity of Money in ASEAN-5 Countries Kartika, Venna Tri; Nugroho, Anggoro Budi
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract. The purpose of this study is to analyze the electronic money transactions on velocity of money in ASEAN-5 countries from 2010 to 2014. For the electronic money, the data used is the volume of transactions. For the gross domestic product and money supply (M1), the data used are currency from each country that has been converted into US dollars. This study uses panel data model, classical assumption test (heteroscedasticity and multicollinearity test), and goodness of fit test (coefficient determination, f test, and t test) to analyze the relationship between electronic money transactions with gross domestic product, money supply (M1), and velocity of money. The results of this study indicate that the volumes of electronic money transactions are increasing in ASEAN-5 countries, while the velocity of money are decreasing. The gross domestic product, money supply (M1), and velocity of money have positive and significant relationships to electronic money transactions for 0.34%, 0.10%, and 0.49% in ASEAN-5 countries. On coefficient of determination test (R2), it shows that 98.41% of dependent variable (electronic money transactions) can be explained by independent variables (gross domestic product, money supply (M1), and velocity of money). Since there is a positive trend in electronic money transactions, the rapid development of non-cash instruments, and a significant relationship between electronic money transactions to GDP, money supply (M1), and velocity of money in all ASEAN-5 countries, including Indonesia, the society should relatively be ready to get into a cashless society. Keywords: electronic money, GDP, M1, velocity of money, panel data model
Financial Performance Assessment of PT Telekomunikasi Indonesia TBK in Comparison with other Telecommunication Companies Locally and Globally 2008-2012 Elan, Joviano Rinaldi; Soekarno, Subiaktp
Journal of Business and Management Vol 2, No 3 (2013)
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Telecommunications industry has been growing fast in the past decade along with the globalization era. It has drawn attention from investors all over the world to invest money in telecom companies. Each country races to develop their telecommunications to support infrastructure. Indonesia is one of the growing countries that faces globalization. Indonesia has been trying to build a good fundamental by developing its infrastructural sectors. One of the subsectors included in infrastructure is telecommunications. PT Telekomunikasi Indonesia Tbk (Telkom) is one of the telecommunications services companies in Indonesia. The company was established in 1856 as a state-owned enterprise and has been growing rapidly since then. Telkom has the largest market share than any other telecom companies in Indonesia. Telkom’s growing demand in top quality service calls for an excellent performance of the company that includes financial, operation, and management performance. From the brief explanation above, many questions arise regarding to its performance. How is the performance of Telkom compared to other telecom companies in Indonesia? How is the performance of Telkom among global telecom companies? What could be recommended in order to improve Telkom’s performance in the future? The sample of this research is public listed telecommunications companies in Indonesia Stock Exchange and top public telecommunication companies within Asia Pacific for the period of 2008-2012. The ratio analysis is conducted to compare Telkom’s performance with other companies. Additionally, BUMN rating, Moody’s rating, and the Economic Value Added (EVA®) methodology is used to rank the companies. From the analysis that has been conducted, it shows that the performance of the company is the best among the other telecom companies in Indonesia. However, Telkom’s performance is still below global telecom companies. Hence, Telkom require improvements in order to compete in the global market and expand its business globally. Suggested aspects to be improved by Telkom are costumer loyalty and segmentation, growth, cost reduction, innovation and diversification, complexity reduction, mergers and acquisitions, and pricing policies. From the actions above, Telkom will certainly be able to sustain good performance and compete better globally. Keywords: Telkom, financial, performance, analysis, BUMN, Moody’s, EVA----------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
EVALUATING CUSTOMER LEVEL OF LOYALTY BASED ON THE USE OF LOYALTY CARD AT COKOTETRA CAFÉ IN BANDUNG Astari, Vivi; Chaldun, Evy Rachmawati
