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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 493 Documents
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Pengaruh Persepsi Harga, Persepsi Nilai Pelanggan dan Kepercayaan Pelanggan Terhadap Kepuasan Pelanggan Ega Ellena; Wahyu eko Setianingsih; Ahmad Izzuddin
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.11185

Abstract

This research was conducted to determine the influence of price perception, customer value perception and customer trust on customer satisfaction at Seblak King Purwoharjo. This research uses a quantitative method with a purposive sampling method of 98 respondents, using a questionnaire distributed via Google from to Seblak King Purwoharj customers. The data analysis used is multiple linear regression, partial test, and coefficient of determination test (R2). And the results of the analysis using SPSS 27 show that three variables, namely, price perception, customer value perception and customer trust have a significant effect on customer satisfaction at Seblak King Purwoharjo. The results of the determination test (r2) of (43.7%) show the large proportion or percentage contribution of the variables price perception, customer value perception and customer trust to customer satisfaction. Meanwhile (56.3%) was contributed by other variables not included in this research, for example, location, storytelling and so on.
Pengaruh Storytelling, WOM, dan Brand Awareness Terhadap Keputusan Pembelian di Toko Murah Jenggawah Fadilatul Hasanah; Budi Santoso; Nursaidah
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.11187

Abstract

This research was conducted to determine the influence of storytelling, word of mouth and brand awareness on purchasing decisions at the Jenggawah Murah Shop. This research uses an associative quantitative method with a purposive sampling method of 90 respondents, using a questionnaire distributed via Google from to consumers of the Jenggawah Cheap Shop in Jember Regency. The data analysis used is the multiple linear regression test, partial test, and coefficient of determination test (R2). And the results of the analysis using SPSS 27 show that the three variables, namely storytelling, word of mouth, and brand awareness have a significant influence on purchasing decisions at the Jenggawah Cheap Shop. The results of the determination test (r2) were (41.6%) showing the large proportion or percentage contribution of the Storytelling, Word of Mouth and Brand Awareness variables to purchasing decisions. Meanwhile (58.4%) was contributed by other variables not included in this research, for example store atmosphere, location, price and so on.
Pengaruh Gaya Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Motivasi Kerja Sebagai Variabel Intervening Pada PT. Tangerang Gas Industri Putri Tasya Tasya; Andiana Rosid; Slamet Tedy Siswoyo
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4285

Abstract

Based on data on the performance of company employees at PT. Tangerang Gas Industri, it has not met the target of good performance according to company standards. Employee performance can be improved if the company is led by a suitable leadership style and can create a conducive work atmosphere for employees. This study aims to determine the effect of leadership style on employee performance, to determine the effect of work environment on employee performance, to determine work motivation in intervening leadership style on employee performance, to determine work motivation in intervening work environment on employee performance. The sample in this study were employees of PT. Tangerang Gas Industri as many as 36 employees. Data collection using a questionnaire, and data analysis using Validity Test, Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Regression Significance, and Substructural Path Analysis with the program (SPSS 20). The results of this study indicate that there is a direct influence of Leadership Style and Work Environment on employee performance, there is a direct influence of Leadership Style and Work Environment on employee work motivation, and there is a direct influence of employee performance on work motivation of PT Tangerang Gas Industri.
Pengaruh Online Customer Review Terhadap Keputusan Pembelian Dengan Harga Sebagai Variabel Intervening Di Market Place Shopee (Studi Pada Mahasiswa FEB Angkatan 2019 Universitas Muhammadiyah Metro) Intan Ayu Delisa; Ardiansyah Japlani; Iqbal Mei Setiawan
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4337

