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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,318 Documents
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CROSS-CULTURAL MARKETING RESEARCH: ADVANCING MEASUREMENT INVARIANCE PRACTICES FOR ROBUST EQUIVALENCE TESTING Sistiana; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487093

Abstract

This study examines the current state of measurement invariance in cross-cultural marketing research, identifying a critical imbalance between widespread method usage and methodological rigor. Findings indicate that while Multi-Group Confirmatory Factor Analysis (MG-CFA) remains the dominant approach, its application is often incomplete, frequently stopping at configural or metric invariance. This failure to reach scalar invariance limits the validity of cross-cultural comparisons, particularly when comparing latent means. Furthermore, inconsistent reporting practices and a lack of transparency regarding model specifications and fit indices undermine the reproducibility and credibility of findings. The review identifies significant methodological challenges, including sample heterogeneity, cultural bias in measurement instruments, and limited statistical power, which complicate testing and lead to inconsistent results. Although advanced methodological trends like partial invariance and alignment optimization offer more flexible and nuanced solutions, their adoption remains uneven. This highlights a persistent gap between methodological innovation and actual research practices. To address these issues, the study recommends improving methodological training, standardizing reporting practices, and embracing open science to ensure more robust and reliable cross-cultural research.
FIELD EXPERIMENTS IN MARKETING: A PRACTICAL GUIDE FOR ADDRESSING EXTERNAL VALIDITY AND ETHICAL CHALLENGES IN COLLABORATION WITH FIRMS Yeni Idayusi; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487366

Abstract

This study examines the key challenges and emerging best practices in field experiments, with a particular focus on external validity, ethical concerns, and collaboration with firms. The findings reveal that external validity remains a major limitation, as many studies are context-dependent and confined to single firms or markets, reducing generalizability. Ethical issues, including lack of informed consent and heightened privacy risks in digital environments, emerge as the most critical concern, highlighting the need for stronger ethical frameworks and greater transparency. Collaboration with firms offers valuable opportunities but is often constrained by organizational resistance, data access limitations, and misaligned objectives. The analysis also identifies a gap between the severity of these challenges and the current level of best practice adoption. However, emerging approaches such as multi-site experimentation, transparent ethical protocols, and structured collaboration agreements show promise in addressing these issues. In addition, insights from measurement invariance research emphasize the importance of methodological rigor and improved reporting standards. Overall, the study proposes an integrated framework that balances methodological rigor, ethical responsibility, and practical feasibility. These findings provide actionable guidelines for researchers and practitioners to conduct more reliable, ethical, and impactful field experiments in marketing.
IMPLEMENTATION OF CASH WAQF IN INDONESIAN SYARIAH BANK IN THE PERSPECTIVE OF LAW 41/2004 AND SHARIA BUSINESS LAW Mohamad Idham; Sadath M. Nur
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 2 (2026): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20020411

Abstract

Cash waqf is an Islamic philanthropic instrument with strategic potential in strengthening an inclusive and sustainable economy, particularly in the post-pandemic period. In Indonesia, cash waqf has gained legal legitimacy through Law Number 41 of 2004 concerning Waqf and the support of a fatwa from the National Sharia Council of the Indonesian Ulema Council. However, there is a gap between the potential of cash waqf and its implementation in Islamic financial institutions. This study aims to analyze the implementation of cash waqf at Bank Syariah Indonesia and assess its contribution to the development of Islamic business law in Indonesia. This study uses an empirical juridical method with a qualitative approach, through an analysis of laws and regulations, fatwas, policy documents, and cash waqf management practices. The results show that normatively, the implementation of cash waqf is in accordance with positive law and Sharia principles. However, substantively, its management is not optimal in supporting real sector financing and empowering the community's economy. The main obstacles include low literacy in cash waqf, limited professionalism of nazhir (managers), and suboptimal technical regulations. This research emphasizes the need for strengthening regulations, increasing institutional capacity, and synergy between authorities so that cash waqf functions optimally as a legal instrument for socially just sharia business.
THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK Rahayu Syahputri; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487173

