cover
Contact Name
Wahyu Eko Pujianto
Contact Email
wahyueko.mnj@unusida.ac.id
Phone
+6282302567515
Journal Mail Official
wahyueko.mnj@unusida.ac.id
Editorial Address
Jl. Monginsidi Kav DPR No.Dalam, Sidoklumpuk, Sidokumpul, Kec. Sidoarjo, Kabupaten Sidoarjo, Jawa Timur 61218
Location
Kab. sidoarjo,
Jawa timur
INDONESIA
GREENOMIKA
ISSN : 26570114     EISSN : 26570122     DOI : https://doi.org/10.55732/unu.gnk
Greenomika contains a collection of a selected articles from the results of research and study of literature which is relevant to accounting, management, and entrepreneurship. Greenomika Journal is published 2 (two) times a year, in June and December.The Greenomika topic include Accounting in Public Sector, Auditing, Tax, Educational accounting, Financial Accounting, Financial Management, Marketing Management, Operations Management, Strategic Management, Human Resource Management, and Entrepreneurship.
Articles 148 Documents
The Influence of Macroeconomic Variables on Non-Performing Loan (NPL) at PT Bank Mandiri (Persero) Tbk Radhianas, Binky Mohammad; Matoati, Rindang; Viana, Eka Dasra; Dewi, Farida Ratna; Kaewlaead, Chuta
GREENOMIKA Vol. 6 No. 1 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.1.6

Abstract

In recent years, Bank Mandiri's non-performing loan (NPL) ratio has been on a relatively stable decline until the COVID-19 pandemic in 2020 quarter I put pressure on the Indonesian economy. Since then, Bank Mandiri's NPL ratio has increased significantly due to the global economic recession that also occurred in Indonesia in 2020 quarter III. This study aims to analyse the effect of macroeconomic variables such as gross domestic product, inflation, interest rates, and exchange rates on non-performing loans (NPL) specifically at Bank Mandiri. This study uses secondary data in the form of historical data of related variables and Vector Error Correction Model (VECM) to estimate the dynamics of long-term and short-term relationships between variables. The results of this study indicate that macroeconomic variables such as BIRATE, INF, and LNPDB significantly affect Bank Mandiri's NPLs in the long-run dynamics, while LNKURS is statistically significant in the short-run dynamics. Keywords: Macroeconomic, Non-Peforming Loan, VECM
The Effect of Profitability, Leverage, Fixed Asset Intensity, Company Size, and Company Age Partially on Tax Avoindance Nur Inda Wulandari; Heni Agustina; Djoko Soelistya
GREENOMIKA Vol. 6 No. 1 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.1.8

Abstract

This study aims to analyze the effect of profitability, leverage, fixed asset intensity, company size, and company age partially on tax avoidance. This research is a type of quantitative research. The research population is food and beverage subsector companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period. The sample of this study was 33 companies selected by purposive sampling method. While the data analysis method used is multiple linear regression analysis with normality test steps, multicollinearity test, heteroscedasticity test, autocorrelation test, linear regression test, and hypothesis testing. Based on this research, the following results were obtained: 1) profitability has a positive and significant effect on tax avoidance. 2) leverage has no effect on tax avoidance. 3) fixed asset intensity has no effect on tax avoidance. 4) company size has a positive and significant effect on tax avoidance. 5) company age has a negative and significant effect on tax avoidance.
The Influence of Interactivity, Online Customer Reviews, and Trust on Shopee Live Streaming Users' Impulse buying Masitoh, Martina Rahmawati; Wibowo, Hermansyah Andi; Prihatma, Gugup Tugi; Miharja, Dede Tory
GREENOMIKA Vol. 6 No. 1 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.1.5

