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International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 28084713     DOI : https://doi.org/10.54443/ijebas
Core Subject : Economy,
This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture Management
Articles 810 Documents
PROPOSED DIGITAL MARKETING STRATEGY FOR LEAD GENERATION IN B2B SAAS INDUSTRY: (A CASE STUDY OF EMPLORAX IN SINGAPORE) Sukraj Putera; Novika Candra Astuti
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3596

Abstract

The Software-as-a-Service (SaaS) business-to-business (B2B) industry in Singapore faces much difficulty in acquiring qualified leads and then converting them in environments with risk averse and multi stakeholder purchasing decisions. The present study examines how Emplorax an imaginary name for a Singapore-based SaaS firm may digitalize its marketing strategy and raise leads quality, conversion, and marketing return on investment (ROI). The study is a paradigm mix of qualitative and quantitative methodologies through the integration of data from CRM systems, advertisements dashboards as well as websites analytics, with the qualitative insightes coming from internal interviews. A strategic framework outlines the analysis, which includes both external and internal diagnostics, funnel-based channel mapping, and performance optimization levers. The results demonstrate the clear differences in the performance of the channels. SEO and Google Ads can offer along with the lowest cost per lead the highest number of leads and conversely, Meta Ads affect the pipeline quality the least. Internally, critical limitations appear in CRM segmentation, mid-funnel email automation, and the lack of performance feedback loops. Particular market limitations such as stringent procurement procedures and the need for integration readiness further decrease the conversion rate. The proposed approach is the introduction of two sequential executions' playbooks. Playbook A deals with Capture and Qualify Leads through Digital Acquisition. Besides, Playbook B will meet the conversion with the help of retargeting offline engagement and the structured sales follow-up, which is tagged for high-intent leads identification. The scheme also proposes standardizing CRM lifecycle, automating nurture workflows, and using multi-touch attribution modeling, specifically for the Singapore context. This thesis shows a realistic plan for SaaS marketers, who are working in high-consideration B2B environments. By employing a data driven, funnel aligned strategy accompanied by structured playbooks, the companies will be enabled to improve lead qualification, pipeline velocity, and marketing-to-sales collaboration. The framework is a remediable model for regional SaaS companies, which are willing to perform through digital marketing integrated.
THE EFFECT OF THE IMPLEMENTATION OF CARBON ACCOUNTING, DEBT TO EQUITY RATIO AND DIVIDEND PAYOUT TO RATIO ON COMPANY VALUE WITH ENVIRONMENTAL, SOCIAL, AND GOVERNANCE PERFORMANCE AS MEDIATING VARIABLES IN PALM OIL PLANTATION COMPANIES ON THE INDONESIA ST Ismi Izzati; Keulana Erwin; Isfenti Sadalia
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3634

Abstract

This study aims to analyze the influence of Carbon Accounting, Debt to Equity Ratio (DER), and Dividend Payout Ratio (DPR) on Firm Value with Environmental, Social, and Governance (ESG) as a mediating variable. The research focuses on palm oil plantation subsector companies that have met sustainability criteria according to the OJK Green Taxonomy. These criteria include the publication of sustainability reports consecutively during 2020–2024, the implementation of carbon accounting, ownership of ISPO and RSPO certification, and having an ESG score from global rating agencies such as Sustainalytics, SPOTT, or CSRHub. The sample used consists of five large companies selected through a purposive sampling method, with consideration of compliance with predetermined technical criteria. The analytical methods used in this study were panel data regression and path analysis to examine the direct and indirect relationships between variables. The results showed that carbon accounting has a positive and significant effect on firm value, indicating that companies that are more transparent in reporting their emissions tend to be more valued by the market. DPR also has a positive and significant effect on firm value, while DER has a negative but insignificant effect. In the mediation model, ESG is proven to significantly mediate the relationship between carbon accounting and firm value, but does not mediate the influence of DER and DPR.These findings underscore the importance of integrating sustainability aspects into corporate strategy, not only to comply with regulations but also to add value to the company. ESG and carbon accounting have proven to be not only indicators of compliance but also capable of strengthening a company's financial value.
ANALYSIS OF FACTORS INFLUENCING FINANCIAL PERFORMANCE OF FOOD AND BEVERAGE COMPANIES LISTED ON THE IDX IN 2022-2024 Restauli Simarmata; Iskandar Muda; Abdillah Arif Nasution
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3635

