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JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 24605891     EISSN : 25795635     DOI : https://doi.org/10.35870/jemsi
Core Subject : Economy,
Economics, Econometrics & Finance
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) is an electronic independent international scientific and academic journal that aims to publish scholars’ original and high-quality manuscripts and reports in all fields of business. JEMSI adheres to an open access policy to accelerate the barrier-free dissemination of scientific knowledge which can result in higher visibility and increased citation for authors works. Manuscripts in the forms of Research, Literature review, Case study, Conceptual, Viewpoint, General review, Book review are welcomed. Research with an interdisciplinary approach is highly preferred in this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,127 Documents
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Analisis Pengaruh Rekrutmen dan Pelatihan terhadap Kinerja Karyawan: Studi Kasus pada PT PLN UP3 Banda Aceh Masyithah, Syarifah Mauli; Muhammad; Zuliani; Ivana , Farah; Mediyanti , Sisca; Jumeil, T Muhammad
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4245

Abstract

This study aims to analyze the effect of recruitment and training on employee performance at PT PLN UP3 Banda Aceh. The research problem centers on the importance of effective recruitment and training processes in enhancing employee productivity and performance. A quantitative approach was employed using a survey method, with data collected through questionnaires distributed to 55 employees of PT PLN UP3 Banda Aceh. The data were analyzed using multiple linear regression, including both partial (t-test) and simultaneous (F-test) analyses. The results indicate that both recruitment and training variables have a significant partial effect on employee performance. Furthermore, the simultaneous test confirms that these two variables jointly have a significant impact on performance. These findings highlight the critical role of improving recruitment quality and training programs in boosting human resource performance within the company.
Pengaruh Jumlah Penduduk dan Inflasi terhadap Kemiskinan di Indonesia (Studi Kasus 34 Provinsi) Rizkina, Azka; Qadafi, Muammar; Asnita, Yuni; Afriana; Ariga, Hijrah Purnama Sari
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4246

Abstract

This study examines the effect of population and inflation on poverty in Indonesia (Case Study of 34 provinces in Indonesia). Using panel data, namely using time series and cross-section data. Where the time series data used is annual data from 2015 - 2024, with a total n of 340. While the cross section in this study covers 34 provinces in Indonesia. The method used is the panel data regression method, so the results of this study show that when viewed from the results of the t-test, the population variable has an effect on poverty. While the inflation variable has no effect on poverty. However, when viewed simultaneously (f test) the population and inflation variables together have an effect on poverty in Indonesia.
Unveiling the Anomalous Effect of Foreign Investment on Yogyakarta’s Regional Economy: A Spatial Durbin Model Approach Rinusara, Novita Mukti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4256

Abstract

Foreign investment's effect on the economy does not need to be doubted and debated, but still, it needs to be proven in real life. This research uses 4 regencies and 1 city of the Special Region of Yogyakarta Province data with the dependent variable is gross regional domestic product (GRDP), representing the regional economy of each regency/city. The model estimated using OLS and the Spatial Durbin Model, this research is trying to confirm the effect of foreign investment on the GRDP. The results show foreign investment negative effect on the GRDP in both OLS and the Spatial Durbin Model’s direct and indirect effect.
Strategi Edukasi Produk Bancassurance AIA Terhadap Keputusan Pembelian Nasabah PT BANK CENTRAL ASIA (Tbk) Sutrisna, Clarissa Octaviani; Saputro, Arie Hendra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4271

Abstract

This study aims to examine the extent to which bancassurance product education strategies influence customer purchase decisions. Two main variables are evaluated: product knowledge and personal selling, both considered essential in enhancing customer understanding and confidence toward life insurance products offered through banking channels. A quantitative approach was adopted using a survey method involving 30 frontliner staff of PT Bank Central Asia (Tbk), Soekarno Hatta Branch, Bandung, selected through total sampling. Data were collected using a structured questionnaire and analyzed using multiple linear regression. The results indicate that both product knowledge and personal selling positively and significantly affect customers' purchasing decisions. The adjusted coefficient of determination (Adjusted R²) is 0.705, meaning that 70.5% of the variation in purchasing decisions is explained by the two variables. These findings highlight the critical role of effective product education—both through clear product information and persuasive personal interaction—in influencing the decision-making process in bancassurance contexts. This research offers practical implications for financial institutions to design more adaptive and literacy-based communication strategies.
Pengaruh User Generated Content (UGC) Pada Media Sosial Tiktok Terhadap Minat Beli Konsumen (Studi Pada Konsumen Produk Glad2glow di Kota Bandung) Dewi, Natasya Anjelina; Tiorida, Ermina; Raharso, Sri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4366

Abstract

This study was conducted to analyze User Generated Content of Glad2Glow products, purchase interest of Glad2Glow products, and the influence of User Generated Content on TikTok social media on purchase interest of Glad2Glow products in Bandung City. This study applies a quantitative approach with Purposive Sampling technique and involves 200 respondents from Glad2Glow product consumers in Bandung City. Data collection was carried out through the use of Google Form which has been validated and realizable with the help of SPSS software version 27.0. Data analysis techniques include data instrument tests, classical assumption tests, correlation tests, simple linear regression tests, T hypothesis tests (partial), and determination coefficient tests used to analyze the influence of User Generated Content on purchase interest. These findings indicate a positive and significant relationship between User Generated Content and purchase interest. This study only focuses on User Generated Content on TikTok social media on purchase interest of Glad2Glow product consumers in Bandung City. These findings are expected to provide better insight into the development of digital marketing and consumer behavior in the era of social media in shaping purchase interest among Glad2Glow product consumers in Bandung City.
Pengaruh Persepsi Kualitas Produk, Online Customer Review dan Online Customer Rating Terhadap Minat Beli Konsumen pada Skincare Daviena di E-Commerce Tiktok Shop Minarti, Tria; Sarah, Siti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 4 (2025): Agustus 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i4.4822

