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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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ANALYSIS OF QUEUING SYSTEM AT IMMIGRATION OFFICE CLASS II CIREBON Fatima, Fatima; Pritasari, Adita
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstrack. In daily activities, people often meet with queuing activity. Queue that often found is payment at mall cashier, buying a movie ticket at CGV, public toilet, Toll exit payment, and queuing at Teller Bank. The queuing line also happens in process making of passport. Passport is an official document issued by an authorized official of a country which contains the identity of the holder and is applicable to travel between countries. The passport is processed at the immigration office. The Immigration Office is a technical implementing unit performing the functions of the Directorate General of Immigration in a certain area or city and an Immigration Office may serve one or more districts and municipalities (General of Immigration, 2014). Immigration office class II Cirebon serves at least 4 districts and municipalities around Cirebon, like Cirebon, Indramayu, Kuningan, and Majalengka. Because of that, there is a long queue line of making a regular passport at the immigration office class II Cirebon. Long queue line can be seen in the taking queue numbers of customer service counters and interview and photo counter of the applicants until served. Waiting room capacity also cannot accommodate the numbers of registered applicants, so that many of them waiting in the parking area and canteen area of immigration office class II Cirebon until served. This research has a purpose of analyzing the queuing system of making regular passport at immigration office class II Cirebon. Queuing system used at immigration office class II Cirebon is model B (M / M / S). The process of data analysis using Microsoft Excel. Data from this research is obtained from the interview and observation. The results of this study indicate that the performance of the queuing system that is used today is not optimal because there are still many customers who queue especially at the interview and photo counters because they must wait for 36 minutes from the maximum standard of waiting 20 minutes. Therefore, the researcher suggests adding one more counter at the interview and photo counters so that the average customer time to wait becomes 14 minutes. Another suggestion is to make the information center counter because in April 2017 the average percentage of applicants who were rejected at the customer service counter by 31%.Keywords: Immigration office class II Cirebon, queuing system, model B (M/M/S).
Material Requirement Planning Analysis in Micro, Small, and Medium Enterprise. Case Study: Grooveline - An Apparel Outsourcing Company Iasya, Ade; Handayati, Yuanita
Journal of Business and Management Vol 4, No 3 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract- Micro, Small, and Medium Enterprise (MSME) is the largest business executor to the Indonesia’s national Product Domestic Bruto (PDB). It contribute 59.8% to the total of PDB, according to the government data related to MSME period 2011-2012. Due to the size of the company, it is inevitable that MSME required to have an efficient workflow and material purchasing in order to minimize the costs and create a better margin in profit. MSME in fashion industry is one of the most promising business ventures, an apparel outsourcing called Grooveline is one of those.  Grooveline is a company which offer the service of T-shirt manufacturing that can be ordered according to customer’s wishes in term of design, color, image to be printed, fabrics, and size. Based on the interview with the company’s owner and manager, it was obtained that it is important for Grooveline apparel outsourcing company to be able to fulfil their customer’s demand. These objective, however, inhibited by the problem of the company’s inability to determine what materials should be purchased and how much the need is, and the problem of the company’s inability to make a production planning in order to fulfill the customer demand in the right amount and on the right time.Thus, a calculation of Material Requirement Planning (MRP) of each product produced is crucial to the business in order to design an effective purchasing order. The implementation of the aforementioned plan shall prevent the company from wasting materials and to conduct a more effective production and lead a more profitable business. The requirement that need to be met in order to make a calculation of MRP,  are the availability of product structure, Master Production Schedule, Bills of Material, purchasing and production lead time, a time phased structure, Gross Material Requirement, a lot sizing and net material requirement. The final calculation of MRP requirement are being totaled and being compared to the actual purchasing data that the company has performed to satisfy the previous demand. This action is conducted in order to show how much efficiency the company can create when performing MRP from the beginning of period. Result of the total calculation has shown that if company has implemented MRP from the beginning, company can save the amount of Rp 4,459,500,- in price and make saving of 11%.  Keywords: Cost Efficiency, Apparel Outsourcing, Material Requirement Planning, Micro, Small and Medium Enterprises (MSME)
Multipe Regression and Productivity Analysis of Modjopanggung Sugar Factory mutaqin, tatag; Yudoko, Gatot
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

