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INDONESIA
INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Published by Yayasan Pena Cendekia Insani
ISSN : 27985377     EISSN : 27985156     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
International Journal of Cultural and Social Science (IJCSS) is an International Journal covering various social science fields, including culture, sociology, communication, politics, and information literacy. All articles submitted in the English language.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 375 Documents
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Online Business Marketing Communication Strategy for Seblak Nasiracook Products in Attracting Buyer's Interest Siregar, Jaemi Karunnisyah; Alfikri, Muhammad; Muary, Rholand
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.610

Abstract

This study is entitled "Seblak Nasiracook Product Online Business Marketing Communication Strategy in Attracting Buyer Interest". This research uses qualitative research methods with a descriptive approach using integrated marketing communication theory (Integrated Marketing Communication). This study aims to find out about how the marketing communication strategy used by Nasiracook occurs in doing business and online business to attract buyers, the second wants to know more about how marketing communication strategies work. The results in this study are Nasiracook using and utilizing Instagram social media and tik tok in doing marketing, building partnerships with e-commerce in doing marketing for online business, and participating in culinary festivals to do marketing and bring in new buyers.
Representation of Moral Messages in Little Mom Film (Roland Barthes' Semiotic Analysis) Nurhayati, Nurhayati; Riza, Faisal; Faishal, Muhammad
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.612

Abstract

This research wants to see and examine the meaning (moral message) shown through a film, through the signs in each scene (story scene). The sign in question can be in the form of scenarios, images, text, scenes and so on. These signs are studied using semiotic analysis to find out the hidden meaning of a sign. The film that is of concern to the writer is the film Little Mom. The film Little Mom is based on a 2018 health organization (WHO) journal about the lives of teenage girls who become pregnant out of wedlock. This film tells the story of teenage children by showing the twists and turns of teenage problems between love, dreams and also the future. This study aims to determine the form of the moral message in the film Little Mom and to understand the meaning of the moral message contained in the film Little Mom. This research is a descriptive qualitative research, where this research will analyze, record, describe and interpret the meanings, symbols contained in the film Little Mom related to the meaning of moral messages using the theory of semiotic analysis by Roland Barthes.
The Effectiveness of Youtube Channel @Menjadi Human in Providing Understanding of Mental Health for Communications Students of UIN North Sumatera Auliah, Ade Nafa
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.613

Abstract

Mental health is very important in human life because it is the main foundation that will determine how a person can accept and be accepted in his environment. This makes understanding mental health issues very important for every individual. In an effort to provide education on mental health issues, there is information about mental health that is packaged through narrative content on the YouTube channel "Being Human". This study aims to see how the effectiveness of the YouTube channel Being Human S is in providing an understanding of mental health issues for Communication Studies students at UIN North Sumatra. This study uses a qualitative approach with a type of field research (field research). The subjects in this study were 8 students of Communication Studies at UIN North Sumatra, taken using a purposive technique with predetermined criteria. The theory used is the theory of communication effectiveness by (Subagyo, 2010) which looks at communication effectiveness through six dimensions, namely the dimensions of the recipient, timeliness, message content, channel, message format and source. The results of the study show that the YouTube channel "Being Human" is effective in providing an understanding of mental health for Communication Studies students at UIN North Sumatra.
The Effectiveness of Interpersonal Communication in the Sultan Iskandar Muda High School Educational Institution Shabrina, RA. Aura Fatila; Harahap, Nursapiah
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.615

Abstract

Basically humans are born as individual beings who are not separate, not divided between their soul and body. Human development as an individual being does not only mean the unity of body and soul. Humans have characteristics with their own personality patterns. This difference teaches that humans cannot live without other humans. The peace that we feel is born from good communication. Therefore, inheriting skills in communication and ethics needs an education that becomes a vehicle for learning for generations of the nation.
Analysis of Foreign Investment in Indonesia: A Case Study of Blackpink Brand Ambassador and Oreo Brand Image Sari, Salwa Nurmala; Amelia, Farah; Sihombing, Jeciska; Natasia, Rachel; Hutasoit, Rifka; Adlina, Hafiza
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.616