Abstract

Customer Experience (CX) has emerged as a critical construct in contemporary marketing and management due to increasing competition and rising customer expectations. Traditionally, firms focused on service quality and customer satisfaction; however, the growing complexity of customer interactions has shifted attention toward holistic and multidimensional experiences. Despite its importance, the CX construct remains fragmented, with diverse definitions, dimensions, and theoretical perspectives across disciplines. This lack of integration creates challenges for both researchers and practitioners in understanding and managing CX effectively. To address this gap, this study adopts a qualitative approach using a systematic literature review to examine the evolution of CX and synthesize existing knowledge into a unified conceptual framework. The findings reveal that CX has evolved through transactional, relational, experiential, and digital phases, reflecting broader changes in business environments. The study identifies four key dimensions—functional, emotional, social, and digital—that interact dynamically across the customer journey to influence outcomes such as satisfaction, loyalty, and advocacy. The proposed integrative framework consolidates these dimensions into a cohesive model, addressing fragmentation in the literature and extending existing theories by incorporating digital and omnichannel perspectives. The study concludes that CX is a dynamic, multidimensional construct requiring a holistic management approach. It recommends future empirical validation and highlights the importance of leveraging emerging technologies to enhance customer experience in an increasingly experience-driven economy.
THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM Susi; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487601

Abstract

This study examines the development of a talent pipeline for building and retaining future-ready marketing teams in an increasingly dynamic and technology-driven environment. As digital transformation, artificial intelligence, and data-driven marketing reshape the industry, organizations face growing challenges in addressing talent shortages and skill gaps. Traditional approaches to talent management are often insufficient to meet the evolving demands of modern marketing roles, particularly in areas such as analytics, digital platforms, and strategic thinking. To address these issues, this study adopts a qualitative review-based approach, synthesizing existing literature and industry insights to develop an integrative framework for marketing talent management. The findings identify key competencies required for future-ready marketing teams, including digital, analytical, creative, and strategic skills, and highlight the importance of managing talent across the stages of attraction, development, retention, and advancement. The proposed framework emphasizes the integration of recruitment, continuous learning, technology utilization, and organizational culture to create a sustainable and adaptable talent pipeline. The study concludes that a holistic and strategic approach is essential for organizations seeking to remain competitive in a rapidly evolving marketing landscape. While the study contributes to both theory and practice by offering a unified perspective, it is limited by its conceptual nature. Future research should focus on empirical validation and explore the role of emerging technologies in shaping marketing talent strategies.
EFFECTIVENESS OF BIOCHAR AND MICROBIAL APPLICATIONS IN SWEET SORGUM (SORGUM BICOLOR L.) CROPS ON SEAWATER-INTRUDED MEDIA Akbar Kurniawan; Rini Sulistiani; Dafni Mawar Tarigan; Wan Arfiani Barus
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19449909

Abstract

This study aims to determine the effect of biochar and microbial application on the growth and yield of sweet sorgum (Sorghum bicolor L.) in in seawater-intruded media. Biochar functions to improve soil structure and increase water retention and nutrient efficiency, while tobacco microbes have the potential to act as biological agents. The study employed a Split-Plot Design with two factors: biochar (0, 40, 80, 120 g/polybag) and microbes (0, 5, 10, 15 ml/polybag), each with three replications. Analysis results indicated that biochar application significantly influenced the parameters of seeds per panicle and seed weight per plot. The biochar treatment at a dose of 80 g/polybag produced the highest number of seeds per panicle at 74.54 seeds, while the treatment without biochar (B0) yielded the highest seed weight per plot at 57.65 g. The application of microorganisms and the interaction between biochar and microorganisms did not show a significant effect on all observed parameters. Biochar was proven effective in increasing sorghum yield on salt-intruded land through improved generative growth when applied at the optimal dose.
TOURISM AND ECONOMIC DEVELOPMENT IN SRINAGAR: A CASE STUDY OF THE KASHMIR VALLEY Dr. Shabir Ahmad Lone,; Dr. E. Ravi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 3 (2026): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20026258

