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International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 28084713     DOI : https://doi.org/10.54443/ijebas
Core Subject : Economy,
Economics, Econometrics & Finance
This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,109 Documents
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MARKETING INNOVATION IN THE DIGITAL ERA: INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA Muhammad Farrel Ardan; Harimukti Wandebori
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

Purpose - Marketing innovation in the digital era is increasingly decisive for the institutional capital of small private higher education institutions (HEIs) in developing economies. This study examines how STIKOM CKI, a small private ICT institution in East Jakarta, Indonesia, can leverage digital marketing to reverse declining enrollment and strengthen institutional capital. Design/methodology/approach - The study adopts a qualitative single-case design that triangulates semi-structured interviews with institutional management and current students, document analysis of internal records, and netnographic observation of the institution's official digital channels. Evidence was analysed thematically and mapped onto established strategic frameworks (RBV, VRIO, Value Chain, PESTEL, Porter's Five Forces, and SWOT/TOWS). Findings - Institutional data confirm a structural enrollment decline of 39% between 2020/2021 and 2024/2025, driven primarily by low brand awareness and under-utilised digital tools rather than by academic quality. The study develops a Digital Marketing Higher Education Strategic Framework resting on five pillars: SDGs-MSME differentiation, a prioritised multi-channel presence (TikTok, Instagram, YouTube, LinkedIn, Google Search, WhatsApp Business), community-based marketing, micro-credential innovation, and data-driven improvement. A phased twelve-month implementation plan with measurable KPIs is proposed at an estimated annual investment of Rp 120,000,000-Rp 170,000,000. Originality/value - The study contributes to the limited literature on digital marketing for small private HEIs in developing economies, demonstrating how SDGs-MSME alignment can function as a rare and inimitable competitive differentiator rather than a peripheral commitment.
FACTORS INFLUENCING PURCHASE INTENTION TOWARDS GROUP ORDER FEATURE IN ONLINE FOOD DELIVERY PLATFORM IN INDONESIA Stella Kurniawan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21919233

Abstract

Online Food Delivery in Indonesia shows growing trends for the past years. Group Order feature help to eliminate customer pain points when ordering food together, such as complicated ordering process, splitting the bill, and tracking the order which make this feature become popular in the workplace and community. This feature has become one of the sales boosting trends of Online Food Delivery platforms. Prior studies have mostly examined Online Food Delivery platforms, and recent study have started to explore Group Order feature. This study examines social influence, promotions, customer attitude, and purchase intention towards Group Order feature, especially in Indonesia. This research developed 7 hypotheses with each hypothesis test variable relationship and mediation. This research was conducted in quantitative by online questionnaire with 229 respondents. The data analyzed using descriptive analysis, PLS-SEM, hypothesis testing, and mediation analysis. This study shows that customer attitudes have the strongest relationship and largest effect size towards purchase intention. Social influence and promotion have a positive relationship towards customer attitude and purchase intention. From these research findings, promotion needs to prioritize building customer attitude rather than direct purchase intention. This research helps to explore Group Order features in Online Food Delivery platforms, especially in Indonesia.
THE EFFECT OF PRICE ON CONSUMER SATISFACTION OF DIM SUM CEMAL CEMIL IN MEDAN CITY Ade Rahma Ayu; Aqila Zulaikha Majid; Regina Aulia Natasya; Vira Adelia Syafitri; Nabila Dwi Agustin; Rizki Al Akbar; Christian Parulian Manurung
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

This study aims to analyze the effect of price on customer satisfaction at Dim Sum Cemal Cemil in Medan. The study employed a quantitative approach using a survey method, in which questionnaires were distributed to 60 respondents who were customers of Dim Sum Cemal Cemil. Accidental sampling was used as the sampling technique. The data were analyzed using IBM SPSS Statistics software through validity tests, reliability tests, normality tests, heteroscedasticity tests, simple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results showed that all statement items were valid and reliable. The results of the simple linear regression analysis yielded the equation Y = 11.892 + 0.694X, indicating that price has a positive effect on customer satisfaction. The t-test results showed a calculated t-value of 6.536 with a significance level of 0.000 (<0.05), thus proving that price has a positive and significant effect on customer satisfaction. The F-test results also showed a significance value of 0.000, meaning the regression model is appropriate for use. Furthermore, the coefficient of determination (R-squared) of 0.424 indicates that price explains 42.4% of the variation in consumer satisfaction, while the remaining 57.6% is influenced by other factors not examined in this study. Thus, it can be concluded that price is one of the key factors influencing customer satisfaction at Dim Sum Cemal Cemil in Medan. Therefore, the business is advised to maintain a pricing policy that aligns with product quality and customer purchasing power in orders to enhance customer satisfaction and loyalty.
IMPLEMENTATION OF PERFORMANCE-BASED BUDGETING IN IMPROVING REGIONAL EXPENDITURE EFFICIENCY: LITERATURE REVIEW Cut Meliza Saputri; Widya Wati; Eka Nurmala Sari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

