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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,111 Documents
 73   74   75   76   77 
THE INFLUENCE OF THE MARKETING MIX (7P) ON CONSUMER PURCHASING DECISIONS (CASE STUDY KUTARADJA FRIED CHICKEN DARUSSALAM) Linda Santri; Nova Suryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.1002

Abstract

This study analyzes how the 7P marketing mix (product, price, place, promotion, people, process, and physical evidence) influences purchasing decisions at Kutaradja Fried Chicken Darussalam. Using a quantitative approach, data were collected from 100 customers via questionnaires and analyzed through regression and hypothesis testing. Results showed that price, promotion, and physical evidence individually affected purchasing decisions (p < 0.05), while product, place, people, and process did not. However, all seven factors together significantly influenced decisions, explaining 66.4% of the variation (R² = 0.664). The findings suggest that competitive pricing, strong promotions, and appealing physical evidence are crucial for attracting customers. Although some elements lacked individual impact, their combined effect highlights the need for an integrated strategy. Kutaradja Fried Chicken should prioritize pricing, promotions, and store ambiance while maintaining balance across all 7Ps. This study offers practical insights for local fast-food businesses to strengthen marketing effectiveness.
THE EFFECT OF EMPLOYEE ENGAGEMENT, WORKLOAD, AND SELF-AWARENESS ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) AMONG MEMBERS OF THE CIVIL SERVICE POLICE UNIT IN PAKPAK BHARAT REGENCY Loide Astrike Banurea; Yanita; Aiyub; Nurmala
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.1004

Abstract

This study investigates the influence of employee engagement, workload, and self-awareness on organizational citizenship behavior (OCB) at the Civil Service Police Unit of Pakpak Bharat Regency. A quantitative research method with a descriptive associative approach was applied. Data were collected using a questionnaire and analyzed through multiple linear regression. This research aims to explore how psychological and work-related factors contribute to voluntary employee behaviors that go beyond formal job responsibilities. The study highlights the importance of building strong employee engagement, managing workload effectively, and fostering self-awareness to support positive organizational behavior.
EXPLORING HOW CUSTOMER SATISFACTION MEDIATES THE IMPACT OF SERVICE QUALITY, PRICING, AND PROMOTION ON LOYALTY AMONG PRODUCTIVE-AGE CONSUMERS: A CASE STUDY AT XYZ CLINIC IN BANJARMASIN Kleofas Sumaler; Dadan Abdul Aziz Mubarok
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1005

Abstract

This study aims to examine how service quality, price, and promotion influence customer loyalty, with customer satisfaction acting as a mediating variable at XYZ Beauty Clinic in Banjarmasin. A descriptive quantitative approach was applied, using structured questionnaires distributed to 150 respondents who had received services within the past year. Data were analyzed using Structural Equation Modeling with the Partial Least Squares technique. The results show that service quality significantly influences satisfaction, but does not lead to loyalty through satisfaction. In contrast, price and promotion have direct and significant effects on both satisfaction and loyalty. Customer satisfaction does not statistically mediate the relationship between service quality, price, promotion, and loyalty. These findings indicate that customers in the productive age group at XYZ Clinic are more influenced by economic factors and promotional offers rather than emotional satisfaction in forming brand loyalty. This study contributes to understanding the trend of transactional loyalty and highlights the importance of combining emotional connection with clear value propositions to build sustainable loyalty strategies.
THE INFLUENCE OF EMOTIONAL BRANDING, PERSONAL SELLING AND ELECTRONIC WORD OF MOUTH ON CONSUMER LOYALTY OF VASELINE PRODUCTS Fransiska Mariana Unenor; Nadia Sasmita Wijayanti; Yonas F. Riwu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1007

