JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) has main objective which is to cater an intellectual platform for the international scholars. JHSSB aims to promote interdisciplinary studies in business and social science and become the leading journal in humanities, social science and business in the world. The JHSSB journal publishes research papers in the fields of management, marketing, finance, economics, banking, accounting, human resources management, international business, hotel and tourism, entrepreneurship development, business ethics, international relations, law, development studies, population studies, Social and political science, history, journalism and mass communication, corporate governance, cross-cultural studies, public administration, psychology, philosophy, sociology, women studies, religious studies, social welfare, anthropology, linguistics, Literature, Art, Anthropology, Ecology, Geography, Education, Governance, Public Administration. and so on. All manuscripts are double-blinded peer reviewed.
Articles
322 Documents
<![CDATA[THE INFLUENCE OF TECHNOLOGICAL CAPACITY AND FINANCIAL CAPACITY ON PROMOTING FIRM COMPETITIVENESS AND FIRM PERFORMANCE ]]>
<![CDATA[Almashhadani, Mohammed]]>;
<![CDATA[Almashhadani, Hasan Ahmed]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v3i1.847
<![CDATA[In today's dynamic economic landscape, businesses continually strive to enhance their competitive edge and overall performance. This study investigates the crucial roles played by technological and financial stability in a company's success and competitiveness. By analyzing a diverse range of businesses across various industries, we aim to illuminate the intricate relationship between these dimensions and their combined impact on a firm's operational effectiveness. Our comprehensive approach employs quantitative financial analysis, technology assessments, and performance metrics, supported by advanced statistical methods. Additionally, qualitative insights from expert interviews enrich our understanding. The results highlight the interdependence between technological and financial strength, underscoring their significance in boosting corporate competitiveness. A firm's capacity to capitalize on growth opportunities and navigate economic challenges is notably influenced by financial factors such as capital accessibility, liquidity, and investment strategies. Similarly, technological capacity, encompassing digital infrastructure and innovation adoption, drives operational efficiency and market distinctiveness. This research unveils the synergistic effects of harnessing both technology and financial resources, enabling strategic resource allocation that empowers businesses to sustain competitiveness, foster innovation, and adapt to evolving market dynamics. These insights hold profound implications for both theoretical research and practical management, emphasizing the need to balance investments in technical and financial capabilities. They provide valuable guidance for researchers, policymakers, and business leaders grappling with an increasingly competitive landscape. Ultimately, this study advances our comprehension of the factors shaping firm success and equips businesses with a roadmap for surmounting challenges and seizing opportunities in today's dynamic market.]]>
<![CDATA[FINANCIAL FAIR PLAY IN EUROPEAN FOOTBALL CLUBS ]]>
<![CDATA[Abd Ali, Zinah Najem]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v3i1.851
<![CDATA[This research conducts an in-depth analysis of the Fair Play Law as it applies to European Clubs, tracing its origins to its proposal in 2007 and subsequent enactment in 2010. The overarching objective of this legislation is to establish a level and equitable playing field, ensuring that all participating clubs have equal opportunities while concurrently preserving the overall competency and integrity of the sport within the European context. The paper embarks on a comprehensive exploration of the multifaceted concept of fair play within the European football landscape. It seeks to provide a clear and nuanced definition of fair play and to illuminate the intricate web of challenges associated with this concept, with a particular focus on the complexities surrounding club investments and the financial constraints they encounter. Furthermore, the study ventures into the domain of financial and economic dynamics, undertaking a meticulous analysis of the significant challenges precipitated by the Fair Play Law's imposition and subsequent implementation. In doing so, it offers invaluable insights into the profound impact of these regulations on the financial models, budgets, and competitive equilibrium of European football clubs. In essence, this research elucidates the intricate interplay between regulatory measures and the complex economic facets of European club football, underscoring the pursuit of fairness and its profound ramifications on the broader footballing landscape.]]>
<![CDATA[THE IMPACT OF IT GOVERNANCE ON PROMOTING FIRM PERFORMANCE IN QATAR: A CONCEPTUAL APPROACH ]]>
<![CDATA[Alabdullah, Tariq Tawfeeq Yousif]]>;
<![CDATA[Churiyah, Madziatul]]>;
<![CDATA[Ibrahim, Suraiya]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v3i1.854
<![CDATA[This study explores the impact of IT governance on enhancing firm performance in Qatar, considering its unique context as a rapidly emerging nation with a burgeoning digital landscape. IT governance, as an extension of corporate governance, plays a pivotal role in improving operational efficiency, aligning strategies, managing risks, and creating value through technology. Drawing upon existing literature and theoretical frameworks, the study introduces a model that identifies key factors such as IT strategy formulation, IT infrastructure management, IT risk management, IT investment decision-making, and IT performance measurement, elucidating how IT governance influences business success. By synthesizing these concepts, this research lays the foundation for future empirical investigations, highlighting the critical role of effective IT governance in achieving superior firm performance in Qatar and similar contexts. The findings carry practical implications for practitioners, policymakers, and researchers aiming to enhance IT governance practices and understand their impact in Qatar's evolving digital landscape, ultimately contributing to our comprehension of how IT governance shapes organizational success and competitiveness in this dynamic environment.]]>
