JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) has main objective which is to cater an intellectual platform for the international scholars. JHSSB aims to promote interdisciplinary studies in business and social science and become the leading journal in humanities, social science and business in the world. The JHSSB journal publishes research papers in the fields of management, marketing, finance, economics, banking, accounting, human resources management, international business, hotel and tourism, entrepreneurship development, business ethics, international relations, law, development studies, population studies, Social and political science, history, journalism and mass communication, corporate governance, cross-cultural studies, public administration, psychology, philosophy, sociology, women studies, religious studies, social welfare, anthropology, linguistics, Literature, Art, Anthropology, Ecology, Geography, Education, Governance, Public Administration. and so on. All manuscripts are double-blinded peer reviewed.
Articles
322 Documents
<![CDATA[THE INFLUENCE OF CONFORMITY CONSUMPTION BEHAVIOR AND PRODUCT ATTRIBUTES ON THE DECISION TO PURCHASE SKINCARE PRODUCTS : (Study in State University Students in the City of Medan) ]]>
<![CDATA[Simanjuntak, Eva Yohana]]>;
<![CDATA[Marpaung, Nicholas]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v3i2.892
<![CDATA[This study aims (1) to determine the effect of Conformity Consumption Behavior on purchasing decisions for skin care products, (2) to ascertain the impact of Product Attributes on the purchasing decisions of skin care products, and (3) to examine the combined influence of Conformity Consumption Behavior and Product Attributes on purchasing decisions for skin care products. The research employs a quantitative method. The results of this study yield a multiple linear regression equation: Y = 6.453 + 0.172 X1 + 0.647 X2. Partially, Conformity Consumption Behavior demonstrates a positive and significant effect, as evidenced by a t-value value of 2.571, exceeding the t-table value of 1.1985. Similarly, Product Attributes exhibit a positive and significant effect, with a t-value of 8.830 surpassing the t-table value of 1.985. Simultaneously, the combined impact of Conformity Consumption Behavior and Product Attributes on the decision to purchase skin care products is demonstrated by an F-value of 77.803, surpassing the F-table value of 3.09. Notably, the variable with the most dominant influence in this study is Product Attributes, with a value of 8.830.]]>
<![CDATA[THE INFLUENCE OF COMPETENCE AND REWARD PROVISION ON EMPLOYEE PERFORMANCE EFFECTIVENESS: (A Study on PTPN III Medan, HR Department) ]]>
<![CDATA[Sihite, Fernando]]>;
<![CDATA[Marpaung, Nicholas]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v3i2.905
<![CDATA[Employee performance is very necessary in working within the company, the importance of an employee's performance can affect the results of the work he does and also affect the goals of the company to be achieved. This study aims to analyze the effect of competence and rewards on the effectiveness of employee performance. The form of research used in this research is quantitative research with an approach. The research method used in this research is a quantitative research method with an association approach, the population in this study are PTPN III Medan HR employees with a total of 35 respondents, The primary data used was obtained by distributing questionnaires directly while the secondary data was obtained through a literature study. The data analysis method used is instrument test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that competency and reward had an effect on Employee Performance Effectiveness and the results of hypothesis testing simultaneously, obtained correlation coefficient values (R) of .888, which means that there is a relationship between Competency and Reward variables on Performance Effectiveness of 88.8% so that the relationship between these variables can be categorized as very close. While the Adjusted R Square value is .775 or the value of the determinant coefficient shows that the Competency and Reward variables on Performance Effectiveness are 77.5%, while the remaining 22.5% is influenced by other factors in outside of this research.]]>
<![CDATA[THE INFLUENCE OF PERCEIVED ORGANIZATIONAL SUPPORT AND WORKLOAD ON EMPLOYEE PRODUCTIVITY AT PERUMDA TIRTAULI PEMATANG SIANTAR CITY ]]>
<![CDATA[Gulo, Vincent Immanuel]]>;
<![CDATA[Sihombing, Marlon]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v3i2.925
<![CDATA[This study delves into the critical aspects of fostering high productivity levels among employees, a paramount goal for any organization aspiring to achieve profitability. The primary focus is on assessing the impact of perceived organizational support and workload on employee productivity within the context of Perumda Tirtauli in Pematang Siantar city. The research seeks to provide a comprehensive analysis, examining the individual and collective influences of perceived organizational support and workload on the optimal functioning of employees. Employing a quantitative research approach with an associative orientation, this study carefully investigates the relationship between perceived organizational support, workload, and employee work productivity. The research methodology involves the selection of a representative sample of 80 respondents through simple random sampling techniques. By adopting a rigorous quantitative framework, the study aims to quantify and qualify the extent to which perceived organizational support and workload impact employee productivity. The findings of this research reveal compelling insights. Both perceived organizational support and workload exhibit a significant positive influence on employee work productivity, a phenomenon observed both in partial and simultaneous analyses. These results underscore the importance of organizational support and effective workload management in enhancing the overall productivity of employees. As organizations strive for success, recognizing and addressing these key factors can contribute significantly to achieving optimal employee performance and, consequently, organizational success.]]>
