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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 231 Documents
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Pengaruh Kebijakan Larangan Plastik dan Iklan Ramah Lingkungan Terhadap Perubahan Perilaku Konsumen di Kota Mataram Ni Ketut Manik Wirdisari; Didy Ika Supryadi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1018

Abstract

This research is motivated by the increasing global concern about environmental pollution issue due to the use of single-use plastics. Mataram City, which has implemented a plastic ban policy, is the object of study. The main objective of this research is to analyze the extent to which the plastic ban policy and environmental-friendly advertising influence consumer behavior change in Mataram City. This study uses a quantitative approach with a survey method of 100 respondents selected purposively. The main instrument is a questionnaire, and the data is analyzed using multiple linier regression. The results show that the plastic ban policy has a significant influence on consumer behavior change, marked by an increase in the use of environmentally friendly shopping bags and awareness of environmental issues. Environmental-friendly advertising also contributes to shaping more positive consumer perceptions and attitudes towards sustainable behavior. This research provides an important contribution to the government and businesses in designing more effective communication strategies and public policies.
Pengaruh Kualitas Produk, dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada UD. TAUPIK di Mataram Nazla Rizka Hidayah; Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1019

Abstract

This study aims to determine the effect of product quality and the effect of service quality on repurchase interest at UD. TAUPIK in Mataram. This type of research is quantitative associative with data collection methods, namely survey samples using questionnaires via google form as a research instrument with a total sample of 100 respondents. The analysis method uses multiple linear regression analysis using the Statistical Package For The Social Sciences (SPSS) tool. The results of the study indicate that, variable (1) Product Quality has a positive and significant effect on Repurchase Interest at UD. TAUPIK with a t value for the product quality variable of 6.005> 1.98472. (2) Service Quality has a positive and significant effect on Repurchase Interest at UD. TAUPIK with a t value for the Service Quality variable of 5.809> 1.98472. The instrument test results state that the data in this study are proven to be valid and reliable and the classical assumption test states that the data is normally distributed and not multicollinearity.
Pengaruh Literasi Keuangan Digital, Keamanan, Persepsi Kemudahan Penggunaan dan Reward Terhadap Niat Menggunakan Dompet Digital Arif Rahman; G.A. Sri Oktaryani
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1081

Abstract

This study aims to analyze the effect of digital financial literacy, security, perceived ease of use, and rewards on the intention to use digital wallets in Mataram University students. This research uses a quantitative approach with a causal associative method. A sample of 100 respondents was obtained through purposive sampling technique. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4 software. The results of the analysis show that security and reward have a positive effect on the intention to use a digital wallet, while digital financial literacy and perceived ease of use do not have a significant effect on the intention to use a digital wallet. These findings indicate that students consider more aspects of system security and direct benefits offered, compared to aspects of literacy or technical perceptions in deciding to use digital wallets. The practical implications of this study indicate the importance for digital wallet service providers to continue to strengthen the security system and develop reward programs that suit the preferences and needs of the younger generation.
Pengaruh E-WoM dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan Pada Destinasi Wisata Benang Kelambu di Lombok Tengah Nuraswati; Didy Ika Supryadi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1092

Abstract

This study investigates how online reviews (E-WoM) and tourist attraction appeal influence an individual's decision to visit the Benang Kelambu destination in Central Lombok. We used questionnaires to collect data from 100 previously visited tourists, specifically selected to ensure their relevance to the research. Using multiple linear regression analysis, we found that both factors, E-WoM, and tourist attraction appeal, contribute positively and significantly to tourists' desire to visit. This means that when tourists see positive online reviews or recommendations, and feel the destination offers natural beauty, adequate facilities, and easy access, they are highly likely to decide to visit. In short, tourists come to Benang Kelambu because of the positive information they read online, combined with their direct experience of the natural beauty, sufficient facilities, and ease of reaching the location. These findings are beneficial for Benang Kelambu's management in developing more effective promotional strategies and enhancing the tourist appeal to increase visitor numbers continuously.
Pengaruh Social Media Marketing, Word of Mouth (WoM) dan Brand Image Terhadap Keputusan Pembelian Smartphone Infinix di Kota Mataram Muhamad Paris; M. Ilhamuddin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1095

Abstract

This study aims to determine the influence of Social Media Marketing, Word of Mouth and Brand Image on the purchase decision of Infinix smartphones in Mataram City. The population of this study is all consumers who use smartphones in Mataram City. Data collection in this study used a survey method. The data collection technique uses a questionnaire or online survey technique via Google Form with a questionnaire data collection tool. This study used a sample of 105 people with a purposive sampling method. The type of research used in this study is associative. Data processing in this study uses SPSS by conducting various tests such as Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis Test, t-test, f-test, determination coefficient test. The results of this study indicate that Social Media Marketing has an influence but is not significant on the decision to purchase an Infinix smartphone in the city of Mataram, Word of Mouth has an influence and is significant on the decision to purchase an Infinix smartphone in the city of Mataram, Brand Image has an influence and is significant on the decision to purchase an Infinix smartphone in the City of Mataram.
Pengaruh Produk, Pelayanan, dan Religiusitas Terhadap Keputusan Nasabah Menggunakan Jasa Bank Syariah Indonesia Naufal Farras Kamil; Handry Sudiartha Athar
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1108