<![CDATA[THE RELATIONSHIP BETWEEN CEO DUALITY AND FIRM PERFORMANCE IN LIGHT OF BOARD SIZE AS A MODERATOR ]]>
<![CDATA[Salim, Shahad]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v3i1.861
<![CDATA[This research investigates the intricate link between CEO duality and company performance in Texas service organizations while illuminating the moderating role of the number of directors. To accomplish this, the study conducts a comprehensive analysis using a dataset of Texas service companies over a specific time frame. Rigorous statistical methods, including multiple regression analysis and moderation analysis, are employed to assess the relationship between CEO duality, board size, and company performance. Various performance metrics, such as return on assets (ROA), return on equity (ROE), and Tobin's Q ratio, are used to measure business performance. Panel data from 2018 to 2020 are gathered from published accounts, and the research utilizes IGLS regression models to test the theory. The findings reveal a complex relationship between CEO duality and business performance in Texas service firms, with CEO duality significantly correlated with firm performance, and board size playing a substantial moderating role. This study offers valuable guidance to the boards of directors and executives of Texas service organizations on optimizing board sizes and governance structures to enhance company performance. It also advances our understanding of the nuanced interactions between CEO duality and board size within the broader corporate governance literature, emphasizing the context-specific nature of these effects. Additionally, this research contributes to the field by examining these dynamics within the unique context of Texas service organizations, shedding light on their distinct characteristics and governance requirements compared to businesses in other regions or industries.]]>
<![CDATA[BRAND ATTACHMENT, BRAND EXPERIENCE, BRAND IMAGE, PERCIEVED QUALITY, PERCEIVED VALUE, AND BRAND LOYALTY ]]>
<![CDATA[Ahmadian, Sahar]]>;
<![CDATA[Sahraei, Bashir]]>;
<![CDATA[Khosro, Shekoufeh Khojasteh]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v3i1.863
<![CDATA[This research investigated the relationship between brand attachment, brand experience, and brand image, and their influence on perceived quality, perceived value, and brand loyalty, with a specific focus on the Mashhad Leather brand in Iran. Employing an applied and descriptive research approach, the study utilized a comprehensive survey method facilitated by a standard questionnaire to gather data from a diverse group of 386 Mashhad Leather consumers. Leveraging the SmartPLS software for rigorous analysis, the study uncovered several crucial findings that shed light on the dynamics between the aforementioned variables. The results underscore the substantial impact of brand attachment, brand experience, and brand image on the perceived quality of Mashhad Leather products, highlighting the significance of emotional and experiential connections in shaping consumer perceptions. Additionally, the study reveals a robust correlation between perceived quality and perceived value, indicating that consumers' judgments of product excellence significantly shape their assessment of the brand's worth. Notably, the research findings establish perceived value as a key driver of brand loyalty, emphasizing the pivotal role it plays in fostering enduring customer-brand relationships.]]>
<![CDATA[THE COMPONENT OF 4A AS A SUPPORT FOR INTEREST IN VISITING THE CITY OF KEDIRI, EAST JAVA ]]>
<![CDATA[Kurniawan, Brahma Wahyu]]>;
<![CDATA[Suaidah, Imarotus]]>;
<![CDATA[Astuti, Indah Yuni]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v3i1.865
<![CDATA[The objective of this study is to assess how the 4A components (Amenities, Ancillaries, Accommodation, Attraction) play a role in influencing visitor interest and contributing to the growth of tourism in Kampung keren Kediri. A quantitative research approach was employed, and data were gathered from 270 tourists in Kampung keren Kediri using incidental sampling. Data analysis was carried out using Structural Equation Model (SEM) analysis. The findings of the study reveal that (1) amenities do not exert an impact on visitor interest, (2) ancillaries do not affect visitor interest, (3) accommodation does not influence visitor interest, (4) amenities do not play a role in attracting visitors, (5) ancillaries have a significant impact on attraction, (6) accommodation contributes to attraction, and (7) attraction significantly influences visitor interest. Based on these results, it is recommended that all aspects of the 4A components must be adequately addressed to enhance the chances of attracting tourists, ultimately leading to a positive economic impact, particularly benefiting the residents of Kediri City. Therefore, active engagement and cooperation among all stakeholders, from local to higher levels, are vital for the development of tourism areas.]]>
<![CDATA[THE EFFECTS OF BRAND AMBASSADOR, SOCIAL MEDIA MARKETING, AND ADVERTISING CAMPAIGN OF SOMETHINC PRODUCT ON PURCHASE INTENTION: (Study On Somethinc Users in Medan City) ]]>
<![CDATA[Azzuhra, Annisa]]>;
<![CDATA[Adlina, Hafiza]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v3i1.872
