Jurnal Komunikasi dan Budaya
Journal of Communication and Culture or abbreviated JKB published 2 (two) times a year in June and October by the Communication Studies Program, Faculty of Social and Political Sciences, Baturaja University, where the first issue was published in June 2020. Journal of Communication and Culture (JKB) is a scientific journal that accommodates scientific research articles and thoughts in the study of Communication, Media, Culture, and Public Relations.
Articles
100 Documents
<![CDATA[PERGESERAN CITRA PADA IKLAN SABUN KECANTIKAN ]]>
<![CDATA[Puji Muryati]]>;
<![CDATA[Yunizir Djakfar]]>;
<![CDATA[Darwadi MS]]>
<![CDATA[ Jurnal Komunikasi dan Budaya Vol 2 No 1 (2021): Jurnal Komunikasi dan Budaya ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja ]]>
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DOI: 10.54895/jkb.v2i1.857
<![CDATA[The Lux Botanicals 2020 ad, starring MaudyAyunda as the brand ambassador. Previously, Lux exposed her model body more as an attraction that convinced consumers that Lux is a beauty soap product that can support women's beauty. In the advertisement for Lux Botanicals 99% Kill bacteria, MaudyAyunda's version presents a narrative that Lux is a beauty soap capable of killing bacteria. This research uses Charles Sanders Peirce's semiotic analysis. Peirce's triadic model (representamen / sign + object + interpretant = sign) shows the big role of the subject in the process of language transformation. Based on the research results of the 99% Lux Botanicals advertisement Kills the bacteria of MaudyAyunda's version, the conclusions are as follows: (1) The meaning in the 99% Lux Botanicals advertisement Kills bacteria is actually Unilever's effort as a producer of Lux Botanicals to maintain its existence among Indonesians. (2) There are two shifting images in the advertisement of Lux Botanicals 99% Kill bacteria MaudyAyunda Version. The first is Lux's image, which was previously a luxurious beauty soap as a brand image, shifted to Lux Botanicals, a natural beauty soap. The second is the image of Lux which has shifted into Beauty soap which can kill bacteria where previously it was only beauty soap. (3) Ads for Lux Botanicals 99% Kill the bacteria of MaudyAyunda's version, the germs in question are bacteria. Aureus. Keywords : Shifting, Brand image, Advertising]]>
<![CDATA[ANALISIS RESEPSI PENGGUNAAN MEDIA SOSIAL UNTUK PENGAMBILAN KEPUTUSAN PADA KAMPANYE NEW NORMAL ]]>
<![CDATA[Eravany Noura Widyanggari]]>
<![CDATA[ Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja ]]>
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DOI: 10.54895/jkb.v2i2.896
<![CDATA[The decline in the spread of the Covid-19 Virus in May 2020 has provided a "fresh air" for people to start activities with a new life order (new normal). This step began with President Jokowi's visit to a mall in Bekasi and was followed by the delivery of health protocol information by the Covid-19 Task Force Communications Team on one of the Youtube social media "Tips to Prevent Corona in the Mall Ala Dokter Reisa". The purpose of this study was to determine the public's acceptance of the video, the decisions that the community would take after watching the video and whether the speaker had an effect on receiving information. The method in this study uses reception analysis from 10 informants with a productive age range of 25 - 34 years and refers to the theory of decision making by George R. Terry and Brinckloe. The results showed that not all informants agreed with the information presented or entered the Negotiated Reading category. 90% made the decision would go to the mall with health protocols implementation. This decision is based on Fact and Logic or Rationality. The community does not pay too much attention to the figure of the information provider but rather the information provided and still follows instructions given for health reasons.]]>
<![CDATA[PENERAPAN PDB MODEL DI MUSEUM SATWA JATIM PARK 2 MELALUI TAKSIDERMI ]]>
<![CDATA[Rahma Santhi Zinaida]]>;
<![CDATA[Idil Adha]]>
<![CDATA[ Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja ]]>
