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Jurnal Manajemen
Published by Universitas Palembang
ISSN : 20896832     EISSN : 26862530     DOI : https://doi.org/10.36546/jm.v10i1.539
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen is a scientific communication media published by the Management Study Program, Faculty of Economics, University of Palembang. The Management Journal is dedicated to researchers and academics who wish to publish research papers, technical papers, conceptual papers, and case study reports. Scientific periodical publications on Management-related issues covering Human Resources Management, Marketing Management, Financial Management and Operations Management as well as Strategic Management. In addition, the Management Journal is also a medium for disseminating research information for lecturers, researchers and practitioners. The Palembang Economics Faculty Management Journal is published fourty times a year with ISSN print 2686-2530 and ISSN online 2089-6832. In this Jurnal Manajemen, authors are required to register first and upload manuscripts online. The script creation process can be monitored via OJS. Authors, readers, editorial boards, editors, and peer reviewers can get the status of manuscripts in real time. A hard copy of the journal can be purchased by the system. Several other changes are announced in the History Journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 247 Documents
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ANALYSIS OF MILLENNIAL CONSUMER BEHAVIOR IN THE 4.0 ERA IN MEDAN CITY Ayu, Ade Rahma
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1539

Abstract

In this era of rapid technological development and the rapid dissemination of information. This greatly influences the patterns and lifestyles of almost all people, especially generations millennial. The development of the cafe business as a form of micro and small and medium enterprises (MSME’s) in the city of Medan is dominated by young people millennial generation. The facilities provided by the cafe include free wifi and a unique interior favored by visitors among millennials. Consumer style behavior of today's generation of children (millennials and z) in this digital era has both positive and negative impacts. From the proliferation of cafe businesses can increase employment opportunities in the city of Medan. With the consumer style behavior of the millennial and z generations can increase independent entrepreneurial innovation young people in Indonesia, especially in the city of Medan. Based on research results, Lifestyle The millennial and z generations are a very influential factor in the development of the cafe business in the city of Medan. The millennial and z generations also prefer cafes that have interior design which is instagrammable. Through several processes that are not easy, cafe owners can develop its business in a competitive market in the city of Medan
DETERMINATION OF SATISFACTION FACTORS SERVICE QUALITY AND TRUST TOWARDS CUSTOMER LOYALTY: A CASE STUDY OF TOYOTA DEALERSHIP IN PALEMBANG Baldi, Jolin Rusli Tee; Artina, Nyimas
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1541

Abstract

This study aims to analyze the influence of customer satisfaction, service quality, and trust on customer loyalty at Toyota Dealers in Palembang. Customer loyalty is one of the complex aspects in maintaining business continuity in the highly competitive automotive industry. This study uses a quantitative method with a multiple linear regression approach to measure the influence of independent variables (customer satisfaction, service quality, and trust) on the dependent variable (customer loyalty). Primary data were collected through questionnaires distributed to 150 respondents, namely customers of Toyota Dealers in Palembang. The results of the study indicate that partially, customer satisfaction, service quality, and trust each have a significant influence on customer loyalty, with a significance value of 0.001 (<0.05). Simultaneously, the three variables also have a significant influence on customer loyalty, with a calculated F value (167.12)> F table (2.39) and a significance level of 0.001. The coefficient of determination (Adjusted R Square) of 0.628 indicates that 62.8% of the variation in customer loyalty can be explained by the three independent variables, while the remaining 37.2% is influenced by other variables outside this study. The correlation value of 0.795 indicates a strong relationship between the independent variables and customer loyalty. This study indicates that in order to increase customer loyalty, Toyota Dealers in Palembang need to focus on increasing customer satisfaction through quality after-sales service, maintaining superior service standards, and building trust through transparency and consistency of service. Further studies are recommended to explore other factors that have the potential to influence customer loyalty, such as price, promotion, and customer emotional experience.
THE RELATIONSHIP BETWEEN PRODUCT QUALITY AND RETURN SERVICE WITH SHOPEE CUSTOMER SATISFACTION Nurbaiti, Nurbaiti; Pratama, Reza Hardian
Jurnal Manajemen Vol 12 No 4 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i4.1542

Abstract

This study aims to examine the relationship between product quality, return services, and customer satisfaction on Shopee, one of the leading e-commerce platforms in Southeast Asia. The rapid growth of e-commerce has drawn greater attention to customer satisfaction, which is influenced by various factors such as product quality and the efficiency of return services. Using purposive sampling with a sample of 200 respondents, and employing Smart PLS for data analysis, this research analyzes Shopee users' perceptions regarding the quality of the products they purchase and their experience with the return process on the platform. Data were collected from a sample of Shopee customers, and statistical methods such as correlation analysis and regression were used to assess the impact of product quality and return services on customer satisfaction. The results indicate that both product quality and return services have a significant positive effect on customer satisfaction. Specifically, products that meet customer expectations and a smooth, hassle-free return process contribute to higher satisfaction levels, which in turn enhance customer loyalty and the likelihood of repeat purchases. These findings provide valuable insights for Shopee to continue improving its services and maintain a competitive edge in the e-commerce market.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PRODUCTIVITY OF PT PELABUHAN TANJUNG PRIOK PALEMBANG BRANCH Sari, Sindang
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1543