Abstract

Internet users have gone a step further not only to communicate but also to book vehicles,trade, work and even buy property. With the emergence of consumers' need to make decisionsquickly without being bound by space and time as well as the need to manifest themselves incyberspace, this will have a direct or indirect impact on consumer behavior in buying andusing products online. The survey method was chosen as the primary data source. The surveymethod focuses on collecting data from respondents who have certain information, thusenabling researchers to solve problems. Data collection was carried out using aquestionnaire instrument or questionnaire. In this study, the population was undergraduatestudents at UM Metro, namely students at the Faculty of Economics. The sampling techniqueused accidental sampling with a total sample of 75 people. Data collection techniques usinga questionnaire with a Likert scale. The results of the study show that 1) there is a positiveand significant influence between Online Customer Reviews on Purchasing Decisions 2)there is a positive and significant influence between Online Customer Reviews on Price 3)there is a positive and significant influence between Price on Purchase Decision
engaruh Digital Marketing Dan Penilaian Pelanggan Terhadap Keputusan Pembelian Dengan Keterlibatan Pelanggan Sebagai Variabel intervening (Studi Pada Situs Jual Beli Online Berrybenka) Sindy Ameliya; Suwarto; Sri Retnaning Rahayu
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4344

Abstract

E-commerce is a sales system that developed after the invention of the Internet. A marketing or sales system like this can reach the whole world at the same time without having to set up branch offices in all countries. In addition, it can also be done 24 hours without stopping. Only through a computer connected to the Internet, companies can market their products. 1) This study aims to find out whether digital marketing has a direct effect on purchasing decisions on the berry benka e-commerce website? 2) Do customer ratings have a direct effect on purchasing decisions on the Berrybenka e-commerce website? 3) Does digital marketing have a direct effect on customer involvement on the Berrybenka e-commerce website? 4) Do customer ratings have a direct effect on customer engagement on the berrybenka e-commerce website? 5) Does customer involvement and customer assessment have a direct effect on purchasing decisions on the Berrybenka e-commerce website? The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire instrument or questionnaire. In this study, the population is consumers who use telkom products. The sampling technique uses accidental sampling with a total sample of 100 people. Data collection techniques using a questionnaire with a Likert scale. The results of the study show that 1) there is a positive and significant influence between digital marketing on purchasing decisions. 2) there is a positive and significant influence between the customer's assessment of the Purchase Decision. 3) there is a positive and significant influence between digital marketing on customer engagement 4) there is a positive and significant influence between customer ratings there is a positive and significant effect between product variations on customer engagement there is 5) a positive and significant effect between customer engagement and ratings customers on purchasing decisions
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Harga Terhadap Loyalitas Pelanggan Pada Toko Rini Cosmetic Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Reni Setawati; Nani Septiana; Sugeng
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4355

Abstract

This research was conducted at the Rini Cosmetics Shop. This research is quantitative byinterpreting the independent and dependent variables. This study aims to determine the effectof service quality, product quality, and price on customer loyalty and customer satisfaction atRini Cosmetic store customers by using 50 respondents as a research sample and thesampling technique using accidental sampling. The data analysis method used is aquantitative analysis method including validity test, reliability test, normality test, linearitytest and regression significance, homogeneity test, hypothesis requirements and statisticalhypotheses. Data analysis in this study used path analysis (Path) with the help of the SPSSversion 25.0 application. The results of the study indicate that there is a direct influencebetween service quality and customer satisfaction at Rini cosmetic shops. There is a directeffect of product quality on customer satisfaction at Rini Cosmetics stores. There is a directeffect of price on customer satisfaction at Rini Cosmetic stores. There is a direct effect ofservice quality on customer loyalty to Rini Cosmetic stores. There is an effect of productquality on customer loyalty to Rini Cosmetic stores. There is an effect of price on customerloyalty to Rini Cosmetic stores. There is a direct effect of customer satisfaction on customerloyalty to Rini Cosmetic Stores
Pengaruh Stress Kerja, Motivasi Kerja, Lingkungan Kerja, Beban Kerja dan Kompensasi Terhadap Kinerja Perawat RSUD Ajibarang Cantika Dwi Rizqiani; Sutarmin
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4370

Abstract

This study aims to analyze the impact of work stress, motivation, work environment,workload, and compensation on nurses' performance at Ajibarang Regional GeneralHospital. Using a quantitative approach and simple random sampling method, data werecollected from 147 respondents and analyzed with multiple linear regression using SPSSversion 26. The results show that work stress has a significant negative impact on nurses'performance, with higher stress levels leading to lower performance. In contrast, workmotivation, a supportive work environment, and fair compensation positively affect nurses'performance, with more motivated nurses working in a conducive environment and receivingadequate compensation showing better performance. However, workload does notsignificantly influence nurses' performance, indicating that heavy responsibilities do notsubstantially affect their performance. These findings provide valuable insights for improvinghealthcare quality at Ajibarang Regional General Hospital
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Motor Matic Yamaha Fazzio Pada Dealer Yamaha Lautan Teduh Metro Selamet Fuadi; Yateno; Willi Arda Bastiyan
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4373

