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Bima Journal : Business, Management and Accounting Journal
Published by Perkumpulan Dosen Muda Bengkulu
ISSN : 27212971     EISSN : 2721267X     DOI : 10.37638/bima.1.1.1-9
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
BIMA Journal is a scientific communication media which is issued by PDM Bengkulu. It is the contribution to the development of social science, business, accounting, and economy which is divided into the English Language which contains research results, literature review, field cases, or concepts. BIMA Journal in a year published twice a year. Special editions in English can be issued required. The BIMA Journal fits well for researchers and academics who are inheriting the results of research, scientific thought, and other original scientific ideas. BIMA Journal publishes research papers, technical papers, conceptual papers, and case study reports. BIMA Journal is dedicated to researchers and academics intent on publishing research, scientific thinking, and other original scientific ideas. The article published in the BIMA Journal is the authors original work with a broad spectrum of topics covering Resources economics, Economic Business, Economic Management, and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 333 Documents
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Determinants of Purchase Intention for Halal Skincare Products Among Generation Z Consumers Dian Amanda Putri; Edwin Zusrony; Myra Andriana
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.155-166

Abstract

Purpose: This study aims to analyze the influence of halal awareness, BPOM labels, and e-WOM on the interest in purchasing skincare products on e-commerce among Generation Z. Methodology: This study employed a quantitative approach with multiple linear regression analysis. Data were obtained through a questionnaire distributed to Generation Z in Semarang Regency who were interested in purchasing skincare products through e-commerce. Results: The results of the study showed that all independent variables, namely: halal awareness, BPOM label and e-WOM had a positive and significant impact on purchase intention (P-Value < 0.05). Findings: Based on the F test, the results of the halal awareness, BPOM label, and e-WOM variables simultaneously impacted the purchase intention of skincare products among Gen Z in Semarang Regency with a P-Value of 0.000. Novelty: The insights generated through this research approach have not been widely explored previously in the literature, particularly in the context of young religious consumers. This geographic focus on Semarang Regency may help provide important contextual contributions. Originality: This study provides new insights by showing that spiritual leadership does not contribute to OCB, in contrast to job satisfaction, as well as highlighting the role of spirituality as a mediator which has not been extensively studied before. Conclusion: The study concluded that to increase interest in purchasing skincare products among Gen Z, the main focus should be on increasing halal awareness, BPOM labels, and e-WOM. Type of Paper: Empirical research type.
Effect of Financial Literacy and Peers on Student Saving Behavior: The Mediating Role of Self-Control Salsabila Mona Odelia; Muhadjir Anwar
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.129-140

Abstract

Purpose: This study aims to determine the effect of financial literacy and peers on the saving behavior of students at State Universities in Surabaya through self-control. Methodology: A quantitative approach was used with 258 respondents from the Faculty of Economics and Business of a state university in Surabaya, obtained through stratified random sampling. Data were collected via online questionnaires and analyzed using Partial Least Squares-SEM (SmartPLS 4.0). Results: Financial literacy (β = 0.160) and peers (β = 0.252) have a positive and significant influence on saving behavior. Moreover, self-control significantly mediates the relationship between financial literacy and peers on saving behavior (β = 0.111). The model demonstrates moderate explanatory power, with R² values of 0.270 for saving behavior and 0.244 for self-control. Findings: The findings confirm that both financial literacy and peer influence are critical determinants of saving behavior, with self-control serving as a key mediating mechanism that strengthens these relationships. Novelty & Originality: This study contributes to the literature by integrating psychological and social factors in explaining saving behavior. Its originality adds a regional context by focusing on economics and business students in Surabaya, representing a group that is financially literate and knowledgeable, which has been underexplored in prior research. Conclusions: Expanding the research scope by involving students from private universities or conducting comparative studies between cities can provide new insights into differences in socioeconomic contexts. Type of Paper: This paper is a research article.
Effect Of Green HRM And Work Environment On Job Satisfaction: Evidence From PERUMDA Tirta Mangkaluku Palopo, Indonesia Andi putri Andini; Muhammad Kasran; Halim Usman
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.141-154

