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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 422 Documents
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Evaluasi Pengelolaan Dana Desa di Kelurahan Banjarsari Kecamatan Metro Utara Lampung Ria Dika Rahmawati; Karnila Ali; Nani Septiana
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6286

Abstract

The government is responsible for managing state finances, including central, regional and village finances. Considering that the state disburses large amounts of village funds every year to support villages, through the State Revenue and Expenditure Budget (APBN), managing village funds in the field of community empowerment is crucial. Details of the budget that are not published to the general public are an indication of lack of transparency in government governance practices. Based on a survey conducted by researchers in Banjarsari sub-district, North Metro, Metro City, there are problems involving an imbalance between budget allocation and the need for improvements to facilities and infrastructure. Apart from that, Banjarsari Subdistrict is lagging behind in infrastructure development when compared to other subdistricts in Metro City. This research uses analytical research methods with a quantitative approach, showing that the efficiency of financial management is currently below 40%. There are limitations in the allocation of village funds and transfer income which has an impact on reducing effectiveness in implementing development programs and community services in the Banjarsari sub-district
Analisis Pengaruh Kompensasi dan Motivasi Terhadap Kinerja Dengan Disiplin Kerja Sebagai Variabel Intervening Rendi Saputra; Suwarto; Dharmawan
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research aims to analyze the effect of compensation and motivation on employee performance with work discipline as an intervening variable. This research uses a quantitative approach with survey methods. Data was collected through questionnaires distributed to 31 employees at Multimart Batang Hari, East Lampung. Data analysis was carried out using path analysis to test the relationship between research variables. The research results show that compensation has a positive influence on employee performance. Motivation was also found to have a positive influence on employee performance. In addition, work discipline has been proven to act as an intervening variable that strengthens the relationship between compensation and motivation and employee performance. In other words, high work discipline increases the positive effects of compensation and motivation on employee performance.
Analisis Pengaruh Partisipasi Masyarakat, Kompetensi dan Sistem Pengendalian Internal Terhadap Akuntabilitas Pengelolaan Dana Desa Risnalamelan Agifirilarani; Ardiansyah Japlani; Karnila Ali
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6311

Abstract

This research aims to examine the influence of Community Participation, Competence and Internal Control Systems on Accountability in Village Fund Management. This research uses financial management theory. The data used in this research is primary data based on questionnaires distributed to village officials and the community. This research method uses a sample of village officials who work at the Gedung Gumanti Village Subdistrict Office. The sample in this research is 30 people, based on a purposive sampling method, namely officials who have a minimum of SMP/MTS degree and have worked for more than one year. The choice of hypothesis testing in this research uses multiple linear regression. The results of this research show that Community Participation and the internal control system have a positive effect on Village Fund Management Accountability, while Competency also has a positive effect on Village Fund Management Accountability.
Analisis Kualitas Produk, Harga dan Pengaruhnya Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Sepeda Motor Honda Nasikhatun Hasanah; Ardiansyah Japlani; Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6313

Abstract

The aim of this research is to find out whether there is a direct and indirect influence between product quality and price on customer loyalty which is mediated by customer satisfaction with honda motorbikes. This research uses quantitative research, the population in this research is 2020 FEB management students at Muhammadiyah Metro University. Using the Slovin formula, a sample of 61 students was obtained. The data was processed using the SPSS version 26 data program. The results of this study show that product quality has a direct effect on customer loyalty on Honda motorbikes, price has a direct effect on customer loyalty on Honda motorbikes, product quality has a direct effect on customer satisfaction on Honda motorbikes, price has a direct effect on customer satisfaction on Honda motorbikes, customer satisfaction has a direct effect on customer loyalty on Honda motorbikes, product quality has an indirect effect on customer loyalty through customer satisfaction on Honda motorbikes, price has an indirect effect on customer loyalty through customer satisfaction on Honda motorbike.
Analisis Strategi Pemasaran Produk Pembiayaan Murabahah Ayu Puspita Sari, Indah; Febriyanto; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6321

Abstract

The purpose of this research is to find out what the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah Nasional and to find out what the SWOT analysis of the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah National.This research method is descriptive qualitative: The technique used in collecting data for this research uses observation, interviews, documentation studies and focus group discussions. Then, in data analysis, descriptive analysis was carried out to identify marketing strategies for murabahah financing products at BMT Assyafliyah Berkah Nasional in Kotagajah based on SWOT analysis. The results of the research carried out are: 1) Marketing strategies, especially marketing of murabahah financing products implemented by BMT Assyafliyah Kotagajah, include several strategies, namely pick-up strategies, building networks, providing excellent service, and providing satisfactory facilities to increase customer trust and satisfaction, so that existing customers will not be separated from BMT. 2) The results of the SWOT analysis show that BMT Assyatliyah Kotagajah can compete in a competitive market. The results of the SWOT analysis are almost the same as BMT in general
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Motivasi Sebagai Variabel Intervening Studi Pada PT. Surya Tsabat Mandiri Muhammad Bintang Pangestu; Suwarto; Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6328