Modjopanggung sugar factory is located in Tulungagung have problem in sugar production and productivity that less effective, based on that case, question of this research is  about some factor of productivity, how to increase sugar production, and productivity, and the purpose is to know the most significance factor that influence sugar production and to measure productivity of Modjopanggung in 2010.The step to start this research, first problem formulation, theoretical foundation, model formulation, data collection and analysis, and conclusions and recommendations. In this research use multiple regression model that use sugar production as dependent variable ,and factories sugarcane own field wide, farmer sugarcane field wide, sugarcane sucrose content  average from factories sugarcane field,sugarcane sucrose content average from farmer sugarcane field, factories efficiency, truck unit, yesterday sugarcane remnant ,sugar milling day amount, milling capacity as independent variable, and in productivity measure use labor, sugarcane material, capital, fuel, electricity as input and income from sugar and tetes as output. Methodology of research is by interview and observation to factory. The result is amount of truck unit and farmer sucrose content is the most significant among all variable to increase sugar production with positive sign, mean increase in them also increase sugar production, adjusted r square 0.997 mean 99.7% of sugar production can explained by result of independent variable, t value in 0.1298 that still inside acceptance area, mean no difference in forecast and reality of sugar production. Productivity in 2010, ratio of partial output and input all more than 1 mean output can cover input, but in multifactor and total factor less than 1  mean addition of input productivity factors actually can not cover by output factor, with lowest partial output factor is electricity and highest partial output factor is sugarcane material. The suggestion is better policy to increase truck unit and farmer’s sugarcane content and effectivity in labor quality, sugarcane dividend with farmer, capital usage, fuel alternate and usage, electricity efficiency. Keywords: Sugarcane production, multiple regressions, productivity analysis, PG Mojopangung
Assesing Customer Acceptance Toward Intention to Use e-Toll Card Using Technology Acceptance Model (TAM) Nurantono, Fauzi Gunawan
Journal of Business and Management Vol 6, No 2 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstrac. At this time, the utilization of Electronic payment has become one of the most frequently used as the payment method. Electronic payment give the benefit of ease and convenience transaction for the customer. In Indonesia, cashless payment reach into 31% from all consumer method and Indonesia classified as the country just begun to move into electronic money. This condition supported by government policy to diminish cash transaction by using electronic payment. Electronic Toll Card as the product of electronic payment applied in transportation sector. However, at this time, most of toll road user still use cash payment. The purpose of this research is to assessing the toll road user acceptance toward intention to use of electronic toll card. The consumer acceptance is important aspect to make the consumer using the product. In this research, Technology Acceptance Model use as the research framework to understand consumer acceptance. The research was using 5 main construct including self-efficacy, perceive usefulness, perceive ease of use, attitude toward use, and intention to use. The construct was based on the previous research of TAM and electronic payment. The results of this research shows all of the variables are significant relationship between each of variable with significant value is 0.000. Perceive usefulness is strongest variable to affect intention to use which account 0.598.Keywords: Consumer behavior, Intention to use, Technology Acceptance Model.
Customer Awareness and Expectation Toward MY.Telkomsel.com Website Shafira, Annisa; Aldianto, Leo
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

Telkomsel is the first and the largest GSM mobile telecommunication operator in Indonesia. Tohelp its customers, Telkomsel has Grapari as walk in customer service and https://my.telkomsel.com as online customer service. In every day, Grapari always filled by the customer. Existence of my.telkomsel.com has not been able to reduce the amount of density that occurs in Grapari. It would be better if Telkomsel know how much the customers awareness about this MyTelkomsel website, what customers expect from this online customer service, and what kind of promotion can attract their attention.The conclusion of this research is actually there are many customers who aware of my.telkomsel.com as an online customer service from Telkomsel. But Simpati and Kartu As customers who use this website is much lesser than the actives of them. The customers expect that my.telkomsel.com have some features, such as changing and upgrading package limit easier, can buypulse, and can block number. Holding event that invites band/singer and promotions via SMS are the most effective communication for Telkomsel’s customers. By adding the expected features and doing the promotions that can attract the attention of customers, will make my.telkomsel.com better known and there will be more customers are using it.Keywords: Service Innovation, Customer awareness and expectation, Online customer service, Communication, Promotion.
Developing Business Strategy of Tribece Urban Market Tunggadevi, Vincya; Gustomo, Aurik
Journal of Business and Management Vol 3, No 8 (2014)
Publisher : Journal of Business and Management