Abstract

Purpose: This Study Aims To Analyze The Influence Of Green Human Resource Management And Employee Work Environment On Job Satisfaction At Perumda Tirta Mangkaluku, Palopo City. The Problem Raised Is How Ghrm Practices And Work Environment Conditions Can Contribute To Increasing Job Satisfaction. Methodology: This Study Uses a Quantitative Method With a Multiple Linear Regression Approach. Data Were Obtained Through Distributing Questionnaires To 76 Respondents, Then Analyzed Using Spss. Results: The Results Of This Study Indicate That The Research Instrument Is Valid And Reliable. The Classical Assumption Test Has Been Met, This Shows That Ghrm Has a Positive And Significant Effect On Job Satisfaction With a T-Count Value Of 4.153 > 1.993 And a Significance Of 0.000 < 0.05. Likewise, The Work Environment Has a Positive And Significant Effect With a T-Count Value Of 3.068 > 1.993 And a Significance Of 0.003 < 0.05. Simultaneously, Both Independent Variables Significantly Influence Job Satisfaction, With An F Value Of 40.318 > F Table 3.1239, And a Significance Level Of 0.000. The Coefficient Of Determination Shows That Ghrm And Work Environment Explain 52.5% Of Job Satisfaction, While The Remaining 47.5% Is Influenced By Factors Outside The Research Model. Findings: The Findings Confirm That Both Ghrm And Work Environment Are Critical Determinants Of Job Satisfaction, With Ghrm Emerging As The More Dominant Factor. Novelty & Originality: The Novelty Of This Study Lies In Its Focus On Ghrm Implementation Within a Regional Water Utility Company In Palopo City, a Context Rarely Examined In Prior Research. Its Originality Emerges From The Simultaneous Testing Of Ghrm And Work Environment In The Indonesian State-Owned Enterprise Sector. Conclusions: The Study Concludes That Enhancing Ghrm Practices And Improving Work Environment Conditions Are Essential Strategies For Increasing Employee Job Satisfaction. Type Of Paper: This Paper Is An Empirical Research Paper.
Effect of Green Human Resource Management (GHRM) and Green Work Engagement on Employee Performance: Evidence from PERUMDA Tirta Mangkaluku, Palopo City Putri Putri; Muhammad Kasran; I Ketut Patra
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.167-180

Abstract

Purpose: This study aims to determine how employee performance at PERUMDA Tirta Mangkaluku Kota Palopo is influenced by GHRM and Green Work Engagement (GWE). Methodology: This study uses a quantitative approach by collecting data through questionnaires. They involved 76 employees and used a basic random selection method. The data were analysed using SPSS version 24 and Multiple Linear Regression Analysis. Results: The results show that employee performance is positively and significantly influenced by GHRM and GWE. Findings: The study shows that Green Human Resource Management and Green Work Engagement both have a positive and important impact on how well employees perform. Partially, GHRM has been shown to boost employee performance, just like GWE has. At the same time, both variables strongly affect how well employees perform. The coefficient of determination, or R², is 0.757, which means that 75.7% of the changes in employee performance can be explained by GHRM and GWE. Novelty: This study shows that Green Work Engagement really makes a difference in how well employees perform, which is different from Mering (2024), who said that Green Work Engagement doesn't have much impact on employee performance. Originality: This study adds real evidence by looking at how GHRM and GWE affect regional companies (PERUMDA), which hasn't been widely studied before. This study also helps show how using HR practices that focus on the environment connects to employees' willingness to work in a green way, which in turn affects their performance, especially in the public service sector. Conclusions: The study concludes that organizations should prioritize both GHRM implementation and the cultivation of green work engagement to optimize employee performance outcomes. Type of Paper: This paper is an empirical research paper.
Resilient Women of Sidoarjo Self-Efficacy, Innovation, and Determination in Improving Culinary Business Performance Eka Robi&#039;atul Al Adawiyah; Vera Firdaus; Sumartik Sumartik
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.181-196

