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Jurnal Manajemen dan Agribisnis

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Published by Institut Pertanian Bogor

ISSN : 16935853 EISSN : 24072524 DOI : -

Core Subject : Economy, Agriculture,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).

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Articles 498 Documents

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MULTI-SECTOR PARTNERSHIPS FOR SUSTAINABLE BUSINESS DEVELOPMENT: LESSONS LEARNED FROM ROUND TABLE INDONESIA Huub Mudde; R. Dikky Indrawan; Idqan Fahmi
Jurnal Manajemen & Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Over a period of three years, Bogor Agricultural University/Institut Pertanian Bogor (IPB) and Maastricht School of Management (MsM) have been executing the multi-annual project Round Table Indonesia, www.roundtableindonesia.net. This project aimed at contributing to the improvement of a sustainable business and investment climate in the Indonesian agricultural sector, by strengthening the knowledge capacity, formulating concrete investment opportunities, and facilitating partnerships. As a result, IPB and MsM have developed courses on sustainable business development and facilitated business projects in poultry, mangosteen, palm oil, shrimps, and tourism. All projects are based on in-depth value chain analyses and roundtable meetings with key stakeholders of government, private sector, academia, and civil society. Linking education and applied research with business development will lead to a stronger and more sustainable Indonesian agricultural sector, being of crucial importance for the Indonesian development as a whole.Keywords: Round Table Indonesia, Sustainable Business Development, Value Chain, Agricultural Sector, IPB, MSM

The Study of Bogor Botanical Garden Ecotourism Value Chain Doni Yusri; Arief Daryanto; Hadi K. Purwadaria
Jurnal Manajemen & Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The objective of this study were : 1) to improve development of Bogor Botanical Garden ecotourism value chain, 2) to recommend strategies of development for Bogor Botanical Garden ecotourism value chain, and 3) to formulate programs that increase value added for Bogor Botanical Garden value chain, especially for involved SME’s. Data collected from survey, in depth interview, and literature was analyzed using descriptive analysis, value chain analysis, SWOT analysis. The results of SWOT analysis indicated that the strength of The Bogor Botanical Garden value chain was the well known Bogor Botanical Garden, the weakness was lack of investment to improve the Bogor Botanical Garden, the opportunity was the support of government, and the threat was the growing of ecotourism competitor. Recommended strategies were : 1) relying on the strenghts of Bogor Botanical Garden as a focal point of the plus ecoedutourism programs, 2) improving quality of human resources at each value chain, 3) increasing investment for the development of value chain, and 4) marketing Bogor Botanical Garden as past of various integrated packages with other tourism objective in Indonesia.Keywords: Bogor Botanical Garden, Ecotourism Value Chain, SWOT Analysis

ANALYSIS ON SUSTAINABILITY OF TOURISM BUSINESS Faradesi Ardialisa; Aji Hermawan; M. A Chozin
Jurnal Manajemen & Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The objectives of the research were to understand indicators of business sustainability tourism from stakeholders’ perspectives in relation to 3P (People, Planet, Profit), to understand how the concept of sustainability is operationalized in the Pancawati group in relation to 3P (People, Planet, Profit), and to map the value chain of Lembur Pancawati as the case in Ecotourism in Bogor. The methodology used was qualitative descriptive practice-oriented business research with single case study. Based on the stakeholder analysis in Bogor tourism, the indicators of sustainable business in tourism are: (i) Involvement from local people, (ii) Preservation of nature and local culture, (iii) Availability of nature Education program, (iv) Strong commitment from business owner/leader, (v) Sufficient capital to support the initial business establishment, (vi) Availability of various networks. The operationalization in Pancawati Group was observed to have item i, iii, and iv partially implemented and the rest was fully implemented. The position of Pancawati Group in value chain was as main firm, as it acted as multiple actors in the chain. In order to have all indicators implemented, it was suggested to have public private partnership in place.Keywords: Sustainable Tourism, Value Chain, Qualitative Methods

Analysis on Indonesian Sustainable Palm Oil (ISPO):A Qualitative Assessment the Success Factors for ISPO Dina Harsono; M. Achmad Chozin; Anas M. Fauzi
Jurnal Manajemen & Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

