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Jurnal Manajemen dan Agribisnis

jmagr
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Published by Institut Pertanian Bogor

ISSN : 16935853 EISSN : 24072524 DOI : -

Core Subject : Economy, Agriculture,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).

Arjuna Subject : -

Articles 498 Documents

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STRATEGI PEMASARAN PRODUK SUSU NUTRISI ENTERAL KLINIKAL Ety Sri Setiyanti; Agus Maulana; Idqan Fahmi
Jurnal Manajemen & Agribisnis Vol. 6 No. 2 (2009): Vol. 6 No. 2 Oktober 2009
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Tujuan penelitian ini adalah menganalisis faktor-faktor yang mempengaruhikonsumsi susu nutrisi enteral klinikal pada orang dewasa, Menganalisapengetahuan dan persepsi para dokter/ahli gizi terhadap susu nutrisi enteralklinikal dan merumuskan strategi yang dapat diterapkan dalam memasarkan produk.Thesis ini juga menguji bagaimana pengaruh para pakar dalam mempengaruhi orangdewasa dalam mengkonsumsi susu nutrisi enteral klinikal. Penelitian inidilakukan di lima rumah sakit di Jakarta selama bulanFebruari 2009. Total sampel 111 responden orang dewasa dan 61 pakar (dokter danahli gizi). Data dianalisa menggunakan model logit. Hasil yang didapatkanmengindikasikan bahwa faktor yang mempengaruhi responden untuk mengkonsumsiproduk susu nutrisi enteral klinikal adalah pengaruh dokter/ahli gizi, latarbelakang pendidikan, pengeluaran bulanan dan faktor ketersediaan produk. Merekalebih memilih membeli produk dalam kemasan soft pack atau dus daripada kemasankaleng dan sebagian besar adalah usia 36-55 tahun. Faktor yang mendorong pakarmenyarankan produk tersebut adalah harga, kelengkapan kandungan gizi, masakadaluarsa yang panjang, ketersediaan produk dan kejelasan informasi nilai gizidan lainnya di kemasannya. Saat ini target strategi pemasaran mengutamakanpromosi melalui pendekatan kepada tenaga medis profesional oleh staf delegasimedis dari perusahaan. Target utama adalah dokter dan ahli gizi karena merekamempunyai kekuatan dalam mempengaruhi pasiennya. Strategi kedua adalahmemperkuat penyediaan produk di pasar dan sistim pendistribusian yangbaik.

PEMBANGUNAN PERDESAAN BERKELANJUTAN MELALUI MODEL PENGEMBANGAN AGROPOLITAN Sugimin Pranoto; Syamsul Ma'arif; Surjono H. Sutjahjo; Hermanto Siregar
Jurnal Manajemen & Agribisnis Vol. 3 No. 1 (2006): Vol. 3 No. 1 Maret 2006
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The development implemented throughoutall this time still reveals an unbalanced development between the urban andrural area. This has occured due to the development policy that is lessfavorable toward the development of rural areas causing various problems of imbalances (inequalities) ofwelfares among the regions. In addition, the failures of development in therural areas have caused backwash effect, and the domination of capital marketand welfares have been mostly possesed by the urban dwellers. The conditionof rural communities have become moredeteriorated, poorer, and the level of unemployment becoming higher. Thedevelopment of agropolitan (agro-based area development) is expected to providepositive impact in the effort to empowering the rural community, reducingpoverty, and supporting rural economic activities that are environmentallyoriented. This study aims to develop a sustainable rural policy through theagropolitan development model, based on regional analysis, insitutional analysis(ISM), and dynamic system. The agropolitan development is relatively able toimprove the income per capita of the rural population. Dynamic system analysisshowed that the agropolitan model follows the basic pattern of Archetype Limitto Success, with production growth as a leverage factor of the dynamic model.Thus, the policy orientation to improve people's welfare is a policy that ableto improve the quantity and quality of products in a sustainable manner. Theresult of analysis of institutional aspect showed key factors that supportsuccessful agropolitan development which are skilled human resources, businesspartnership and marketing, and the performance of institutions that provideinput. The major constraints faced are small size land ownership and productiveagriculture land conversion, extension services agencies that are not yeteffective, low quality of human resources, business behavior change not easy,and low support of capital institution.

