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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 51 Documents
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Search results for , issue "Vol. 5 No. 5 (2026): APRIL" : 51 Documents clear
THE EFFECT OF WORKLOAD AND COMPENSATION ON INPATIENT NURSE TURNOVER INTENTION AT TYPE C HOSPITAL, WEST JAKARTA WITH JOB STRESS AS A MEDIATING VARIABLE Alexander Yosua Santoso; Bernard T. Widjaja; Wani Devita Gunardi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19450224

Abstract

Nurses are professionals who play a crucial role in hospital services, and high turnover intention can impact the quality of healthcare services. Increased workload due to changes in hospital status and suboptimal compensation are suspected to be factors influencing the emergence of job stress and turnover intention. This study used a cross-sectional quantitative approach with a survey method through a questionnaire to inpatient nurses. The data analysis technique used was Smart PLS. The variables studied included workload, compensation, job stress, and turnover intention . The results showed that workload did not have a significant effect on turnover intention directly. However, workload had a significant effect on job stress, and job stress had a positive effect on turnover intention . In addition, compensation had a negative and significant effect on turnover intention and on job stress. Mediation testing showed that job stress was able to mediate the effect of workload on turnover intention , but was unable to mediate the effect of compensation on turnover intention . The conclusion of this study is that job stress is a key variable in explaining the relationship between workload and turnover intention. Meanwhile, compensation has a direct effect on turnover intention without going through job stress. Therefore, hospital management needs to manage workload and work stress effectively and improve the compensation system to control nurse turnover intention .
TRANSFORMATIONAL LEADERSHIP AS A MEDIATOR BETWEEN REWARD SYSTEMS AND LECTURER PERFORMANCE AT SEKOLAH TINGGI FARMASI INDONESIA Ali Gusliana; Muji Rahayu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19450650

Abstract

This study aims to analyze the mediating role of transformational leadership in the relationship between the reward system and lecturer performance at the Indonesian College of Pharmacy. The study used a quantitative approach with an explanatory research design . The study population was all permanent and non-permanent lecturers totaling 100 people who were selected as respondents through a saturated sampling technique. Data analysis was conducted using mediation regression (path analysis) to test the direct and indirect effects between variables . The results of the hypothesis test indicate that the reward system directly has a positive and significant effect on transformational leadership and lecturer performance. Transformational leadership has a positive and significant effect on performance. Likewise, transformational leadership is proven to mediate the influence of the reward system on employee performance. This study provides theoretical contributions in the development of human resource management models in higher education as well as practical implications for the management of reward policies and institutional leadership in a sustainable manner.
THE REPLICATION CRISIS IN MARKETING: A FIELD-SPECIFIC DIAGNOSIS AND PRESCRIPTIONS FOR IMPROVING METHODOLOGICAL RIGOR Indra Hidayat; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487282

Abstract

This study examines the replication crisis in marketing by providing a field-specific diagnosis and proposing methodological improvements to enhance research rigor. The replication crisis, characterized by the inability to reproduce empirical findings, has raised concerns about the credibility and reliability of marketing research. This article identifies key contributing factors, including questionable research practices such as p-hacking and selective reporting, lack of transparency in data and methods, publication bias favoring statistically significant results, and institutional pressures driven by the “publish or perish” culture. Using a qualitative literature review approach, this study synthesizes insights from prior research to explore the structural and methodological roots of the problem. The findings reveal that the replication crisis in marketing is not caused by a single factor but by an interconnected system of methodological weaknesses and institutional incentives. These issues undermine both the theoretical development of marketing and its practical applications in business decision-making. To address these challenges, the study proposes several key recommendations, including the adoption of open science practices, increased support for replication studies, improvements in research design and statistical analysis, and enhanced education on research ethics and methodology. By implementing these strategies, the marketing discipline can strengthen its scientific foundation, improve the reproducibility of findings, and restore trust in academic research.
CROSS-CULTURAL MARKETING RESEARCH: ADVANCING MEASUREMENT INVARIANCE PRACTICES FOR ROBUST EQUIVALENCE TESTING Sistiana; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487093