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DOI: 10.54895/jkb.v2i2.952
<![CDATA[Tourism is an activity that directly touches and involves the community, thereby bringing various benefits to the local community and its surroundings. The efforts to develop a tourist destination must pay attention to various factors that affect a tourist destination. One of the areas in East Java which is known as a tourism city is Batu City. In marketing communication there are strategies that can make products different from competitors and even exceed them. Such as what was done by the Jatim Park 2 tourist spot which used a promotion differentiation strategy through the PDB model. The purpose of this study is to determine the promotion differentiation strategy through animal preservation in Jatim Park 2 through PDB theory. Promotional differentiation from Jatim Park is to display the uniqueness of the preserved animals found in the animal museum. Besides being a recreation area, Jatim Park 2 is also a means of education for visitors who come to Jatim Park 2]]>
<![CDATA[PENGARUH BODY SHAMING TERHADAP PERILAKU SOSIAL SISWA SMP PUJA HANDAYANI PALEMBANG ]]>
<![CDATA[Taty Fauzy]]>;
<![CDATA[Sindi Lestari Putri]]>
<![CDATA[ Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja ]]>
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DOI: 10.54895/jkb.v2i2.956
<![CDATA[Bullying or bullying ranks fourth in cases of violence in education in Indonesia. One form of bullying is body shaming. The impact of body shaming on students' social behavior is withdrawing from the social environment to cause a person to become depressed. This study aims to determine the actions of body shaming on the social behavior of students at Puja Handayani Junior High School Palembang. Descriptive quantitative research method with data analysis using regression with data processing using statistical assistance (SPSS version 20). The total population is 93 students. The sample was determined based on the results of the pretest that 50 students in filling out the questionnaire experienced body shaming at school. The results of the post test showed that the body shaming category experienced by students was at a high level, namely 32% (16 people), 60% (30 people) experienced body shaming in the medium category and 8% (4 people) experienced body shaming in the low category. This study uses a significance of 0.010 (0.05). Based on field data, more than half of the student population experienced bullying at school. Based on (R Square obtained = 0.215) body shaming contributes to changes in students' social behavior, meaning that the contribution of the body shaming variable is 21.5% causing disruption of student behavior in socializing at school, the rest is influenced by factors outside this variable.]]>
<![CDATA[STRATEGI KOMUNIKASI BIMBA AIUEO UNIT GAMBAS DALAM UPAYA MENSOSIALISASIKAN PENTINGNYA MENUMBUHKAN MINAT BACA DAN BELAJAR ANAK SEJAK USIA DINI ]]>
<![CDATA[Horidatul Bakiyah]]>;
<![CDATA[Mike Indarsih]]>;
<![CDATA[Hani Yuniani]]>;
<![CDATA[Fajar Diah Astuti]]>
<![CDATA[ Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja ]]>
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DOI: 10.54895/jkb.v2i2.1011
<![CDATA[Kurangnya minat baca dan belajar pada anak Indonesia berdampak pada menurunnya daya nalar dan kritis pada anak, Pentas baca BIMBA AIUEO sendiri adalah suatu kegiatan khusus dalam Hubungan Masyarakat yaitu program wajib satu tahun sekali yang harus dilaksanakan disetiap unit BIMBA AIUEO masing-masing dan salah satunya unit BIMBA AIUEO Gambas yang mengadakan acara pentas baca yang bertujuan menjalankan Misi BIMBA AIUEO yaitu mensosialisasikan pentingnya menumbuhkan minat baca dan belajar anak sejak usia dini serta dapat meningkatkan kreativitas anak dan menumbuhkan keberanian anak untuk tampil ditempat umum. Metode penelitian yang digunakan oleh penulis adalah melalui metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, studi pustaka dan dokumentasi. Penelitian ini menyimpulkan bahwa pentingnya menumbuhkan minat baca dan belajar pada anak harus ditumbuhkan sejak usia dini karena di usia dini adalah masa golden age dan critical period, tumbuhnya minat baca dan belajar pada anak akan berdampak sampai mereka dewasa dan dapat berkontribusi dalam kemajuan Negara Indonesia. Kata Kunci: Strategi Komunikasi, Sosialisasi, Special Event]]>
