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MOVE: Journal of Community Service and Engagement
Published by PT. Equator Sinar Akademia
ISSN : -     EISSN : 28082990     DOI : https://doi.org/10.54408/move
Core Subject : Humanities,
Humanities
This journal accepts articles on research results in the fields of development, empowerment, and community strengthening and the results of activities or practical implementations of community service, empowerment, or strengthening that are problem solving, comprehensive, meaningful, and sustainable, with clear goals. Various community service and empowerment activities must have novelty so that they do not just replicate the same activities in different places, have measurable results and impacts on society, and support the achievement of the goals set forth in the Sustainable Development Goals.
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2024): September 2024" : 5 Documents clear
Empowerment Of Bamboo Weaving Crafts Business In The “Aishwarya Asih” Business Group In Sulahan Village, Bangli Regency Maharani, Ida Ayu Dinda Priyanka; Soraya, Dewi; P. Putra, I Gst. B Ngr
MOVE: Journal of Community Service and Engagement Vol. 4 No. 1 (2024): September 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i1.388

Abstract

Bangli Regency is rich in bamboo plants, namely plants belonging to the graminae family (grasses) and has a very flexible texture and is easy to create into various kinds of craft products. The business group that is a partner in the 2024 community service program is called the "Aishwarya Asih" Business Group, chaired by Ni Wayan Sukaini. The problems faced by partners are 1) product marketing which is still carried out conventionally, 2) other problems are in the process of recording product sales transactions, 3) problems in the production sector, namely related to the availability of facilities and infrastructure. The solutions provided are, 1) provision of a website and online marketing training and assistance, 2) training and assistance in recording digital financial transactions, 3) provision of supporting facilities and infrastructure for production.
Empowerment of Bamboo Weaving Crafts by Women Farmers Group Dana Mertha Mesari, Kayubihi Village Putra, I Gst. B. Ngr. P.; Jayawarsa, Anak Agung Ketut; Maharani, Ida Ayu Dinda Priyanka
MOVE: Journal of Community Service and Engagement Vol. 4 No. 1 (2024): September 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i1.389

Abstract

Bamboo woven craft artisans in Kayubihi Village, especially Banjar Bangklet-Kayang, come from mothers, especially those who work as farmers. The problems faced by partners include: 1) Bookkeeping is still done conventionally so that it is less effective and efficient; 2) Distribution and marketing of products are carried out traditionally so that the scope of the product market share is still minimal; 3) the availability of facilities and infrastructure, raw materials, and auxiliary materials has reached the end of its economic life. The solutions offered to this problem are 1) Financial Transaction Recording Training and Provision of a Digitalized Financial Recording System; 2) Provision of a Website as a Form of Marketing Strategy and Online Marketing Strategy Training; 3) Provision of Production Supporting Facilities and Infrastructure.
Training on Preparation of Simple Financial Statements and Marketing Strategies for Cendol "Men Tablen" Anggiriawan, I Putu Budi; Jayawarsa, Anak Agung Ketut; Pratama, I Gede Surya
MOVE: Journal of Community Service and Engagement Vol. 4 No. 1 (2024): September 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i1.390

Abstract

Business in the cendol sector opens up economic opportunities for many housewives to increase their family income. With relatively small capital and flexible working hours, many mothers can get involved in the cendol business as a way to support their family's financial needs. Through community service activities, cendol MSMEs receive education and training that helps them understand and apply modern marketing strategies, so that they can increase their competitiveness and business growth. The first obstacle is limited capital so that the production process is still limited. Second, this group has never made a financial report so that the development of the business or performance of this group cannot be known. Third, the distribution and marketing of products are still carried out conventionally. Partners do not yet have a qualified marketing strategy, resulting in the coverage of the product market share being very minimal. The advancement of digital technology in the era of globalization without being balanced by the ability to utilize advances in science and technology has hampered business development. The conclusion of the implementation of this community service is 1) Cendol Men Tablen UMKM does not yet have adequate financial transaction records, as well as the desire to expand market share, 2) Socialization related to marketing strategies based on Marketing Mix is considered appropriate to the needs of partners, and 3) Cendol Men Tablen UMKM experiences difficulties in meeting the needs of production support facilities due to limited capital.
Business Empowerment through Digital Marketing Strategy and Accounting Report at KWT Permata Sumartini, Ade Ruly; Indriyani, Ni Made Vita; Putra, I Wayan Gde Yogiswara Darma
MOVE: Journal of Community Service and Engagement Vol. 4 No. 1 (2024): September 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i1.391

Abstract

Women Farmers Group (KWT) is a forum that provides opportunities for women to participate in advancing the agricultural sector. One example is KWT Permata, which is expected to provide opportunities for women in villages to channel their abilities in cultivating agricultural land. Activities held by KWT Permata, such as technical training, business management, and product marketing, aim to improve women's self-actualization in their social environment. This study will explore the role of KWT in empowering village women in Bali, especially through kombucha production, the challenges faced, and its impact on their economic and social welfare. KWT Permata has been well managed and has been touched by assistance from the Government to support the work of the KWT, but there is no or does not yet know the procedures for bookkeeping/daily records related to production, income, costs, profit and loss , so they really don't know clearly the financial conditions and positions, there is no marketing model to promote their products, the packaging is still simple and does not have a brand, and the conditions and environment of the business premises in terms of marketing are very far from the city so that the scope of product marketing is limited.
Utilization of Technology in MSME Marketing Strategy Through Digital Media Purbohastuti, Arum Wahyuni; Putri, Solehatin Ika; Pertiwi, Widya Nur Bhakti; Muhammad Johan Widi Kusyanto; Edwin Perdana Adiwijaya, Edwin Perdana Adiwijaya
MOVE: Journal of Community Service and Engagement Vol. 4 No. 1 (2024): September 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i1.393

Abstract

Micro, Small, and Medium Enterprises (MSMEs) increasingly use digital marketing to increase visibility, competitiveness, and turnover. The methods used in this community service include lectures, question and answer, and promotional simulations with social media. This program aims to train MSMEs in using digital technology for marketing. The discussion in this article is the application of digital marketing strategies and it is hoped that this training will have an impact on the skills of MSMEs players so they can carry promotions effectively and efficiently.

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