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Abstract

TriBeCa Urban Retreat is one of a beauty salon  that located in the heart of Bandung. The problem in TriBeCa Urban Retreat is in capturing larger market to increasing sales growth, which is the unpreparedness in capturing larger market while the competitors are increasing agressively. The internal problem in human resource, also may cause declining the standard quality of TriBeCa. The purpose of this research is to develop the business strategy to analyze the company ability to compete and help the business to grow, which supported by the functional strategy in resolving the business internal problem. This research uses Porter’s generic competitive to determine the most suitable competitive strategies for TriBeCa Urban Retreat.. To support the business strategy, the functional strategy is more focused on marketing strategy and Human Resource (HR) strategy. The primary data for this research was obtained by interviewing the owner of TriBeCa and also some of the customers by using convenience sampling, to define the business focus of TriBeCa, by adapting from SERVQUAL dimension.The result of this analysis, TriBeCa can be the product leader to capture the larger market and increase the sales growth. Based on characteristic of Porter’s Generic Competitive Strategy, the differentiation focus strategy is the most suitable and feasible for TriBeCa Urban Retreat. Horizontal integration, in opening another branch not necessarily needed because the existing place still capable in handling the expected number of customers.Keywords : TriBeCa Urban Retreat, Salon Industry, Business development, Strategic Development, Porter’s Generic Competitive Strategy
FACTORS AFFECTING EVENT ORGANIZER’S SERVICE PURCHASE INTENTION Christianto, Joshua; Belgiawan, Prawira Fajar
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. As we know in Indonesia, Indonesia is home to more than a thousand tribes. Each tribe has a ritual to give meaning to the life phase, one of which holds a traditional ceremony ahead of maturity. Based on Indonesian regulation, 17 years old is a sign of maturity, it is shown from they able to have their own official ID from the country and also, they are now eligible to have their driving license. However, as the time goes by westernization occurred in Indonesia, westernization causing the fading of the original culture of a nation in a country, where a person or a group of people or nations is more capable of using or following western culture. Hence, because of westernization people tend to celebrate their maturity by throwing a sweet seventeen birthday party. In general, sweet seventeen event organizer is the one who manage the birthday party. Sweet seventeen event organizer is a term for professional service providers who basically have the main task of helping the client to be able to organize the event client wants. Booms and Bitner, was proposed an expanded marketing mix for services; product, price, place, and promotion and three additional elements: physical evidence, participants, and process. That’s why using marketing mix in event organizer is essentials, since event organizer runs in service sector. Thus, this research is conducted to find which variable significantly influences the service purchase intention in using event organizer, in order to help event organizer to boost their sales. This research could be considered as exploratory quantitative study, because there was not any specific study that discuss about event organizer purchase intention. Quantitative approach by online questionnaire to 266 juveniles in Bandung is conducted. The researcher uses Ordinal Logistic Regression (OLR) in SPSS application to analyze the data. The result shows that Process, Physical Evidence, Promotion and Price are become the variables that proportionally and significantly affect event organizer’s service purchase intention. Therefore, event organizer should improve the following factors in order to reach the market accurately that eventually will boost the sales, for the process factor, event organizer should keep an eye for it’s good service through the process of arranging the event. For the promotion factor, event organizer should actively doing offline promotion and online promotion (through social Media: Instagram and LINE). For the physical evidence factor, customer is interested in event organizer that has a uniform while event, making conducive ambience on every event and has strict security. Lastly for the price, customer attracted to the event organizer that has various package. As for further research, research outside Bandung with bigger sample could be conducted to gain better understanding and knowledge about the factors affecting event orgnizer’s service purchase intention.Keywords: Event Organizer, Marketing Mix, Purchase Intention  
Measuring the Effectiveness of E-mail Marketing toward Consumer Decision Journey at Bhinneka.com Namira, Shastya Rizka; Wandebori, Harimukti
