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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 3 No. 2 (2024): JANUARY" : 20 Documents clear
THE INFLUENCE OF TRUSTWORTHINESS, PERCEIVED EXPERTISE AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION FOR SOMETHINC BRAND COSMETIC PRODUCTS AT TIKTOK SHOP BY THE PEOPLE OF LHOKSEUMAWE CITY Nurlita Ahwalia; T. Edyansyah; Naufal Bachri; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.332

Abstract

The uniqueness of each social media platform creates creative and innovative marketing methods, using the characteristics of a social media platform, where product marketers can adapt content to suit consumer needs. People's needs and lifestyles are becoming more diverse day by day, one of which is the need to care for themselves through cosmetic products. The development of the times has resulted in more and more cosmetic products appearing. This research aims to determine the influence of trustworthiness, perceived expertise and parasocial relations on purchase intention for Somethinc brand cosmetic products at the Tiktok Shop by the people of Lhokseumawe City. This type of research is quantitative research with the community population in Lhokseumawe City. Respondents totaled 100 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficients of determination as well as correlation tests and analyzed with the help of the SPSS 23 application program. The results of the research show that simultaneously trustworthiness, perceived expertise and parasocial relations have a positive and significant effect on purchase intention for Somethinc brand cosmetic products at the Tiktok Shop by the people of Lhokseumawe City. Partially, trustworthiness, perceived expertise and parasocial relations also have a positive and significant effect on the purchase intention of Somethinc brand cosmetic products by the people of Lhokseumawe City. Perceived expertise is the variable that most dominantly influences purchase intention with a value of 7,895
THE INFLUENCE OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE BOGO RETRO CLASSIC HELMETS AMONG MANAGEMENT STUDYPROGRAM STUDENTS FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY Uli Artha Manullang; T. Edyansyah; Adnan; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.335

Abstract

This research aims to see the influence of product quality, product design and price on purchasing decisions for Bogo Retro Classic helmets among students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The sampling technique in this research is purposive sampling. The sample in this study was 92 consumers who used Bogo Retro Classic helmets among students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the variables Product Quality and Product Design have a positive and insignificant influence on the decision to purchase Bogo Retro Classic helmets among students in the Management Study Program, Faculty of Economics. and Malikussaleh University Business. Meanwhile, the price variable has a significant influence on the decision to purchase the Bogo Retro Classic helmet for students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The variables of product quality, product design and price have a positive and significant effect on the decision to purchase the Bogo Retro Classic helmet for students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University.
ANALYSIS OF THE RELATIONSHIP OF PRODUCT QUALITY, SERVICE QUALITY, PRICES AND PROMOTIONS ON BUYING DECISION (STUDY AT NINE WALI MEDAN SHOPS) Ramadhan Nurmuhammad; Endang Sulistya Rini; Amrin Fauzi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.338

Abstract

This research aims to determine and analyze the influence of product quality, service quality, price and promotion on purchasing decisions. The research location is Sembilan Wali Bookstore, Medan. The research method in this research is descriptive with a quantitative approach. The sample for this research is 100 consumers. The data analysis technique uses multiple linear regression analysis which is processed with the help of SPSS version 25 software. The results of the research show that Product Quality partially has a significant effect on the Purchasing Decision variable with a t value of > from t table, namely 2,411 > 1,660 and sig < alpha, namely 0.002 < 0.05. Service Quality partially has a significant effect on the Purchasing Decision variable with a value of tcount > from ttable, namely 3.105 > 1.660 and sig < alpha, namely 0.003 < 0.05. Price partially has a significant effect on the Purchasing Decision variable with a value of tcount > from ttable, namely 2,283 > 1,660 and sig < alpha, namely 0.020 < 0.05. Partial promotion does not have a significant effect on the Purchasing Decision variable with a value of tcount > ttable, namely 1.433 < 1.660 and sig > alpha, namely 0.066 > 0.05. Product Quality, Service Quality, Price and Promotion simultaneously have a significant effect on the Purchasing Decision variable with a value of Fcount > from Ftable, namely 3,439 > 2,306, while sig. < of alpha, namely 0.011 < 0.05. The contribution of the influence of the independent variable to the dependent variable is 35.6% and the remainder is influenced by other variables outside this research.
STRATEGY FOR IMPLEMENTING WORK SAFETY CULTURE IN THE PT ENVIRONMENT. WIJAYA KARYA (PERSERO) TBK, OPERATIONS DEPARTMENT 1 (SUMATRA REGION) Dody Hariyanto; Harmein Nasution; Yeni Absah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.339