Abstract

The purpose of this study is to investigate the effect of interactivity, online customer reviews, trust on impulse buying in Shopee live streaming (Shopee Live) customers domiciled in Indonesia who have purchased on Shopee live at least 2 times. Our approach is a quantitative approach. This study uses a survey design by distributing questionnaires. The sampling technique used is purposive sampling. The number of samples used in this study is 155 samples. Data processing is carried out statistically by utilizing variance-based Structural Equation Modeling (PLS-SEM). Data processing is carried out with the help of SmartPLS ​​software ver. 3. The results of the study show that: (1) interactivity has a significant effect on impulse buying; (2) interactivity has a significant effect on trust; (3) online customer reviews have a significant effect on trust; (4) online customer reviews do not have a significant effect on impulse buying; (5) trust has a significant effect on impulse buying. The results of the study also show that there is an indirect effect, namely interactivity has a significant effect on impulse buying through trust and also online customer reviews have an indirect effect on impulse buying through trust.
The Role of Brand Equity in Mediating the Influence of Social Media Communication on Museum Revisit Intention in Jakarta Widiyanto, Mohamad; Abdha, Muhammad Fadly Erzavi
GREENOMIKA Vol. 6 No. 1 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.1.7

Abstract

This research was conducted with the aim of analyzing the influence of social media communication through brand equity on revisit intention at museums in Jakarta. A quantitative approach is used to answer the research problem formulation. The research sample was 220 museum visitors in Jakarta. The data analysis technique was carried out using partial least square analysis using the SmartPLs program. The research results show that social media communication has a significant effect on revisit intention and brand equity is able to mediate the influence of social media community on revisit intention at museums in Jakarta.
Halal Industry Based on Local Culture in the Production Management of Griya Batik Mas Pekalongan Hanif Ardiansyah
GREENOMIKA Vol. 6 No. 1 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.1.9

Abstract

Griya Batik Mas Pekalongan is one of Pekalongan's well-known batik industries. This industry also uses its own waste management system. The research carried out aims to find out how batik production is managed at Griya Batik Mas Pekalongan and to find out whether the batik industry in Griya Batik Mas Pekalongan can be said to be a halal industry or not. The type of research is qualitative with a field research.  Researchers followed the steps of data analysis as proposed by Miles and Huberman. The stages of the analysis include: (1) data collection; (2) data reduction; (3) data presentation; and (4) verification / drawing conclusions. The results and conclusions of this study are that the production management process at Griya Batik Mas Pekalongan has implemented the management function well. From planning, organizing, implementing and ending with controlling/supervision. The production process at Griya Batik Mas Pekalongan is also included in the halal local culture industry. Because the batik making process and waste treatment at Griya Batik Mas Pekalongan has implemented a wastewater treatment plant (IPAL) system that has been organized to filter batik production waste.
Mapping Green Accounting Research Trends in Indonesia : A Systematic Literatur Review Perspective from 2017 to 2024 Erstiawan, Martinus
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.5

Abstract

Research Objective: This study examines the contribution of research to the development of green accounting, both theoretically and practically, and offers recommendations for future research based on a literature mapping. The literature review method was used, employing Harzing’s Publish or Perish (Window GUI Edition 8) application with Google Scholar as the source, using the keyword "green accounting." The data collected comprises 18 articles from open journal systems, 3 of which are nationally accredited at Sinta 4. Research Findings: This study shows that implementing green accounting can improve financial performance and investor appeal, demonstrating mutually beneficial economic and social benefits. The integration of religious values and local culture strengthens the implementation of green accounting, creating strong social and moral support. Environmental education plays a crucial role in promoting future awareness and practice of green accounting. Green accounting can enhance profitability and operational efficiency, proving that sustainability and economic gain can coexist. Corporate Social Responsibility (CSR) as a moderating factor can strengthen the effects of green accounting on company value and sustainability. Transparency and accountability in environmental reporting improve corporate reputation and meet stakeholder expectations. Conclusion: There was a peak in green accounting research in 2017, followed by a decline in research on this theme by 2023.
The Influence of Leadership Style, Competency and Motivation on Employee Work Productivity at HS Samsoeri Mertojoso Hospital Sulistyowati, Yekti; Hidayat, Dasrun; Sukajie, Bambang
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.2