Abstract

This study aims to determine the effect of Product, Service, and Religiosity variables on Customer Decisions to Use Indonesian Islamic Banking Services. In this study, 100 respondents located in Mataram City were used as samples. Based on the results of data analysis, it can be concluded that the Product and Service variables have a positive and significant effect, while the Religiosity variable does not have a positive and significant effect on Customer Decisions to Use Islamic Banking Services Indonesia. The Product variable has a positive and significant effect on Customer Decisions to Use Islamic Banking Services Indonesia, as evidenced by H0 being rejected and H1 being accepted. The Service variable has an effect on Customer Decisions to Use Islamic Banking Services Indonesia, as evidenced by H0 being rejected and H2 being accepted. The Religiosity variable does not have a significant effect on Customer Decisions to Use Islamic Banking Services Indonesia, as evidenced by H0 being accepted and H3 being rejected.
Pengaruh Word of Mouth, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Bangunan Sidik Putra Selong Lombok Timur Rahmawati, Dian; Retnowati, Weni; Widiana, Harmi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1109

Abstract

This study aims to determine the effect of word of mouth, price and service quality on purchasing decisions at the Sidik Putra Selong Building Shop, East Lombok. The type of research used is associative research. The sample in this study amounted to 100 samples. The data collection method uses a survey method. The sample collection technique in this study used non probability sampling technique with purposive sampling method. Data analysis in this study used multiple linear regression analysis to prove the research hypothesis. All research data were obtained using SPSS Statitic 26. It is obtained: (1) Word of Mouth has a positive and significant effect on purchasing decisions, (2) Price has a positive and significant effect on purchasing decisions, (3) Service quality has a positive and significant effect on purchasing decisions. So it is concluded that the more positive the word of mouth, the higher the purchasing decision will be, otherwise if the word of mouth is negative, the lower the purchasing decision will be. The more appropriate the price, the higher the purchasing decision will be, otherwise if the price is not appropriate, the lower the purchasing decision will be. The more appropriate the service quality, the higher the purchasing decision will be, otherwise if the service quality is not appropriate, the lower the purchasing decision will be.
Pengaruh Rasio Profitabilitas, Likuiditas, Leverage dan Aktivitas Terhadap Nilai Perusahaan Dengan Ukuran Perusahaan Sebagai Variabel Moderasi Pada Perusahaan Pertambangan di BEI Periode 2020-2023 Putri, Jihan Latifi; Laila Wardani
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1112

Abstract

This study aims to test and analyze the moderating effect of company size on the influence of Return On Equity (ROE), Current Ratio (CR), Debt to Equity Ratio (DER), and Total Asset TurnOver (TATO) on company value in mining companies listed on the Indonesia Stock Exchange for the period 2020-2023. This type of research is causal associative research (cause and effect) with a data collection method, namely a survey sample. Sampling in this study used a purposive sampling technique with certain criteria so that a sample of 30 companies was obtained with a research period from 2020-2023. The data analysis method used to solve the problems in this study is panel data regression analysis with the help of the Eviews 12 program. The results of this study indicate that Return On Equity (ROE) has a positive and significant effect on company value, Current Ratio (CR) has a positive and insignificant effect on company value, Debt to Equity Ratio (DER) has a positive and insignificant effect on company value, Total Asset Turn Over (TATO) has a positive and significant effect on company value, Total Asset (TA) is able to moderate the effect of Return On Equity (ROE) on company value, Total Asset (TA) is unable to moderate the effect of Current Ratio (CR) on company value, Total Asset (TA) is able to moderate the effect of Debt to Equity Ratio (DER) on company value, Total Asset (TA) is unable to moderate the effect of Total Asset TurnOver (TATO) on company value.
Pengaruh Brand Credibility dan Brand Prestige Terhadap Purchase Intention Pada Produk Handphone Oppo di Kota Mataram Alayda Salsabila; M. Ilhamuddin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1113

Abstract

This research aims to determine the effect of brand credibility and brand prestige on consumers' purchase intention for Oppo mobile phone products in Mataram City. In an era of increasingly tight market competition, trust and brand image become important elements in shaping consumer buying interest. This research uses a quantitative method with a causal associative approach. A sample of 100 respondents was selected using purposive sampling technique, specifically individuals who are familiar with Oppo products and are over 18 years old. Data collection was carried out through questionnaires using a Likert scale, and data analysis involved validity tests, reliability tests, classical assumption tests, multiple linear regression, as well as F tests and t tests. The research results show that brand credibility and brand prestige have a positive and significant effect on purchase intention both simultaneously and partially. The adjusted R² value of 0.468 indicates that the two independent variables can explain 46.8% of the variation in purchase intention. This finding implies that strategies to enhance brand credibility and prestige are important in driving consumer purchase decisions for Oppo smartphone products in the local market.
Pengaruh Beban Kerja, Lingkungan Kerja dan Kompensasi Finasial Terhadap Kepuasan Kerja Pegawai Perum Bulog Cabang Sikur Lombok Timur Monika, Baiq Livia; Suryatni, Mukmin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1116

Abstract

This research aims to determine the effect of workload, work environment, and financial compensation on job satisfaction of employees at Perum Bulog Branch in Sikur East Lombok. The background of this study arises from the fluctuations in the achievement of distribution targets for commodities, which are suspected to be caused by low job satisfaction among employees, influenced by excessive workload, an unfavorable work environment, and inadequate compensation. This research uses a quantitative approach with a causal associative research type. The research sample consists of 64 permanent employees and uses census technique. Data were collected through questionnaires and interviews, then analyzed using multiple linear regression. The research results show that workload has a significant negative effect on job satisfaction, while the work environment and compensation have a significant positive effect. This indicates that job satisfaction can be improved by better distributing tasks proportionally, creating a comfortable work environment, and providing appropriate and fair compensation. The implication of this study is the need for the management of Perum Bulog Branch Sikur to review its employment policies in order to increase productivity and achieve the company's targets.

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