Abstract

Safety culture is a concept defined at a group level or higher that refers to the shared values ​​between all groups or companies, corporations, or organizational members. Safety culture relates to formal safety issues within an organization and is closely related to, but not limited to, management and supervision systems. A safety culture emphasizes the contributions of everyone at every level of the organization. In business entities this impacts the behavior of all workforce members in the workplace which is usually reflected in the relationship between reward systems and safety performance. This research examines how much regulatory factors and management commitment can influence the implementation of safety culture, as well as what strategy suggestions can be made to improve safety culture. The research was conducted within the PT. Wijaya Karya (Persero) Tbk Operations Department 1 Sumatra Region using the Explanatory Sequential Design method or known as the two-phase method where quantitative data as the first phase is used as a base and qualitative data as the second phase for supporting, or in other words the quantitative approach is the main priority which is supported by a qualitative approach (Sinulingga, 2021), Qualitative research using Likert questionnaires was carried out on 44 employees from various positions, as well as qualitative interviews as support for the 4 selected employees. From the research results, it was found that regulations and management commitment have an important influence on safety culture, both partially and jointly. This strategy can work well if management has a full commitment to making safety culture part of the company culture. Without this, inconsistencies and tolerance for deviations will arise, which if left unchecked will hamper or possibly thwart the process of creating the expected safety culture.
DIGITAL TRANSFORMATION IN THE COURSE FOR DEVELOPMENT OF CHILDREN WITH SPECIAL NEEDS Rafael Lisinus Ginting; Elizon Nainggolan; Albert Pauli Sirait; Ishaq Matondang; Mirza Irawan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.340

Abstract

This study aims to digitize learning tools for the Guidance of Children with Special Needs courses in the Guidance and Counseling study program, digitize the lecture process for the Guidance of Children with Special Needs courses at the Guidance and Counseling study program, transform the courses for the Development of Children with Special Needs digitally in the Guidance and Counseling study program and test the effectiveness of digital transformation of the Guidance for Children with Special Needs courses .The digital transformation is carried out using the R&D method. The development model used in this study is a 3D model: the definition stage (Define), the design stage (Design), the development stage (Develop) which is carried out in the Guidance and Counseling study program. In realizing the digital transformation of the Fostering Children with Special Needs course, several experts are involved, including learning design experts, IT experts and material experts.The results of this study are expected to be the beginning of positive developments for the use of IT in learning. This research is also expected to be input for lecturers who want to transform their lectures digitally so that digital transformation will appear in other courses at Medan State University..
THE INFLUENCE OF LEADERSHIP STYLE, ORGANIZATIONAL CULTURE, AND WORK ENVIRONMENT ON THE PERFORMANCE OF PT EMPLOYEES. PERKEBUNAN NUSANTARA III (PERSERO) KEBUN BANDAR BETSY Ahmad Fitra; Iskandarini; Sugih Arto Pujangkoro
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.342

Abstract

The Influence of Leadership Style, Organizational Culture, and Work Environment on Employee Performance at Pt. Perkebunan Nusantara Iii (Persero) Kebun Bandar Betsy. This research was conducted at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Betsy, while the object of research is employees at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Betsy.The population in this study were employees of PT. Perkebunan Nusantara III (Persero) Kebun Bandar Betsy as many as 500 people. The sample in this study was 98 people. With the results, Leadership Style partially influences employee performance at PT Perkebunan Nusantara III (Persero) Kebun Bandar Betsy. Organizational culture partially influences employee performance at PT Perkebunan Nusantara III (Persero) Kebun Bandar Betsy. The work environment partially has no effect on employee performance at PT Perkebunan Nusantara III (Persero) Kebun Bandar Betsy. Leadership Style, Organizational Culture and Work Environment simultaneously influence employee performance at PT Perkebunan Nusantara III (Persero) Kebun Bandar Betsy.
THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND PROMOTION ON INTEREST IN BUYING PREMIUM SERVICES ON APPLICATIONS STREAMING MUSIC SPOTIFY ON STUDENT OF THE FACULTY OF ECONOMICS AND BUSINESS UNIMAL Nadya Restianda; Sapna Biby; Naufal Bachri; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.344

