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Contact Name
Benny Osta Nababan
Contact Email
economicus.stiedewantara@gmail.com
Phone
+62816525056
Journal Mail Official
economicus.stiedewantara@gmail.com
Editorial Address
Acropolis Blok LC 19, Jl. Karadenan Jl. Bojong Depok Baru III, Karadenan, Kec. Cibinong, Kabupaten Bogor, Jawa Barat 16913
Location
Kab. bogor,
Jawa barat
INDONESIA
Economicus: Jurnal Ekonomi dan Manajemen
ISSN : 19787294     EISSN : 26158078     DOI : https://doi.org/10.47860/economicus
Core Subject : Economy, Education,
Jurnal Economicus merupakan jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi (STIE) Dewantara yang memuat informasi hasil kegiatan penelitian dan gagasan konseptual di bidang ekonomi dan manajemen.
Articles 234 Documents
PENGARUH KUALITAS PELAYANAN DIVISI SALES TERHADAP KEPUASAN PELANGGAN DI PT NIPRESS, Tbk Muhlis Muhlis; Siska Mediterania
Economicus : Jurnal Ekonomi dan Manajemen Vol. 10 No. 2 (2020): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v10i2.86

Abstract

This study aims to determine the quality of service sales division of customer satisfaction at PT. Nipress, Tbk. This study uses a questionnaire as an instrument to take a sample of 77 respondents, who are customers at PT. Nipess, Tbk. Data analysis uses multiple linear regression. The results of data analysis using multiple linear regression showed that the reliability variable partially had a significant effect on customer satisfaction at PT. Nipress, Tbk. Simultaneously tangibles,, reliability, responsiveness, assurance and empathy have a significant effect on customer satisfaction. The magnitude of the influence of tangibles, reliability, responsiveness, assurance and empathy variables is 47.3% while the rest is influenced by other variables not discussed in this study.
PENGARUH EXPRESS MAIL SERVICE DAN TAX TERHADAP HARGA JUAL ALBUM MUSIK KOREA DI BURSTORE (ONLINE SHOP) TAHUN 2017 Heru Satria Rukmana; Eva Patimah
Economicus : Jurnal Ekonomi dan Manajemen Vol. 10 No. 2 (2020): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v10i2.87

Abstract

This research discusses Import activities, EMS and Taxes on Import activities carried out by one of the Online Shops of Imported goods from Korea. This study aims to determine the effect of independent variabels, namely EMS and Taxes on Selling Prices of Korean Music Albums. The sample in this study amounted to 6 data from July 2017 to December 2017 in one of the Online Shop that sell music albums from Korea. The data used is secondary data with methods of collecting data and documentation, with the analysis tool used is multiple linear regression. The study resultes that EMS didn’t significantly influence the Selling Price of Korean music albums, while Taxes had a significant influence on the Selling Price of Korean music albums. Simultaneously EMS and Taxes affect the Selling Price of Korean music albums. The magnitude of the influence caused by the two independent variables is 78.9%, while the remaining 21.1% is likely to be influenced by other variables not included in this study.
ANALISIS KEBUTUHAN PELATIHAN PEGAWAI TATA USAHA BAGIAN ADMINISTRASI SMK NEGERI 1 CIBINONG Asti Andayani; Diani Rustianingsih
Economicus : Jurnal Ekonomi dan Manajemen Vol. 10 No. 2 (2020): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v10i2.88

Abstract

SMK NEGERI 1 Cibinong is an educational institution, whose function is to help someone to have the expertise to live in society, and to develop their and the community's potential. This research was conducted at SMK Negeri 1 Cibinong. The method used for data analysis is the Training Need Assessment Tool (TNA-T), to find out a gap between the Occupational Ability (KKJ) and Personal Ability (KKP). Respondents numbered 12 people. KKP and KKJ measurement indicators are the skills and expertise of employees in carrying out their work and the individual potential of each employee.The results of this study indicate that the analysis of training needs is very important to see the extent of the capabilities of employees, using the Training Need Assessment Tool (TNA-T). From the results of the questionnaire that has been distributed to employees and then processed using the Microsoft Office Excel 2010 program, it is found that there is a gap between Occupational Job Capability (KKJ) and Personal Work Ability (KKP). Services, Staffing Planning, Receiving and using budget funds, Managing outgoing mail, Inventory, Managing records, and Managing student activities are urgently needed for training.
STRATEGI PROMOSI PERKREDITAN PADA PT BPR INTIDANA Endang Suparni; Aris Kurniawan
Economicus : Jurnal Ekonomi dan Manajemen Vol. 10 No. 2 (2020): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v10i2.89