ANALISIS KONTRAK BERJANGKA OLEIN DI BURSA BERJANGKA JAKARTA Andam Dewi; Hermanto Siregar; Sri Hartoyo; Adler H. Manurung
Jurnal Manajemen & Agribisnis Vol. 8 No. 1 (2011): Vol. 8 No. 1 Maret 2011
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Study about efficient market hypothesis is a common object for many financial researchers. Nevertheless, there are still limited studies about futures contract market particularly in the emerging market. The purposes of this study were to test the weak form efficiency of the Olein futures contract in the Jakarta Futures Exchange and to seek factors that can affect the fluctuation of Olein futures contract price. ARIMA and GARCH models were used as the basis for the analyses. Results of the study indicated that using weekly data, the weak form efficient market (random walk) hypothesis was rejected for the Olein futures contract in the Jakarta Futures Exchange, meaning that the market was in efficient.This implies that some one will be able to outperform the market using technical analysis for predicting future price changes. Furthermore, using monthly data, the fluctuation of Olein futures contract returnis influenced significantly by interest rate, exchange rate and CPO price. Keywords : Jakarta Futures Exchange, Efficient Market Hypothesis, ARIMA, GARCH

PERAN KEPEMIMPINAN KEPALA DAERAH DALAM MEWUJUDKAN SISTEM KETAHANAN NASIONAL Dadang Garnida; Sjafri Mangkuprawira; Aji Hermawan; Bomer Pasaribu
Jurnal Manajemen & Agribisnis Vol. 8 No. 1 (2011): Vol. 8 No. 1 Maret 2011
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Leadership is a phenomenon of society, nation, and state which influence and characterize the life of society, nation, and state. Leadership is also one of all functions which can push both the realization of national ideas and national objectives, and national security and defense system. This research seeks for a strategic leadership model which can be implemented in all provinces in Indonesia, and which will influence all of provincial leaders, especially governors, in order to improve the strength of the National Security System (NSS). The collected quantitative and qualitative data were selected and analized descriptively and analitically by the use of descriptive analysis and multivariate regression, to meet the objective of this research. The result of this study shows that the leadership of a governor has a significant and positive influence upon national security and defense system and, therefore, it maybe concluded that a strong leadership of a governor will provide his local area with positive effect, namely, there will be an establishment of a strong and realiable system of national security and defense. Keywords: Leadership, Province, Governor, National Security and Defense System, Multivariate Regression

ANALISIS KEPUASAN RUMAH TANGGA PENERIMA MANFAAT RASKIN DI DKI JAKARTA Rini Andrida; Setiadi Djohar; Idqan Fahmi
Jurnal Manajemen & Agribisnis Vol. 8 No. 1 (2011): Vol. 8 No. 1 Maret 2011
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Aiming to investigate the satisfaction level of household beneficiaries towards Raskin Program, the study attempts to determine the gap between households’ expectation and Raskin Program performance of each satisfaction attribute. By collecting data from 125 respondents of legal beneficiaries, the primary data is processed using descriptive and survey method through questionnaires and interviews and gathered using convenience sampling (non probability sampling). The objectives of the study are to: (1) analyze household’s perception and satisfaction index of Raskin Program; (2) analyze factors that influence household’s satisfaction towards Raskin Program; (3) analyze the official perception of Raskin Program performance; (4) analyze the gap between households’ expectation and Raskin Program performance; and (5) formulate strategy to increase Raskin Program effectiveness.The study has shown significant contribution of all dimensions in influencing customer satisfaction. The application of Gap Analysis has revealed the fact that there is a significant gap in tangible dimension, with reliability dimension is having the largest contribution, sequentially followed by tangible, responsiveness, assurance and empathy dimension with the least contribution. This implies that the priority of factors to be improved is also. Keywords: Raskin, Household beneficiaries Satisfaction, Effectiveness, Gap Analysis, and Customer Satisfaction Index.

RANCANG BANGUN OPERASIONAL TEKNOLOGI INFORMASI BANK SENTRAL MELALUI SISTEM SDM OUTSOURCING Tjiptogoro Dinarjo; Eriyatno Eriyatno; Aji Hermawan; M. Joko Affandi
Jurnal Manajemen & Agribisnis Vol. 8 No. 1 (2011): Vol. 8 No. 1 Maret 2011
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The key factors of successful information technology outsourcing are the procurement process of the professional and trusted provider, the contract that guarantees a committed implementation of outsourcing as agreed priorly, the implementation of outsourcing that fulfils the approved grade of quality as service level agreement, the provider’s capabilities as listed in the requirement of the procurement process, and the implementation itself. Those key factors are the subjects of study, which results are applicable as the basic policy in developing a premium IT services through the outsourcing system. The case study was conducted in the Bank Indonesia, whether research approach is the combination of explorative, descriptive and explanator. Analysis endogenous and exogenous variables’ll be using Structural Equation Modeling (SEM). The recommendation is formulated according to the result of SEM analysis. Result of the study stated that Structural Model 3 is the perfect fit model. The dominant factor is the capability, procurement, contracts, implementation and outsourcing of IT operations significantly on the structure of 3. Keywords: Outsourcing, Information Technology, Structural Model, Manajemen Sumber Daya Manusia