Abstract

This study aims to assess the effect of organizational culture and commitment on employee productivity at PT Pelabuhan Tanjung Priok's Palembang branch. Questionnaires were distributed to 62 employees, and both quantitative and qualitative descriptive methods were employed to analyze the data from primary and secondary sources. The findings indicate that neither organizational culture nor organizational commitment significantly influence employee productivity. This conclusion is drawn from the rejection of H0 and acceptance of H1, as Fcount (0.578) is less than Ftable (0.250). Additionally, the F test shows a significance value of 0.567, which is greater than 0.05, confirming that the independent variables (organizational culture and commitment) have no significant impact on the dependent variable (employee productivity).
THE INFLUENCE OF LEADERSHIP STYLE ON GROUP MOTIVATION TO INNOVATE DIGITALLY AT COFFEE PUNTANG WANGI BANDUNG DISTRICT Azzahra, Calista Luky; Junipriansa, Donni; Yasmin, Namira Fisilmi
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1491

Abstract

Campakamulya Village, situated at the base of Mount Puntang in Bandung Regency, is a prominent producer of high-quality coffee with a distinctive flavor profile. The Ormawa Membangun Negeri (POMN) Program is strategically positioned to facilitate digital transformation and foster innovation within the Puntang Wangi Coffee group amid the difficulties of the digital age. The Head of the Forest Village Community Institution (LMDH) facilitates this change process by fostering cooperation between students and the coffee group, therefore establishing a pleasant synergy.This research seeks to examine the impact of leadership style on group motivation in the adoption of digital technologies. This research, using a quantitative methodology and data analysis via SPSS software, found that leadership style significantly influences group motivation. The study instrument demonstrated substantial validity and reliability, indicating strong internal consistency.The findings of this research affirm that leaders who proficiently enable cross-group communication may enhance the adaption of digital technologies. Recommendations include enhancing the role of group leaders in facilitating collaboration-oriented digital transformation. Future study should investigate organizational culture variables and intergroup interactions to enhance the durability of digital innovation.
FINANCIAL PERFORMANCE ANALYSIS OF PT KIMIA FARMA Tbk Marlena, Yupi; Aminus, Rahmi
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1553

Abstract

Financial statements are essentially the result of an accounting process that is prepared based on generally accepted accounting principles. The financial statements aim to provide information about the company's financial position, performance, and cash flow that is useful for most users of the statements in order to make economic decisions and demonstrate management's stewardship for the use of resources entrusted to them. In this study, the author is interested in analyzing the financial performance and profitability of PT. Kimia Farma Tbk for the period 2018 - 2022. This study uses a qualitative descriptive analysis method for financial statements using a formula to measure the performance and profitability of PT. Kimia Farma during that period. The results of the analysis obtained by PT. Kimia Farma, the Current Ration of 3.22: 1 in 2018 is quite high so that it can be said to be over liquid, decreasing again in 2019 by 1.47: 1 and decreasing slightly to 1.16: 1 in 2020. It rose to 1.7: 1 in 2021 and increased significantly by 10.6: 1 or over liquidity occurred. The company's solvency ability to meet its obligations or debts, the total debt to equity ratio in 2018 of 0.52 indicates that this company operates quite Solven, namely that its own capital is greater than its debt. In 2019 there was an increase in total debt compared to its own capital, which was 56% of its own capital. Then from 2020; 2021; 2023 there was a decrease in total debt to equity starting from 0.52; 0.44 and 0.44 in 2022. The Receivable Turnover Ratio is seen to fluctuate from 6.11 times in 2018 to 23.4 times in 2019, then increasing again to 25.88 times in 2020, then tending to decrease in 2021, namely 16.8 times and 14.4 times in 2022. The decrease in the receivables turnover rate indicates an accumulation of receivables. There is a buildup of inventory as seen from the Inventory Turn Over Ratio, if there is a slowdown in inventory turnover it will have an impact on the company's profit margin or net earning power level as seen in this Ratio, which is 6.11 times in 2018 down to 5.79 times in 2019 and 4.97 times in 2020, then down again to 3.67 times in 2021 and to 3.59 times in 2022. As a result of the buildup of inventory, the company's Earning power will decrease from 13.1% in 2018 to 12.4% in 2019, but there was an improvement again in 2020, which was 14.7% then down to 12% in 2021 and 2022.
THE INFLUENCE OF FINTECH, SOCIAL MEDIA AND E-COMMERCE ON INCREASING UMKM INCOME IN BONTANG CITY, EAST KALIMANTAN sulaiman, sulaiman; Rahim, Abd; Pratama, Aditya; Firmannudin, Firmannudin
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1561

Abstract

Abstract: MSMEs play a crucial role in Indonesia's economy, including in Bontang City, East Kalimantan. In the digital era, the use of financial technology (Fintech), social media, and e-commerce has the potential to increase MSME income. However, the effectiveness of each technology in supporting MSME growth remains unclear, necessitating further research. This study aims to analyze the impact of Fintech, social media, and e-commerce on the income growth of MSMEs in Bontang City and to identify the challenges faced in adopting digital technology. A quantitative research approach was used, employing a survey method with 393 MSME respondents in Bontang City. Multiple linear regression analysis was conducted to examine the relationship between Fintech, social media, e-commerce, and MSME income. The findings indicate that e-commerce has a positive and significant impact on MSME income growth. However, the use of Fintech and social media does not significantly contribute to increased MSME income. Although social media and Fintech are widely used by MSMEs, their effectiveness in boosting income remains limited. The primary barriers to digital technology adoption among MSMEs in Bontang City include low digital literacy, unequal access to technology, and a lack of understanding of effective digital marketing strategies. E-commerce has proven to be the most effective tool in increasing MSME income compared to Fintech and social media. Therefore, optimizing the use of Fintech and social media and improving digital literacy among MSME players are crucial. Government support in the form of training and digital infrastructure development is also necessary to accelerate MSME digital transformation in Bontang City.

Page 25 of 25 | Total Record : 247

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