Abstract

Development is generally seen as a continuous process that promotes economic growth, social improvement, and positive changes in society. Its main goal is to improve the quality of life of people by creating income and employment opportunities while also protecting environmental resources. In this regard, tourism has become one of the largest and fastest-growing industries in the world, contributing greatly to both national and regional economies. In Jammu and Kashmir, tourism is an important and multi-dimensional sector that provides various employment opportunities in areas such as hospitality, travel services, guiding, transportation, and other related activities. The region’s rich culture and beautiful natural landscapes attract many visitors and help boost economic activity, contributing nearly 6.99 percent to the region’s GDP. Due to the mountainous terrain, large-scale industrial development is limited, so tourism acts as a key economic alternative. This is especially true in Srinagar District, which has great tourism potential and many business opportunities. However, the tourism sector has often been negatively affected by periods of instability and violence in the region. This study aims to examine the role of tourism in fostering economic growth and development in Jammu and Kashmir, with special reference to Srinagar, while also identifying key challenges. The research is qualitative in nature, relying on primary and secondary data, and employs a documentary and analytical approach using thematic tools to ensure objective conclusions.
TOURISM INDUSTRY AND ECONOMIC PROGRESS IN JAMMU AND KASHMIR: A DEVELOPMENT PERSPECTIVE Dr. Shabir Ahmad Lone; Dr. E. Ravi; Dr. Javad Ahmad Mir
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 4 (2026): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19485813

Abstract

Tourism is widely acknowledged as one of the most rapidly expanding sectors in the global economy, generating substantial economic and social benefits. In the case of Jammu and Kashmir, often referred to as the “Paradise on Earth” and the “Switzerland of the Indies,” tourism plays a crucial role in the economic structure of the region. The sector significantly contributes to employment generation, infrastructure development, revenue creation, and the promotion of balanced regional as well as rural development. This study aims to provide a comprehensive evaluation of the contribution of tourism to the economy of Jammu and Kashmir. The analysis is based exclusively on secondary data obtained from various published reports, books, and research studies. The findings indicate that although the tourism industry serves as an important driver of economic and social progress in the region, its overall potential has not yet been fully realized. Furthermore, the study identifies a notable gender disparity within the sector, as tourism-related employment remains largely male-dominated with limited participation of women. It highlights the necessity for effective government policies and greater involvement of local communities to promote inclusive and sustainable tourism development.
BREAKING THE CYCLE: RETHINKING VIOLENCE AGAINST WOMEN AND PATHWAYS TO JUSTICE IN INDIA Dr. Shabir Ahmad Lone; Dr. Kulatunga Mudiyanselage Rohitha Dasanayaka; Dr. R. Abida Begum; Dr. Alemayehu Erkihun Engida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19486955

Abstract

This research paper examines the ongoing problem of violence against women in India by exploring its different forms and social consequences. It discusses the difficulty of clearly defining such violence and the challenges this creates for research due to the sensitive nature of the issue. The study explains how factors such as patriarchy, unequal power relations, and social norms contribute to sexual violence. Although laws and programs exist, violence often remains underreported. The study stresses the need for stronger laws and better research to address the problem effectively.
A SYSTEMATIC REVIEW OF THE IMPACT OF FLEXIBLE POLICIES ON ORGANIZATIONAL COMMITMENT WITH EMPLOYEE WELL-BEING AS AN INTERVENING VARIABLE Victorio Chipta Gregory Manus; Budi Eko Soetjipto; Ludi Wisnu Wardhana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 4 (2026): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20034535

Abstract

The transformation of modern work systems has positioned work flexibility as a strategic element in strengthening organizational commitment (OC). This study systematically examines the impact of work-life balance (WLB), remote work policies, and flexible scheduling on OC, with employee well-being as a mediating variable. A Systematic Literature Review (SLR) approach was employed, analyzing 77 scholarly articles published between 2019 and 2024. The literature was sourced from Scopus, Web of Science, Emerald, and ScienceDirect databases. Findings indicate that all three dimensions of work flexibility significantly and positively contribute to OC, both directly and through improvements in employee well-being. WLB demonstrably enhances affective commitment; remote work policies promote engagement and technology-driven loyalty; and flexible scheduling supports greater work engagement while reducing work-family conflict. Employee well-being is proven to be a primary mediator in the relationship between work flexibility and OC. This study also identifies conceptual, methodological, and contextual gaps in previous literature and recommends the development of an integrative theoretical model utilizing a multi-path mediation approach. The resulting theoretical and practical implications provide a foundation for the formulation of HR policies focused on well-being and sustainable employment. This review makes a significant contribution to enriching the literature and guiding the theoretical development of HRM in the context of flexible work.

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