ISPO (Indonesian Sustainable Palm Oil) serves as the baseline of sustainability standards for palm oil industry and is expected to improve the competitive advantage of Indonesian palm oil industry. ISPO was introduced by the government in March 2011 and currently most of plantations are in process of applying ISPO. The objective of this research is to analyze success factors affecting implementation of ISPO. Using qualitative method of in-depth interview on 20 selected experts representing actors mapped in the value chain of palm oil industry. The results depicted that; very little companies apply sustainable principles hence ISPO is needed for industrial standards, success factors affecting ISPO implementation, and necessary conditions for ISPO implementation. SWOT technique resulting 8 recommended strategies to be applied for ISPO implementation. Acknowledging ISPO applies to upstream industry (plantations and mills) only, managerial implication for this research is the need to develop of a grand master plan for Indonesian palm oil Industry by developing integrated policies complementing ISPO aiming for sustainability, growing and developing downstream industry to add value to CPO product, and for upstream industry to be developed by farmers and cooperatives while big investors to develop mills and downstream industry.Keywords: Palm Oil, ISPO, Sustainable Certification, Success Factors, Qualitative

ANALYSIS OF OIL PALM SUSTAINABLE REPLANTING MODELS, A CASE AT PT. AGROWIYANA , TUNGGUL ULU, TANJUNG JABUNG BARAT, JAMBI Solikhin Solikhin; Anas M. Fauzi; Hadi K. Purwadaria
Jurnal Manajemen & Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The oil palm replanting program is becoming of importance for the next decade as some of oil palm plantations are reaching the productivity peak. This research was aimed to select the priority of oil palm replanting strategy with respect to the related factors and impacts to the share holders of PIR Trans and KPPA plantation of PT. AGROWIYANA , and to identify key success indicators of replanting model. A discriptive research methodoligy was carried out using Analytical Hierarchy Process (AHP) and Focus Group Discussion (FGD) involving multi stakeholders of PT. AGROWIYANA . Results of this research indicated that financial is considered as the most important factor for replanting implemention with the total cutting using standard technology as chosen replanting strategy. The funding scheme through intensive fund rising IDAPERTABUN needs to be well prepared to involve more farmer groups.Keywords: PT. AGROWIYANA , Replanting Strategy

VALUE CHAIN ANALYSIS OF BROILER TO INCREASE COMPETITIVENESS (Case Study at PT. Charoen Pokphand Indonesia, Tbk) Surip Prayugo; Arief Daryanto; Setiadi Djohar
Jurnal Manajemen & Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The objectives of this research are to (1) map the value chain in broiler at PT. Charoen Pokphand Indonesia, Tbk (CPI); (2) analyze the value chain governance in broiler at CPI; (3) analyze the margin of marketing at broiler industry both on farm or off farm; (3) analyze the gap between the expectation and the performance of consumers (farmers) upon using products of CPI and (4) recognize factors influencing competitiveness in broiler industry; and (5) to formulate strategy for value chain upgrading at CPI in order to increase competitiveness of broiler. As revealed by the value chain analysis, the role of CPI in this value chain is highly significant. All poultry inputs (DOC, feed, veterinary medicine, and poultry equipments) are supplied by CPI. As for downstream sector, CPI processes broiler into its derivatives. The type of value chain governance between feed supplier, DOC, and veterinary medicine, poultry equipment, and poultry derivates belongs to market value chain. Whereas the type of value chain governance between carcass supplier and restaurant belongs to captive value chain. Based on the margin of marketing analysis, the party that gains the lowest margin is farmer and the party that receives the highest margin is the processor. In gap analysis, the lowest attribute of competitiveness is the feed spending and the highest attribute is the spending on veterinary medicine for two months. Factors that influence the competitiveness in poultry industry are condition, demand, industry competition, main industries and supporting industries, and government’s role.Keywords: Value Chain, Competitiveness, Broiler, PT. Charoen Pokphand Indonesia, Tbk, Margin of Marketing Analysis, Gap Analysis, SWOT Analysis

