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JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 24605891     EISSN : 25795635     DOI : https://doi.org/10.35870/jemsi
Core Subject : Economy,
Economics, Econometrics & Finance
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) is an electronic independent international scientific and academic journal that aims to publish scholars’ original and high-quality manuscripts and reports in all fields of business. JEMSI adheres to an open access policy to accelerate the barrier-free dissemination of scientific knowledge which can result in higher visibility and increased citation for authors works. Manuscripts in the forms of Research, Literature review, Case study, Conceptual, Viewpoint, General review, Book review are welcomed. Research with an interdisciplinary approach is highly preferred in this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,319 Documents
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Pengaruh Brand Image, Atribut Produk, dan Persepsi Kualitas Terhadap Keputusan Pembelian Es Krim Mixue di Nagoya Thamrin Batam Meiliana Meiliana; Inda Sukati
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6240

Abstract

This study aims to analyze the influence of brand image, product attributes, and perceived quality on purchasing decisions for Mixue ice cream in the Nagoya Thamrin area, Batam City. This study uses a quantitative approach with a descriptive research type. The population in this study were consumers who had purchased Mixue ice cream in Nagoya Thamrin Batam, with a sample size of 100 respondents determined through purposive sampling techniques and considering the Lemeshow approach to ensure the adequacy of the sample size. Data collection was carried out using a structured questionnaire, then analyzed through several stages of testing, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results showed that the brand image variable had an influence on purchasing decisions, namely 14.8%, followed by product attributes with a contribution of 2.9%, and perceived quality contributed 30.3%. Simultaneously, the three independent variables were able to explain 14.3% of the variation in purchasing decisions based on the coefficient of determination (R²) value. Thus, the results of the study indicate that brand image and product attributes partially have no significant effect, while perceived quality partially has a significant effect on the purchase decision for Mixue ice cream. The results of the study simultaneously indicate that brand image, product attributes, and perceived quality collectively have a significant effect on the purchase decision for Mixue ice cream.
Pengaruh Kemudahan Penggunaan, Kepercayaan, dan Kepuasan Terhadap Loyalitas Pelanggan Maxim di Kota Batam Chelsea Amelia; Suhardi Suhardi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6243

Abstract

This study was conducted to analyze the extent to which ease of use, trust, and customer satisfaction contribute to customer loyalty of the Maxim online transportation service in Batam City. The approach used was a quantitative method with a descriptive research design, which focuses on systematically and measurably testing causal relationships between variables. The research subjects involved 100 respondents who were active users of the Maxim application and had experience using the service repeatedly. The sampling technique was applied through purposive sampling with consideration of the Lemeshow approach to ensure the adequacy and statistical power of the sample. Data processing was carried out through several stages of analysis, including testing the validity and reliability of the research instrument, classical assumption testing, multiple linear regression analysis, and hypothesis testing to identify the contribution of each independent variable to customer loyalty. The results indicated that ease of use contributed 55.0% to customer loyalty, trust contributed 15.3%, and customer satisfaction contributed 10.3%. Simultaneously, these three variables were able to explain 83.4% of the variation in Maxim customer loyalty based on the coefficient of determination (R²), while the remainder was influenced by other factors outside the research model. Thus, it can be concluded that ease of use, trust, and customer satisfaction, both partially and collectively, have a significant influence on increasing Maxim customer loyalty in Batam City.  
Pengaruh Pelatihan dan Motivasi Kerja Terhadap Kinerja Karyawan Dengan Self-Efficacy Sebagai Variabel Mediasi Malika Izdihar Azzahro; Damajanti Sri Lestari; Anita Asnawi; Priyanto Priyanto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.6267

Abstract

Human resources (HR) are an important asset that determines the success or failure of an organization. The importance of integrating training, motivation, and self-efficacy into HR management and development strategies that are not only oriented towards improving competence but also strengthening psychological aspects that support sustainable performance. This study uses a quantitative approach with an associative research type that aims to analyze the effect of training and work motivation on employee performance with self-efficacy as a mediating variable. This approach was chosen because it is able to explain the causal relationship between variables and test the mediating role in the research model. Overall, the results of the study confirm that employee performance in this context is more influenced by internal psychological factors, namely motivation and self-efficacy, than by external interventions such as training. These findings have practical implications for organizations that improving performance requires not only training programs but also strategies to strengthen motivation and build self-confidence through positive feedback, challenging assignments, and a supportive work environment. Based on the results of the study conducted on the influence of training and work motivation on employee performance with self-efficacy as a mediating variable, it can be concluded that training and work motivation have different effects on improving the performance of white-collar employees in Surabaya. Thus, this study confirms that improving employee performance is more effectively achieved through strengthening work motivation and increasing self-efficacy than by relying solely on formal training.  
Strategic Leadership: A Systematic Literature Review and Hybrid Bibliometric Analysis Muhammad Deny; Cristoporus Esandra Murta Kurniawan; Irfan Handoko; Rusfian Effendi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6270