<![CDATA[STUDI SOCIAL JUDGMENT PERILAKU GEN-Z DI BENGKULU SELAMA MASA PANDEMI ]]>
<![CDATA[Nurlianti Muzni]]>;
<![CDATA[Dwi Aji Budiman]]>
<![CDATA[ Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja ]]>
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DOI: 10.54895/jkb.v2i2.1020
<![CDATA[Generation Z (1997-2012) is a generation that is very close to the growth and development of technology. During the pandemic, information is received by this generation through face-to-face communication in the closest circle, as well as virtual information media that use WhatsApp the most, followed by Instagram, Facebook and Twitter. This study looks at how social judgment involving ego is formed in Generation Z in Bengkulu and their attitudes and behavior during the pandemic. Changing the individual's concept of processing messages that were originally in the form of stimulation, into acceptance, rejection, or noncommitment. Receipt of information is seen when the issue is related or occurs in their immediate environment. Rejection of information when Generation Z ignores health protocols. Meanwhile, the indifferent attitude only runs without knowing the essence of what is being done.]]>
<![CDATA[PENGARUH TERPAAN TAYANGAN “SUARA HATI ISTRI” DI INDOSIAR TERHADAP KECEMASAN PERNIKAHAN PEREMPUAN PRA NIKAH DI DESA SRIKANDANG ]]>
<![CDATA[Feni Ersa Silviana]]>;
<![CDATA[Sri Wahyuningsih]]>
<![CDATA[ Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja ]]>
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DOI: 10.54895/jkb.v2i2.1166
<![CDATA[Television is one of the mass media that is widely used by Indonesian people as a medium of information, education, and even entertainment. But not infrequently this television show affects the perception and attitude of the audience. The purpose of this study was to determine whether there was an effect of exposure to the FTV show "Suara Hati Istri" in Indosiar on the marriage anxiety of pre-wedding women in Srikandang village, Bangsri district, Jepara district and to find out how much influence exposure to the FTV show "Suara Hati Istri" in Indosiar had on marriage anxiety of pre-wedding women in Srikandang village, Bangsri district, Jepara district. This study uses a quantitative approach with a survey method, the data collection technique carried out by the researcher is using a questionnaire distributed online to 219 respondents. To be able to know the results of the research that has been done, the data obtained were analyzed by several analytical techniques, which include reliability testing, validity testing, bivariate correlation analysis, simple linear regression analysis, and coefficient of determination test. The results of this study indicate that there is a significant influence between the variable exposure to the FTV show "Suara Hati Istri" in Indosiar on the marriage anxiety variable of pre-wedding women in Srikandang village, which is 60.4%. So that there are 39.6% of this anxiety is influenced by other factors outside the research that has been done.]]>
<![CDATA[KOMUNIKASI TUNJUK AJAR MELAYU DALAM MENANGKAL PAHAM RADIKALISME DI KOTA PEKANBARU ]]>
<![CDATA[Nazhifah Nazhifah]]>;
<![CDATA[Darwadi MS]]>
<![CDATA[ Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja ]]>
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DOI: 10.54895/jkb.v2i2.1282