Journal of Business and Management Vol 5, No 6 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. The rapid growth of internet-based electronic commerce makes a higher acceptance of online transactions by consumers. BHINNEKA.com is one of many information and technology (IT) online retailer that engaged in the e-Commerce industry in Indonesia. A major difficulty for marketing professionals with today's e-mail marketing is to distinguish whether the message actually reaches the right target audience at the utmost quality of the contents. The topic, which is intended to be measured, is if any associations between BHINNEKA.com’s email marketing toward each of consumer decision journey phase can be found. This study revealed key factors of e-mail marketing – subject line, incentive, length of e-mail, number of hyperlinks, and frequency jointly and separately have a positive and significant influence on consumer decision journey. Then, using the simple linear analysis this study also revealed that e-mail marketing does influence each of the consumer decision journey phase especially within the Active Evaluation phase. This result became an added value to the previous study that has not discussed the relationship yet. Moreover, this result might help Bhinneka.com to improve its digital marketing strategy such as e-mail marketing in order to compete effectively.Keywords: e-mail marketing, consumer decision journey, e-commerce, customer retention, key factors of e-mail marketing
Exploratory Study of Customer Delight in Music Festival: A Case Study of Focal Point 2015 Sinatrya, Kevin Putra; Iskandar, Budi Permadi
Journal of Business and Management Vol 5, No 1 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. The number music festival in Bandung has increase rapidly in recent years and the competition that tighter than before. In accordance with growth of music festival in Indonesia and Bandung both in numbers and creation, it is not enough for creating event that made the visitor felt satisfied, they have to be delighted. Having a delighted customer will leads into higher loyalty level of customer more than satisfied customer. Hence, this research is intended to analyzing the journey of customer delight formation and took a case of Focal Point 2015. Focal Point is a bi-annual thematic music festival that took picnic as the theme that has ambition to grow in the future. Hence, it is not enough to create an event that make visitors feel satisfied, they have to be delighted. To know the journey of customer delight in Focal Point 2015, author combining several concept of customer delight into a conceptual framework for measuring customer journey since there is no exact variables in measuring customer delight. The variables are consists of surprisingly positive performance, positive affection, level of satisfaction, and customer delight. Qualitative research is applied for this research in order for knowing deeper of what visitors really think and feel towards experience given by Focal Point 2015. Purposive case is used to map out the surprise elements that triggering customer delight on each person and conclude it based on the saturated pattern of data. Fifteen respondents were interviews for generating the customer delight journey. Positive surprise elements are found as the catalyst to delighted customer. Of the entire positive surprise element, atmosphere and picnic activity as Focal Point 2015 theme were indicating as the most memorable when visitor recalled the moments. The result of this study confirms that visitors of Focal Point 2015 were delighted towards all the experience perceived from the event.  Keywords: Consumer Behavior, Customer Delight, Surprise Elements, Music Festival, Utilitarian and Hedonic Consumption
Stakeholder Engagement Between KPSBU and dairy Farmers Pradikto, Risky Adha; Rudito, Bambang
Journal of Business and Management Vol 3, No 2 (2014)
Publisher : Journal of Business and Management

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Abstract

A large number of people in rural Indonesia are depending on agriculture for their livelihood. But the development of Indonesian agriculture has not brought many benefits to these people, and has a little impact on rural poverty. In a developed and populous country such Indonesia, the problem of rural poverty cannot be resolved by redistribution of land that is in short supply. Dairy farming is an alternative that can be an answer from the problem above. But dairy farming needs further attention so this sector can grow. Besides, dairy farming is basically not deviate from local community customary habit. So, this occupation is easier to be implemented and developed. The growth chance of dairy farming sector in Indonesia is increasing when the cooperative system for dairy farming is introduced in some of rural area. In Lembang, there is a one of 5 biggest cooperative in Indonesia, it is Koperasi Peternak Susu Bandung Utara –namely KPSBU. The main product is dairy milk. KPSBU held many events, activities, and programs to stimulate the milk productivity of dairy farmers by increasing the members’ wealth which is the KPSBU’s main focus in their sustainability. The author conducted a qualitative research with ethnography approach by observation. This research is research on stakeholder engagement that conducted and conducting between the dairy farmers and KPSBU and comparing it with AA1000SES (2011). Key Words: Dairy Farmers, Cooperative, Engagement.

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