Abstract

The objective of this study is to find out whether there is an influence between the leadership style and the working environment on the performance of employees with Motivation as a variable intervening on PT. SURYA TSABAT MANDIRI. This research method uses a quantitative approach, saturated sampling technique, respondents of 60 employees. The results of the research showed that Leadership Style influences employee performance, Working Environment influences Employee Performance, Leadership style influences Motivation, work environment influences motivation, motivation influences employees performance, and Leadership and Working environment have no direct influence on Employees performance through Motivation.
Strategi Bisnis Pendekatan Metode SWOT Pada Usaha Petani Tambak Udang Vannamei Tahun 2023 Latifah Munawaroh; Suwarto; Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6335

Abstract

Aquaculture has an important role in achieving prosperity in most Indonesian communities, especially for people who live in water areas, one of which is cultivating vannamei shrimp in Wachyuni ​​Mandira village. This research focuses on analyzing business strategy development using SWOT analysis (IFE, EFE, IE, SWOT Matrix, SWOT Quadrant, QSPM). The method used in this research is quantitative with a descriptive approach, data collection techniques through interviews, observation and documentation using a quota sampling technique to obtain a sample of 15 people. The results of the SWOT analysis show that the business is in quadrant 1, which means the business is making progress with good opportunities and strengths. The results of this research are that the IFE owned by this business has 8 factors consisting of 4 strength factors and 4 weakness factors. This business has 8 EFE factors consisting of 4 opportunity factors and 4 threat factors. For the IE matrix, it is in cell V position, namely the guarding and defending position. The venamei shrimp pond business in Wachyuni ​​Mandira village has 13 alternative strategies. The priority strategy for the venamei shrimp pond business in Wachyuni ​​Mandira village is taking sea water 50 m away with the aim of ensuring that the water is not contaminated with a score of 20.64.
Pengaruh Profil Berwirausaha dan Dukungan Kerja Keluarga Terhadap Kinerja Karyawan PT ABMAG Kota Metro Sari, Devi Novita; Suwarto; Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6450

Abstract

Based on field findings, fluctuations in company partners were found to be caused by suboptimal employee performance. Therefore, the purpose of this study was to determine the effect of entrepreneurial profile and work-family support on employee performance at PT ABMAG Kota Metro. This research was quantitative. The explanatory survey method used a saturated sample, with 73 PT ABMAG employees. A 60-item Likert-type questionnaire was used as a measurement tool, and multiple regression analysis was used. The results showed that entrepreneurial profile had a positive and significant effect on employee performance at PT ABMAG Kota Metro. Work-family support had a positive and significant effect on employee performance at PT ABMAG Kota Metro. Both entrepreneurial profile and work-family support had a positive and significant effect on employee performance at PT ABMAG Kota Metro.
Peran Kepuasan Kerja Sebagai Mediasi Pada Gaya Kepemimpinan dan Kompensasi Terhadap Kinerja Karyawan Nanda Marinda; Yateno; Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6478

Abstract

This research aims to find out whether leadership style influences employee performance. To find out whether compensation affects employee performance. To find out whether leadership style influences employee job satisfaction. To find out whether compensation has an effect on employee job satisfaction. To find out whether employee job satisfaction influences employee performance. To find out the role of job satisfaction on leadership style and employee performance. To find out the role of job satisfaction on compensation and employee performance. Based on the sampling technique used, namely probability sampling with a saturated sampling category. The number of samples used was 60 respondents. Data collection in this research used observation, interviews and questionnaires. The data analysis technique used in this research is testing instrument requirements consisting of validity and reliability tests, testing analysis requirements consisting of normality tests and linearity tests, hypothesis testing using path analysis, T Test (Partial Test) and Coefficient of Determination (R Square). The results of this research show that (1) leadership style has a positive effect on employee performance. (2) compensation has a positive effect on employee performance. (3) leadership style has a positive effect on job satisfaction. (4) compensation has a positive effect on job satisfaction. (5) job satisfaction has a positive effect on employee performance.
Analisis Pengaruh Pengalaman Kerja dan Disiplin Kerja Terhadap Kinerja Pegawai dengan Semangat Kerja Sebagai Variabel Moderasi (Studi Pada Puskesmas Margorejo Metro Selatan) Yuli Indah Saputri; Dharmawan; Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6486

Abstract

The purpose of this study was to determine whether there was an influence of work experience and work discipline on employee performance, with work spirit as a moderating variable at Margorejo Metro Selatan Health Center. This study used quantitative research, and the number of samples used was 40 respondents. The data collection technique used a questionnaire, with data analysis using Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, MRA Interaction Test, R Determination Test, and Statistical Hypothesis Test. The results of this study indicate that (1) work experience has an influence and is significant on employee performance. (2) Work discipline has an influence and is significant on employee performance. (3) Work spirit, as a moderation variable, is able to moderate or strengthen work experience and employee performance. (4) Work spirit as a moderation variable is able to moderate or strengthen work discipline and employee performance.

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