Abstract

The aim of this research is to find out how consumers loyalty to Vaseline goods is affected in the Kupang City neighborhood via emotional branding, human selling, and electronic word-of-mouth. The study uses an associative technique and a quantitative survey method. Data were collected with a survey table of 100 respondents of Vaseline product consumers in Kupang City. The primary data obtained were processed using the SPSS application. The technique for collecting data involved distributing questionnaires, while the method used for data analysis was multiple linear regression, with hypothesis testing conducted in conjunction with the F-test, t-test, and the coefficient of determination (R2) test. The findings showed that, while emotional branding had no discernible impact on customer loyalty, Both electronic and human word-of-mouth marketing had a favorable and considerable impact. Furthermore, it was discovered that customer loyalty was significantly impacted by the three independent variables taken together. According to the coefficient of determination (R2), consumer characteristics may be explained by the elements of digital word-of-mouth, personal selling, and emotional branding. The study's conclusions also provide valuable information for Kupang City's Vaseline product marketing plan. Companies need to focus on personal selling and electronic word of mouth because they have been proven to increase consumer loyalty. Conversely, the emotional branding strategy needs to be evaluated because it has not had a significant impact.
THE ROLE OF LEADERSHIP IN IMPROVING WORK DISCIPLINE OF CIVIL SERVANTS POLICE UNIT OF THE CENTRAL BUTON REGENCY Husnah Katjina
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.1008

Abstract

This study aims to determine the role of leadership in improving the work discipline of employees of the Civil Service Police Unit of Buton Tengah Regency. The population in this study was 143 Civil Service Police Unit employees, while the sample in this study was 4 employees of the Civil Service Police Unit of Buton Tengah Regency. Data collection used interview, observation, and documentation techniques. The data analysis methods used were triangulation, data reduction, and data presentation. The results of the study indicate that the leadership in the Civil Service Police Unit of Buton Tengah Regency has been very good in carrying out its role in improving employee discipline, namely by always providing instructions and motivation to employees, providing coaching to employees, and providing sanctions in accordance with applicable regulations, namely PP. 53 of 2010 on employee work discipline and regulations issued by the Regent of Buton Tengah Regency. In improving employee discipline, the leadership conducts supervision in the form of supervision using the E-Sipja application and conducting monthly attendance evaluations. Punishment sanctions appropriate to the level of violation include a mild verbal warning and a moderate suspension of promotion. The firmness of the sanctions and strong leadership have led to positive changes in the Civil Service Police Unit, which have significantly improved work discipline for all employees.
ANALYSIS OF THE INFLUENCE OF SUPPLY CHAIN PERFORMANCE & CONSUMER ASSESSMENTON THE COMPETITIVENESS OF MIE GACOAN MSMES Edi Wahyu Wibowo; Muhamad Wildan H
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.1012

Abstract

To be successful in the competition, Mie Gacoan must be able to efficiently provide products to customers, with better service and quality in satisfying the needs of its customers, in meeting these needs the company must have good performance. Customers play a very important role in knowing how much the performance of the Mie Gacoan supply chain is in providing the Gacoan Spicy Mie that customers need where a smooth supply with good quality will produce good processed products if performance continues to be improved. This study was conducted with the aim of analyzing the Effect of Supply Chain Performance & Consumer Assessment on the Competitiveness of Mie Gacoan MSMEs. From the results of the t-test and F-test, it was found that Supply Chain & Assessment simultaneously and partially had a significant effect on the Competitiveness of Mie Gacoan. From the descriptive analysis of the Supply Chain obtained the lowest average score, namely the lowest average score of 4.39 which was in the statement that Mie Gacoan Products are famous for their very spicy Noodle menu compared to other MSMEs or restaurants. To improve the lowest score, Mie Gacoan can release innovations or the latest Spicy Noodle variants from the Mie Gacoan product, and provide other spicy flavor variants to consumers so that consumers are more interested in buying and using products from Mie Gacoan.
ANALYSIS OF PROFITABILITY, SOLVABILITY, TOTAL ASSET TURNOVER AND COMPANY SIZE ON GOING CONCERN AUDIT OPINION F.Agung Himawan D; Albertus Karjono; Rahel Ratuminar Tiarasari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.1013

