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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 422 Documents
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Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Dengan Labelisasi Halal Sebagai Variabel Intervening (Studi Pada Konsumen Home Industri Bakso Kembar Kota Metro) Selamet Fuadi; Sugeng; Nurul Aeni
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5622

Abstract

Purchasing decisions from consumers regarding the products they produce is something thatis of concern to every business person in formulating a strong marketing strategy in order tomaximize profits, create consumer satisfaction and be able to compete with businesses. Thereis a problem at the location of the object of my research, namely the decline in decisions.purchases caused by promotions and selling prices compared to competitors resulted in adecrease in consumers and made consumers consider purchasing decisions at the BaksoKembar Home Industry in Metro City. This research aims to find out whether promotionsinfluence halal labeling, to find out whether price influences halal labeling, to find outwhether promotions influence purchasing decisions, to find out whether price influencespurchasing decisions, to find out whether halal labeling influences purchasing decisions.This research uses quantitative research, taking a sample of 57 Bakso Kembar Metro Cityconsumers. Data collection uses the questionnaire method and data analysis uses ValidityTest, Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Variable Regression Analysis using the program (SPSS 22). The results of the research show that thereis a direct influence between Promotion on Halal Labeling, There is a direct influencebetween Price on Halal Labeling, There is a direct influence between Promotion onPurchasing Decisions, There is a direct influence between Price on Purchasing Decisions,There is a direct influence between Labeling Halal on Purchasing Decisions
Implementasi Wakaf Dalam Persfektif Ekonomi Syari’ah, Fiqih Kontemporer dan Etika Bisnis Islam Nia Pususpita Hapsari; Anna Herliana; Luqman Hakim; Khaerunnisa
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.4723

Abstract

Waqf symbolizes a social, and economic institution or body that has a useful and meaningful contribution to the welfare of humanity and the Islamic nation economically, socially, and religiously. Implementing waqf means that modern environmental conditions seek to interpret comprehensive knowledge from various perspectives: Sharia economics, contemporary fiqh, and Islamic ethics. This article aims to analyze the implementation of waqf in these three perspectives and to convey a more comprehensive picture and perception regarding the relevance, and contribution of waqf in terms of economic development and the welfare of the community. With a theoretical approach, this article tries to explore the potential of waqf in improving community welfare under Sharia principles. The research methods use qualitative, from the understanding of social symptoms, library reading studies, literature, descriptive materials, and observations that occur. The conclusion is that optimal waqf implementation requires synergy between Sharia Law, Sharia economic principles, and community ethics to achieve sustainable public welfare.
Analisis Stres Kerja, Lingkungan Kerja, Motivasi dan Kompensasi dalam Mempengaruhi Produktivitas Karyawan Muhammad Erick Saputra; Andiana Rosid; Suwarto
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.5827

Abstract

The low level of employee productivity can have a negative impact on the company such as lazy work, lack of work performance, and employee discipline. Employee productivity is basically influenced by certain conditions, namely conditions originating from within the individual called individual factors such as motivation and work stress and conditions originating from outside the individual called situational factors such as work environment and compensation. The purpose of this study was to analyze the effect of work stress, work environment, motivation, compensation on employee productivity at PT. Bima Finance Metro City. The research design is quantitative research or verification research. The method used in this research is the explanatory survey method. The objects in this study are work stress, work environment, motivation, compensation, employee productivity. This research at PT. Bima Finance Metro City with 34 respondents The analytical tool used is data quality analysis and multiple linear regression analysis with SPSS program. The results showed that partially work stress, work environment, motivation, compensation had a positive and significant effect on employee productivity. Simultaneously work stress, work environment, motivation, compensation simultaneously have a significant effect on employee productivity, with motivation with the greatest influence on employee productivity.
Analisis Pengaruh Literasi Keuangan dan Financial Technology Terhadap Kinerja Keuangan Pada Usaha Mikro, Kecil, Menengah (UMKM) di Kota Metro Lampung Aprilia Putri, Zalvira; Febriyanto; Karnila Ali
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.5916

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) is currently increasingly rapid. In this development, of course, MSME players are faced with various obstacles, especially related to limited capital. Apart from that, technological advances require MSME players to adapt to always keep up with developments, one of which is by utilizing financial technology. The aim of this research is to find out how financial literacy and financial technology influence the financial performance of MSMEs located in Metro City, Lampung Province. This research used an instrument in the form of a questionnaire which was distributed to 100 respondents who were MSME actors. The research method used is descriptive quantitative. The results of this research state that financial literacy and financial technology have a significant effect on the financial performance of MSMEs in Metro City, Lampung Province.
Pengaruh Product, Price, Place, dan Promotion Terhadap Keputusan Pembelian Prabowo, Andika; Suwarto; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6125

Abstract

Based on field findings, it was found that the number of purchases at Warung Abnormal Metro City fluctuated every month. This purchasing decision is influenced by various factors that influence it. So the aim of this research is to determine the influence of product, price, place, promotion on purchasing decisions at Warung Abnormal Metro City. This research is quantitative research. With this type of explanatory survey research, the sampling technique was accidental sampling, as many as 70 visitors were met during the research. As a measuring tool, a 100-item questionnaire was used with Likert scale measurements and analyzed using multiple regression analysis. The research results show that the product has a positive and significant influence on purchasing decisions at Warung Abnormal, Metro City. Price has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. Place has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. Promotion has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. product, price, place, promotion together have a positive and significant influence on purchasing decisions at Warung Abnormal Metro City.
Analisis Efektivitas dan Efisiensi Pengelolaan APBDes di Desa Rama Indra Dea Angelina; Ardiansyah Japlani; Karnila Ali
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6131