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Background: Many tools that can be use with marketing division of the café to attract the customer and keep the customer loyal with the cafe. On the other hand, some cafés are not aware with this situation, especially for the small café that assume this is will increase their cost.  The purpose of this research is to know the customer loyalty as an outcome from the program that offer by Cokotetra Café, that is loyalty card. There is a significant effect or not by using the loyalty card to increase the customer loyalty level. Methods: By using the quantitative method will measure the customer level of loyalty based on the using of loyalty card. The data will be processed by discriminant analysis. This research will focus on Cokotetra Café Bandung.  Results: The result of this research is that the using of loyalty card in Cokotetra café gives an impact to the customer loyalty at the second level of loyalty that is affective level.  Conclusion:This study will contribute to give the evaluation to Cokotetra cafe to evaluate their loyalty card program. Keywords:  Customer Loyalty, Customer Relationship Management, Loyalty, Loyalty Card, Small Enterprise
The Effectiveness of Anti Smoking Campaign Based on Customers Perception Toward Smoking and Anti Smoking Campaign Hanifi, Raedi Zulfahmi; Wandebori, Harimukti
Journal of Business and Management Vol 4, No 2 (2015)
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Abstract - Smoking prevalence in Indonesia has been major problem for many decades. Eventhough anti smoking campaign has been implemented, yet the effectiveness is still in question.This study will explore how customers perception toward smoking and anti smoking campaign may exhibit different impact on effectiveness of anti smoking campaign. Anti smoking campaign or also called demarketing of smoking, is conducted in three fronts. Which are, mass media communication, regulatory meassures, and public opinion. Mass media communication via message framing is use to stir customer perception. Regulatory meassures serve as limitation to smoking activity. Public opinion create unfavorable atmosphere to smoking. The main purpose of this study is to examine how the three fronts of demarketing may influence customer perception and intention to avoid smoking. The final project is limited in the scope of data. The data were gathered in Bandung, Indonesia. A survey with judgment sampling was conducted to 178 respondents,  the respodents also limted to 89 smokers and 89 non smokers. In addition, some interview also being made to provide additional explanation of each data analysis. Descriptive analysis, Independent Sample analysis, and Regresion analysis were used to evaluate data and make data analysis. Furthermore, an analysis of current condition of anti smoking campaign in Indonesia were also provided. The result reveal that perception toward smoking from smoker group is more supportive to smoking rather non smoker group; both groups perception toward anti smoking campaing are same, which are its weak; anti smoking advertisement with positive framing have better impact rather than negative ones; and also regulatory meassures need improvement in terms of implementation to reduce smoking prevalence in Indonesia. Research implications and future research directions conclude the study report. Keywords: Smoking prevalence, Anti smoking campaign, Perception, Message framing 
Servicecape Management Analysis of Borma Supermarket Dago, Indonesia Saputra, Niki Lili
Journal of Business and Management Vol 1, No 1 (2012)
Publisher : Journal of Business and Management

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Borma Supermarket is a family owned supermarket business that is established in 1977. Currently the management of Borma supermarket feels that they are not as competitive as their competitor and want to improve their performance which can be done through improving the servicescape aspects of the store. A good servicescape management that makes a place comfortable for either customers and employee will benefit the company in many ways. The paper will focus on the perception of the customers toward the servicescape elements that currently exist in the supermarket. Borma servicescape is important because good servicescape will attract more customers. The objective of the paper is to know what is the gap that currently happens between the existing store servicescape quality with the perception of the customers in order to create a superior servicescape quality. From known gap, the management will know what the customers think about the servicescape of the store and able to make an improvement according to the customers opinion. The finding shows that most of the customers agreed that the servicescape quality is acceptable. In order to be more competitive in the supermarket business, Borma management could improve servicescape condition to increase customers’ satisfaction level. The survey indicated that several servicescape elements are poor so management must work it out to better one. Keywords : serviscape, retail store, customer perception, supermarket
Project management scheduling planning for housing construction in pertiwi land Rizki Ramadhan, Hidayah; Handayati, Yuanita
Journal of Business and Management Vol 8, No 2 (2019)