Abstract

Foreign direct investment has become a significant phenomenon in the global economic context, including in Indonesia. This study aims to analyze the influence of foreign direct investment on BLACKPINK's brand ambassador and Oreo's brand image in Indonesia. In this case study, we adopt a literature review approach to investigate concepts related to foreign direct investment, brand ambassadors, and brand image. In this research, we also observe the factors influencing the success of foreign direct investment and the effectiveness of brand ambassadors. Our analysis reveals that factors such as appropriate marketing strategies, alignment between the brand and the ambassador, and positive interaction between the brand and consumers play pivotal roles in achieving successful outcomes. By gaining deeper insights into the influence of foreign direct investment on BLACKPINK's brand ambassador and Oreo's brand image, this study can provide valuable insights for companies and other stakeholders in understanding the increasingly global dynamics of the Indonesian market. Furthermore, this research can serve as a foundation for developing more effective marketing strategies in the context of foreign direct investment and the utilization of brand ambassadors in the future.
The Role of Ethics in International Business Sari, Bintang Permata; Zain, M. Riwanda Firdaus; M. Ihsan; Hudzaifa, Rio; Adlina, Hafiza
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.617

Abstract

International business occurs one of them because of the inability of a country in meeting all the needs of its country, therefore came the idea of establishing cooperation between one country and another country. this research aims to find out the role of ethics and social responsibility in international business. this research uses a qualitative approach that describes and outlines the role of ethics and social responsibility in international business. the data collection technique used in this research is a literature study, where the study is conducted by collecting data related to research derived from books, scientific journals and other publications that deserve to be a source of research. the results of this study show that ethics and social business responsibility have the same role that aims to improve the company's image and develop the company. a business will not be able to develop without the role of consumers, because the main purpose of the company besides benefiting is to be able to attract consumer interest and gain the trust of consumers and business partners.
Interpersonal Communication Strategies for Counseling Teachers in Overcoming Student Delinquency at Nurul Falah High School Jakarta Mardiani, Dessi; Monang, Sori
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.637

Abstract

Interpersonal communication is communication that occurs between two or more people, who have a clear relationship, done face-to-face both verbally and non-verbally, with interpersonal communication will be able to affect the relationship between one another and connected in a certain way. Interpersonal communication is used by counseling guidance teachers in overcoming student delinquency at SMA Nurul Falah Jakarta. The purpose of this study was to determine the interpersonal communication strategies that were carried out between counseling guidance teachers and students in overcoming student delinquency at Nurul Falah High School Jakarta and to determine the inhibiting factors of the counseling counseling teacher's interpersonal communication process in overcoming student delinquency at Nurul Falah High School Jakarta.
Moral Messages in the Film Wedding Agreement The Series (Roland Barthes Semiotic Analysis) Chairun Nisa, Salsa Nabilla; Deni, Indira Fatra
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.638

Abstract

Film is a medium that is used and developed by humans to convey communication through storylines and narratives in the form of audio and visual. In the world of cinema, films have their own value. Film as an object of art should be judged artistically, not rationally. Semiotics is the study of science or analytical methods to examine signs in a context. Therefore, a good film will convey information well as well. Implicit messages in a film are the ideas, ideas, and goals of the director or film script writer.
Tourism Service Promotion Strategy in Aek Sijorni Tourism Development in Padang Sidempuan City Dicki, Naufal; Husni R, Muhammad
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.639

Abstract

Indonesia is an archipelagic country that is beautiful and rich in natural and cultural wealth. It is proven that Indonesia’s natueal wealth is an attraction so that it invites foreign and local tourists to visit and enjoy it. This is then used bt the goverment and the community to become an economic resource. In this case, promotional communication strategis play an important role in selling the nuances of Indonesia’s natural beauty to attract tourist. In the case, the researcher is interested in further researching how the local community or goverment can promot the Aek Sijorni spot to tourist.
The Sociological Meaning of The Nineteen Daily Meetings of Baha'i Religions in Medan Qiftiah, Salsabilla Raudhatul; Harahap, Suheri; Muary, Rholand
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.643

Abstract

This study discusses the Sociological Meaning of the Nineteen Daily Meetings of the Baha'i Religion in Medan City. Basically, humans need religion in their lives, to serve as a principle of life for both life in this world and in the hereafter. One of the religions in Indonesia, namely the Baha'i Religion, the Baha'i Religion entered Indonesia in 1878, in the Baha'i religion there is a tradition of nineteen daily meetings, where this tradition contains meaning in every celebration. The theory used in this study uses the theory of symbolic interactionism, the essence of symbolic interactionism itself is an interaction or communication using symbols that are given meaning. This study uses qualitative methods with data collection techniques such as observation, interviews, and documentation. This research resulted in an understanding of the sociological meaning of the nineteen daily meetings with 5 Baha'i religious leaders in the city of Medan. The results obtained are: Blumer's conclusion rests on three main premises, namely: (1) humans act based on the meanings that exist in something for them; (2) the meaning is obtained from the results of social interactions carried out with fellow adherents of the Baha'i religion; (3) these meanings are perfected when the process of social interaction is taking place.

Page 11 of 38 | Total Record : 375

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