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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 231 Documents
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Pengaruh Persepsi Harga, Lokasi dan Fasilitas Terhadap Keputusan Pembelian Pada Perumahan Unram Residence PT. Varindo Lombok Inti Deny zulfan Husaini; Rusminah HS
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1119

Abstract

The purpose of this study is to determine the effect of price perception, location, and facilities on consumers' decisions to purchase houses at Unram Residence. This study is based on fierce competition in the property market and high demand for housing in Mataram City, especially around Mataram University. This study employs a quantitative and associative approach. After collecting data through a questionnaire administered to 60 individuals who purchased homes at Unram Residence, multiple linear regression was conducted using Microsoft Office Excel and Statistical Product and Service Solution (SPSS) software. The results indicate that price perception, location, and facilities partially influence consumers' purchasing decisions at Unram Residence. Recommendations for PT. Varindo Lombok Inti include optimizing pricing, location, and facility strategies through dynamic and sustainable approaches. Future researchers are advised to expand the study by exploring psychological factors, brand perception, and the influence of social media for a more comprehensive understanding of purchasing decisions.
Efektifitas Lembaga Amil Zakat (LAZ) DASI NTB Dalam Mempertahankan dan Meningkatkan Jumlah Muzakki di Kota Mataram Baiq Wita Pradika; Akhmad Jufri; Moh. Huzaini
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1124

Abstract

The purpose of the study was to determine the effectiveness of the strategy of the Amil Zakat Institution (LAZ) DASI NTB in maintaining and increasing the number of Muzakki in Mataram City. This research uses a qualitative approach with descriptive methods. The data collection techniques used are observation, interview and documentation. Determination of informants in this study using purposive and snowball. The data validity method used is the triangulation method. Data analysis methods use data collection, data reduction, data presentation, and drawing conclusions. The indicators of effectiveness measurement are program understanding, on target, on time, achieving goals, and real changes.  The results of the five indicators in terms of increasing and maintaining the number of Muzakki, direct strategies through socialization are very effective because they achieve all five indicators, direct strategies through funding are effective but not as effective as socialization and indirect strategies through social media and websites are less effective because there are several indicators that are not achieved.
Pengaruh Label dan Influencer Endorsement Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Merek Le Minerale Pada Generasi Z di Kota Mataram Rahmawati, Dini Sari; Retnowati, Weni
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1140

Abstract

This study aims to examine the influence of product labels and influencer endorsements on the purchase decisions of bottled drinking water (AMDK) brand Le Minerale among Generation Z in Mataram City. The research method used is a quantitative approach with an associative research type. The sample size involved 100 respondents, determined thru a non-probability sampling method using the purposive sampling technique. Data analysis was performed using multiple linear regression to test the hypothesis, with the assistance of SPSS version 25 software. The research results indicate that the product label variable has a positive and significant effect on purchasing decisions with a calculated t-value of 6.711 > t-table 1.984 and a significance of 0.000 < 0.05. Similarly, the influencer endorsement variable has a positive and significant effect on purchasing decisions with a calculated t-value of 2.362 > t-table 1.984 and a significance of 0.020 < 0.05. Therefore, it can be concluded that both product labels and influencer endorsements have a real contribution to influencing the purchase decisions of Le Minerale brand AMDK among Generation Z in Mataram City.
Pengaruh Harga dan Citra Merek Terhadap Keputusan Pembelian Produk dari CV. Tri Utami Jaya di Kota Mataram Ayunda, Nur; Retnowati, Weni
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1141

Abstract

This study aims to find out and explain the influence of price and brand image on product purchase decisions from CV. Tri Utami Jaya in Mataram City. This type of research uses associative quantitative and data collection methods using a survey sample with a sample of 100 respondents. The analysis method in this study uses multiple linear regression analysis using the Stastical Package For The Social Sciences (SPSS) tool. The results of the study showed that price had a positive and significant effect on purchase decisions with a calculated t-value of 3,459>1,984. And Brand Image has a positive and significant effect on product purchase decisions from CV. Tri Utami Jaya in Mataram City with a calculated t value of 6,878>1,984. The results of this research can be used as a basis for improving purchasing decisions by developing the benefits of price and brand image.
Analisis Pengaruh Keputusan Investasi, Profitablitas dan Likuiditas Terhadap Nilai Perusahaan Dengan Ukuran Perusahaan Sebagai Variabel Moderasi Pada Perusahaan Sektor Property dan Real Estate Yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023 Laila Isnaini Hikmawati; Siti Aisyah Hidayati
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1150

Abstract

This quantitative study explores the determinants of firm value in property and real estate entities listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Using a panel data regression model, the study examines the impact of investment decisions (proxied by FAR), profitability (proxied by ROA), and liquidity (proxied by CR) on firm value (proxied by PBV), while also testing the moderating effect of firm size (proxied by FZ). The results of the empirical analysis indicate that investment decisions have a positive and statistically significant effect on firm value. On the other hand, profitability and liquidity only show a positive but insignificant correlation. The company size variable failed to moderate the interaction between the independent and dependent variables, thus its role is limited as a potential moderator. The implications of this finding are relevant for stakeholders in formulating investment policies and corporate strategies aimed at enhancing value.
Analisis Faktor Penyebab Kemiskinan Di Kabupaten Dompu (2011-2021) Rizqiah, Pelita; Jufri, Akhmad; Yuniarti, Titi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.480