Abstract

This study aims to determine the effect of profitability, solvency, total assets turnover and company size on going concern audit opinion in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period. This study uses a purposive random sampling method which will be used to determine the number of samples, the sample in this study is 100 companies, this company data is secondary data obtained from the company's annual financial reports for the 2017-2021 period with a total sample of 500 company financial reports. The data analysis technique used in this study uses logistic regression analysis. The results of this study indicate that (1) ROA has a significant negative effect on going concern audit opinion, (2) DAR has a significant positive effect on going concern audit opinion, (3) TATO has a significant negative effect on going concern audit opinion, (4) SIZE has a significant negative effect on going concern audit opinion.
THE INFLUENCE OF COMPETENCE, CAREER DEVELOPMENT AND WORK ENVIRONMENT ON JOB SATISFACTIONEMPLOYEES AT BANK XYZ JAKARTA BRANCH Bambang Wahyudi Wicaksono; Febian Reksa; Edi Wahyu Wibowo
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.1014

Abstract

In 2020, the Covid-19 pandemic caused various problems at Bank XYZ, which could impact employee job satisfaction. This study aims to determine whether competency, career development, and the work environment simultaneously and partially significantly influence employee job satisfaction at the Jakarta branch of Bank XYZ. The research method used was associative research. Sampling was conducted using a purposive sampling technique.The sample taken was all employees of Bank XYZ Jakarta branch in sales, permanent employee status, excluding 62 management employees. Data analysis techniques used includes validity testingquestionnaire, testquestionnaire reliability, respondent profile analysis, descriptive analysis and multiple linear regression, coefficient of determination, F test and t test. Research resultsThe F-test shows that competence, career development, and work environment simultaneously have a significant effect on employee job satisfaction. The t-test results show that competence and work environment partially have a significant effect on employee job satisfaction, while career development does not have a significant effect on employee job satisfaction.
DETECTING FINANCIAL REPORT FRAUD WITH PENTAGON FRAUD ANALYSIS Liza Widya Hasyim; Sujoko Waluyo
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1017

Abstract

The Pentagon Fraud Theory identifies five elements that drive fraudulent behavior: pressure, opportunity, rationalization, competence, and arrogance, but their empirical relevance may vary across industries. This study aims to examine the influence of these five elements, proxied by Return on Assets, Total Receivables Ratio, Total Accrual Ratio, Director Change, and dualism of positions, on Financial Statement Fraud in banking sector companies on the Indonesia Stock Exchange. The research design used is a causal relationship study with a quantitative approach. The sample in this study was 56 trading sector companies listed on the IDX from 2021 to 2023. The type of data used in this study is secondary data. And the data analysis technique uses multiple linear regression analysis conducted with the help of Eviews software. The results in this study indicate that not all Pentagon Fraud elements are relevant in detecting financial statement fraud, highlighting the importance of a contextual and industry-specific approach in refining fraud risk assessment and contributing to the development of a more nuanced application of the Pentagon Fraud Theory in empirical research.
HE INFLUENCE OF EXPERIENTIAL VALUE AND EXPERIENTIAL QUALITY ON REVISIT INTENTION OF WATERFRONT CITY PANGURURAN SAMOSIR REGENCY Inriani Siallagan; Alfifto
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.919

Abstract

This article aims to determine the effect of Experiential Value on revisit intention at Waterfront City Pangururan, Samosir Regency. To determine the effect of Experiential Quality on revisit intention at Waterfront City Pangururan, Samosir Regency. To determine the effect of Experiential Value and Experiential Quality on revisit intention at Waterfront City Pangururan, Samosir Regency. The type of research used in this study is a quantitative associative approach. In this study, the population is all visitors totaling 242,028 tourists who have visited the Waterfront City Pangururan, Samosir Regency tourist attraction throughout 2024 and the sample determination using the Slovin formula in this study the number of samples is rounded to 100 respondents. The sampling technique in this study was carried out using non-probability and purposive sampling techniques. Data collection techniques through distributing questionnaires to obtain primary data and documentation to obtain secondary data. The statistical data analysis technique used is multiple linear regression and previously carried out classical assumption tests and validity and reliability instrument tests. As well as determination testing and hypothesis testing. The results of the study show that the experiential value variable partially has a positive and significant effect on revisit intention at the Waterfront City Pangururan tourist attraction in Samosir Regency. The experiential quality variable partially has a positive and significant effect on revisit intention at the Waterfront City Pangururan tourist attraction in Samosir Regency. The experiential value and experiential quality variables partially have a positive and significant effect on revisit intention at the Waterfront City Pangururan tourist attraction in Samosir Regency.

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