Abstract

The aim of this research was to determine and analyze the influence of leadership style, competence and work motivation which have a dominant influence on employee work productivity at HS Samsoeri Mertojoso Hospital. The research was carried out using a quantitative approach and is included in the type of associative research. The research instrument used a questionnaire. The population is nurses at HS Samsoeri Mertojoso Hospital, totaling 92 people using a total sampling technique. Data analysis was carried out using multiple linear regression analysis techniques using the SPSS program. The research results show that leadership style, competence and work motivation have a significant effect on employee performance. The implications of this research are to increase nurses' work productivity, leaders must be able to set good examples, such as being consistent in implementing policies and being able to make the right decisions. Apart from that, leaders must also be able to be fair to all nurses. Management needs to improve competence, such as by including training and seminars, as well as providing flexibility to pursue higher education.
The Implementation of Fault Tree Analysis (FTA) dan Failure Mode And Effect Analysis (FMEA) to Improve the Quality of Salt Industry in East Java Mansur Yafi, Muhammad; Cahyono, Muhammad Denny Nur
GREENOMIKA Vol. 6 No. 1 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.1.10

Abstract

The problem in the salt processing industry is that product defect reach 15% of the total production so it is important to analyze the cause of the defects. The average product defect currently exceeds the company's target of 5%. The Fault Tree Analysis (FTA) and Failure Mode and Effect Analysis (FMEA) methods are used to analyze the production process at PT. XYZ. FTA is used to analyze the causes of each category of product defects, while FMEA is used to classify and analyze each cause of defects.
Preservation of Local Culinary Tourism in Improving the Economy of Local Communities in Surabaya Mau, Daniel Pandu; Mau, Yesarela Pandu; Wibowo, Otje Herman; Kurniansah, Rizal; Artana, I Wayan Arta; Ariawan, I Wayan Adi Putra
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.3

Abstract

Traditional Indonesian cuisine, including that of Surabaya, plays an essential role in the cultural identity and heritage of the region. However, rapid globalization and modernization have led to declining interest in traditional foods, particularly among younger generations, who prefer fast food. This study aimed to analyze the role of culinary tourism in preserving and promoting traditional Surabaya cuisine, identify the challenges and strategies for its development to increase its appeal, and examine its contribution to the local economy. The research employed a qualitative descriptive approach with case studies, involving interviews with culinary entrepreneurs and tourists and observations at key culinary tourism destinations. The findings revealed that, although culinary tourism has the potential to support the preservation of traditional cuisine, the main challenges identified were ineffective promotion, insufficient supporting infrastructure, and a lack of interest among younger generations in continuing traditional culinary businesses. Therefore, collaborative efforts between the government, business owners, and local communities are needed to enhance promotion, quality, and the overall culinary tourism experience, which can positively impact the local economy through increased tourist visits and regional consumption.
Analysis of Brand Perception and Relevance of Sukarara Woven Fabric Motifs in the Context of Cultural Identity and Market Kembang, Lale Puspita; Dewi Rispawati; Maryanti, Sri
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.1

Abstract

This study aims to analyze the level of Brand Awareness of Sukarara woven fabric motifs among domestic tourists. The method used in this study is a quantitative survey with data collection through questionnaires distributed to tourists visiting the area. The research sample consisted of 120 respondents selected through non-probability sampling techniques. The results of the study indicate that the level of Brand Awareness of Sukarara woven fabric motifs is at the brand recall level which is included in the high category, with an average value of 2.89 which is on a scale of 2.52 - 3.27. This finding indicates that domestic tourists have recognized and remembered Sukarara woven fabric motifs, although the product has not been the main choice when buying woven fabrics. This study provides important insights for craftsmen and marketers to formulate more effective marketing strategies to increase the attractiveness and relevance of Sukarara woven fabrics in the market so that they can transform from being simply recognized to being the main choice among consumers. Thus, this study is expected to contribute to the development of the local weaving industry and cultural preservation through increased brand awareness.

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