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Eko Sumartono
Contact Email
ekosumartono@relawanjurnal.id
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+6282138129668
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Editorial Address
Secretariat Office: Wisma PDM Bengkulu Mail : Jl. Kebun Veteran No 12, Kel. Nusa Indah Kec. Ratu Agung Kota Bengkulu Telp : 081541234500 email: bima@pdmbengkulu.org
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INDONESIA
Bima Journal : Business, Management and Accounting Journal
ISSN : 27212971     EISSN : 2721267X     DOI : 10.37638/bima.1.1.1-9
Core Subject : Economy, Science,
BIMA Journal is a scientific communication media which is issued by PDM Bengkulu. It is the contribution to the development of social science, business, accounting, and economy which is divided into the English Language which contains research results, literature review, field cases, or concepts. BIMA Journal in a year published twice a year. Special editions in English can be issued required. The BIMA Journal fits well for researchers and academics who are inheriting the results of research, scientific thought, and other original scientific ideas. BIMA Journal publishes research papers, technical papers, conceptual papers, and case study reports. BIMA Journal is dedicated to researchers and academics intent on publishing research, scientific thinking, and other original scientific ideas. The article published in the BIMA Journal is the authors original work with a broad spectrum of topics covering Resources economics, Economic Business, Economic Management, and Accounting.
Articles 333 Documents
Influence of Corporate Image and ExperienceEmployee Job Satisfaction and Employee Performance at PT PLN (Persero) UP3 Palopo , Indonesia: Nurlela Nurlela; Haedar Haedar; Junaidi Junaidi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.349-362

Abstract

Purpose: This study aims to determine the effect of corporate image, employee experience, and job satisfaction on employee performance at PT PLN (Persero) UP3 Palopo. Methodology: Using a quantitative associative approach, 52 respondents were selected from 119 employees through simple random sampling. Data analysis used multiple linear regression after validity and reliability testing. Results: The results showed that employee experience and job satisfaction had a positive and significant effect on employee performance, while corporate image had no significant effect on employee performance. Simultaneously, the three variables had a significant effect on employee performance, with a coefficient of determination (R) of 0.628. Findings: These results indicate that improving work performance and job satisfaction can substantially increase employee productivity and effectiveness. Novelty & Originality: The novelty of this study lies in its focus on the simultaneous examination of corporate image, employee experience, and job satisfaction within the context of a state-owned electricity company in a regional office setting (Palopo), which has been rarely explored in prior research. Its originality emerges from the empirical testing of these three variables in the Indonesian state-owned enterprise sector, particularly in the electricity utility industry. Conclusions: The study concludes that to enhance employee performance, PT PLN (Persero) UP3 Palopo should prioritize improving employee experience and job satisfaction through targeted human resource strategies, while recognizing that corporate image may not be a direct driver of performance in this specific context. Type of Paper: This paper is an empirical research paper.
Influence of Employer Branding, Employee Experience, and Organizational Commitment on Employee Performance: Evidence from PT. PLN (Persero) UP3, Palopo City Lita Sriyanti; Haedar Haedar; Adi Firmanzah
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.363-374

Abstract

Purpose: This study aims to analyze the influence of employer branding, employee experience, and organizational commitment on employee performance at PT. PLN (Persero) UP3 Palopo City. Methodology: The study used a quantitative approach with a survey method on 52 respondents selected through a random sampling technique. Data were collected through a questionnaire that had been tested and declared valid with a calculated r-value > r-table (0.273) and reliable with a Cronbach's alpha value for all variables > 0.60. Data analysis was conducted using multiple linear regression with the help of SPSS version 26 application. Results: The results of this study indicate that employer branding (t=0.437; sig = 0.664) and employee experience (t= 0.360; sig = 0.720) do not have a significant effect on employee performance, while organizational commitment has a positive and significant effect on employee performance with a value (t= 5.815; sig = 0.000). Simultaneously, the f-count value is 28.181 with a significant value of 0.000, which means that all three variables have a significant effect on employee performance. The coefficient of determination (R2) value of 0.638 indicates that 63.8% of employee performance variation can be explained by the research model, while 36.2% is influenced by other factors outside the model. Findings: The research findings indicate that organizational commitment is the most dominant factor in improving employee performance. Novelty & Originality: The novelty of this study lies in the simultaneous testing of the three variables in the context of the state-owned electricity sector service unit. The originality of the study is reflected in the empirical focus on PT. PLN (Persero) UP3 Palopo City, which has received limited research. Conclusions: This paper is an empirical research paper that concludes that strengthening organizational commitment is a key strategy for improving employee performance.
Effect of Competency-Based Training and Career Planning on Employee Performance at PT PLN (Persero) UP3 Palopo, Indonesia Mutia Nurfadila Aris; Indra Kusdarianto; Altri Wahida
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.375-386