Abstract

Purpose: This study examines women's resilience in Sidoarjo, with an emphasis on self-efficacy, innovation, and perseverance in the culinary sector. These factors are crucial because they boost confidence, create competitive advantages, and help overcome local economic challenges. Methodology: Using a Quantitative Causal Research, this study utilizes cluster sampling for data collection in several subdistricts of Sidoarjo Regency in 2025, involving 105 representative respondents. This study uses validity, reliability, and classical assumption tests, as well as out-of-model testing, convergent validity, average variance extracted (AVE), composite reliability, Cronbach's alpha, and r-squared. Results: Findings indicate that self-efficacy (T = 3.174, P = 0.002), innovation (T = 2.034, P = 0.042), and perseverance (T = 2.647, P = 0.008) have a positive effect on culinary business performance. These results underscore the importance of psychological factors and strategic approaches for the success of female entrepreneurs in the culinary field. Findings: self-efficacy, innovation, and determination on culinary business performance in Sidoarjo Regency, it can be concluded that these three variables have a positive and significant effect on culinary business performance. Novelty: The novelty of this study lies in its focus on female culinary entrepreneurs in Sidoarjo using SmartPLS-based analysis. Originality: This study stands out for examining self-efficacy, innovation, and perseverance in relation to women's business performance.. Conclusion: Women's self-confidence has a significant impact on performance, followed by innovation in product development and determination with a small positive impact. It is necessary to increase courage for economic independence. Type of Paper: This paper is an empirical research paper.
Analysis of Staffing Calculation Using the Workload Indicators of Staffing Need (WISN) Method in the Washing Unit of SPPG Wonosari Rafly Fadel Muhammad; M. Trihudiyatmanto; Bahtiar Efendi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.197-206

Abstract

Purpose: This study aims to objectively analyse staffing requirements in the dishwashing unit of SPPG Wonosari using the Workload Indicators of Staffing Need (WISN) method based on actual workload conditions. Methodology: A case study design integrating quantitative WISN analysis was employed, with data collected through direct observation of work activities and in-depth interviews with dishwashing personnel and the kitchen supervisor. Results: The results show that the effective available working time was 2,144 hours or 128,640 minutes per worker per year. Based on the WISN calculation, the ideal staffing requirement was 18 workers, while only 16 were currently available, resulting in a WISN ratio of 0.9. Findings: This ratio indicates an understaffing condition that increases individual workload and may reduce operational efficiency and service quality. Novelty & Originality: This study provides empirical evidence on the application of the WISN method in a non-healthcare operational setting, specifically in a food service unit, which has received limited attention in prior research. Its originality emerges from the adaptation of a workforce planning tool traditionally used in healthcare to the context of institutional food service operations. Conclusions: The study concludes that the dishwashing unit at SPPG Wonosari requires additional staff to achieve optimal workload balance and maintain service quality. These findings offer practical insights for workforce planning in similar operational environments. Type of Paper: This paper is an empirical research paper.
Product-Service System Implementation for Competitive Advantage in International Freight Forwarding: A Case Study of PT Choir Express Ecklesia Anastasya Pinem
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.565-574

Abstract

Purpose: This research examines Product-Service System (PSS) implementation as a strategic framework to enhance competitiveness in the international freight forwarding industry, specifically analyzing PT Choir Express's transformation opportunities from pure service provision toward integrated product-service offerings. Methodology: The study employs Tukker's (2004) PSS classification framework through questionnaire-based organizational capability assessment, evaluating PT Choir Express across eight PSS categories spanning Product-Oriented, Use-Oriented, and Result-Oriented service dimensions. Results: PT Choir Express currently operates in Quadrant 11 (Pure Service), with eligibility for seven PSS quadrants including Product Related Service, Advice & Consulting, Product Related Software, Product Pooling, Outsourcing, Pay Per Service Unit, and Functional Result. Findings: The company possesses critical capabilities including specialized human resources, software infrastructure, and partnership networks, but faces financial resource constraints limiting comprehensive PSS transformation. Novelty: This research extends PSS theory beyond product-oriented manufacturing to service-dominant logistics, demonstrating novel adoption pathways for freight forwarding companies in emerging markets. Conclusion: A phased PSS implementation strategy prioritizing lower-investment Product-Oriented services before progressing to Result-Oriented offerings enables competitive differentiation and sustainable growth despite financial constraints. Type of Paper: This paper is an empirical research paper.
Developing a 7P Marketing Strategy for Nail Art Services: A Benchmarking Case Study in Surabaya, Indonesia Celine Frans; Wendra Hartono
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.207-220

