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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 422 Documents
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Dampak Reputasi Underwriter, Ukuran Perusahaan dan Financial Leverage Terhadap Underpricing Saham Pada Saat IPO (Studi Kasus Pada Perusahaan Sub-Sektor Teknologi) Martha, Oniesca; Japlani, Ardiansyah; Ali, Karnila
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6506

Abstract

In the process of issuing shares to the Stock Exchange or known as Initial Public Offering (IPO), underpricing often occurs, which is a phenomenon where the initial share offering price is lower than the closing price in the secondary market. This study aimed to examine the impact of several factors that affect stock underpricing when companies conduct IPOs on the Indonesia Stock Exchange. The time span of this research was 2019 to 2022. The factors studied in this study were Underwriter Reputation, Company Size and Financial Leverage. This research used a quantitative approach, where data were collected and analyzed statistically. This research data analysis used multiple linear regression analysis. The sampling method used purposive sampling with several criteria in accordance with the research objectives and obtained 6 companies as samples from a population of 9 companies. The results showed that partial testing showed variable Underwriter Reputation had a negative and significant effect on Underpricing. While variables Company Size and Financial Leverage had no significant effect on Underpricing and simultaneously. Simultaneous testing of the variables of Underwriter Reputation, Company Size and Financial Leverage had no effect on Underpricing.
Analisis Pembentukan Portofolio Optimal Model Indeks Tunggal Dalam Mengambil Keputusan Investasi Pada Saham Sub Sektor Perbankan Yang Terdaftar di Bursa Efek Indonesia Nadisa Aristia Putri; Karnila Ali; Nani Septiana
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6508

Abstract

Investment is the main key in achieving increased economic growth which is reflected in the ability to increase the growth rate and income level. In this study the author chose a banking company as the object of research. This research was conducted with a quantitative descriptive research method that aimed to find out what stocks were included in the optimal portfolio candidate and also to find out how much the proportion of each stock was, then to find out the return and risk that will be received. The population used in this study were 47 banking stocks listed on the Indonesia Stock Exchange for the period 2020-2023. Based on the analysis that the author had done by calculating using the formula on Ms excel, , there were 11 stocks that were optimal portfolio candidates, namely Bank Raya Indonesia Tbk, Allo Bank Indonesia Tbk, Bank Victoria International Tbk, Bank CIMB Niaga Tbk, Bank Syariah Indonesia Tbk, Bank Panin Dubai Syariah Tbk, Bank Mandiri (Persero) Tbk, Bank Central Asia Tbk, Bank Negara Indonesia Tbk, Bank Maybank Indonesia Tbk, and Bank Pan Indonesia Tbk. Of the 11 companies, the proportion of each selected stock was BNGA with the highest of 0.2655 (26.5%), then BBHI of 0.1412 (14.1%), BRIS of 0.1207 (12.1%), BBCA 0.1102 (11.0%), AGRO by 0.0822 (8.2%), BMRI by 0.0764 (7.6%), PNBN by 0.0583 (5.8%), BVIC by 0.0546 (5.5%), BNII by 0.0466 (4.7%), BBNI by 0.0398 (4.0%), and PNBS by 0.0045 (0.4%). Of the stocks that made up the optimal portfolio had a return of 0.0475 (4.75%) and a risk of 0.0603 (6.03%).
Rekomendy Sebagai Website Rekomendasi Outfit Generasi Z Farid Abdullah; Suwarto; Nani Septiana
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6509

Abstract

This research was aimed to develop a recommendation website which was developed as a fashion recommendation website for gen z. We found out that the increasing selection of fashion products in e-commerce, making Gen Z confused to choose the product that suits him and also confused to choose the right store. In our website we provide several interesting features, in addition to recommendations we also provide cashback on every purchase and also a real video display which will later be directed to e-commerce, for now we are still collaborating with Shopee, but in the future we expand into other e-commerce as well. The type of research used in this study was to use qualitative research methods. More precisely, descriptive qualitative which aimed to make rekomendy a platform for fashion product recommendations for gen z. Furthermore, the researcher himself was the researcher, who play the role of CEO of the recommendation. The data sources we got from two things, namely; primary, which was sourced directly from the recommendation platform, and secondary, which was sourced from data collected directly by researchers. The data collection technique itself uses several techniques, including; Observation is direct observation of the research object, interviews directed to look for information from 27 random people, and documentation sources from previous research. The results of the study showed that recommendations can be a solution for Gen Z in finding fashion products online. Judging from the interviews conducted that 26 out of 27 people need recommendations to be a recommendation platform and also they really like the features contained in this website.
Pengaruh Penggunaan Media Sosial Facebook dan Literasi Kewirausahaan Terhadap Motivasi Berwirausaha Dengan Efikasi Diri Sebagai Variabel Intervening Wardani, Kusuma; japlani, Ardiansyah; Septiana, Nani
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6521