Abstract

Purpose: This study aims to analyze the effect of competency-based training and career planning on employee performance at PT PLN (Persero) UP3 Palopo. Methodology: The research method used is a quantitative approach with data collection techniques through questionnaires to 52 respondents selected from 119 employees. Data analysis uses validity and reliability tests, multiple linear regression, t-tests, and f-tests. Results: The results of this study indicate that competency-based training and career planning have a positive and significant effect on employee performance both partially and simultaneously. Findings: The findings confirm that both competency-based training and career planning serve as critical drivers in enhancing employee performance within the state-owned electricity sector. Novelty & Originality: The novelty of this study lies in the simultaneous examination of competency-based training and career planning within the specific context of a regional service unit of a state-owned electricity company in Palopo, an organizational setting that has received limited empirical attention in prior research. Its originality emerges from the integrated analysis of these two human resource development variables as complementary rather than independent factors, offering a holistic perspective on performance improvement strategies in the Indonesian state-owned enterprise sector. Conclusions: The implications of this study show the importance of companies in improving the quality of training and providing clear career planning to improve employee performance. The study concludes that investing in structured training programs and transparent career development pathways is essential for optimizing workforce productivity and achieving organizational goals. Type of Paper: This paper is an empirical research paper.
Impact of Compensation, Work Motivation, and Job Insecurity onTurnover Intention Driver Star Travel Arzelya Zelda Sevira; Mei Retno Adiwati
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.387-396

Abstract

Purpose: This study aims to analyze the influence of compensation, work motivation, and job insecurity on turnover intention of Star Travel drivers. Methodology: The sampling method in this study used a saturated sample containing 51 employees, and the analysis was carried out using the Partial Least Square Technique. The data were processed from a questionnaire with a Likert-based weighting scale. Results: it was found that compensation and work motivation had a negative and significant influence on turnover intention of Star Travel drivers. Meanwhile, job insecurity had a positive and significant influence on turnover intention of Star Travel drivers. Findings: This study found that job insecurity has a bigger influence on turnover intention compared to compensation and work motivation. Novelty & Originality: This study focuses on the problems that cause employee turnover intention in this company, which have not been previously studied. Conclusion: This study concludes that to reduce turnover intention, it is necessary to provide an understanding value of the benefits provided, evaluate employee motivation, and provide training to minimize errors made by employees. Type of Paper: Empirical research paper.
Analysis of Distribution and Performance of Marine Fish Warehouses: A Case Study of Ariyanto’s Business in Bengkulu City Fringky Fringky; Herri Fariadi; Ana Nurmalia
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.397-402

Abstract

Purpose: This study aims to analyze the influence of compensation, work motivation, and job insecurity on turnover intention of Star Travel drivers. Methodology: The sampling method in this study used a saturated sample containing 51 employees, and the analysis was carried out using the Partial Least Square Technique. The data were processed from a questionnaire with a Likert-based weighting scale. Results: it was found that compensation and work motivation had a negative and significant influence on turnover intention of Star Travel drivers. Meanwhile, job insecurity had a positive and significant influence on turnover intention of Star Travel drivers. Findings: This study found that job insecurity has a bigger influence on turnover intention compared to compensation and work motivation. Novelty: This study focuses on the problems that cause employee turnover intention in this company, which have not been previously studied. Conclusion: This study concludes that to reduce turnover intention, it is necessary to provide an understanding value of the benefits provided, evaluate employee motivation, and provide training to minimize errors made by employees. Type of Paper: Empirical research paper.
Examining The Impact Of Work–Family Conflict And Work–Life Balance On Female Caddies’ Performance: Evidence From PT X Surabaya Windy Permatasari; Mei Retno Adiwati
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.403-410

Abstract

Purpose: This study analyzes the effects of Work–Family Conflict and Work–Life Balance on the performance of female caddies at PT X in Surabaya City, aiming to understand the impact of dual-role pressures on employee performance and to support the development of effective human resource management strategies. Methodology: A quantitative research design was employed using a survey approach. Structured questionnaires were distributed to 58 married female caddies selected through a total sampling technique. The collected data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). Results: The results indicate that Work–Family Conflict has a negative and statistically significant effect on employee performance (β = –0.477; p < 0.05). In contrast, Work–Life Balance shows a positive and significant effect on employee performance (β = 0.430; p < 0.05). Findings: These findings confirm that dual-role pressures and life equilibrium are critical determinants of performance outcomes. Novelty & Originality: This study provides empirical evidence by focusing on female caddies, an occupational group within the service industry that remains relatively underexplored in previous studies. Conclusions: The findings emphasize the importance of minimizing Work–Family Conflict and strengthening Work–Life Balance to improve employee performance through supportive organizational policies. Type of Paper: This paper is a research article.
Effect Of Asset Intensity, Intellectual Capital, And Leverage On Sticky Cost : Empirical Study On Industrial Sector Manufacturing Companies Listed Tasykiylah Nuril Maulidiyah; Lailatus Sa’adah
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.411-420