<![CDATA[The increasing awareness within the community regarding the significance of skincare, especially for the face, has led to a high demand for facial care products, resulting in the emergence of numerous new skincare brands in the market. Among these brands, Somethinc has gained prominence, particularly in Medan City, where it secured the top position in skincare sales on e-commerce platforms in 2022. This research aims to investigate the impact of brand ambassadors, social media marketing, and advertising campaigns for Somethinc products on purchase intention within the Medan City community. The study employs a quantitative research approach with an associative methodology and utilizes SPSS software for data analysis. The research population comprises all members of the community in Medan City who use Somethinc, with a total of 100 respondents as the sample. The findings indicate that the brand ambassador variable has a negative and statistically insignificant effect on purchase intention, while the variables of social media marketing and advertising campaigns have a positive and statistically significant impact. The F-test results reveal that all three independent variables collectively influence the purchase intention of Somethinc products within the Medan City community, explaining 64.9% of the variance.]]>
<![CDATA[THE INFLUENCE OF VIDEO ADVERTISING, PRICE DISCOUNTS AND FREE TIKTOK SHOP SHIPPING ON PURCHASE INTEREST OF NORTH SUMATRA UNIVERSITY STUDENTS ]]>
<![CDATA[Tursina, Zahra]]>;
<![CDATA[Adlina, Hafiza]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v3i2.877
<![CDATA[Tiktok Shop is an e-commerce platform highly sought after by Indonesian consumers, with a significant presence in the global market. This research seeks to evaluate the impact of video advertising, discounts, and free shipping on purchasing intent among students at the University of North Sumatra. Employing a quantitative methodology, this study utilized a sample of 100 students who are TikTok users. The sampling technique employed was purposive sampling, with 100 respondents participating. Primary data was collected through questionnaires distributed via Google Form, complemented by secondary data from existing literature. The research involved testing the reliability and validity of the research instrument, assessing classical assumptions, and analyzing hypotheses through multiple linear regression in SPSS. The findings demonstrate that video advertising, discounts, and free shipping exert a significant and positive influence on the purchasing intent of University of North Sumatra students, both individually and collectively. The results of the F-test indicate that the three independent variables jointly account for a substantial 47% influence on the purchasing intent of University of North Sumatra students.]]>
<![CDATA[EFFECT OF WORK-LIFE BALANCE AND EMOTIONAL INTELLIGENCE ON EMPLOYEE PERFORMANCE: (Study on Employees of PT Bank Tabungan Negara Medan Branch Office Consumer Collection Recovery and Asset Sales Unit Division) ]]>
<![CDATA[Matakena, Selli]]>;
<![CDATA[Mardhiyah, Ainun]]>;
<![CDATA[Siregar, Onan Marakali]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v3i2.878
<![CDATA[This study examines the influence of work-life balance and emotional intelligence on employee performance within PT State Savings Bank's Medan Branch Office Consumer Collection Recovery and Asset Sales Unit Division, employing a quantitative research approach. The 61 employees in this division serve as the study's population, selected using a nonprobability sampling technique with a saturated sample model. Data collection involves primary methods like observation, interviews, and questionnaires, supplemented by secondary data gathered through library research. Through a series of analytical procedures, including validity and reliability tests, classic assumption tests, multiple linear analysis, and hypothesis testing, the research reveals that both work-life balance and emotional intelligence have significant individual effects on employee performance. Furthermore, when considered collectively, these variables exhibit a substantial influence on employee performance, as indicated by an R value of 0.885 or 88.5%. The adjusted R Square value shows that work-life balance and emotional intelligence can account for 77.6% of the variance in employee performance, while the remaining 22.4% is influenced by unexamined factors.]]>
<![CDATA[THE EFFECT OF PERCEIVED TRUST AND PERCEIVED ENJOYMENT ON REPURCHASE INTENTION: (Study on Tokopedia Users in Medan City) ]]>
<![CDATA[Mulia, Nana Tri]]>;
<![CDATA[Adlina, Hafiza]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v3i2.879
<![CDATA[One of the e-commerce that has been well known by some Indonesians is Tokopedia. Tokopedia is ranked as the first most trusted e-commerce and as the most visited e-commerce in 2022. The domination of using Tokopedia compared to other e-commerce has led to various perceptions provided by Tokopedia so that it attracts users to repurchase. The purpose of this study was to determine the effect of perceived trust and perceived enjoyment on repurchase intention of Tokopedia users in Medan City. This research was conducted using quantitative techniques with a research sample of 100 respondents who are Tokopedia users in Medan City. The analysis techniques used include instrument tests, classical assumption tests, multiple linear regression analysis and hypothesis testing. The results of this study show that Perceived Trust has a significant positive effect on Repurchase Intention with a sig value of 0.000 <0.05 and Perceived Enjoyment has a significant positive effect on Repurchase Intention with a sig value of 0.019 <0.05. In simultaneous testing, the Perceived Trust and Perceived Enjoyment variables simultaneously have a positive effect on Repurchase Intention with an influence level of 61.3%.]]>
