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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 281 Documents
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Search results for , issue "Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September" : 281 Documents clear
ANALYSIS OF ONLINE E-COMMERCE MARKETING AND DIGITAL MARKETING IN CONSUMER INTEREST TO BUY SHOES PRODUCTS IN THE KARAWANG REGION Etty Zuliawati Zed; Zulfa Zakiatul Hidayah; Andrianto Prasetya Nugroho
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Running a business sometimes gets a big profit and sometimes gets a loss from a business. Technology and digital media that are increasingly developing have changed people's activities from offline shopping to online. The lack of marketing methods in a business and the company's lack of innovative strategies in product sales promotion result in high costs. This makes the company's cash depleted only for promotional activities. This study aims to determine the extent of the influence of online e-commerce marketing Tokopedia and digital marketing on the interest in buying Adidas shoes in Karawang. With the Equation Stuctural Equation Modeling (SEM) method, it can be used to estimate the direct, indirect and total effects. The study conducted by researchers is to measure the positive influence of several indicators on each variable in it by using a statistical test tool, namely Partial Least Square (PLS) using SmartPLS 3.0 software. The results of this study indicate that online marketing and digital marketing have a positive effect on buying interest.
THE INFLUENCE OF BRAND IMAGE, PRICE AND PROMOTION ON CUSTOMER PURCHASE INTEREST IN GOOD DAY CAPPUCCINO SACHET COFFEE AT THE CANTEEN OF MM SMAN 1 SUKATANI KAB. BEKASI Mega Sri Ningsih; Etty Zuliawati Zed
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study is motivated by the lack of problems regarding brand image and promotion on buying interest in Good Day Cappuccino sachet coffee products at the MM SMAN 1 Sukatani Canteen which does not match the price offered, so that consumers do not feel they have an interest in buying these products. This study was conducted to determine the effect of brand image, price, and promotion on customer buying interest in Good Day Cappuccino sachet coffee at the MM SMAN 1 Sukatani canteen, Bekasi Regency. The type of research used in this study uses quantitative research methods. The research design is used as a research reference. Structured questionnaires were used to obtain data from respondents. The number of samples was determined based on incidental sampling (by chance), a total of 90 respondents were used for the study. The data was analyzed using multiple regression analysis using the SPSS 29 application. Based on the test results, it shows that the t-count test results (partial) brand image variables partially have a significant effect on buying interest, price and promotion variables partially have no significant effect on buying interest. Based on the results of the F test, it can be concluded that there is a significant influence between brand image (X1), price (X2) and promotion (X3) together on buying interest (Y).
THE INFLUENCE OF PRODUCT QUALITY PRICE AND PROMOTION ON PURCHASE DECISIONS OF HIJAB RABBANI SYAR'I MODEL AT THE RABBANI VILLA MUTIARA CIKARANG SELATAN STORE Yuniwinarti Yuniwinarti; Etty Zuliawati Zed
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The development of fashion in Indonesia is currently growing rapidly. Public interest in the hijab, which is part of Muslim fashion, is increasing day by day. Rabbani is one of the first and largest fashion brand product companies in Indonesia by releasing flagship products in the form of instant headscarves and other products. Many factors are done by consumers before deciding to buy a product. Purchasing decisions by consumers are decisions that involve perceptions of product quality, price and promotion. The formulation of the problem in this study is to find out whether product quality, price and promotion can influence purchasing decisions. As well as the objectives of each variable Product Quality, Price and Promotion can influence Purchase Decisions on Hijab Rabbani Syar'i Models at the Rabbani Villa Mutiara Store, Cikarang Selatan. This study uses quantitative methods in data collection and data analysis. The population used in this research is Rabbani hijab users at the Rabbani Villa Mutiara Cikarang Store with a sample size of 120 people. The data analysis techniques used are validity and reliability tests, classic assumption tests, and multiple regression analysis using SPSS Ver. 29. Based on the analysis of this research, the results show that 1) product quality has a positive and significant effect on purchasing decisions for the Rabbani hijab syar'i model at the Rabbani Villa Mutiara Cikarang store, 2) price has a positive and significant effect on purchasing decisions for the Rabbani hijab syar'i model at the Rabbani Villa Mutiara Cikarang store, 3) promotion has a positive and significant effect on purchasing decisions for the Rabbani hijab syar'i model at the Rabbani Villa Mutiara Cikarang store, 4) product quality, price and promotion have a positive and significant effect on purchasing decisions for the Rabbani hijab syar'i model at the Rabbani Villa Mutiara Cikarang store.