<![CDATA[EFFECTIVENESS OF USING ZOOM IN CREATIVE BROADCAST MANAGEMENT LEARNING AT STIKOM INTERSTUDI ]]>
<![CDATA[Maulana, Akhdan Hadi]]>;
<![CDATA[Surasmi, Rahayu]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v3i2.930
<![CDATA[Communication and information have developed to date, starting from the agricultural technology era, the industrial era and the digitalization era. The aim of this research is to determine the effectiveness of using Zoom Meetings as a media platform in learning creative broadcast management courses for STIKOM Interstudi students majoring in broadcast class 2020. This research uses a qualitative descriptive approach and collects data through in-depth interviews. The concept used is adopted from Djamarah in Syatra (2013) to measure effectiveness in online learning with the indicators; a) the existence of clear learning objectives, b) lecturer's ability to manage the learning process, c) student involvement during the learning process, and d) student responses or responses. The results of this research explain that the use of the Zoom Meeting platform in learning Creative Broadcast Management is quite effective. Judging from the fact that the learning objectives are clear enough to be effective, the lecturer's ability to manage learning is also quite good, where the lecturer can master the learning material, students are also actively involved in the teaching and learning process so that there is feedback or response between the lecturer and students.]]>
<![CDATA[THE INFLUENCE OF ENVIRONMENTAL DYNAMISM, DYNAMICS CAPABILITY, AND FINANCIAL LITERACY ON THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN MAKASSAR CITY ]]>
<![CDATA[Aswar, Nurul Fadilah]]>;
<![CDATA[Aslam, Annisa Paramaswary]]>;
<![CDATA[Wulansary, Ilma]]>;
<![CDATA[Hamka, Rezky Amaliah]]>;
<![CDATA[Abadi, Rahmat Riwayat]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v3i2.936
<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) are crucial for the Indonesian economy, especially in Makassar. They contribute significantly to economic activities and public income. According to data from the Makassar City Cooperatives and MSMEs Office in 2021, there are 4,816 registered MSMEs in various sectors such as trade, industry, non-industrial, and others. The trade sector, including fashion and culinary, is particularly dominant in Makassar. However, the performance of MSMEs has experienced a decline. This study focuses on exploring the factors that affect their performance, specifically environmental dynamism, which encompasses environmental changes, government regulations, shifts in consumer demand, innovation, and technology. The adaptability of MSMEs to these environmental changes is a crucial aspect of their performance. Additionally, financial literacy also plays a significant role in improving their performance. The study aims to investigate the influence of environmental dynamism, adaptability, and financial literacy on the performance of MSMEs in Makassar. The research method employed is quantitative, involving interviews, questionnaires, and observations of 100 MSMEs in the trade sector. The research findings indicate that environmental dynamism and financial literacy have a significant impact on the performance of MSMEs, whereas adaptability does not show the same level of significance. Furthermore, the study highlights the importance of financial literacy in the financial management and decision-making processes of MSMEs. This research provides valuable insights into the factors that influence the performance of MSMEs and offers relevant recommendations to enhance the sustainability of the MSME sector in Makassar.]]>
<![CDATA[THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT PT APLIKASI KARYA ANAK BANGSA (GOJEK INDONESIA) ]]>
<![CDATA[Kurniawan, Galihtri]]>;
<![CDATA[Sudibyo, AG]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v3i2.941
<![CDATA[In the midst of intense competition among other companies, one way to retain customers is customer relationship management (CRM). Customer loyalty which can later be used as a benchmark in the sustainability of a company that is competing fiercely with its competitors. The existence of online transportation is an innovation in the era of the times which makes technological developments develop rapidly, especially in the field of transportation. The purpose of this study is to determine whether CRM activities affect customer loyalty or not. In addition, this study will also investigate how Gojek Indonesia's CRM affects customer loyalty. This research uses quantitative methods for data collection; surveys or questionnaires are used as samples, and the sample size of respondents is 100 people. And by using bivariate data analysis by testing between 2 variables, and data processing using SPSS. According to the results of the regression test analysis, there is a significant correlation between customer relationship management and customer loyalty of PT Gojek Indonesia.]]>
<![CDATA[MARKETING PUBLIC RELATIONS STRATEGY IN WEDDING PARTY EVENTS AT HORISON HOTEL BEKASI ]]>
<![CDATA[Pratama, Rismandha Kusuma]]>;
<![CDATA[Anggraini, Rosita]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v3i2.942
