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Wahyu Eko Pujianto
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INDONESIA
GREENOMIKA
Published by Universitas NU Sidoarjo
ISSN : 26570114     EISSN : 26570122     DOI : https://doi.org/10.55732/unu.gnk
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Greenomika contains a collection of a selected articles from the results of research and study of literature which is relevant to accounting, management, and entrepreneurship. Greenomika Journal is published 2 (two) times a year, in June and December.The Greenomika topic include Accounting in Public Sector, Auditing, Tax, Educational accounting, Financial Accounting, Financial Management, Marketing Management, Operations Management, Strategic Management, Human Resource Management, and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 148 Documents
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Analysis of Brand Perception and Relevance of Sukarara Woven Fabric Motifs in the Context of Cultural Identity and Market Kembang, Lale Puspita; Dewi Rispawati; Maryanti, Sri
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.1

Abstract

This study aims to analyze the level of Brand Awareness of Sukarara woven fabric motifs among domestic tourists. The method used in this study is a quantitative survey with data collection through questionnaires distributed to tourists visiting the area. The research sample consisted of 120 respondents selected through non-probability sampling techniques. The results of the study indicate that the level of Brand Awareness of Sukarara woven fabric motifs is at the brand recall level which is included in the high category, with an average value of 2.89 which is on a scale of 2.52 - 3.27. This finding indicates that domestic tourists have recognized and remembered Sukarara woven fabric motifs, although the product has not been the main choice when buying woven fabrics. This study provides important insights for craftsmen and marketers to formulate more effective marketing strategies to increase the attractiveness and relevance of Sukarara woven fabrics in the market so that they can transform from being simply recognized to being the main choice among consumers. Thus, this study is expected to contribute to the development of the local weaving industry and cultural preservation through increased brand awareness.
Optimization of Poverty Alleviation Programs Through the Classification of Village Characteristics Around the Mandalika Special Economic Zone (SEZ) Putra Kumara Dewa, Jhon Jhohan; Wahyuningtiyas, Loetvy; Cahyana, Alifan
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.4

Abstract

The Mandalika Special Economic Zone (SEZ) in Pujut District is a tourism SEZ with rapid development, projected to absorb 194,293 workers by 2037. However, there are still 7,749 households (37.56%) categorized as pre-prosperous in the surrounding rural areas. This study analyzes rural development strategies using cluster analysis (K-means) with 5 variables: number of pre-prosperous communities, tourism facilities, trade and service facilities, capital access facilities, and SME presence. The research grouped villages into 5 clusters with different focuses: SME and trade development, capital access and trade, tourism and local employment, entrepreneurship training, and optimization of capital access for trade. This clustering aims to streamline poverty alleviation programs around the Mandalika SEZ as a regulatory improvement that pays more attention to the social and economic aspects of the surrounding communities.
The Effect of Corporate Governance on Firm Value in Food and Beverage Sector Companies in Indonesia Purwanti, Titik; Kuntaryanto, Oki; Utami, Tri; Marjukah, Anis; Darmawansyah, Iwan; Kalbuana, Nawang
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.7

Abstract

This study examines the effect of corporate governance through institutional ownership, public ownership, and audit committee on firm value in the food and beverage sector listed on the Indonesia Stock Exchange (IDX). The research sample consisted of 32 companies from a total of 49 companies listed in the 2020-2022 period, which were selected using purposive sampling method based on certain criteria. The analysis was carried out using multiple linear regression, the results showed that the three variables had a significant effect on firm value as measured by the Price to Book Value (PBV) ratio. Institutional ownership shows the strongest influence, which shows the importance of external supervision in improving the efficiency and transparency of the company. Public ownership, despite its smaller effect, still contributes to management accountability and stock liquidity. The existence of an effective audit committee also plays an important role in improving the integrity of financial statements and risk management, which in turn increases investor confidence and firm value. This study confirms the importance of good corporate governance to increase the market value of companies in the food and beverage sector.
Analysis of Export, Investment, and Corruption Perceptions’ Influence on GDP Per Capita of 5 Emerging Countries in ASEAN Arina Nur Fitri; Muhammad Yudhi Lutfi
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.6