PENGARUH KEPEMIMPINAN ORGANISASIONAL DAN MODERATOR TURBULENSI LINGKUNGAN TERHADAP RETENSI KARYAWAN (KASUS PADA PERUSAHAAN-PERUSAHAAN PUBLIK DI JABODETABEK) Singmin Johanes Lo; Musa Hubeis; Parulian Hutagaol; Aji Hermawan
Jurnal Manajemen & Agribisnis Vol. 8 No. 1 (2011): Vol. 8 No. 1 Maret 2011
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The purpose of this research was to examine the influence of organizational leadership behaviors and environmental turbulence moderator on employee retention. A survey was used to collect data from various publicly listed companies in the Greater Area of Jakarta. The survey measured the perceptions on organizational leadership behaviors and business environmental turbulence. The survey questionnaire on organizational leadership behaviors was from Yukl’s model and the questionnaire on environmental turbulence was from Ansoff’s model. Fifty two questionnaires were collected by using purposive sampling technique. The Moderated Multiple Linear Regression Analysis was used for analyzing the data. The results showed that the Relations Oriented Behaviors was found to have significant positive relationship with the Employee Retention. The Environmental Turbulence significantly moderated the Relations Oriented Behaviors and affected the Employee Retention positively. Keywords: Organizational Leadership, Environmental Turbulence, Employee Retention

EFEKTIFITAS PENGELOLAAN BUDAYA ORGANISASI STUDI KASUS DI BANK SENTRAL Widyo Gunadi; Muliaman D. Hadad; Eriyatno Eriyatno; Parulian Hutagaol
Jurnal Manajemen & Agribisnis Vol. 8 No. 1 (2011): Vol. 8 No. 1 Maret 2011
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The aim of this research is to develop a situational analysis of organization culture (OC). The analysis cover management process and its changing in Central Bank, including direction and substance of OC, developing ideal models, methods, dynamic change and its management. Awareness about the importance of OC in improving the performance of the organization had been recognized by management of The Central Bank in the surface, but when examined the dynamics of the changes, the implementation seem fluctuated.During this research, the values which adopted for this organization are competence, integrity, transparency, accountability, and cohesiveness. In the implementation, there are two main issues: (1) the belief that these values are match with organization need and (2) misunderstanding in implementation at the level of units. Research has not attempt to answer the solution of these two main issues yet. However, this study try to uncover the main problem of changes in OC. This paper using combination of several methods: survey, focus group discussion (FGD), statistics of secondary data, and structured in depth interviews. This study have found that The Central Bank conduct rapid change in the beginning of transformation. However, after 3 years, the change slow down, reducing the commitment and lack of confident both the substance of OC and the change method as well. Keywords: Organization Culture, Central Bank, Situational Analysis

ANALISIS DAYA SAING DAN FAKTOR-FAKTOR YANG MEMPENGARUHI EKSPOR CPO INDONESIA KE CHINA, MALAYSIA, DAN SINGAPURA DALAM SKEMA ASEAN-CHINA FREE TRADE AGREEMENT Widyastutik Widyastutik; Ahmad Zaenal Ashiqin
Jurnal Manajemen & Agribisnis Vol. 8 No. 2 (2011): Vol. 8 No. 2 Oktober 2011
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The Objective of this research is to analyze the competitiveness and the factors that influence Indonesia CPO export to China, Malaysia, and Singapore in the ACFTA. Revealed Comparative Advantage was used to analyze competitiveness in China, Malaysia, and Singapore. Panel data regression method with fixed effect (cross section weight) was used to analyze export supply model as an impact of ACFTA. The results shows that all dependent variables (domestic production of CPO), international price of CPO, price domestic of CPO, price of soybean oil, price of gasoline, exchange rate, lag of export, and dummy of ACFTA have the significant influence on CPO export to China, Malaysia, and Singapore. Keywords: CPO, ASEAN-China, Revealed Comparative Advantage (RCA)

STRATEGI PENGEMBANGAN KEMITRAAN TERNAK AYAM BROILER PT. XYZ Latifa Hanum; Bunasor Sanim; Agus Maulana
Jurnal Manajemen & Agribisnis Vol. 8 No. 2 (2011): Vol. 8 No. 2 Oktober 2011
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The objectives of this research are to (1) analyze profit and BEP of plasma farmers (2) analyze internal and external strategic factors that influence development of broiler partnership in PT. XYZ, (3) formulate the alternative strategies of broiler partnership in PT. XYZ, (4) formulate selected priority strategy to develop broiler partnership in PT. XYZ. This research uses descriptive method based on case study on broiler partnership in PT. XYZ. Based on BEP analysis, BEP (production) of plasma farmers is in the range 79,91%-86,58% from chick-in capacity, and BEP (price) is in the range of Rp 11.684 – Rp 12.191 per chicken on market price. PT. XYZ partnership’s position in IE matric was second quadrant (grow and builds). The results of SWOT analysis are: a) vertical integration strategy through feedmill, breeding and chicken slaughterhouse, b) improving production capacity through capacity building of plasma farmers, c) improvement in bio-security aspects of maintenance, and d) improving the quality of technical staff and improving supervision. The priority strategy from QSPM analysis is improving production capacity through capacity building of plasma farmers. The strategy to improve production capacity can be done by maximize or add their capacity, and add the new plasma farmers. Keywords: Broiler Partnership, Internal Environment, External Environment, Internal-external, Improvement Priority

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