Abstract

Because of new technologies, especially online shopping, customers are changing how they shop. TikTok Shop is a very popular platform in Indonesia because it is easy to use. But to keep customers buying, TikTok Shop needs to keep making its services and product quality better, especially as more companies compete for customers. This study uses descriptive and verification methods and takes a quantitative approach. The results show that how consumers judge product quality has a positive and important effect on whether they plan to buy something, both on its own and as a whole. To get more people interested in Daviena Skincare on TikTok Shop and to build trust and loyalty, it’s important to make the product quality better, get people to write good reviews, and talk to customers in the comments. 
Pengaruh Promosi, Kualitas Produk dan Inovasi Produk Terhadap Pembelian Ulang Texcer.hot Bangsri Ardani, Adelia Kusuma; Ali, Ali
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 6 (2025): Desember 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i6.4818

Abstract

This research aims to analyze the influence of promotion, product quality, and product innovation on repurchase decisions at Texcer.hot in Bangsri, considering the importance of customer loyalty in the competitive retail industry. The method used is quantitative with a survey design, involving 104 respondents selected through purposive sampling. Data was collected using a questionnaire covering demographics, promotion, product quality, product innovation, and repurchase decisions.The data was analyzed using SPSS software. The validity test results showed that most of the question items were valid, while the reliability test indicated that all variables had a Cronbach's Alpha value above 0.60, signifying good reliability. The normality test revealed that the data was not normally distributed; therefore, an appropriate analysis method was employed. The regression analysis results demonstrate that the variables of promotion, product quality, and product innovation have a significant effect on repurchase decisions, with regression coefficients of 0.231, 0.596, and 0.107, respectively. The F-test shows that, simultaneously, the three independent variables have a significant influence on the dependent variable.Thus, this study concludes that to increase repurchase decisions, the company needs to focus on effective promotional strategies, improving product quality, and relevant product innovation. These findings are expected to provide insights for marketing practitioners in designing better strategies to attract and retain customers.
Efektivitas Pengendalian Risiko atas Penjualan Jasa Makeup di Cv. Arester Nugraha Lutfah, Risma Ismayanti; Saepulo, Cepi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 6 (2025): Desember 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i6.4826

Abstract

This study aims to evaluate the effectiveness of risk control for the sale of makeup services at CV Arester Nugraha, specifically in addressing the practice of secret selling carried out by some makeup artists (MUAs). The research method used is descriptive qualitative with data collection techniques in the form of observation, in-depth interviews, and documentation. The results of the study indicate that although the company has established risk control procedures and policies in the form of SOPs and a sales recording system, implementation in the field is not optimal. This is evident in the ongoing practice of selling services privately by MUAs without going through official company channels. The main obstacles to the effectiveness of risk control include weak supervision, unclear sanctions, and a lack of satisfaction with the commission sharing system. Efforts that have been made by the company to overcome these obstacles include re-socializing internal policies, strengthening communication between teams, and enforcing disciplinary sanctions. The conclusion of this study is that the implemented risk control is still not fully effective and requires improvements in aspects of implementation and continuous monitoring.  
Strategi Investasi Milenial Dalam Mengelola Portofolio Keuangan di Era Digital Mahrani, Luthfiyah; Jasman, Jumawan; Dewintari, Putri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 6 (2025): Desember 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i6.4860

Abstract

This study aims to formulate appropriate investment strategies for managing financial portfolios among the millennial generation. The method used in this research is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), combined with the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) matrices to identify internal and external factors that influence millennials' investment decisions. Data were collected through questionnaires and indicator weighting by determining the IFAS and EFAS matrices, involving 83 respondents who are actively using digital platforms for investment, within the millennial age range of 28–43 years. Data processing was conducted using SPSS (Statistical Program for Social Science). The results of the analysis show that enhancing financial literacy knowledge is fundamental for investment, especially for millennials who often make decisions without fully considering the associated risks and benefits. The use of technology, alongside rapid technological development, has significantly facilitated access to various types of information and helped individuals define their investment goals more clearly.
Pengaruh Brand Image, Product Quality, and Lifestyle Terhadap Purchase Decision Pada Richeese Factory Prabowo, Gilang; Huda, Nurul
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 6 (2025): Desember 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i6.4875

Abstract

The purpose of this study is to determine the partial and simultaneous influence of brand image, product quality, and lifestyle on purchase decision at Richeese Factory. This research is quantitative in nature. The data sources used in this study are both primary and secondary data. The population in this study consists of the people of Jepara who have purchased food or beverages at Richeese Factory, with the exact number of the population being unknown. The sample in this study was determined using purposive sampling. Based on the unspecified population, the sample size was calculated using the Rao Purba formula, resulting in 96 respondents. The data collection technique used a questionnaire with a Likert scale ranging from 1 to 5. The data analysis technique applied in this study is multiple linear regression analysis, using SPSS version 26 as the analytical tool. Based on the results of the study, the first hypothesis shows that the brand image variable has a significant effect on purchase decision. The second hypothesis indicates that the product quality variable also has a significant effect on purchase decision. The third hypothesis reveals that the lifestyle variable has a significant effect on purchase decision. The fourth hypothesis shows that brand image, product quality, and lifestyle variables have a positive and significant effect on purchase decision.

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