<![CDATA[Currently, hotel services do not stop at providing the best rooms, but also include a variety of experiences, one of which is the wedding party event service as a special event. However, with the Covid- 19 pandemic, the hotel business had to re-think so that the business could run and survive. One of the hotels that has been able to survive the pandemic that also offers wedding party event services is the Horison Ultima Bekasi hotel. The purpose of this study was to determine the marketing public relations strategy in the wedding party event at the Horison Bekasi hotel. The theory used in this study is the marketing public relations strategy of Thomas L. Harris which consists of a pull, push, and pass strategy. This research approach is qualitative. This type of research is descriptive. Information obtained from 4 informants. Data collection techniques through interviews, observation, and documentation. Data analysis techniques through the stages of data reduction, data presentation, drawing conclusions, and data verification. The results of the study show that the Horison Bekasi hotel uses conventional media and social media for publicity as a pull strategy, improving service quality and promos as a push strategy, as well as maintaining good relations with consumers and customer testimonials as a pass strategy. This is in accordance with the MPR strategy model put forward by Thomas L. Harris, namely the pull, push, and pass strategy.]]>
<![CDATA[FACTORS INFLUENCING CUSTOMERS’ ACCEPTANCE OF INTERNET SERVICES IN IRAN ]]>
<![CDATA[Khodayari, Samira]]>;
<![CDATA[Hatami, Hojat]]>;
<![CDATA[Ahmadian, Sahar]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY ]]>
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DOI: 10.55047/jhssb.v3i3.943
<![CDATA[The purpose of this research is to investigate the factors influencing customers’ acceptance of internet services in sports electronic stores in Iran, Tehran Province. In this research, it will highlight the role of content marketing, trust, innovation, website design, ease of use, and evaluation of the company's internet services. In this way, managers can improve the acceptance of such services of the company and provide the basis for making profit and increasing their market share. This research is an applied research, in terms of the data collection method, it is a descriptive survey research and the data collection tool is a standard questionnaire. The population of this research includes managers and employees of selected sports equipment stores in Tehran, for statistical analysis. SPSS software is used for data analysis. The research finding showed that the variable of content marketing, trust, innovation, website design, ease of use, and attitude has a positive effect on company's internet services acceptance. The findings of the research may be used for customers’ acceptance of internet services in sports equipment stores in Iran.]]>
<![CDATA[ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY ON PATIENT LOYALTY AT BUNDA LIWA MOTHER AND CHILD HOSPITAL IN WEST LAMPUNG ]]>
<![CDATA[Paramartha, Vip]]>;
<![CDATA[Rulia , Rulia]]>;
<![CDATA[Pratama Duarsa, Habibi Adhi]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v3i2.945
<![CDATA[Patient loyalty is an important factor that hospitals need to remain able to survive amidst increasingly fierce competition. For this reason, it is important to analyze the factors that influence patient loyalty, one of which is service quality. This research aims to evaluate the influence of various factors such as tangibility, responsiveness, assurance, empathy, and reliability on patient loyalty, exploring both their individual and combined effects. The theoretical framework guiding this study is based on principles of hospital management. Using a descriptive and verification analysis approach, quantitative data was collected through questionnaires distributed to 72 participants, selected through accidental sampling. Data analysis employed multiple linear regression analysis conducted with SPSS 26 software. The results of the descriptive analysis revealed that TERRA at RSIA Bunda Liwa West Lampung was rated as good to excellent, with average scores for Tangible (4.35), Empathy (4.25), Responsiveness (4.28), Reliability (4.28), and Assurance (4.45). Patient Loyalty (4.30). The verification analysis demonstrated a significant and positive correlation between tangibility, empathy, responsiveness, reliability, assurance and patient loyalty when considered individually. Moreover, when considered collectively, these factors were found to collectively exert a positive and significant impact on patient loyalty.]]>
<![CDATA[INSTAGRAM CONTENT STRATEGY FOR ESPORTS EVENTS @mpl.id.official IN INCREASING ESPORTS TOURISM ]]>
<![CDATA[Wahyudi, Fizar]]>;
<![CDATA[Kencana, Woro Harkandi]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v3i2.959
<![CDATA[Esports, as a form of sports that involves players interacting through computer media, has experienced rapid growth thanks to the development of online games and online broadcasting technology. The esports industry has now evolved into a sports and entertainment tourism that attracts the interest of many people. This research discusses the social media content strategy of the @MPL.ID.OFFICIAL esports e vent in increasing esports tourism interest in Indonesia. A qualitative descriptive approach is used with data collection techniques through interviews and observations. Semi-structured interview methods are used to analyze content strategies on the Instagram account @mpl.id.official using the AISAS theory as the analytical framework. The research results show that in the Attention aspect, the MPL Indonesia team successfully captures the audience's attention by presenting content that involves popular teams and players with large fan bases. In the Interest aspect, the MPL Indonesia team fulfills the audience's needs by providing informative content related to MPL Indonesia. In the Search aspect, the MPL Indonesia team uses content reposting and tagging strategies on talents and professional players. In the Action aspect, it can be concluded that focusing on timely information updates plays a crucial role in attracting followers' interest in the MPL Indonesia social media content strategy. Lastly, in the Share aspect, the MPL Indonesia team successfully creates content that can be easily shared by followers, especially content related to Mobile Legends, which has high potential for sharing.]]>