Abstract

This study investigates the factors influencing financial performance in food and beverage companies listed on the Indonesia Stock Exchange (IDX) during 2022–2024. As the food and beverage sub-sector plays a pivotal role in economic development and contributes significantly to Indonesia’s GDP and export value, understanding the financial determinants is crucial. Using agency theory as a framework, this research analyzes the impact of four financial ratios Current Ratio (CR), Debt to Equity Ratio (DER), Total Asset Turnover (TAT), and Net Profit Margin (NPM) face off Return on Assets (ROA). The study applies a quantitative approach with panel data regression and utilizes secondary data from annual reports of 71 food and beverage companies over three years. Fixed Effect Model (FEM) was selected as the best fit based on Chow and Hausman tests. The results reveal that DER and NPM significantly affect ROA, where DER negatively impacts financial performance, while NPM has a strong positive influence. In contrast, CR and TAT do not exhibit statistically significant effects on ROA. These findings suggest that capital structure and profitability management play essential roles in enhancing corporate performance, while liquidity and asset utilization require further strategic alignment to improve outcomes in this sector.
BUSINESS PROCESS IMPROVEMENT PLAN IN OPERATIONAL LEAD TIME CONTROL OF SPAREPART BY OPTIMIZING DIGITAL TOOL AND DEALING WITH VENDOR IN PT TACI Widhi Wahyuniarti; Anton Mulyono Azis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3758

Abstract

The manufacturing industry, particularly the automotive sector, faces significant challenges in managing lead time for spare parts procurement, which impacts operational efficiency and cost-effectiveness. PT TACI, a company specializing in compressor production for vehicle air conditioning systems, encounters delay in the spare parts procurement process, affecting its production schedule. The purpose of this research is to analyze and improve the spare part procurement and operational lead time control processes at PT TACI. The study identifies barriers in the current processes, especially those related to technology, web integration, and supplier agreements. A qualitative approach was employed, consisting of in-depth interviews, focus group discussions, and direct observations with key personnel in PT TACI’s Part Tool Inventory Control (PTIC) department. The findings reveal that delays primarily arise from manual approval processes, inefficient data integration between IMS and EPS systems, and inconsistent supplier performance. The research also emphasizes the role of digital technology, particularly web-based integration and supplier agreements, in enhancing procurement efficiency. Based on Business Process Improvement (BPI) principles, this study proposes a set of recommendations, including the automation of the approval process, real-time system integration, improved supplier collaboration, and the simplification of routine procurement processes. The implications of this research suggest that digital system optimization and stronger supplier relationships can significantly reduce lead times and improve operational performance. Future research could explore advanced technologies like AI or Blockchain for further procurement process optimization.
ANALYSIS OF THE EFFECT OF CREDIT GROWTH, NPL, CREDIT RESTRUCTURING AND CREDIT WRITE-OFF ON STOCK PRICES WITH PROFITABILITY AS AN INTERVENING VARIABLE Darno Setiawan B Zendrato; Erlina; Khaira Amalia Fakhrudin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3760

Abstract

This study aims to analyze the effect of credit growth, non-performing loans (NPLs), credit restructuring, and loan write-offs on stock prices, with profitability as an intervening variable. The companies studied are banking companies listed on the Indonesia Stock Exchange. Credit policy and management are crucial elements in the banking industry, as they serve not only as banks but also as the company's primary source of revenue. This study employed a quantitative approach with multiple linear regression. Data management and analysis were performed using Eviews version 12. The sample consisted of 37 banking companies selected purposively over a three-year observation period (2022-2024), resulting in a total of 111 observations. The analysis showed that credit growth had a positive and significant effect on stock prices, while non-performing loans (NPLs) and loan restructuring had a negative and significant effect on stock prices. While loan write-offs had no effect on stock prices, credit growth had no effect on stock prices. Credit growth has a negative and significant effect on stock prices with profitability as an intervening variable, conversely NPL and credit restructuring have a positive and significant effect on stock prices with profitability as an intervening variable while credit write-offs have no effect on stock prices with profitability as an intervening variable.
THE EFFECT OF COORDINATION, COMPETENCE, AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE IN REGIONAL GOVERNMENT ORGANIZATIONS IN BINTAN REGENCY THROUGH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE Eka Maria Susanti; Ngaliman; Mohamad Gita Indrawan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.3955

Abstract

This study analyzes the influence of coordination, competence and leadership style on employee performance of Regional Government Organizations in Bintan Regency and examines the role of organizational commitment as an intervening variable. Based on SAKIP evaluation data issued by the Ministry of State Apparatus Empowerment and Bureaucratic Reform, the performance of Bintan Regency Government is still considered suboptimal, thus requiring improvement and commitment in performance management. This study uses a qualitative approach with data collection techniques through questionnaires distributed to 180 employees of Bintan Regency. The research findings reveal that improvement in competence and leadership style has a significant direct influence on employee performance and organizational commitment. Conversely, coordination is proven to have an insignificant influence on performance and organizational commitment, furthermore the indirect influence of coordination on performance mediated by organizational commitment is also insignificant. The proposed recommendations are to improve employee coordination by optimizing socialization activities, coordination and synergy, one data application and studies to support the work completion process in each field within the Regional Government Organizations of Bintan Regency.
FACTORS INFLUENCING THE WORK EFFECTIVENESS OF FUNCTIONAL EQUIVALENCY OFFICIALS ON THE IMPLEMENTATION OF BUREAUCRATIC SIMPLIFICATION POLICY THROUGH JOB SATISFACTION AS AN INTERVENING VARIABLE IN BINTAN REGENCY Ngaliman; Mohamad Gita Indrawan; Desi Efna
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.3956