Abstract

The development of the automotive industry in Indonesia is very fast and tends to increase every year, in line with the needs and demands of the public for adequate means of transportation. Evidenced by the increasingly crowded city streets and increasingly congested traffic by motorized vehicles. And followed by the birth and growth of new companies that always make every effort to gain and maintain existing market share. This study aims to find out 1) To find out whether there is an influence of product quality on consumer satisfaction? 2) to find out whether there is service quality on consumer satisfaction? 3) To find out whether there is an influence of product quality and service quality on consumer satisfaction? This study uses a quantitative approach. The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire instrument or questionnaire. In this study, the population was consumers at the Honda Motor Palace dealership. The sampling technique used was accidental sampling with a total sample of 89 people. Data collection techniques using a questionnaire with a Likert scale. The results of the study show that: 1) there is a positive influence on product quality on consumer satisfaction. 2) there is a positive influence of service quality on consumer satisfaction. 3) there is a positive influence on product quality and service quality on consumer satisfaction.
Analisis Kinerja Keuangan Menggunakan Metode Economic Value Added (EVA) Dan Market Value Added (MVA) Pada Industri PT. Semen Indonesia (PERSERO) Tbk. Periode 2019-2021 Puji Lestari; Karnila Ali; Nina Lelawati
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4411

Abstract

The development of today's business world is increasingly dynamic and always changing, where every company is competing to improve the quality of the performance of each company, one of which is PT Semen Indonesia (Persero) Tbk. The company, in this case PT Semen Indonesia (Persero) Tbk, must be able to generate maximum profits and maximize shareholder wealth. There are many things that must be considered by the company to attract investors, one of which is showing good financial performance. While the measurement tools used to measure value-added-based financial performance are Economic Value Added (EVA) and Market Value Added (MVA). The design in this study uses a quantitative approach with descriptive statistical methods. The subject of this research is PT. Semen Indonesia (Persero) Tbk. Meanwhile, the object of this study is the income statement report for the 2019-2021 period. The data sources used in this study are primary and secondary, where the primary data is obtained from financial reports and secondary data from literature review, company profiles and company conditions and so on Based on Economic Value Added during 2019-2021, PT Semen Indonesia (Persero) Tbk has added economic value to the company. This is evidenced by the EVA method during 2019-2021 which achieved a positive value in accordance with EVA > 0 criteria set by PT Semen Indonesia (Persero) Tbk. Based on Market Value Added (MVA) at PT Semen Indonesia (Persero) Tbk for the 2019-2021 period, it has added market value in the company. This is evidenced by the MVA method during 2019-2021 which achieved a positive value according to the MVA criteria > 0 set by PT Semen Indonesia (Persero) Tbk
Pengaruh Komitmen Organisasi Dan Kompensasi Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Lapak TBS Kelapa Sawit CV. Mitra Makmur Di Mesuji Jimi Hidayat; Sugeng; Febriyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4537

Abstract

This research was motivated by the researcher's curiosity regarding how Organizational Commitment, Compensation, and Job Satisfaction can have a significant influence on Employee Performance at the TBS Kelapa Sawit CV. Makmur Partners. The aim that researchers want to achieve in this research is to find out whether organizational commitment and compensation influence employee performance and to find out whether organizational commitment and compensation influence employee performance through job satisfaction. The method used in this research is a quantitative method, in the data collection process the researcher used a questionnaire distribution technique to 30 respondents. The data analysis technique uses Requirements Analysis Test and path analysis test. The research results show that organizational commitment has a direct effect on employee performance, compensation has a direct effect on employee performance, organizational commitment has a direct effect on employee performance through job satisfaction ( ). Compensation influences employee performance through job satisfaction, and job satisfaction influences employee performance ( ).

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