Abstract

This study examines the current state of measurement invariance in cross-cultural marketing research, identifying a critical imbalance between widespread method usage and methodological rigor. Findings indicate that while Multi-Group Confirmatory Factor Analysis (MG-CFA) remains the dominant approach, its application is often incomplete, frequently stopping at configural or metric invariance. This failure to reach scalar invariance limits the validity of cross-cultural comparisons, particularly when comparing latent means. Furthermore, inconsistent reporting practices and a lack of transparency regarding model specifications and fit indices undermine the reproducibility and credibility of findings. The review identifies significant methodological challenges, including sample heterogeneity, cultural bias in measurement instruments, and limited statistical power, which complicate testing and lead to inconsistent results. Although advanced methodological trends like partial invariance and alignment optimization offer more flexible and nuanced solutions, their adoption remains uneven. This highlights a persistent gap between methodological innovation and actual research practices. To address these issues, the study recommends improving methodological training, standardizing reporting practices, and embracing open science to ensure more robust and reliable cross-cultural research.
FIELD EXPERIMENTS IN MARKETING: A PRACTICAL GUIDE FOR ADDRESSING EXTERNAL VALIDITY AND ETHICAL CHALLENGES IN COLLABORATION WITH FIRMS Yeni Idayusi; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487366

Abstract

This study examines the key challenges and emerging best practices in field experiments, with a particular focus on external validity, ethical concerns, and collaboration with firms. The findings reveal that external validity remains a major limitation, as many studies are context-dependent and confined to single firms or markets, reducing generalizability. Ethical issues, including lack of informed consent and heightened privacy risks in digital environments, emerge as the most critical concern, highlighting the need for stronger ethical frameworks and greater transparency. Collaboration with firms offers valuable opportunities but is often constrained by organizational resistance, data access limitations, and misaligned objectives. The analysis also identifies a gap between the severity of these challenges and the current level of best practice adoption. However, emerging approaches such as multi-site experimentation, transparent ethical protocols, and structured collaboration agreements show promise in addressing these issues. In addition, insights from measurement invariance research emphasize the importance of methodological rigor and improved reporting standards. Overall, the study proposes an integrated framework that balances methodological rigor, ethical responsibility, and practical feasibility. These findings provide actionable guidelines for researchers and practitioners to conduct more reliable, ethical, and impactful field experiments in marketing.
THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK Rahayu Syahputri; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487173

Abstract

Customer Experience (CX) has emerged as a critical construct in contemporary marketing and management due to increasing competition and rising customer expectations. Traditionally, firms focused on service quality and customer satisfaction; however, the growing complexity of customer interactions has shifted attention toward holistic and multidimensional experiences. Despite its importance, the CX construct remains fragmented, with diverse definitions, dimensions, and theoretical perspectives across disciplines. This lack of integration creates challenges for both researchers and practitioners in understanding and managing CX effectively. To address this gap, this study adopts a qualitative approach using a systematic literature review to examine the evolution of CX and synthesize existing knowledge into a unified conceptual framework. The findings reveal that CX has evolved through transactional, relational, experiential, and digital phases, reflecting broader changes in business environments. The study identifies four key dimensions—functional, emotional, social, and digital—that interact dynamically across the customer journey to influence outcomes such as satisfaction, loyalty, and advocacy. The proposed integrative framework consolidates these dimensions into a cohesive model, addressing fragmentation in the literature and extending existing theories by incorporating digital and omnichannel perspectives. The study concludes that CX is a dynamic, multidimensional construct requiring a holistic management approach. It recommends future empirical validation and highlights the importance of leveraging emerging technologies to enhance customer experience in an increasingly experience-driven economy.
THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM Susi; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487601