Abstract

The purpose of this study is to examine how the GDP per capita of 5 ASEAN countries is impacted by exports, investment, and perceptions of corruption. Indonesia, Thailand, Malaysia, the Philippines, and Vietnam are included in this study and categorized as emerging ASEAN. Panel data regression using the Fixed Effect Model (FEM) is the technique employed in this study. The results show that the GDP per capita of the 5 ASEAN countries is significantly impacted by exports and the perception of corruption. Exports are significant at the 5% level whereas the perception of corruption is important at the 10% level. Exports of good and services and low corruption rates will bring the increase of GDP per capita of 5 ASEAN countries. However, investment has found to negatively effect GDP per capita of 5 ASEAN countries. Evaluation of the effectiveness of investment related policies are needed to maximize the spillover effects of investment so it can have positive impact on the economy.
The Effect of 11% VAT on the Consumer Purchasing Power of Beauty Products in Klaten Regency Rizky Windar Amelia
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.8

Abstract

The online business continues to increase, the government has issued legal policies, one of them is VAT policy. The government also officially increased VAT from 10% to 11%. This VAT policy directly increases the value of goods because consumers bear the VAT. This study aims to analyze the effect of 11% VAT on the purchasing power of beauty products in Klaten Regency. This research uses a quantitative method with regression analysis. The sampling technique used was purposive sampling. Data was collected through a questionnaire distributed to 100 respondents who were consumers of beauty products in Klaten Regency. The data was analyzed using the t-statistical test and the coefficient of determination test (R2). Data processing in using SPSS software version 26.0 for Windows. The results of this sudy show that 11% VAT has a positive and significant effect on the purchasing power of beauty products in Klaten Regency. Based on the results of the analysis coefficient of determination R2, it shows that peoples purchasing power is influenced by 11% VAT by 5.7%. The remaining 94.3% is influenced by other variables not discussed in the research. This research contributes to a deeper understanding of the impact of tax policy on communities and businesses at the local level, with the hope of providing guidance for more inclusive and sustainable policies in the future.
Optimal Portfolio Formation of SRIKEHATI Index Stocks on the Indonesia Stock Exchange (2019-2023 Period) Az-Zahra, Layalia Briliani; Viana, Eka Dasra; Kaewlaead, Chuta
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.9

Abstract

The stable economic conditions in Indonesia have had a positive impact, leading to an increase in the number of investors in the Indonesian capital market. One of the key instruments in this market is stocks. The aim of this research is to create an optimal portfolio that can be recommended to investors. The study utilizes the CAPM and Markowitz models and involves the use of secondary data. The research sample selection process makes use of non-probability sampling techniques, specifically purposive sampling. This research focuses on the SRI KEHATI Index for the period from January 2019 to December 2023. Using the CAPM method, 7 efficient stocks have been identified, namely BBCA, BBNI, BBRI, BMRI, JSMR, KLBF, and UNTR. The combination of 7 stocks using the Markowitz model forms two preferences. The first preference generates an allocation proportion with a formula that results in an annual portfolio expected return of 40.55% and an annual portfolio risk of 30.33%. The second preference generates an allocation proportion with a solver that results in an annual portfolio expected return of 46.79% and an annual portfolio risk of 32.91%.
The Effect of Job Insecurity and Perceived Organizational Inclusion on Outsourcing Employee Performance Boyas, Jeziano Rizkita
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.10