BEST PRACTICE: DIGITALIZATION, PUBLIC SERVICE AND COMMUNITY SATISFACTION AT SAMSAT BANTEN Mohammad Hasbyel Fahmi; Rizky Ilhami
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Digitalization has become an integral part of the public service system, particularly in the realm of motor vehicle tax services. This process necessitates a comprehensive understanding of taxpayers' attitudes and responses towards utilizing the digital tax payment system. The objective of this research is to analyze the best practices in the integrated public service of Samsat in Banten. The research methodology employed is qualitative, utilizing a purposive sample comprising individuals from the community who have utilized the public service both online and offline. Data collection techniques include interviews, observational studies, and documentation, with the researcher serving as the primary instrument for data gathering. The data analysis involves interactive interpretation. The research findings indicate that the successful implementation of a digital service system necessitates continuous support, including a thorough comprehension of the public's attitudes and behaviors in their interaction with digital services. Digitalization significantly enhances the quality of Samsat's public services in Banten. Conversely, the system must be reinforced by a socialized policy framework that motivates taxpayers. A deeper understanding of digital governance systems in tax payments would be more effective with the support of an understanding of the existing technology cohort within society.
ANALYSIS OF TRUST, PRODUCT QUALITY, AND BRAND IMAGE OF e'BATARAPOS SAVINGS ON THE SAVING INTEREST OF TRADERS AT PASAR JOHAR IN PT BANK TABUNGAN NEGARA (PERSERO) TBK SEMARANG CITY Mutiara Maharani Putri Lestari; Widhian Hardiyanti
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This research aims to analyze the influence of Trust or Confidence, Product Quality and Brand Image of e'BATARAPOS Savings on the Interests of Saving in Pasar Johar Market Seller at PT Bank Tabungan Negara (Persero) Tbk. Semarang city. In this research using quantitative methods by processing primary data obtained through a questionnaire of 100 respondents, using a simple random sampling technique with the Slovin formula. The data obtained were processed using the SPSS Version 26 application. The data test parameters used in this study included validity tests, reliability tests, multiple linear analysis, hypothesis testing (F test, coefficient of determination test (R2), and t test). Based on the research tests conducted, the results were found: (1) Trust has no effect and is not significant on the saving interest, (2) Product quality has a positive and significant effect on the saving interest, (3) Brand Image has a positive and significant effect on the saving interest.
ANTECEDENTS OF JABODETABEK PATIENT’ INTENTION TO SEEK MEDICAL TREATMENT ABROAD Ellen Viana; Rudy Pramono
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Approximately there are two thousand Indonesian people chose to travel abroad for health care treatment and causing 165 trillion rupiahs of state foreign exchange to flow abroad. The aim of this study is to seek the antecedent of Indonesian people in choosing treatment abroad using the theory of planned behaviour, electronic word of mouth (eWOM), and physical environment as the basis of the analysis and hypothesis development. This study was conducted quantitatively with a cross-sectional study design. The model used is a modification of previous studies and then tested on a population of people aged over 18 years and living in JABODETABEK. Sampling was done by purposive sampling method and obtained as many as 145 respondents. Partial least squares–structural equation modelling (PLS-SEM) is the analytical method used in this study, and the result shows that there is a positive influence between attitude, subjective norms, perceived behaviour control, eWOM, and physical environment on visit intention. Attitude and eWOM are the most important things in influencing someone to seek treatment abroad whereas a domestic hospital can increase public trust in healthcare in Indonesia by using online platforms to communicate.