Abstract

This study examines the development of a talent pipeline for building and retaining future-ready marketing teams in an increasingly dynamic and technology-driven environment. As digital transformation, artificial intelligence, and data-driven marketing reshape the industry, organizations face growing challenges in addressing talent shortages and skill gaps. Traditional approaches to talent management are often insufficient to meet the evolving demands of modern marketing roles, particularly in areas such as analytics, digital platforms, and strategic thinking. To address these issues, this study adopts a qualitative review-based approach, synthesizing existing literature and industry insights to develop an integrative framework for marketing talent management. The findings identify key competencies required for future-ready marketing teams, including digital, analytical, creative, and strategic skills, and highlight the importance of managing talent across the stages of attraction, development, retention, and advancement. The proposed framework emphasizes the integration of recruitment, continuous learning, technology utilization, and organizational culture to create a sustainable and adaptable talent pipeline. The study concludes that a holistic and strategic approach is essential for organizations seeking to remain competitive in a rapidly evolving marketing landscape. While the study contributes to both theory and practice by offering a unified perspective, it is limited by its conceptual nature. Future research should focus on empirical validation and explore the role of emerging technologies in shaping marketing talent strategies.
EFFECTIVENESS OF BIOCHAR AND MICROBIAL APPLICATIONS IN SWEET SORGUM (SORGUM BICOLOR L.) CROPS ON SEAWATER-INTRUDED MEDIA Akbar Kurniawan; Rini Sulistiani; Dafni Mawar Tarigan; Wan Arfiani Barus
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19449909

Abstract

This study aims to determine the effect of biochar and microbial application on the growth and yield of sweet sorgum (Sorghum bicolor L.) in in seawater-intruded media. Biochar functions to improve soil structure and increase water retention and nutrient efficiency, while tobacco microbes have the potential to act as biological agents. The study employed a Split-Plot Design with two factors: biochar (0, 40, 80, 120 g/polybag) and microbes (0, 5, 10, 15 ml/polybag), each with three replications. Analysis results indicated that biochar application significantly influenced the parameters of seeds per panicle and seed weight per plot. The biochar treatment at a dose of 80 g/polybag produced the highest number of seeds per panicle at 74.54 seeds, while the treatment without biochar (B0) yielded the highest seed weight per plot at 57.65 g. The application of microorganisms and the interaction between biochar and microorganisms did not show a significant effect on all observed parameters. Biochar was proven effective in increasing sorghum yield on salt-intruded land through improved generative growth when applied at the optimal dose.
BREAKING THE CYCLE: RETHINKING VIOLENCE AGAINST WOMEN AND PATHWAYS TO JUSTICE IN INDIA Dr. Shabir Ahmad Lone; Dr. Kulatunga Mudiyanselage Rohitha Dasanayaka; Dr. R. Abida Begum; Dr. Alemayehu Erkihun Engida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19486955

Abstract

This research paper examines the ongoing problem of violence against women in India by exploring its different forms and social consequences. It discusses the difficulty of clearly defining such violence and the challenges this creates for research due to the sensitive nature of the issue. The study explains how factors such as patriarchy, unequal power relations, and social norms contribute to sexual violence. Although laws and programs exist, violence often remains underreported. The study stresses the need for stronger laws and better research to address the problem effectively.
THE EFFECT OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION THROUGH BRAND TRUST AND CUSTOMER ENGAGEMENT: A SEM-PLS ANALYSIS OF FOOD-RELATED SMES IN PONTIANAK Magdalena Depriyani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20047138

Abstract

Digital marketing transformation has changed how culinary MSMEs build relationships with consumers. This study aims to examine the effect of digital marketing on consumers’ purchase intention through brand trust and customer engagement in culinary MSMEs in Pontianak City. The study employed a quantitative approach with an explanatory survey design. A total of 285 respondents were selected using purposive sampling, consisting of consumers who had been exposed to digital promotions of culinary MSMEs and had made a purchase within the last six months. Data were analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS) with SmartPLS and a bootstrapping procedure of 5,000 subsamples. The results indicate that digital marketing has a positive and significant effect on brand trust, customer engagement, and purchase intention. Brand trust and customer engagement also have positive and significant effects on purchase intention. In addition, both variables significantly mediate the relationship between digital marketing and purchase intention, indicating a strong partial mediation pattern. These findings imply that the effectiveness of digital marketing in culinary MSMEs is determined not merely by promotional intensity, but more importantly by its ability to build brand trust and stimulate customer engagement. Practically, culinary MSME owners in Pontianak City need to develop digital strategies that are more interactive, informative, credible, and relationship-oriented in order to strengthen consumers’ purchase intention.

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