IMPROVEMENT OF MANGOSTEEN FARMING AND POSTHARVEST HANDLING STRATEGIES BASED ON GLOBAL GAP STANDARD AT KIARA PEDES, PURWAKARTA DISTRICT Nanda Erlangga; Hadi K. Purwadaria; Muhammad Firdaus
Jurnal Manajemen & Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The objectives of this research were (1) to determine the value chain of mangosteen at Kiara Pedes Sub district, Purwakarta District, (2) to identify the gap between actual condition at Kiara Pedes and Global GAP standard, (3) to identify internal and external factors that can affect the implementation strategy of Global GAP standards, and (4) to develop alternative strategies that can be applied to improve the system of mangosteen cultivation and post harvest handling based on Global GAP standards. The analytical tools being used in this study were value chain analysis, gap analysis, internal and external factor evaluation (IFE, EFE, IE matrix), SWOT analysis, and quantitative strategic planning matrix (QSPM). Identified primary actors in mangosteen value chain were farmers, middlemen, suppliers, exporters, and local and overseas retailers. Based on IE Matrix and SWOT analysis, the strategies to implement Global GAP standards were (a) to increase mangosteen productivity and improve its quality by using developed cultivation and postharvest technology, (b) to increase productivity, and improve quality and transportation network in accordance with Global GAP standard, (c) to improve clean water and post-harvest infrastructure through cooperation with exporters and financial institutions, and (d) to improve warehouse and supporting facilities such as packaging and sanitation according to the Global GAP standard for minimizing the environmental constraints. The most priority strategies from the QSPM analysis were improving clean water and post-harvest infrastructure through cooperation with exporters and financial institutions, followed by using the developed cultivation and postharvest technology to increase mangosteen productivity and improve its quality.Keywords: Mangosteen, Global GAP Standard, Value Chain, Improvement Strategies, Farming and Postharvest Handling Practices

ADOPTION OF GOOD MANAGEMENT PRACTICE (GMP) IN SMALL AND MEDIUM SCALE VANNAMEI SHRIMP FARMS ON THE NORTHERN SHORE EAST JAVA Paula Florina; Sri Hartoyo; Sukardi Sukardi
Jurnal Manajemen & Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The objectives of this research were to describe the value chain of Vannamei shrimp industry on the northern shore of East Java, to identify the current management practice that is being implemented by small to medium scale shrimp farmers, to analyze the level of adoption of Good Management Practice by small to medium scale shrimp farmers and to identify the challenges that prevent small to medium scale farmers from adopting Good Management Practice. This research utilized descriptive qualitative method using multiple-case study. Data collection was conducted through interviews with experts and various actors in shrimp industry and interviews and observations in shrimp farms. From this research it can be concluded that the farming activity gives the largest contribution in final product value, that the current management practice in observed intensive Vannamei shrimp farms is in line with recommendations of various institutions with the exception of waste management, that the observed intensive Vannamei shrimp farms have high adoption level of Good Management Practice (GMP) for various stages of shrimp farming activity with the exception of waste management, and that there is a tendency that farmers follow the good practices that have direct impact to the success of the production, and that the main challenges of GMP adoption are the lack of a comprehensive GMP manual, the lack of structured technology dissemination, and the lack of incentive for the farmers to adopt waste management practices.Keywords: Litopenaeus Vannamei, Shrimp Farm, Good Management Practice, Value Chain, Multiple-Case Study

STRATEGIES FOR DEVELOPING SUSTAINABLE AND COMPETITIVE CLUSTER FOR SHRIMP INDUSTRY Fauzi, Anas M.; Indrawan, R.Dikky; Setiawan Slamet, Alim; Ratna Dewi, Farida; Kartika, Lindawati; S, Firmansjah
Jurnal Manajemen dan Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Kampung Vannamei as shrimp cluster is being developed since 2004 by PT CP Prima, tbk Surabaya through Shrimp Culture Health Management transformation technology to several traditional farmers in Gresik, Lamongan, Tuban, and Madura areas. The research objectives aims to identify and mapping of stakeholder, to analyze interaction of stakeholders, to formulate strategy from internal and external environment factors and to set priority on strategy to develop sustainable and competitive shrimp cluster in the Kampung vannamei. Primary data was collected through stakeholders’ discussion forums, questionnaires, and interviews with relevant actors. Observations to the business unit also performed to determine the production and business conditions, particularly in capturing information about the threat and challenges. While the secondary data is used in policy documents national and local area statistics, and relevant literature. Analyses were performed by using the SRI International cluster pyramid, diamond porter’s analysis, SWOT and Matrix TOWS analysis, and analytical hierarchy process. Analyses were performed by the methods discussed in qualitative and descriptive. There are 7 strategies could be implemented to develop sustainable and competitive shrimp cluster. However, it is recommended to implement the strategy base on priority, which the first priority is strategy to improve linkages between businesses in the upstream and downstream industries into multi stakeholders’ platform in shrimp industry.Keywords: Shrimp, Cluster, Competitiveness, Diamond Porter, SWOT Analysis, AHP