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Abstract: The topic of this research is scheduling planning because Pertiwi Land, a property development company, is facing schedule lateness in their projects. This research aims to identify the root cause problem of schedule lateness and to solve it using appropriate scheduling planning methods. This research is conducted using qualitative research method. The data are retrieved from documents studies of previous projects and in-depth interviews to company’s key stakeholders. The object of this research is limited to one unit standard 36-type housing construction as the object mostly built in the projects. In the analysis, researcher identifies the root cause problem using 5-Whys method and uses a set of work breakdown structure (WBS), critical path method (CPM), and program evaluation and review technique (PERT) as proposed solutions. The cause of schedule lateness is the existing scheduling planning method that plans for directly a group of construction objects, thus makes it undetailed and more difficult to be controlled in execution. To address the problem that the company faces, the recommendations are to use more detail scheduling planning methods, supervise the critical activities identified more attentively, take corrective actions once schedule lateness occurs, and arrange the construction contract carefully using probability as reasonable assurance. Keywords: Project management, scheduling planning, housing construction, schedule lateness, project completion time.
The Marketing Strategy Business to Business of Zein Product Supriyanto, Muhammad; Fachira, Ira
Journal of Business and Management Vol 6, No 2 (2017)
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AbstractMuslim fashion demand in Indonesia has increased from 2010 to 2015. As one Muslim brand Zein Product focus to meet the demand of Muslim men. The number of competitors from other Muslim brand makes Zein has sales are still low. For that Zein need to create a new stategy to be able to increase its sales. On the one hand, Zein has the demand for uniform Muslims from offices and schools. Muslim uniform became one Zein opportunities to increase sales of the company sales. This study aims to find out the characteristics and make recommendations that focus on marketing strategies to gain market business to business uniform for Muslims in offices and schools. By knowing the character and needs of the target market will be in getting the right strategy to be able to get into the business to business market. The method used to obtain information and market needs is to do an interview for the 10 respondents companies and schools in Jakarta and Bandung. The resulting analysis concluded that characteristics of Muslim-style uniform B2B market is that every year companies and schools require uniforms Muslim. Making uniform did earlier in the year for the company and for the mid-year school, the person who makes the decision making uniform is head of a company or manager of the company. MOU and the feedback is very important to cooperate in production. Marketing strategy recommendations that must be done to get a Muslim-style uniform B2B market is servise, quality, and price. To servise start from the proposal deals, good communication during the production process, and after service production. For product quality, the vendor must have the qualities product control division to check the manufacture of uniforms to order. Prices should be made as low as possible due to the school uniform will be resold to students. and they will compare with other vendors. and for the company's production rates are not issues that are important quality of goods and servise. Keywords: Characteristics, Recommendation marketing strategy, Business to Business, Muslim-style uniform, Company and School.
The Strategic Planning of Developing Bandung Store in Singapore Francisca, Christina; Lantu, Donald Crestofel
Journal of Business and Management Vol 3, No 4 (2014)
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As one of the great contributor of Indonesia’s national economy, development of Small and Medium Enterprises (SMEs) is still not fully matured. The development of SMEs should apply not only in local area, but also enable them to enter and compete in a more global market. This is how the idea of creating Bandung Store come about. The main theme of this research is international business strategy and focuses particularly on Singapore. The objective of this research is to analyze whether Singapore is an ideal place for starting up Bandung Store and creating developing strategy for the store. In this research, PESTEL and Porter’s Five Forces analysis are used to decide Singapore favorability as destination of Bandung Store, while SWOT analysis and marketing mix are used in creating developing strategy for Bandung Store in Singapore. The data used in this research is gathered from secondary data, in-depth interview, and observation. Keywords: SME, international business, business strategy, marketing mix, SWOT analysis, PESTEL, Porter’s Five Forces 

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