Abstract

This study aims to determine how the influence of e-service quality, brand image, and promotion on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University. The buying interest indicators used consist of transactional interest, referential interest, preferential interest, and exploratory interest. Then the e-service quality indicators used consist of efficiency, fulfillment of needs, system availability, privacy, speed of response, compensation, and service contact. Furthermore, brand image indicators consist of brand identity, brand personality, brand association, brand attitude and behavior, and brand benefits and advantages. The promotion indicators used consist of advertising, sales promotion, personal selling, public relations, and direct marketing. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 210 students of the Faculty of Economics and Business, Malikussaleh University consisting of 5 majors or study programs. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that e-service quality, brand image, and promotion partially had a positive and significant effect on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University.
ANALYSIS OF FACTORS IMPULSIVE BUYING (Case Study in Suzuya Lhokseumawe Mall) Adnan; Desi Ariani Rahayu; Siti Maimunah; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.345

Abstract

This research aims to determine and analyze the magnitude of the influence of implosive buying factors at Suzuya Mall, Lhokseumawe city and to find out which factors have the most dominant influence on impulsive buying at Suzuya Mall, Lhokseumawe city. The factors that influence impulsive buying in this research are Fashion Involvement, shopping lifestyle, and Store Atmosphere. Where data from these variables is taken using the incidental sampling technique, which is part of non-probability sampling. Where all these variables will be measured using an ordinal scale. The data used in this research is primary data obtained by distributing questionnaires to 100 respondents who made purchases at Suzuya Mall, Lhokseumawe city. The data analysis technique used is multiple linear regression with the help of SPSS software. The research results show that Fashion Involvement, shopping lifestyle, and Store Atmosphere have a positive and significant effect on impulsive buying at Suzuya Mall, Lhokseumawe city. Meanwhile, the results of the coefficient of determination test showed that implosive buying at Suzuya Mall, Lhokseumawe city was influenced by Fashion Involvement, shopping lifestyle and Store Atmosphere by 64 percent.
THE INFLUENCE OF PRICE, LOCATION, AND WORD OF MOUTH ON PURCHASING DECISIONS AT 35.000 CONVENIENCE STORES (Case Study at Cut Kinan Store In Krueng Geukuh, Dewantara District, Aceh Utara Regency) Riva Hayatunnisa; Adnan; Juli Mursyida; Yuli Asbar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.346

Abstract

This study aims to determine how the influence of price, location, and word of mouth on purchasing decisions at the Cut Kinan Store in Krueng Geukuh, Dewantara District, North Aceh Regency. Purchase decisions are measured using indicators consisting of product choice, brand choice, dealer choice, purchase time, and purchase amount. Then the price variable indicators used consist of affordability, price suitability with product quality, price competitiveness, and price suitability with benefits. Meanwhile, location variables use indicators consisting of access, visibility, traffic, parking lots, and expansion. As well as word of mouth variables using indicators consisting of speakers, topics, tools, speaker participation, and supervision. Where all these variables will be measured using an ordinal scale. The data used in this study was primary data obtained by distributing questionnaires to 96 respondents who made purchases at Toko Cut Kinan. The data analysis technique used is multiple linear regression using the help of SPSS software version 26. The results showed that price, location, and word of mouth had a positive and significant effect on purchasing decisions at the Cut Kinan Store in Krueng Geukuh, Dewantara District, North Aceh Regency. Meanwhile, the results of the coefficient of determination test found that purchasing decisions at Cut Kinan Store were influenced by price, location, and word of mouth by 60.8 percent.
INFLUENCE E-SERVICE QUALITY, PERCEIVED VALUE AND CUSTOMER SATISFACTION TO CUSTOMERS E-COMMERCE LOYALTY SHOPEE FOR THE PEOPLE OF LHOKSEUMAWE Putri Patresia; T. Zulkarnaen; JuliMursyida; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.348

Abstract

Market developments in the e-commerce business make it easy for consumers to fulfill almost all their needs online, ranging from clothing, electronic equipment, cosmetics, even plane tickets and hotel reservations. One of the e-commerce websites in Indonesia is Shopee, an e-commerce startup, Shopee is a big player in e-commerce, of the many marketplaces present in Indonesia, Shopee is one of the many parties taking advantage of this opportunity by enlivening the mobile segment marketplace through their mobile application can make buying and selling transactions easier via mobile devices. The development of the times has resulted in more and more marketplaces emerging. This research aims to determine the influence of e-service quality, perceived value and customer satisfaction on Shopee e-commerce customer loyalty in the Lhokseumawe City Community. This type of research is quantitative research with the community population in Lhokseumawe City. Respondents totaled 100 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficient of determination as well as correlation tests and analyzed with the help of the SPSS 23.0 application program. The research results show that simultaneously perceived value and customer satisfaction have a positive and significant effect on Shopee e-commerce customer loyalty in the Lhokseumawe City Community. Furthermore, e-service quality has a negative and insignificant influence on Shopee e-commerce customer loyalty in the people of Lhokseumawe City.

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