cover
Contact Name
Asmawati
Contact Email
lppm@unpal.ac.id
Phone
-
Journal Mail Official
nennyoctarinie82@gmail.com
Editorial Address
Jl. Dharmapala No.1A PALEMBANG 30139
Location
Kota palembang,
Sumatera selatan
INDONESIA
Jurnal Manajemen
Published by Universitas Palembang
ISSN : 20896832     EISSN : 26862530     DOI : https://doi.org/10.36546/jm.v10i1.539
Core Subject : Economy,
Jurnal Manajemen is a scientific communication media published by the Management Study Program, Faculty of Economics, University of Palembang. The Management Journal is dedicated to researchers and academics who wish to publish research papers, technical papers, conceptual papers, and case study reports. Scientific periodical publications on Management-related issues covering Human Resources Management, Marketing Management, Financial Management and Operations Management as well as Strategic Management. In addition, the Management Journal is also a medium for disseminating research information for lecturers, researchers and practitioners. The Palembang Economics Faculty Management Journal is published fourty times a year with ISSN print 2686-2530 and ISSN online 2089-6832. In this Jurnal Manajemen, authors are required to register first and upload manuscripts online. The script creation process can be monitored via OJS. Authors, readers, editorial boards, editors, and peer reviewers can get the status of manuscripts in real time. A hard copy of the journal can be purchased by the system. Several other changes are announced in the History Journal.
Articles 247 Documents
THE EFFECT OF LEADERSHIP, WORK MOTIVATION AND RECRUITMENT ON EMPLOYEE PERFORMANCE AT PT. TUNAS AUTO GRAHA Rahman, RZ M
Jurnal Manajemen Vol 12 No 4 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i4.1423

Abstract

The purpose of this study was to determine the effect of leadership, work motivation and recruitment on employee performance at PT Tunas Auto Graha. The sample size taken was 100 employees at PT Tunas Auto Graha. The sampling technique was purposive sampling, where the respondents taken were some of the employees at PT Tunas Auto Graha. Data collection was carried out by distributing questionnaires using a 5-point Likert scale to measure 32 statement items. The analysis technique used is multiple linear regression analysis. The results showed that Leadership, Work Motivation and Recruitment simultaneously had a significant effect on employee performance.
THE INFLUENCE OF LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AT THE CELIKAH COMMUNITY HEALTH CENTER, KAYU AGUNG DISTRICT, OGAN KOMERING ILIR REGENCY Manurung, Henson Enjein
Jurnal Manajemen Vol 12 No 4 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i4.1430

Abstract

Leadership style is one component that influences employee performance. Performance is the result of work carried out by individuals or groups of people in an organization in accordance with their authority and responsibility to achieve organizational goals legally, without violating the law, and in accordance with morals and ethics. This research aims to assess the influence of leadership style on employee performance. The objects of this research were employees at the Celikah Community Health Center, Kayu Agung, Ogan Komering Ilir Regency. The approach used in this research is an associative approach with causal relationships and aims to prove. The population in this study were all employees of the Celikah Community Health Center, Kayu Agung, with a sample size of 95 people. This research uses SPSS 26 as a calculation tool.
THE EFFECT OF PERCEIVED ORGANIZATIONAL SUPPORT AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE THROUGH EMPLOYEE ENGAGEMENT PT. DUWA ADMIMUDA Shiffany, Siti Hasna; Soegiarto, Dwi; Fahira, Keke Tamara
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1349

Abstract

This research aims to analyze the influence of perceived organizational support and organizational culture on employee performance through Employee Engagement. This research is quantitative research using data collection methods in the form of distributing questionnaires. This research used a sample of 167 respondents. The data analysis technique for this research uses Structural Equation Modeling (SEM) AMOS V.24. The results of this research show that perceived organizational support has a positive and insignificant effect on employee performance, organizational culture has a positive and significant effect on employee performance, perceived organizational support has a negative and insignificant effect on employee engagement, organizational culture has a positive and significant effect on employee engagement. , employee engagement has a positive and significant effect on employee performance, employee engagement is not able to mediate the effect of perceived organizational support on employee performance, and employee engagement is not able to mediate the effect of organizational culture on employee performance.
THE EFFECT OF FEAR OF MISSING OUT (FOMO) AND ELECTRONIC WORD OF MOUTH (EWOM) ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVERNING VARIABLE AT GACOAN RESTAURANTS IN EAST KALIMANTAN Surabi, Nur Fadilah; Fani, Julyia; Amanda, Zelmira; Rahmat, Rahmat; Margan, Choky; Rahmawati, Rahmawati
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1495