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Abstract

Performance-based budgeting is a planning, budgeting and evaluation system that emphasizes the relationship between the budget and the desired results. Budgeting with this performance approach is prepared with an output orientation. The success of a government organization does not only depend on how the organization carries out its daily processes and activities, but also depends on how routine and non-routine activities are sequenced within a strategic planning framework. Strategic planning is a key word that will provide direction and guide daily activities and activities. The performance of the Regional Government can be measured through the evaluation of the implementation of the APBD. For this reason, Cost Analysis Standards, performance benchmarks, and cost standards were developed. The most important reason for preparing an annual budget is the need to determine the level of income and expenditure (expenditure)
ANALYSIS OF THE DYNAMICS, STRUCTURE, AND TRANSFORMATION OF ECONOMIC GROWTH IN SOUTH SULAWESI PROVINCE: TRENDS AND SUSTAINABILITY CHALLENGES Nur Indah; A. Niniek. F. Lantara
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21402889

Abstract

South Sulawesi Province serves as a major economic growth center in Eastern Indonesia, characterized by rapid development dynamics over the past decade. This study aims to analyze economic growth patterns, economic structural transformation, sectoral contributions, and identify strategic challenges faced in efforts to achieve sustainable economic development. The research method used is a descriptive quantitative approach with comparative analysis and sectoral decomposition, using secondary time series data for the 2020–2024 period sourced from the Central Statistics Agency. The results show that the South Sulawesi economy has high resilience to external shocks, as evidenced by its rapid recovery after the COVID-19 pandemic and the achievement of an average growth rate of 5.12% per year. Structurally, the economy is still dominated by the primary sector (Agriculture, Forestry, and Fisheries) with an average contribution of 24.08%, followed by the tertiary sector (Trade and Services) and the secondary sector (Construction and Industry). Although there has been a gradual shift towards the service sector, the economic transformation towards industrialization has not been significant. Policy implications emphasize the need to strengthen the downstreaming of primary products, accelerate economic diversification, and equalize infrastructure across regions to create a more robust, balanced, and highly competitive economic structure.
THE EFFECT OF WORK-LIFE BALANCE AND WORK FATIGUE ON WITHDRAWAL BEHAVIOR IN WORK AMONG GEN Z IN JAKARTA WITH JOB SATISFACTION AS A MEDIATION VARIABLE Vania Fredline Artanti; Hery Winoto TJ
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

Changes in the dynamics of the workplace encourage the emergence of quiet quitting behavior , especially among Generation Z employees who are concerned about work-life balance and psychological well-being. This study aims to analyze the influence of work-life balance and burnout on job withdrawal behavior with job satisfaction as a mediating variable in Generation Z employees in Jakarta. The study used a quantitative approach with 120 respondents and was analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results showed that work-life balance significantly influenced withdrawal behavior and job satisfaction, while burnout significantly influenced withdrawal behavior but not job satisfaction. Job satisfaction also significantly influenced withdrawal behavior and was able to mediate the influence of work-life balance on that behavior, but did not mediate the influence of burnout . These findings indicate the importance of improving work-life balance in strengthening the satisfaction and engagement of Generation Z employees and reducing the tendency of quiet quitting . Keywords: work-life balance , burnout , job satisfaction, quiet quitting , Generation Z.
SOCIAL IMPACT ANALYSIS OF AGRICULTURAL PROGRAMS IN WEST ACEH USING A SOCIAL RETURN ON INVESTMENT APPROACH Dedy Darmansyah; Rusdi Faizin; Andriyono Kilat Adhi; Burhanudin; Ina Yuyun; Cut Salsabila
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

West Aceh Regency has significant potential in the agricultural sector, which has been the focus of various government development programs. However, evaluation of the impact of these programs has been predominantly based on quantitative indicators and has not fully captured the resulting social value. The Social Return on Investment (SROI) approach presents a method capable of comprehensively measuring the social, economic, and environmental value of an intervention. Therefore, this study aims to analyze the social impact of agricultural programs implemented in West Aceh, calculate the program's Social Return on Investment (SROI) ratio, and formulate data-based recommendations for future program improvements. This research method consists of four main stages. The first stage is Program Identification and Data Collection. The second stage is Program Impact Identification. The third stage includes Social Return on Investment (SROI) Analysis, namely the calculation of the Social Return on Investment (SROI) ratio. Finally, the fourth stage is validation of the analysis results. The results of this study conclude that the agricultural programs implemented in West Aceh Regency have had positive and sustainable social and economic impacts on the beneficiary communities. The calculation results show a Social Return on Investment (SROI) of 1.09:1, meaning that every Rp 1 of government investment generates Rp 1.09 worth of social benefits. This value indicates that the program has been socially effective and has made a significant contribution to improving farmer welfare.
ANALYSIS ANALYSIS DETERMINANT ADOPTION Artificial Generative INTELLIGENCE IN SYSTEM CLOUD-BASED ACCOUNTING INFORMATION: A PERSPECTIVE TRUST AND ALGORITHMIC Accountability Lakharis Inuzula; Erika Fahmi Ginting; Agustina Br Surbakti; Koko Bustami; Lukman
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