Abstract

Population growth in Indonesia, according to the latest Central Statistics Agency (BPS) data, has now reached 278.69 million people by mid-2023. Based on Trading Economy data, Indonesia is the country with the second highest unemployment rate in Southeast Asia this year. It was recorded that the domestic unemployment rate reached 5.45% in February 2023. Unemployment is a major problem, especially in developing countries like Indonesia with high population growth rates. In fact, the high population growth in Indonesia is not balanced with the growth in employment opportunities or the availability of jobs in society. The method used in this research is quantitative, the data collection technique is through distributing questionnaires. The sample for this research is 76 FEB Muhammadiyah University Metro students, Class of 2020. Data was collected using a questionnaire and data analysis using validity test, reliability test, normality test, linearity test, homogeneity test, multiple linear regression analysis, t test, f test, determinant coefficient test (R2) and using SPSS 26. The results of this study show that There is a positive and significant influence of the use of Facebook social media and entrepreneurial literacy on entrepreneurial motivation. There is a positive and significant influence of the use of Facebook social media and entrepreneurial literacy on self-efficacy. There is a positive and significant influence of the use of Facebook social media and entrepreneurial literacy on entrepreneurial motivation with self-efficacy. as an intervening variable
Pengaruh Semangat Kerja Terhadap Produktivitas Kerja dan Kompensasi Sebagai Variabel Moderating Pranowo Adji Yudhistira; Bambang Suhada; Nina Lelawati
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6527

Abstract

The aim of this research is to determine whether there is an influence of work morale on employee performance with compensation as a moderating variable at PT. Marm Maju Sejahtera. Success in company productivity depends on employee morale and the compensation provided. This research uses quantitative research, the sample in this research was 36 employees. The data collection technique uses a questionnaire, with data analysis using Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, MRA Interaction Test, R Determination Test, and Statistical Hypothesis Test. By using the data processing program SPSS version 22. The results of the research show that work enthusiasm influences work productivity. Compensation as a moderation variable is able to strengthen work enthusiasm for work productivity at PT. Marm Maju Sejahtera,
Strategi Pengembangan Mitra dan Implementasi Warkop Digital Oleh PT. Cybers Global Indonesia Dalam Mendukung Revolusi Industri 5.0 di Indonesia Asri Nalistia; Septiana, Nani; Febriyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6528

Abstract

Technological development has become a major driver in social, economic, and cultural transformation around the world. In Indonesia, the entry of the industrial revolution 4.0 era has changed the paradigm of human activities from manual to digital. PT Cybers Global Indonesia, a company committed to advancing Indonesia towards the era of industrial revolution 5.0, is one of the pioneers in supporting the digital transformation. One of its business units, Warkop Digital, is a coffee shop concept that integrates digital services with internet technology, providing access to information and opportunities to develop village potential. This research explored the partner development strategy and implementation of Warkop Digital by PT Cybers Global Indonesia in supporting the industrial revolution 5.0 in Indonesia. Although still in its early developmental stages, Warkop Digital had successfully reached 26 partnerships from 14 Provinces in Indonesia. However, the biggest challenge faced was how to expand this concept widely throughout Indonesia with a limited number of partners. Thus, this study aimed to investigate effective strategies to expand the reach of Warkop Digital so that it can have a broader impact on economic and social development in Indonesia.
Dampak Teknologi Informasi Terhadap Kinerja Pegawai Melalui Lingkungan Kerja Sebagai Variabel Intervening Pada Kantor Kecamatan Trimurjo Gilang Permadi; Yateno; Suwarto
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6675