Abstract

The background to this research is the management of the Rama Indra village income and expenditure budget for the 2021-2023 period which fluctuates every year and there is a lack of openness regarding the APBDes and village information. This research aims to determine the management and effectiveness and efficiency of APBDes management in Rama Indra Village. This research uses a descriptive approach with quantitative research methods. Data collection methods used include interviews, observation and documentation. The results of the research show that the management of the village income and expenditure budget is said to be good and in accordance with Minister of Home Affairs Regulation Number 20 of 2018 concerning village financial management, while the effectiveness of the village income and expenditure budget is classified as very effective with a percentage of 90% -100% while the efficiency of The village income and expenditure budget is also classified as efficient because it is at a percentage of 90%-100%. In this research, the author suggests adding transparency to be more open to the public.
Pengaruh Budaya Kerja, Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Gaya Kepemimpinan Sebagai Variabel Moderasi Pada Dinas Sosial Kota Metro Seftyan Dwi Putra; Yateno; Lelawati, Nina
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6138

Abstract

This research aims to find out how work culture influences employee performance. To find out how work motivation influences employee performance. To find out how the work environment influences employee performance. To find out how the influence of work culture on employee performance is moderated by leadership style. To find out how the influence of work motivation on employee performance is moderated by leadership style. To find out how the work environment influences employee performance which is moderated by leadership style. The sample for this research was all employees at the Metro City Social Service, totaling 43 people. Data collection used questionnaires and literature studies, and data analysis used validity tests, reliability tests, normality tests, linearity tests, moderated regression analysis, T tests, and coefficient of determination (R2) tests using the program (SPSS). The results of the research show that there is a positive and significant influence on employee performance through work culture and work motivation, whereas in the work environment variable there is no positive and significant influence found and leadership style can moderate the influence of culture and work motivation on employee performance, but not the influence of the work environment on employee performance
Pengaruh Kemasan, Harga dan Kualitas Produk Terhadap Minat Minat Beli Ulang Konsumen Mixue Ahmad Yani Metro Kolifatun, Nurul; Ardiansyah Japlani; Nina Lelawati
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6142

Abstract

The purpose of this study was to analyze the effect of packaging, price, and product quality on consumer repurchase interest at Mixue Ahmad Yani Metro. With respondents totaling 68 consumers.This type of research uses the causal association method and the descriptive method using a quantitative approach. This study uses sampling techniques such as non-probability sampling, purposive sampling, and accidental sampling. Data collection in this study involves observation, interviews, and questionnaires.The results of this study indicate that: (1) Packaging has a significant effect on the Repurchase Interest variable with a tcount value of 2.477> t table 1.997. (2) Price has a significant effect on the Repurchase Interest variable with a tcount value of 4.599> t table 1.997. (3) Product quality has a significant effect on repurchase interest, with a tcount value of 1.284 < ttable 0.1997. (4) Packaging, Price and Product Quality have a positive and significant effect together on Repurchase Interest with an Fcount value of 66.987, which is positive and > from the Ftable value of 2.75.
Analisis Pengaruh Kualitas Pelayanan, Persepsi Kemudahan dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Pada Jasa Brilink Raisa di Kecamatan Rumbia Kurniawan, Indra; Selamet Fuadi; Herry Novrianda
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6180

Abstract

The purpose of this study is to find out whether the quality of service affects the decision to buy back. To find out if the perception of convenience affects the repurchase decision. and to find out if customer satisfaction affects the purchase decision. The sample of this study is BRIlink Raisa customers totaling 65 respondents. Data collection uses questionnaires and literature studies. Data analysis uses instrument prerequisite testing , namely validity test and reliability test . The analysis test uses the normality test and the linearity test . The hypothesis test uses multiple linear regression analysis , partial test (Test T), Joint Test (Test F) and Coefficient of Determination (R2) using a program (SPSS). The results of the study show that 1).Service quality has an influence and significance on purchasing decisions 2).The perception of convenience has no effect and is not significant to the purchase decision. 3).Customer satisfaction has an effect and is significant on purchasing decisions
Analisis Laba dan Arus Kas Serta Pengaruhnya Terhadap Kondisi Kesulitan Keuangan Pada Perusahaan Manufaktur Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2019-2021 Aulya Damayanti; Febriyanto; Nani Septiana
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6237

Abstract

This research aims to determine the effect of profits andcash flow on financial difficulties in food and beverage manufacturing companies listed on the Indonesian Stock Exchange. This research uses a quantitative descriptive analysis model. The population in this study were food and bevverage companies for the period 2019 to 2021. The number of samples in this study was 12 food and beverage companies obtained from a purposive sampling technique. The data collection technique uses documentation from financial repots published on the official website of the Indonesia Stock Exchange, namely www.idx.ix. The analysis techniques used are classical assumptions and multiple regression analysis. The results of this research show that profit influences financial difficulties, cash flow influences financial difficulties.

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