Abstract

This study aims to analyze the influence of Fear of Missing Out (FoMO) and Electronic Word of Mouth (EWoM) on consumer purchase intention with brand image as an intervening variable. The research was conducted on consumers of Gacoan Restaurant in East Kalimantan, involving 385 respondents selected through the Accidental Sampling technique. Data were collected using a Likert-scale questionnaire and analyzed using the SEM-PLS method. The results indicate that EWoM has a positive and significant effect on brand image and purchase intention, both directly and through the mediation of brand image. In contrast, FoMO shows a positive but not significant influence on brand image and purchase intention. These findings highlight the crucial role of EWoM in building a strong brand image to enhance consumer purchase intention. This study contributes to the digital marketing literature and can serve as a guide for restaurant managers in designing effective promotional strategies.
STUDY OF DIGITAL WALLET FEATURES AS A SUBSTITUTE FOR CASH IN PURCHASE DECISIONS IN THE MARKETPLACE Aritonang, Natasya; Djumrianti, Desloehal; Elisa, Elisa; Afrizawati, Afrizawati
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1497

Abstract

The study aims to determine and analyze the features of digital wallet services as a substitute for cash in purchasing decisions in the marketplace. This is a quantitative approach. Data was collected through a series of questionnaires with a sample size of 86 respondents. The sampling technique used Non-Probability Sampling, namely accidental techniques, for students who use Shopee and ShopeePay. Data analysis using simple linear regression analysis techniques with the help of SPSS (Statistical Package for the Social Sciences) version 25. The study shows that the t-test results on the service feature variable obtained a t-count of 11,051 at a significance level of 0.000 which indicates that the t-count of 11.051> t-table 1.989 and a significant value of 0.000 <0.05 which means that the service feature variable (X) partially has a positive and significant effect on purchasing decisions (Y).
MANAGEMENT STRATEGY DESIGN WITH SWOT ANALYSIS TO ENHANCE THE COMPETITIVENESS OF ROBBY BARBERSHOP IN PEKANBARU CITY Ramdani, Devinda; Suci, Rama Gita; Ameliya, Ameliya Gita; Murtaib, Agum Gita
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1499

Abstract

This study aims to provide and improve the competitiveness of Robby Barbershop Pekanbaru, which has been established for seven years, again facing tight competition that continues to change. Using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), the research method used is descriptive with a qualitative approach. Data were collected through semi-structured interviews with the use of interview guidelines as the main tool for collecting information. The resulting strategies include four approaches (1) S-O Strategy (maximizing strengths to take advantage of opportunities), (2) W-O Strategy (improving weaknesses by using opportunities), (3) S-T Strategy (utilizing strengths to face threats) and (4) W-T Strategy (reducing weaknesses and avoiding threats). This study provides insight into the importance of adapting management strategies for MSMEs in facing the dynamics of business competition. In a situation in order to continue to advance and develop, they need an effective marketing strategy
THE INFLUENCE OF MARKETING MIX ON PURCHASING DECISIONS (STUDY OF KALIKA PROPERTY CONSUMERS IN PURBALINGGA) Puspitaningtias, Rofi; Afriani, Lita Ningrum; Sofyan, Is’wara
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1515