Abstract

This study aims to examine the influence of job insecurity and perceived organizational inclusion on the performance of outsourced employees at PT Karya Utama Nusindo (KUN). A quantitative approach was used with a survey method involving 83 respondents from five partners of PT KUN. Job insecurity was measured using 5 indicator items, while Perceived Organizational Inclusion used 6 indicator items. Employee performance uses 6 indicator items. The results showed that job insecurity has a positive and significant effect on employee performance, meaning that job uncertainty actually motivates employees to work better. Meanwhile, perceived organizational inclusion also has a significant positive effect, indicating that an inclusive work environment encourages optimal performance. This research provides insight for companies to leverage these factors in improving outsourced employee performance through a strategic approach that manages job insecurity productively and encourages organizational inclusiveness.
The Effect of Digital Technology Use on the Effectiveness of Business Plan Development by Young Entrepreneurs in Banjarmasin City Rusnanti, Delia Putri; Maftukhin, Maftukhin; Yugustama, Angga; Triyanto, Ade; Cahyono, Fadia Budi; Rahmawati, Imelda Dian
GREENOMIKA Vol. 7 No. 1 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.1.2

Abstract

This study aims to explore the influence of the use of digital technology on the effectiveness of business plan preparation by young entrepreneurs in Banjarmasin city. The research was conducted using a quantitative approach. Data collection was carried out using a questionnaire assisted by google form. The number of samples in this study were 100 young entrepreneurs in Banjarmasin City. The data analysis technique used Partial Least Square-Structural Equation Modeling (PLS-SEM) with the help of the SmartPLs program. The results showed that business planning software and social media and digital platforms have a significant effect on the effectiveness of business plan preparation in Banjarmasin City. Based on the results of this study, it is expected that young entrepreneurs in Banjarmasin should make greater use of business planning software as well as digital platforms and social media to enhance the effectiveness of their business plan development. Local governments, training institutions, and business communities can use these findings as a basis for designing more targeted digital training and mentoring programs.
Service Quality and Customer Loyalty: The Mediating Role of Customer Satisfaction in Cafe’s Sulistiowati; Supriyanto, Antok; Erstiawan, Martinus Sony; Soebijono, Tony; Angesti, Dyan
GREENOMIKA Vol. 7 No. 1 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.1.4

Abstract

This study examines the effect of service quality on customer satisfaction and loyalty in the cafe industry in Surabaya, with a focus on the mediating role of customer satisfaction. In this increasingly competitive industry, cafe managers must pay attention to service quality to maintain loyal customers. Based on the Servqual conceptual model which includes the dimensions of tangibles, reliability, responsiveness, assurance, and empathy, this study aims to influence service quality on customer loyalty as a mediating variable and identify the most significant Servqual dimensions. Using quantitative methods with Structural Equation Modeling (SEM-PLS) analysis, data was collected through questionnaires distributed to 120 cafe visitors. The results showed that the dimensions of tangibles, reliability, assurance, and empathy had a positive and significant effect on customer satisfaction, while responsiveness showed no significant effect. In addition, customer satisfaction is proven to have a strong influence on customer loyalty. The conclusion of this study is that cafe managers need to focus on improving service quality that can create customer satisfaction, so that it can influence customer loyalty and support the sustainability of the cafe business.
Business Development Strategy for Increasing Sales in Food Businesses in Jombang Regency Mansur, Muhammad; Supriyanto, Antok; Wibowo, Januar
GREENOMIKA Vol. 7 No. 1 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.1.8

Abstract

Meatball business in Jombang Regency has significant growth potential due to its popularity among both residents and visitors. This research aims to explore and evaluate effective strategies for enhancing meatball enterprises in the area. Employing a mixed-method approach, the study integrates qualitative and quantitative data obtained through surveys, interviews, and market analysis. The findings reveal that key success factors for meatball businesses in Jombang include product quality, unique selling propositions, customer service, and marketing strategies. The study emphasizes the need for product innovation, the utilization of digital marketing, and strategic collaborations with local suppliers and distributors. Furthermore, it highlights the importance of government support in offering training and financial aid to small and medium-sized enterprises (SMEs). Recommendations for meatball business owners involve improving product differentiation, using social media to expand reach, and participating in local food events to boost brand recognition. This research provides valuable insights into SME development in the food industry and offers practical strategies for entrepreneurs aiming to succeed in Jombang Regency's competitive market.

Page 11 of 15 | Total Record : 148

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