Abstract

Promotion is one of the strategies in the marketing mix in a company, where its function is to introduce and promote products or services to prospective customers or consumers. The purpose of this study was to determine the promotion strategy carried out by PT. BPR Intidana. The type of research is descriptive qualitative which is collecting and processing data and analysis of promotion strategies implemented by PT. BPR Intidana. The technique in collecting data uses interviews and observations, by asking questions directly, the object under study is in accordance with the research. The data source comes from secondary data from various kinds of literature, company documents and so on. In promoting its products, PT.BPR Intidana uses all promotional mixes, namely: advertising through print media, personal selling through marketing personnel, sales promotion by giving gifts, and publicity by sponsoring an activity. Promotion strategies carried out by PT. BPR Intidana is expected to increase the number of customers provided by the credit facility and provide a positive image in the eyes of the public.
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK AQUA DI KELURAHAN PABUARAN BOGOR Wawan Hari Subagyo; Ranti Chairunisha Febriana
Economicus : Jurnal Ekonomi dan Manajemen Vol. 10 No. 2 (2020): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v10i2.90

Abstract

This research aims to determine the influence of variable product quality, price and brand image partial and simultaneous to the variable purchase decision of bottled drinking water of Aqua brand in the village of Pabuaran Bogor, as well as knowing the effect of independent variables on the dependent variable. The samples in this study were 97 people. Data analysis techniques use multiple linear regression. T test result showed the product quality variable (X1) and brand image (X3) partially influential for the purchase decision of bottled drinking water (AMDK) Aqua brand in the village of Pabuaran Bogor. It is based on the calculated t count value of two variables greater than t table and the Signification value (p value) is less than 0.1. Variable price (X2) partial has no significant effect on the variable purchase decision of bottled drinking water (AMDK) Aqua brand in the village of Pabuaran Bogor. F test results indicate product quality variables, prices, and brand image simultaneously affect the variable purchase decision of bottled drinking water (AMDK) Aqua brand in the village Pabuaran Bogor. This can be seen that the value F count 6.80 is greater than the F table 2.70 and the significance (0.0) value is smaller than 0.1. The result of the coefficient of determination of 15.3% showed the influence of independent variables, such asproduct quality, price, brand image of the purchase decision variable. The remaining 84.7% is influenced by other variables not included in this study.
ANALISIS TINGKAT KEPUASAN MASYARAKAT TERHADAP KUALITAS PELAYANAN PADA KANTOR DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN BOGOR Dasmansyh Adyas; Achmad Fahrudin
Economicus : Jurnal Ekonomi dan Manajemen Vol. 10 No. 2 (2020): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v10i2.91

Abstract

The purpose of this study was to determine the level of performance / quality of service and the level of community expectations in Disdukcapil Bogor Regency .Data analysis uses the IBb(Importance-Peformance Analysis) method. The results of the study show that: (1) The level of service quality which is the top priority and must be carried out in accordance with the expectations of the community is an indicator that is in quadrants A and B including: provisions, completation of the maintenance process on time. (2) The level of expectation or satisfaction of the community which is considered less important is the indicator that is in quadrant C, including: Service personnel having expertise in their fields,service officer in Disdukcapil are responsive to community complaints, service oficers pay attention to the community served and Officers do not ask for fees wild to the community. Whereas quadrant D is an indicator that is considered less important but the community feels satisfied so that it is considered excessive, including: Requirements and service procedures at Disdukcapil do not confuse the public, officers are always at the service and there is AC in the waiting room for services. (3). Overall the expectation or satisfaction of the community towards the service quality performance of the Bogor Regency Disdukcapil still has not 100% .
ANALISA PENILAIAN KELAYAKAN JAMINAN DALAM PENGAMBILAN KEPUTUSAN KREDIT UMKM PADA LEMBAGA KEUANGAN DI INDONESIA Aris Kurniawan
Economicus : Jurnal Ekonomi dan Manajemen Vol. 11 No. 1 (2020): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v11i1.92

Abstract

The research tries to explain credit guarantees that are generally accepted by banks, especially in the MSME credit segment. The author tries to explain best practices related to credit guarantees, credit guarantee assessment and, types of guarantees that are generally avoided by banks. The object in this study is a bank that serves financing or credit, especially the UMKM segment, both government banks and private banks. The research method used was descriptive qualitative. Sources of data used are data that the authors obtained from the bank's official website which is the object of research. In addition, the author also collects brochures from several banks, other supporting data is the credit policy guidebook that the author has where the author has worked at several of these banks. To complete the information and data, the author also conducted interviews with several marketing banks. The results of the discussion in this study explain the types of collateral generally accepted by banks are land and buildings, vacant land, kiosks, motorized vehicles 2 and 4 and deposits. For LTV (Loan To Value) or the ratio of the amount of the loan compared to the guarantee provided, among others, a maximum of 70-80% vacant land, 80% maximum land and buildings, 60-70% maximum motorized vehicles and a maximum deposit of 90%. The guarantees generally avoided by banks for land and buildings are guarantees intended for green lines, road widths less than one meter, under high voltage electricity, carried by heavy currents, land in dispute, land and buildings designated and used for public and religious facilities etc .
PERSEPSI KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN DI GREEN WHITE CAFÉ BOGOR Benny Osta Nababan; Muhammad Fakhri Ramadhan
Economicus : Jurnal Ekonomi dan Manajemen Vol. 11 No. 1 (2020): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v11i1.93