THE INFLUENCE OF WORKLOAD, WORK FATIGUE, SELF-EFFICACY AND WORK ENVIRONMENT ON THE PERFORMANCE OF MEDICAL WORKERS POST THE REVOCATION OF PPKM AT XYZ HOSPITAL IN GIANYAR Putu Chintya Nitiyani Santika; Rudy Pramono
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study was to analyze the effect of workload, work fatigue, self-efficacy, and work environment on the performance of medical personnel after the revocation of PPKM at XYZ Hospital. In this study, the cross-sectional method was used to obtain quantitative data from online questionnaires. The questionnaire was modified based on pre-existing questions from previous literature. Data was collected purposively from a group of 142 medical personnel including doctors, dentists, nurses and midwives who had worked in XYZ private hospitals for at least one year using a non-probability sampling technique. PLS-SEM software is then used to analyze it. The results showed that workload had a positive and significant effect on the performance of medical staff at XYZ General Hospital, Gianyar, Bali, work fatigue had a positive but not significant effect on the performance of XYZ General Hospital medical staff, Gianyar, Bali, self-efficacy had a positive and negative effect. supported on the performance of medical staff at XYZ General Hospital, Gianyar, Bali, the work environment has a positive influence and is supported on the performance of XYZ General Hospital medical staff, Gianyar, Bali. The implications of this research for the performance of medical staff at XYZ General Hospital, Gianyar, Bali are that it requires periodic evaluation of factors affecting workload, workload, work fatigue, self-efficacy, and work environment after the revocation of PPKM.
THE IMPACT OF OBJECT-BASED ATTITUDE TOWARDS BEHAVIOR BELIEF AND BEHAVIOR ATTITUDE ON THE USE OF HALODOC APPLICATION Eva Riani; Ardi Ardi
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This research aims to investigate factors affecting people's intention to use the Halodoc application. The sample in this research was gathered with a purposive sampling method with inclusion criteria of people using the Halodoc application with a minimum age of 18. Data was gathered using a questionnaire that was spread online using Google Form. The questionnaire consists of 32 questions using Likert Scale 1-5. There are 101 respondents participating in this study. Data were then statistically analyzed using the PLS-SEM method with SmartPLS 4.0.9.1 application. The result of this research states that user satisfaction as the component of object-based attitude significantly affects perceived usefulness and perceived ease as the component of behavior belief. Perceived usefulness and perceived ease of use also affect behavior attitude significantly. This research also states that perceived ease of use can directly affect intention to use significantly without going through mediating variables. But, perceived usefulness does not significantly affect the intention to use through a direct path without using a mediating variable (behavior attitude).
THE INFLUENCE OF JOB ROTATION PRACTICE, PERCEPTION OF PROMOTION OPPORTUNITIES, AND PERCEIVED ORGANIZATIONAL SUPPORT ON EMPLOYEE ENGAGEMENT Krishnajie Partadireja; Yohana F. Cahaya Palupi Meilani
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

One of the subjects that receive much attention in current human resource management studies is employee engagement. The influences of employee engagement on businesses and government organizations have been demonstrated by empirical investigations. This research focuses on employee engagement among Indonesian diplomats. Given the nature of the work of diplomats who must periodically rotate between headquarters and mission offices abroad, as well as the promotion system currently taking place in the Indonesian Ministry of Foreign Affairs, this research observes how job rotation practices, perceptions of promotion opportunities, and perceived organizational support influence the engagement of the diplomats to their job.
THE INFLUENCE OF REGISTRATION SERVICE QUALITY AND TRUST ON OUTPATIENT SATISFACTION UNDER BPJS HEALTH INSURANCE GUARANTEE AT HERMINA PALEMBANG HOSPITAL Elvi Indahwati; Marlina Widiyanti; Muchsin Saggaff Shihab; Aslamia Rosa
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of registration service quality and trust on outpatient satisfaction under BPJS Health Insurance guarantee at Hermina Palembang Hospital. The population of this study consisted of outpatient BPJS Health Insurance patients at Hermina Palembang Hospital during the period of 2022-2023, totaling 102,360 respondents. The sample for this study is 123 respondents who are outpatient BPJS Health Insurance patients at Hermina Palembang Hospital during the period of 2022-2023, selected using purposive sampling technique. The results of multiple linear regression analysis show that registration service quality and trust have a positive and significant influence on patient satisfaction. In terms of service quality, the management of Hermina Palembang Hospital is expected to evaluate the factors causing frequent congestion in the outpatient registration process under BPJS Health Insurance. Regarding trust, it is recommended to evaluate the service providers in order to improve the quality of service delivery. The addition of information staff is perceived as necessary to provide assistance to patients in need.

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