Abstract

This research aims to find out whether Economic Growth, Human Development Index, Unemployment Rate influence poverty in Dompu Regency. This research uses secondary data and is a quantitative type of research. The location of this research is Dompu Regency, West Nusa Tenggara. The data collection technique uses documentation based on data obtained by the Central Statistics Agency (BPS) of Dompu Regency. The data analysis method used is multiple linear regression. From the results of research regarding the analysis of factors causing poverty in Dompu Regency, it can be concluded that economic growth is negative and not significant to poverty, while the Human Development Index (HDI) is negative and significant to poverty, and the unemployment rate is negative and not significant to poverty
Proses Pemberadaban Membatik Pada Perempuan Sebagai Modal Budaya bagi Pembatik Madura, Desa Tanjungbumi, Bangkalan Syarifudin, Achmad; Hidayati, Sri; Andriani, Anik
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.498

Abstract

Batik has become a cultural identity for Indonesian people. Madura Island also has cultural richness in the form of Madurese batik which is still preserved to this day, inseparable from the batik civilization of Tanjungbumi Village, Bangkalan Regency. This research is aim to identify the process of civilizing process of women's batik as the cultural capital of Madurese batik craftsmen in Tanjungbumi Village. This research conducted in Tanjungbumi Village in August 2023. The research method used qualitative research. Techniques through observation and interviews with purposive sampling. This research is very important and useful for stakeholders in formulating policies for developing the Madurese batik business in Tanjungbumi Village, Bangkalan Regency. The results of the study shows that the process of civilizing process of batik according to Norbert Elias can take place through two processes, namely psychogenesis and sociogenesis. First, psychogenesis can be understood through batik techniques that have been passed down from generation to generation by families. The philosophical meaning of batik as basic knowledge through the family is then internalized by batik makers in producing batik. The value of tenacity and patience inherent in women as part of the sociogenesis of batik making needs to be owned and produced repeatedly. Second, sociogenesis takes place as a reinforcement of the social construction that women are still synonymous with batik. Third, this civilization process will become cultural capital that can be maintained, including through the social institutions of the family, batik community and government through batik development training in Tanjungbumi Village, Bangkalan
Pengaruh Budaya Organisasi, Komitmen Organisasi dan Kepuasan Kerja terhadap Organizational Citisenship Behavior Pada Pegawai Kantor Pengadilan Negeri Mataram Haryati, Putri; Suryatni, Mukmin; Sakti, Dwi Putra Buana
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.512

Abstract

This research is entitled the influence of organizational culture, organizational commitment and job satisfaction on Organizational Citizenship Behavior of Mataram District Court office employees. Aims to determine the influence of organizational culture, organizational commitment and job satisfaction on organizational citizenship behavior. The type of research used is causal associative research with a quantitative approach. The data collection method used is the census method. The population and respondents in the research were 83 employees of the Mataram District Court office. The analytical tool used is Multiple Linear Regression using SPSS versions 25 and 26. The results of the analysis show that: (1) organizational culture has a positive and significant effect on organizational citizenship behavior (2) organizational commitment has a positive and significant effect on organizational citizenship behavior (3) Job satisfaction has a positive and significant effect on organizational citizenship behavior
Pengaruh Lingkungan Kerja dan Stres Kerja terhadap Kinerja Karyawan Zuliatun, Nopita; Abidin, Zainal; Wahyulina, Sri; Magfirahti, Ranggaini
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.517

Abstract

This research is entitled the influence of the work environment and work stress on employee performance at the East Lombok Regency Personnel and Human Resources Development Agency office. Aims to determine the influence of the work environment and work stress on employee performance. The type of research used is associative research with a quantitative approach. The data collection method used is the census method. The population and respondents in the research were 52 employees of the East Lombok Regency Personnel and Human Resources Development Agency Office. The analytical tool used is Multiple Linear Regression using SPSS version 20. The results of the analysis show that: (1) The work environment has a positive and significant effect on the performance of employees at the East Lombok Regency Personnel and Human Resources Development Agency Office. (2) Job Stress has a negative and significant effect on the performance of employees of the East Lombok Regency Personnel and Human Resources Development Agency Office
Pengaruh Kualitas Layanan dan Kelengkapan Fasilitas Rumah Sakit Terhadap Keputusan Berkunjung Pasien Rawat Jalan Wulandari, Rizka; Taufik, Ahmad; Syamsun, Arfi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.518

Abstract

This study aims to determine the effect of service quality and completeness of hospital facilities on outpatient visiting decisions. Respondents in this study amounted to 100 people. This type of research is quantitative research, analytical observational with cross-sectional data collection. Based on the results of the study indicate that service quality has a positive and significant effect on patient visiting decisions and the completeness of hospital facilities has a positive and significant effect on patient visiting decisions. And simultaneously the quality of service and hospital facilities both have a significant effect on the decision to visit patients to the hospital

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