Abstract

The performance of an officer is a result of the work achieved by a person in carrying out tasks entrusted to him based on competence, real-time evaluation. The purpose of this research is to find out how information technology affects the performance of employees, to know the working environment for performance and to know information technology for the work environment. The sample of this research is a total of 42 members of the Trimurjo department office. Data collection using observations, interviews and questionnaires, data analysis using validity tests, reliability tests, normality tests, linearity testing, T tests, and model structure tests using programs (SPSS). The results of this study show that the positive and significant impact of information technology and the working environment directly on the performance of employees and the impact of the information technology on the work environment have a direct and significant positive impact while the influence of information technologies on performance mediated by the workplace indirectly has a positive and important impact.
Analisis Lingkungan Kerja dan Disiplin Kerja Serta Pengaruhnya Terhadap Kinerja Pegawai Melalui Motivasi Sebagai Variabel Intervening Meisy Alda Putri; Suwarto; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6717

Abstract

This study aimed to find out whether the work environment affects employee performance. To find out whether work discipline affects the performance of the staff. To find out whether work motivation affects employee performance. Based on the sampling technique used, namely purposive sampling on employees of the metro city trade office, the number of samples used was 75 respondents. Data collection in this study uses a questionnaire, while the analysis technique in this study uses path analysis. The results of this study showed that (1) the work environment has a direct effect on work motivation with a tcal value of 8.448 > ttable 1.992. (2) Work discipline has a direct effect on work motivation with a tcal value of 2.908 > ttable 1.992. (3) The work environment has a direct effect on employee performance with a tcount value of 5.125 > ttable 1.992. (4) Work discipline has a direct effect on employee performance with a tcal value of 2.474 > ttable 1.992. (5) work motivation has a direct effect on employee performance with a tcal value of 3,340 > ttable 1,992.
Pengaruh Lingkungan Sekolah Islam Terhadap Pengembangan Jiwa Wirausaha Siswa di Lampung Hery Syaputra; M.Fajarrudin; Fajri Husaini; Maisuhetni; Moh Fakhrurozi
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6873

Abstract

This research aims to analyze the influence of the Islamic school environment on the development of an entrepreneurial spirit among students in Lampung. A school environment that is conducive and supports entrepreneurial activities can help foster entrepreneurial interest and skills in students from an early age. This research uses a literature review method by analyzing 15 relevant scientific articles, published between 2015-2023. The research results show that the Islamic school environment has a positive influence on the development of students' entrepreneurial spirit through the integration of Islamic values with entrepreneurial principles, a supportive curriculum, practical programs, and character development. Contributing factors include the integration of Islamic values, entrepreneurship curriculum, internship programs, entrepreneurial character development, use of learning technology, and support from alumni networks. This research concludes that Islamic schools in Lampung play an important role in forming a generation of young entrepreneurs who are ethical and innovative. Further empirical research is needed to measure the long-term impact of entrepreneurship education in Islamic schools on the career and entrepreneurial success of alumni.
Pengaruh Kualitas Produk, Ketersediaan Produk dan Saluran Distribusi Terhadap Keputusan Pembelian Telur Bayu, Aditya; Santoso, Budi; Winahyu, Pawestri
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.9440

Abstract

This research aims to analyze the influence of product quality, product availability and distribution channels on egg purchasing decisions at UD Edy Horn. The research uses a quantitative approach by collecting data through questionnaires distributed to UD Edy Horn consumers as respondents. The collected data was analyzed using multiple linear regression to test the relationship between product quality variables, product availability, distribution channels and purchasing decisions. The research results show that these three variables have a significant influence on egg purchasing decisions. Product quality which includes freshness, reliability, durability and product consistency makes a positive contribution to consumers' purchasing decisions. Product availability which includes stable supplies, easy access to purchases, product completeness, and equitable distribution are also important factors in driving purchasing decisions. Apart from that, distribution channels that are fast, efficient, reliable and easily accessible to consumers also strengthen the decision to purchase eggs at UD Edy Horn. These findings confirm that optimal management of product quality, product availability and distribution channels can increase customer satisfaction and loyalty while strengthening the company's competitive position in the market. This research provides recommendations for UD Edy Horn management to continue to optimize these three aspects to support sustainable business growth.

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