<![CDATA[penelitian ini adalah untuk menganalisis bagaimana peran komunikasi dari nilai Tunjuk Ajar Melayu dalam menangkal Radikalisme di Kota Pekanbaru khususnya di Lembaga dakwah Kampus (LDK). Gerakan radikalisme belakangan ini mulai mengancam generasi muda sehingga memberikan kekhawatiran terhadap generasi penerus sekaligus membuka bagi gerakan ini untuk masuk dan mengindoktrinasi radikalisme. Perlu dilakukan upaya membentengi pembentukan kelompok radikal melalui kearifan budaya lokal yaitu tunjuk ajar Melayu. Riset ini memakai pendekatan kualitatif yaitu dengan 5 informan dari 4 perguruan tinggi yang memiliki lembaga dakwah Kampus di Kota Pekanbaru. Hasil riset menerangkan bahwa mahasiswa dalam LDK memiliki pemahaman radikalisme yang sama dari sisi positif dan negatif. Hanya saja beberapa kelompok mahasiswa masih belum sepenuhnya memahami nilai tunjuk ajar Melayu yang merupakan kekhasan budaya Riau. Radikalisme adalah isu besar yang selalu dibahas bersama karena pemahaman yang belum matang dan pola berpikir agama yang dangkal. Dalam beberapa tipologi masyarakat Melayu nilai persatuan dan integritas adalah bahwa manusia adalah saudara. Dan asas pengetahuan diri pada dasarnya membentuk kesadaran diri pribadi akan sifat hidup, tujuan dan akhir kehidupan, semuanya adalah bekal Allah swt. Kearifan budaya lokal tunjuk ajar Melayu berdasarkan Alquran yang mengajarkan beberapa orang untuk menjadi pemecah masalah dan tidak menjadi pembuat masalah.]]>
<![CDATA[HIPERREALITAS PENGGUNA TIKTOK ]]>
<![CDATA[Rahma Putri Maharani]]>;
<![CDATA[Umi Rahmawati]]>;
<![CDATA[Dian Novita Sari]]>
<![CDATA[ Jurnal Komunikasi dan Budaya Vol 3 No 1 (2022): Jurnal Komunikasi dan Budaya ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja ]]>
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DOI: 10.54895/jkb.v3i1.861
<![CDATA[TikTok merupakan salah satu media sosial yang kini sedang viral digunakan oleh semua kalangan khususnya kalangan anak muda. Sehingga keberadaan media sosial TikTok saat ini ternyata menciptakan fenomena yang menarik untuk dikaji, bahwa fenomena ini telah mengarah pada sebuah hiperrealitas. Pengguna TikTok yang menampilkan diri melebihi dari realitas yang ada yang dinilai telah menampilkan kebohongan dengan tujuan untuk dilihat orang lain. Penelitian ini menggunakan teori hiperrealitas sebagai pilihan analisis menggunakan paradigma kritis, dengan tipe kualitatif. Teknik penentuan informan dilakukan secara purposive sampling. Hasil penelitian ini menunjukkan bahwa hiperrealitas yang terjadi pada aplikasi TikTok, secara khusus menunjukkan tingkat hiperrealitas dikalangan anak muda dengan tingkat berbeda-beda. Pada simulasi informan 1 lebih mengarah kepada gaya hidup penampilan yang diikutinya dari idolanya, informan ke 2 lebih menunjukkan kepada gaya hidup yang terlihat aesthetic, dengan mencari tempat foto atau video yang dapat dijadikan spot foto, sedangkan informan 3 lebih mengarah dengan mempublikasikan barang-barang mahal untuk terlihat kaya dan mewah. Simulakra yang terjadi bahwa informan 1, 2 dan 3 mendapat kepuasan tersendiri, dengan melakukan hal ini dapat meningkatkan rasa percaya diri, pujian dan pengakuan meski yang ditampilkan hanyalah realitas semu.]]>
<![CDATA[ANALISIS IDENTITAS BUDAYA POPULER JEPANG TERHADAP KOMUNITAS ANIME PALEMBANG ]]>
<![CDATA[Arsi Pri nando]]>;
<![CDATA[Darwadi MS]]>;
<![CDATA[Septiana Wulandari]]>
<![CDATA[ Jurnal Komunikasi dan Budaya Vol 3 No 1 (2022): Jurnal Komunikasi dan Budaya ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja ]]>
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DOI: 10.54895/jkb.v3i1.870
<![CDATA[ABSTRACTHumans in daily lives can’t be separated from the name of culture. For example, popular culture is a culture that produces a value in the form of economics or politics. Like a Japanese popular culture in Indonesia is now growing rapidly with many media that can access it, such as Anime and Manga, not only that Japan has also expanded its popular culture in the culinary and fashion fields.There are many enthusiasts of Japanese popular culture in Indonesia, for example the Palembang Anime Community. This study uses the Social Identity theory because this studies aims to see how popular culture develops within a group. This study uses a qualitative method in which researchers can obtain information and learn everything related to the Palembang anime community then presented and analyzed using theory. From the results of the analysis that the researchers conducted, it was found that the Palembang anime community is a community that uses Japanese culture in its identity like a copy language, style, as well change the nick name to be Japan Name.Keyword : Popular Culture, Palembang Anime Community, Anime Culure]]>