Abstract

. The main factors that influence home purchases include the need for a comfortable place to live, strategic location, adequate facilities, and ease of financing such as Home Ownership Credit (KPR) The need for a house is often considered a profitable long-term investment because the value of the property tends to increase The decision to buy a house requires comprehensive consideration, including price, location, building quality, and access to public facilities Therefore, developers need to understand community preferences in order to offer products that suit market needs This study aims to determine how the marketing mix influences products, prices, promotions and places on purchasing decisions of Kalika Property consumers in Purbalingga Regency This study uses a quantitative approach with data sources derived from questionnaires given to Kalika Property Consumers in Purbalingga Regency with a total of 75 respondents This study uses smartPLS 3 as a data analysis and the results of this study indicate that products, prices and promotions have a significant positive effect on purchasing decisions but places have a negative and insignificant effect on purchasing decisions.
INFLUENCE AND PROMOTION ON PURCHASE DECISIONS FOR MR DIY PRODUCTS IN PALEMBANG CITY Falatehan, Falatehan; Mario, Mario; Yohanes, Jonathan; Samatha, Felisca; Tampubolon, Naomi Oktavia
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1528

Abstract

This research aims to determine the significant influence of promotions and impulse buying on the purchasing decisions of MR.DIY Indonesia products. This study uses primary data. The population in this research consists of customers or consumers of MR.DIY Indonesia, with a sample size of 120 respondents.The sampling technique employs Slovin’s formula. The analytical techniques used in this study include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, T-tests, F-tests,and the coefficient of determination, using SPSS software. The results show that there is a significantinfluence of promotions and impulse buying on the purchasing decisions of MR.DIY Indonesia products.
THE EFFECT OF QUALITY PERCEPTION, REFERENCE GROUPS AND SALES PROMOTION ON IMPULSE BUYING OF MOBILE LEGENDS ONLINE GAME PLAYERS Aldrino, Aldrino; Mario, Mario; Yohanes, Jonathan; Samatha, Felisca; Falatehan, Falatehan
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1529

Abstract

Online gaming has become a global phenomenon that affects many aspects of life, including cultural, social and economic. One of the most popular online games is Mobile Legends, which belongs to the Multiplayer Online Battle Arena (MOBA) genre. The game has attracted millions of players around the world, including Indonesia, which accounts for about 50% of the total global players. Mobile Legends offers 5 vs 5 team-based gameplay, where each player controls a character or hero with unique roles and skills. Its popularity is also supported by competitive elements through tournaments and player community groupings. This study aims to explore the influence of Mobile Legends on player behaviour, communication patterns, and its impact on learning achievement. The study found that in-game social interactions can create toxic behaviour patterns, especially if players are in a negative reference group. Conversely, a positive reference group can provide a constructive influence. In addition, the intensity of playing this game has a significant impact on students learning achievement. The results show that players who cannot manage their playing time tend to experience a decline in academic performance, while players who can divide their time effectively can benefit from mental relaxation and happiness while playing. Further studies also show that the experience and comfort of playing Mobile Legends influence the intensity of purchasing in-game items. Therefore, further research with a more in-depth approach is needed to explore other factors that play a role in players interaction with the Mobile Legends game.
FACTORS THAT INFLUENCE THE SUCCESS OF IMPLEMENTING TOTAL QUALITY MANAGEMENT (TQM) IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN INDONESIA Yogasnumurti, Raras Risia; Napitupulu, Rizal Afif A; Setiagraha, Dika
Jurnal Manajemen Vol 12 No 4 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i4.1531

Abstract

The business competition experienced by MSMEs in Indonesia is getting tighter and requires MSMEs to maximize their potential. Facing the challenges faced by MSMEs, implementing Total Quality Management (TQM) is a strategy that can be implemented. This research aims to analyze the factors that influence the success of implementing Total Quality Management (TQM) in MSMEs in Indonesia. The method used in this research is a qualitative approach, where the data obtained is based on literature review and previous research sourced from books, journals and websites. The results of the analysis show that there are several factors that influence the success of implementing TQM in MSMEs in Indonesia, namely focus on customers; continuous improvement; teamwork and engagement; top management commitment and recognition; training and development; quality systems and policies; leadership; communication within the company; supplier relationships and management; measurement and feedback; cultural changes in employee behavior and attitudes; and employee empowerment. By paying attention to all these factors, MSMEs in Indonesia can create an environment that supports TQM success, increase competitiveness or compete more globally, reduce dependence on imports, strengthen Indonesia's overall economic position, and achieve the desired sustainability.