Generative AI is experiencing very rapid growth in use in the business and accounting world, cloud-based Accounting Information systems are becoming the main platform for modern AI implementation, the level of user trust determines the success of using AI technology, algorithmic accountability is a strategic issue related to transparency and governance of AI. The purpose of this study can be a basis for organizations in designing AI implementation strategies that are more responsible and acceptable to users. By conducting a study of the relationship between trust and algorithmic accountability on the adoption of Generative AI in the accounting context, the results of partial hypothesis testing show the influence of trust t count of 6.004 with a significance level of 0.000 <0.05 and a t table value of 2.024, meaning that trust provides evidence of influencing the perception of generative AI adoption. The algorithmic accountability hypothesis has not provided a significant influence on the perception of generative AI adoption with a t count of 0.489 with a significance level of 0.627 (>0.05). The hypothesis simultaneously provides a large influential contribution to the two independent variables with a calculated F value of 25.955 with a significance of 0.000 which can be compared with the F table of 3.25. Meanwhile, the contribution of the two variables trust and algorithmic accountability has a moderate relationship in influencing the dependent variable with a coefficient value of 0.764 and gives a sign that 58.4% of the independent variables can influence the dependent variable while the remaining 41.6% is influenced by other variables outside this model.
ANALYSIS OF ISLAMIC BUSINESS STRATEGY IN INCREASING SALES OF SYAR'I CLOTHING PRODUCTS CASE STUDY OF MICKEY OLSHOP BOUTIQUE TEBING TINGGI Laluna Luthfyadha Harirra; Santi Arafah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

This study aims to analyze the Islamic marketing strategy implemented by Mickey Olshop Muslim Fashion Store in Tebing Tinggi to increase sales of sharia clothing products. The research also examines the advantages and disadvantages of implementing Islamic marketing strategies, as well as the supporting factors and obstacles faced in their application. This qualitative research was conducted over five months at Mickey Olshop Tebing Tinggi Boutique. Data collection methods included observation, in-depth interviews with the store owner, assistant manager, and employees, as well as documentation. The findings reveal that Mickey Olshop implements an Islamic marketing strategy through several approaches: promotional activities with discounts ranging from 10-30% during Islamic holidays, prioritizing excellent customer service with polite and courteous treatment, requiring employees to wear Muslim clothing to showcase product quality, offering discounts on defective products, operating a dropshipping system based on the principle of mutual assistance (ta'awun), and utilizing an online marketing system through an official website. The advantages of this strategy include facilitating business entry without capital requirements, strategic location accessibility, diverse product offerings, and authentic quality products that compete effectively with other Muslim fashion stores. However, disadvantages include limited customization options, consumer perceptions that associate robes with religious exclusivity, non-Sharia compliant products in some items, stock limitations due to imported goods, and relatively high prices. Supporting factors include positive customer feedback, good management, honest employees, and excellent service standards. Obstacles comprise limited parking space, proximity to congested main roads, relatively expensive products limiting purchasing power, and delays in imported goods delivery.
THE ROLE OF DIGITAL COMPETENCE OF HUMAN RESOURCES OF MSMES IN MEDAN CITY IN IMPROVING ORGANIZATIONAL PERFORMANCE IN THE INDUSTRY 4.0 ERA Rismaja Putra
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21393262

Abstract

This study aims to examine the role of human resource (HR) digital competency in improving the organizational performance of micro, small, and medium enterprises (MSMEs) in Medan City in the era of Industry 4.0. A quantitative approach with a survey design was employed, involving 85 MSME owners selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The results confirm that HR digital competency positively and significantly affects MSME organizational performance (β = 0.621; t = 7.843; p < 0.001; R² = 0.514). All five digital competency dimensions, digital literacy, digital security, digital communication, digital problem-solving, and digital content creation, demonstrated significant partial effects, with digital literacy as the most dominant dimension (β = 0.538). These findings underscore the strategic urgency of HR digital competency development for improving MSME performance in Medan City and provide an evidence base for policymakers in designing differentiated, evidence-based digital training programs.

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