Abstract

Purpose: This research investigates the influence of several factors on cost stickiness, including asset intensity, intellectual capital, and leverage, in manufacturing firms from the industrials sector listed on the Indonesia Stock Exchange over the 2020–2024 period. Methodology: An associative quantitative approach is employed using annual time-series data from nine companies obtained from the official IDX website. Panel data regression is applied as the main analytical technique. Results: Results of asset intensity on sticky cost shows a probability value of 0.3762 > 0.05. Intellectual capital on sticky cost yields a probability value of 0.4976 > 0.05. Leverage on sticky cost shows a probability value of 0.0114 < 0.05. Findings: The findings indicate that leverage significantly affects cost stickiness in partial testing, whereas asset intensity and intellectual capital show no significant effect. Novelty: This study contributes to the cost stickiness literature by providing empirical evidence from the Indonesian industrials manufacturing sector during the post-pandemic period (2020–2024), a context that remains underexplored in prior studies. Originality: Originality of this research is taken from manufacturing companies in the industrials sector. Conclusion: Conclusion imply that other factors beyond those examined in this study may play an important role in determining cost stickiness.Type of Paper: This paper is Empirical Case Study a researchpaper.
Effect Of Work Flexibility and Work Specialization On Employee Satisfaction at CV. Gunodia Family In Mukomuko Regency Gustian Afrijal; Tri Febriana Melinda; Yanto Effendi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.1074-1084

Abstract

Purpose: This study aims analyze the effect of work flexibility and work specialization, both partially and simultaneously, on employee satisfaction. Methodology: This reserach inidercritive quantiative  with a census sampling technique. Data collection was conducted through questionnaires. The analysis methods used included validity tests, reliability tests, multiple linear regression, r tests, t tests, and f tests. Results:  Work flexibility does not have a significant effect on employee satisfaction.  Work specialization has a positive and significant effect  Simultaneously, work flexibility and work specialization had a significant effect with Findings: The study found that the division of work according to expertise and responsibility increased job satisfaction, while work flexibility had no effect because it was influenced by job characteristics. Novelty: This study provides new empirical insights into the relevance of flexibility and job specialization in field operations companies such as CV. Gunodia. Originality: The originality of this research lies in the context of the object and the combination of variables that have not been studied in this company. Conclusion: Work specialization has been proven to be a dominant factor in increasing job satisfaction, while work flexibility does not have a significant effect. Type of Paper: Research article.
Influence Of Marketing Influencer , Online Customer Reviews And Product Quality On Purchasing Decisions For Skintific Products On Tiktok Platform Shaafi Abidah; Mochamad Rizal Yulianto; Muhammad Yani
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.421-438

Abstract

Purpose: This study analyzes the influence of influencer marketing, online customer reviews, and product quality on Skintific's purchasing decisions on TikTok. Methodology: This study uses a descriptive quantitative design with purposive sampling of 140 respondents. The data were analyzed using SmartPLS through Outer Model Test, Cronbach's Alpha, AVE, Composite Reliability, R², and path coefficient estimation. Results: The results show that Marketing through Influencers has a positive effect on Purchase Decisions (T = 3.210, p = 0.001) and increases consumer trust and buying interest. Online Customer Reviews also have a positive effect on Purchase Decisions (T = 2.950, p = 0.003). Product Quality has a positive effect on Purchase Decisions (T = 4.110, p = 0.000).Findings: This study shows that influencer marketing, online customer reviews, and product quality positively affect Skintific's purchasing decisions on TikTok, with product quality and customer reviews being the main factors. Novelty: This study provides new empirical contributions to TikTok digital marketing, showing the synergy between influencers, customer reviews, and product quality as key factors in purchasing decisions. Originality: This research focuses on the influence of these three variables and TikTok's role as a primary marketing platform for Skintific products. Conclusion: Influencer marketing, online customer reviews, and product quality have a significant positive effect on Skintific purchasing decisions on TikTok. Integrating these three variables can increase trust, loyalty, and sales. Type of Paper: Empirical research paper.
Systematic Literature Review of Career Planning for Enhancing Among Indonesian Higher Education Student Work Readiness Galfin Fudhail Faqih; Muhammad Firdaus; Anggi Pasca Arnu
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.439-446

Abstract

Purpose: This study aims to systematically review the role of career planning in enhancing students' work readiness, particularly in response to the high unemployment rate among higher education graduates in Indonesia. Methodology: A systematic literature review (SLR) was conducted by identifying articles through Google Scholar using the Publish or Perish application. From 640 initial articles published between 2021 and 2025, 18 studies met the inclusion criteria and were analyzed through data extraction and synthesis. Results: The findings indicate that career planning is shaped by three main dimensions: individual factors, environmental factors, and academic factors. Findings: The results demonstrate that integrated career planning significantly contributes to improving students' work readiness. Novelty & Originality: This study offers a comprehensive conceptual framework that integrates fragmented findings from previous studies and provides practical implications for higher education institutions in developing structured career guidance programs to better prepare students for the labor market. Conclusions: The study concludes that structured career planning is essential for reducing graduate unemployment and enhancing workforce readiness. Type of Paper: This paper is a systematic literature review paper.