Abstract

This study presents a comprehensive review of strategic leadership, employing a systematic literature review (SLR) and bibliometric analysis to evaluate its evolution and significance in contemporary organizational practices. By examining 733 articles on strategic leadership from the Scopus database, this research highlights key trends, gaps, and future directions in the field. The findings reveal that strategic leadership is increasingly relevant across various sectors, particularly with the rise of digital transformation and the growing influence of artificial intelligence. Additionally, the study underscores the importance of integrating leadership theories with practical applications to enhance organizational performance. The bibliometric analysis further identifies prominent authors, institutions, and countries contributing to strategic leadership research, suggesting areas where future inquiries could focus, including the intersection of leadership and innovation. The results provide valuable insights for both academics and practitioners, advancing the understanding of strategic leadership's impact on organizational success.    
Pengaruh Profitabilitas, Kebijakan Hutang, dan Kebijakan Deviden Terhadap Nilai Perusahaan Sektor Teknologi Yang Terdaftar di Bursa Efek Indonesia Periode 2021-2023 Alda Rizqi Alfiyaturrahmah; Cahyani Nuswandari
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6271

Abstract

This research examines how financial performance and corporate financial policies contribute to company value of technology firms listed on the Indonesia Stock Exchange during 2021-2023. This analysis focuses on profitability, leverage strategy, and payout approach as key factors influencing market valuation. Data sourced from yearly financial reports were examined through quantitative methods. A total of 69 companies were selected through a selective sampling process based on data availability and fiscal performance criteria. The observational study employs multiple linear regression to evaluate the connection between the variables. The findings indicate that higher profitability is associated with an increase in firm value, while greater reliance on debt tends to reduce market valuation. In contrast, payout approach demonstrates a favorable association with firm value, suggesting that dividend distribution is perceived as a positive signal by investors, Overallm the outcomes emphasize the relevance of financial decision-making in shaping investor perceptions and enterprise value within the technology sector.  
Angka Harapan Hidup, Tingkat Pengangguran Terbuka, Harapan Lama Sekolah Terhadap IPM Jawa Timur 2010-2024 Cintya Putri Maharani; Hendry Cahyono
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6272

Abstract

This paper reviews the implications of Life Expectancy (LE), Open Unemployment Rate (OUR), and Expected Years of Schooling (EYS) on the Human Development Index (HDI) in East Java from 2010 to 2024. It uses time series data from the Central Statistics Agency and multiple linear regression analysis with Stata. Prior to analysis, tests for autocorrelation, normality, multicollinearity, and heteroscedasticity were executed to verify the integrity of the process. This outcomes show that all three variables simultaneously have a significant impact on the Human Development Index (HDI). Partially, Life Expectancy (LE) and Expected Years of Schooling (EYS) have a positive significant effect, with Expected Years of Schooling (EYS) as the dominant factor. Interestingly, the Open Unemployment Rate (OUR) also showed a positive relationship with the Human Development Index (HDI), indicating the existence of structural factors such as increased labor force participation, transition from the informal to the formal sector, or other variables that require further study. This model has high explanatory power with an Adjusted R-squared of 0.9657, showing that 96.57% of the variation in the Human Development Index (HDI) can be explained by these variables.  
The Influence of Financial Literacy, Income and Self-Control on the Financial Behaviour of MSMEs in Pemalang Regency Suci Indah Sari; Ika Yustina Rahmawati; Nawalin Nazah; Restu Frida Utami
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6274