STRATEGI PENINGKATAN DAYA SAING RUMAH POTONG AYAM PT XYZ Arli Arli; Arief Daryanto; Dudi S. Hendrawan
Jurnal Manajemen & Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. 2, Juli 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

ABSTRACTThe objectives of this study were (1) analyzing the role of parties in the value chain that affect PT XYZ competitiveness, (2) identifying the RPA PT XYZ stakeholders’ key players, (3) analyzing internal and external (IE) factors that affects the competitiveness of RPA PT XYZ , (4) formulating strategic long term objectives and goals to increase the competitiveness of RPA PT XYZ , (5) analyzing strategies’ priorities and alternatives to improve the competitiveness of RPA PT XYZ . The method used in this study was descriptive analysis. The analysis tools used in this study were global value chain, stakeholders’ analysis, internal factor evaluation, external factor evaluation, IE Matrix, SWOT, and quantitative strategic planning matrix. Based on the results of global value chain analysis, stakeholders analysis, internal and external analysis, and the company’s visions and missions, the long term objectives are (a) to provide value added for customers, (b) to maximize business operation’s profit, (c) to increase stakeholders’ welfare, (d) to operate a sustainable business operation. Results on the IE Matrix and the SWOT analysis, the strategies that can be used to achieve the strategic long term objectives and goals are (a) to increase the effectiveness and the efficiencies of the supply chain management; (b) to implement performance evaluation on employees and business partners; (c) to strengthen the company’s image as a high quality domestic chicken-based food producer in Indonesia; (d) to enhance researches and developments; (e) to build strategic alliances with external live chicken suppliers; (f) promote the importance of animal protein consumption to Indonesian society. Three priority strategies resulted from QSPM analysis are create enhancing the effectiveness and efficiency of the supply chain, implementing performance evaluation on employees and business partners, and strengthen the company’s image as a high quality domestic chicken-based food company in Indonesia.Keywords: competitiveness, global value chain, poultry slaughterhouse, PT XYZABSTRAKTujuan penelitian ini adalah (1) menganalisis peran aktor-aktor di dalam rantai nilai Rumah Potong Ayam (RPA) PT XYZ yang berpengaruh terhadap daya saingnya, (2) menganalisis para pemain kunci dalam stakeholders RPA PT XYZ , (3) menganalisis faktor-faktor internal dan eksternal (IE) yang berpengaruh terhadap daya saing RPA PT XYZ , (4) memformulasikan tujuan dan sasaran jangka panjang strategik untuk meningkatkan daya saing RPA PT XYZ , (5) menganalisis alternatif dan prioritas strategi untuk meningkatkan daya saing RPA PT XYZ . Metode yang digunakan adalah analisis deskriptif. Analisis yang digunakan adalah global value chain, analisis stakeholder, internal factor evaluation, external factor evaluation, matriks IE, SWOT, dan quantitative strategic planning matrix. Hasil dari analisis global value chain, analisis stakeholders, analisis internal dan eksternal, dan visi-misi perusahaan, tujuan jangka panjang adalah (a) menyediakan nilai tambah bagi pelanggan, (b) memaksimalkan laba dari hasil operasi bisnis, (c) meningkatkan kesejahteraan stakeholders, (d) melakukan kegiatan sustainable business. Hasil matriks IE dan analisis SWOT, strategi untuk mencapai sasaran dan tujuan jangka panjang strategik adalah (a) meningkatkan efektivitas dan efisiensi manajemen rantai pasok; (b) mengimplementasikan evaluasi kinerja untuk pegawai dan partner bisnis; (c) memperkuat citra sebagai perusahaan domestik penghasil makanan olahan berbasis daging ayam berkualitas tinggi di Indonesia; (d) meningkatkan kegiatan penelitian dan pengembangan; (e) membangun aliansi strategik dengan pemasok ayam hidup eksternal; (f) melakukan sosialisasi mengenai pentingnya konsumsi protein hewani kepada masyarakat Indonesia. Tiga strategi prioritas dari analisis QSPM adalah meningkatkan efektivitas dan efisiensi rantai pasok, mengimplementasikan evaluasi kinerja untuk pegawai dan partner bisnis, dan memperkuat citra perusahaan sebagai perusahaan domestik penghasil makanan olahan berbasis daging ayam berkualitas tinggi di Indonesia.Kata kunci: daya saing, rantai nilai global, rumah potong ayam, PT XYZ

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