Abstract

This study analyzes the factors that influence Effectiveness of the Work of Functional Equivalency Officials in the Implementation of the Bureaucratic Simplification Policy in the Bintan Regency Government, with job satisfaction as an intervening variable. The legal basis for bureaucratic simplification is regulated in PERMENPANRB NO. 25 OF 2021 concerning the Simplification of Organizational Structures in Government Agencies for Bureaucratic Simplification. The negative impact of this policy that needs to be anticipated is the psychological impact on Administrators (echelon III) and Supervisors (echelon IV) who will lose their positions. Using primary data from 153Functional Officials, this study found that Compensation and Organizational Commitment have a significant direct effect on Work Effectiveness, on the other hand Job Placement is proven to have an insignificant effect on Work Effectiveness, in addition Compensation, Job Placement and Organizational Commitment have a significant effect on Job Satisfaction. Job Satisfaction has a significant effect on Work Effectiveness. In the indirect effect, Compensation and Organizational Commitment have a significant effect on Work Effectiveness through Job Satisfaction. However, Job Placement does not have a significant effect on Work Effectiveness through Job Satisfaction. The proposed recommendation is to focus on increasing work effectiveness and other aspects that have a more direct effect on the psychological impact of Administrator (echelon III) and Supervisor (echelon IV) officials who will lose their positions.
PERFORMANCE MEASUREMENT ANALYSIS RELATED TO CHANGES IN NOMENCLATURE AT THE ANIMAL, FISH, AND PLANT QUARANTINE OFFICE OF THE RIAU ISLANDS USING THE BALANCE SCORECARD (BSC) MODEL Liza Rickiany; Ngaliman; Sarmini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.3957

Abstract

Nomenclature changes in public institutions often create significant challenges for organizational effectiveness, particularly in aligning tasks, redistributing human resources, and maintaining the quality of public services. This condition is also experienced by the Animal, Fish, and Plant Quarantine Office of Riau Islands, which faces structural complexities following institutional restructuring. This study aims to analyze the organizational performance after the nomenclature change using the Balanced Scorecard (BSC) approach. The research employed a qualitative method with in-depth interviews involving key informants directly engaged in management and quarantine services. Data were analyzed through thematic coding with the assistance of NVivo software, allowing each BSC perspective to be comprehensively examined. The findings reveal that from the financial perspective, budget management is relatively efficient but still requires optimization in transparency and accountability. From the customer perspective, there is an increase in satisfaction and trust in quarantine services, showing that restructuring has strengthened public service delivery. The internal process perspective indicates positive adaptation to the new structure, although challenges remain in terms of uneven human resource distribution and regulatory adjustments. Meanwhile, the learning and growth perspective underscores the importance of continuous staff development and the integration of information technology to build an adaptive work culture. Overall, the Balanced Scorecard proves to be an effective evaluation instrument for assessing public sector performance, while also providing policy implications in terms of strengthening financial governance, redistributing human resources, and modernizing internal processes to enhance efficiency, accountability, and public service quality.
THE EFFECT OF ENVIRONMENTAL PERFORMANCE AND CORPORATE SOCIAL RESPONSIBILITY ON THE FINANCIAL PERFORMANCE OF MANUFACTURING COMPANIES IN THE PLASTIC AND PACKAGING INDUSTRY SUB SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE Dea Laila Puspita; Debbi Chyntia Ovami
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.3958

Abstract

Abstract*
THE INFLUENCE OF COMPETENCE, KNOWLEDGE, AND INCENTIVES ON THE PERFORMANCE OF POSYANDU CADRES IN THE BATU 10 PUBLIC HEALTH CENTER AREA THROUGH INTRINSIC MOTIVATION AS AN INTERVENING VARIABLE Kemistia Eva; Bambang Satriawan; Ana Faizah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.3970

Abstract

Batu 10, one of the community health centers in Tanjungpinang City, currently has 135 cadres. Despite its large work scope, the number of Posyandu cadres is insufficient to meet the community's health service needs. Some cadres also serve as elderly health cadres, requiring them to handle more than one service desk. This results in an excessive workload and reduces the quality of service provided. This study used a quantitative method with a descriptive quantitative approach. The conclusion of this study is that competence, knowledge, and incentives significantly influence intrinsic motivation. Competence, incentives, intrinsic motivation, and competence also significantly influence performance, but knowledge does not. Intrinsic motivation cannot mediate the influence of competence, knowledge, or incentives on performance.