Abstract

This study aims to analyse the influence of financial literacy, income, and self-control on the financial behaviour of MSME actors in Pemalang Regency. The research employed a quantitative method with an explanatory approach, and data were collected through questionnaires from 100 MSME respondents selected using purposive sampling techniques. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results show that financial literacy, income, and self-control have a positive and significant effect on financial behaviour. These findings indicate that good financial understanding, adequate income, and strong self-control play an important role in shaping rational and sustainable financial behaviour. The R-square value of 0.663 shows that the three variables explain 66.3% of the variation in MSME financial behaviour. Therefore, improving financial literacy and strengthening self-control should be prioritised in efforts to develop sound financial behaviour among MSME actors in Pemalang Regency.
UTAUT2 Approach to the Effect of Price Value, Social Influence, and Trust on Robux Purchasing Decisions through Gamepass on the Roblox Platform Valentino Chandra; William Wendy Ary
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6280

Abstract

The rapid growth of the digital gaming industry and the increasing prevalence of microtransactions within metaverse ecosystems have made the understanding of users’ purchase behavior an increasingly important issue, particularly on platforms such as Roblox that rely on Robux and Gamepass as primary monetization instruments. This study aims to analyze the effects of price value, social influence, and trust on users’ purchase decisions of Robux through Gamepass on the Roblox platform using the UTAUT2 model. The main research question focuses on the extent to which these three factors influence users’ purchase decisions. The study employs a quantitative explanatory research design using a survey method, in which data were collected through a Likert-scale questionnaire and analyzed using inferential statistical techniques. The results indicate that price value, social influence, and trust have positive and significant effects on purchase decisions of Robux through Gamepass. These findings suggest that purchase decisions are not solely determined by economic value considerations, but are also influenced by community social dynamics and the level of trust in the platform’s security and reliability. This study contributes to the digital consumer behavior literature by extending the application of UTAUT2 to the context of online gaming and virtual economies. Overall, the findings emphasize the importance of integrating rational, social, and psychological aspects in understanding digital purchase decisions and provide opportunities for future research to explore additional variables and more diverse methodological approaches.
Peran Konten Media Sosial dalam Membangun Minat Beli Konsumen: Studi Kualitatif pada Satoe Rasa Kirana Noor Azillia Prameswara; Abiyyu Pradila Maulidan; Erin Setya Ningtyas; Wihdatul Khoiriyah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6301

Abstract

This study aims to describe the social media usage strategies employed by Satoe Rasa MSMEs in building their brand and increasing consumer interest, identify the challenges faced, and provide recommendations for more effective digital marketing strategies. The research uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. Data analysis uses Miles and Huberman's thematic analysis model, which includes data reduction, data presentation, and conclusion drawing. The results show that Satoe Rasa utilizes Instagram and TikTok as its main platforms with a diversified content strategy that includes product, location, visitor, and trend content. Social media has proven to be effective in creating Fear of Missing Out (FOMO) and converting digital engagement into physical visits and increased sales. The challenges faced include a lack of consistency in content uploads, limited human resources, and understanding of platform algorithms. The strategies implemented include continuous content evaluation, content diversification, and more structured content planning. This study contributes to the literature on MSME digital marketing by showing that social media not only functions as a means of promotion but also as a tool for building brand identity and influencing consumer purchasing decisions.  
Pengaruh Citra Merek, Kepuasan dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Lazada di Kota Batam Siti Jamaliyah; Nur Elfi Husda
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6324

Abstract

This study aims to examine and analyze the influence of brand image, customer satisfaction, and product quality on customer loyalty on the Lazada e-commerce platform in Batam City. The research approach applied is a quantitative method with a descriptive nature, designed to identify and measure the causal relationship between research variables objectively and in a structured manner. The population in this study were Lazada users who reside in Batam City and have experience making repeat purchases. The sample determination was carried out using a purposive sampling technique based on certain criteria, resulting in 100 respondents who were deemed to meet the research analysis needs. The process of collecting and processing data was carried out through a series of statistical tests, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing to determine the magnitude of the influence of each independent variable on customer loyalty. The results of the multiple linear regression analysis showed that brand image has a 19.8% influence on customer loyalty, followed by customer satisfaction which contributes 29.9%, and product quality which also plays a role 36.9% in shaping Lazada customer loyalty. Simultaneously, these three variables explained 80.0% of the variation in customer loyalty, as indicated by the coefficient of determination (R2). Based on the t-test and F-test findings, it can be concluded that brand image, customer satisfaction, and product quality, both partially and jointly, significantly influence Lazada customer loyalty in Batam City.  

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