Abstract

Purpose: This study aims to develop an adaptive marketing strategy for nail art micro, small, and medium enterprises (MSMEs) in Surabaya, Indonesia, by integrating the 7P marketing mix with a benchmarking approach. Methodology: The research employed a qualitative exploratory design using benchmarking as the main analytical approach, with data collected through in-depth interviews and observations of selected nail art studios using purposive sampling, and analysed through thematic coding techniques including open, axial, and selective coding. Results: The findings indicate that effective marketing strategies in nail art MSMEs depend on the integrated implementation of the 7P marketing mix rather than isolated application, with benchmarking enabling businesses to identify best practices and adapt to dynamic market conditions. Findings: Benchmarking functions as a continuous learning mechanism that strengthens innovation, digital engagement, service quality, and brand consistency when aligned with internal marketing practices. Novelty: This study proposes an adaptive marketing strategy framework that combines benchmarking with the 7P marketing mix, transforming a traditional marketing model into a dynamic and learning-oriented system for creative service MSMEs. Conclusion: The adaptive framework offers both theoretical and practical insights for enhancing competitiveness and long-term sustainability in trend-driven and highly competitive markets. Type of Paper: Qualitative research.  
Enhancing Productivity through the Transformation of Performance, Competence, and Commitment at PT. Indonesia Bulk Terminal Dayuk Agustina; Vera Firdaus; Dewi Andriani
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.221-236

Abstract

Purpose: This study aims to analyze the effects of performance transformation, competence, and commitment on employee productivity at PT. Indonesia Bulk Terminal (IBT). Methodology: A descriptive quantitative research design was employed, utilizing purposive sampling technique with 100 permanent employees as respondents. Data were collected through a Likert-scale questionnaire and analyzed using SmartPLS 4.0 software, including Outer Model evaluation (convergent validity, discriminant validity, AVE, Composite Reliability), R², and path coefficient estimation with bootstrapping. Results: The results indicate that performance transformation positively and significantly affects productivity (T = 5.161, p = 0.000), competence positively and significantly affects productivity (T = 3.274, p = 0.001), while commitment has a significant but negative effect on productivity (T = 2.315, p = 0.021). The three independent variables collectively explain 67.1% (R² = 0.671). Findings: This study highlights that performance and competency transformation play an important role in improving productivity, while commitment does not have a significant direct effect on productivity. Novelty: Reveals unexpected negative influence of employee commitment on productivity in Indonesian bulk terminals. Originality: first study testing performance, competence, and commitment transformations as productivity predictors at PT. Indonesia Bulk Terminal. Conclusions: Productivity increases through effective performance transformation and competency development, while high commitment alone is not enough without discipline and Standard Operating Procedure compliance. Type of Paper: Empirical research paper
Analysis of Indonesia's Attractiveness as a Foreign Investment Destination Lala Lolita; Gusganda Suria Manda; Hilmi Muhammad An Naafi Indrayanto; Vilensia Anggraeni; Vitho Bagus Permana
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.237-242

Abstract

Purpose: This study aims to identify and analyze the main factors influencing Foreign Direct Investment (FDI) flows to Indonesia. This study is important because FDI plays a role in strengthening economic growth, encouraging technology transfer, and enhancing national competitiveness amidst global economic dynamics. Methodology: The study uses a Systematic Literature Review (SLR) approach by reviewing five selected scientific journals published between 2021–2025. The analysis process includes screening, quality evaluation, and comparison of methods, variables, and key findings from each study . Results: The synthesis results show that GDP, exports, exchange rate stability, political conditions, and governance have a significant influence on FDI. In addition, global geopolitical tensions also influence investment risk and capital movements. Findings: The study finds that institutional readiness and responsiveness to global uncertainty are now key factors for investors, complementing traditional economic indicators. Novelty: This study offers a new integration of economic, geopolitical, and institutional factors within a comprehensive analytical framework. Originality: The study provides a unique perspective on the interaction between global and domestic conditions in shaping the attractiveness of FDI in Indonesia. Conclusion: Indonesia can increase its FDI attractiveness through strengthening governance, economic stability, and adaptive strategies to global dynamics. Future research is recommended to focus on differences in FDI across sectors. Type of Paper: Systematic Literature Review.

Page 25 of 34 | Total Record : 333

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