Abstract

This study aims to determine the level of customer satisfaction with service quality at the Green White Café Bogor, then to determine the value of the consumer satisfaction index at the current Green White Café Bogor and the last is to determine the factors that must be improved so that customer satisfaction can be met. The population in this study were visitors to the Green White Café Bogor with a total sample of 100 respondents and was determined based on the Slovin formula. Data collection techniques were carried out using surveys and questionnaires, while for data analysis using the help of Microsoft Excel 2010 and SPSS version 22 software to test the validity test, reliability test, Service Quality (SQ), Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). ). The results showed that there were 12 service qualities that got a negative gap, 4 service quality that got a positive gap, and 1 that got no gap. Then for the value of the consumer satisfaction index at the Green White Café Bogor is currently 83.27%, which means that consumers feel quite satisfied but are not considered to be maximized overall, and in the importance performance analysis (IPA) analysis, there is one service attribute that must be a priority. main to be improved by café management in order to meet customer satisfaction.
PENGARUH KEPUTUSAN INVESTASI, KEBIJAKAN DIVIDEN DAN KEBIJAKAN HUTANG TERHADAP NILAI PERUSAHAAN SEKTOR PROPERTY, REAL ESTATE DAN BUILDING CONTRUCTIONS YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE TAHUN 2016-2018 Heru Satria Rukmana; Rosi Esa Mardiyani
Economicus : Jurnal Ekonomi dan Manajemen Vol. 11 No. 1 (2020): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v11i1.94

Abstract

This study aims to determine the effect of investment decisions, dividend policy and debt policy on corporate value decisions in the property, real estate and building construction sectors for the period 2016-2018. This research uses quantitative analysis. The coefficient of determination test results where the adjusted rsquare value of the Investment Decision variable (X1), the Dividend Policy variable (X2) and the Debt Policy variable (X3) is 90.5%, which means that the deterimination coefficient value of the Investment Decision variable (X1), the Dividend Policy variable (X2) ) and the debt policy variable (X3) has a dominant factor affecting the firm value variable (Y). Based on the results of multiple linear regression, the equation Ŷ = -1.972 + 0.071 + 0.018 + 0.602 is obtained. From the results of hypothesis testing, it states that there is an influence of the Investment Decision (X1), Dividend Policy (X2) and Debt Policy (X3) on Firm Value (Y). The results of the partial t test where the significant value of the Investment Decision variable (X1) is 0.000 <0.05, the significant value of the Dividend Policy variable (X2) is 0.000 <0.05 and the significant value of the Debt Policy variable (X3) is 0.022 <0.05.
PERSEPSI KONSUMEN TERHADAP MARKETPLACE TOKOPEDIA DAN SHOPEE DI KECAMATAN CIBINONG KABUPATEN BOGOR Dasmansyah Adyas; Desy Nur Cahyani
Economicus : Jurnal Ekonomi dan Manajemen Vol. 11 No. 1 (2020): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v11i1.95

Abstract

This study aims to determine how consumers perceive the Tokopedia and Shopee marketplaces on the dimensions of product, price, promotion, and ease of use, namely in the community in the Cibinong District, Bogor Regency. This research uses descriptive research with a quantitative approach and uses data analysis techniques Weighted Means Score (WMS) by comparing the average value of each variable. Analysis of the assessment of consumer perceptions of the Tokopedia and Shopee markets is measured by a Likert scale using a questionnaire distributed to 150 respondents who have purchased at the Tokopedia and Shopee markets. The results of this study indicate that the product variable (X1) Shopee (with a score of 4.35) is superior to Tokopedia (with a score of 4.01), on the price variable (X2) Shopee (with a score of 4.24) is superior to Tokopedia ( with a score of 3.98), on the promotional variable (X3) Shopee (with a score of 4.38) was superior to Tokopedia (with a score of 4.07), and on the variable using Shopee (X4) (with a score of 4.42) was more superior to Tokopedia (with a score of 4.21).