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INDONESIA
Jurnal Manajemen dan Agribisnis
Published by Institut Pertanian Bogor
ISSN : 16935853     EISSN : 24072524     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).
Arjuna Subject : -
Articles 498 Documents
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The Effect of Technical Efficiency on The Competitiveness of Cassava Indonesia Yohana Julina Sinaga; Nunung Kusnadi; Dwi Rachmina
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.265

Abstract

Over the past 10 years, cassava imports in the form of semi-finished products have tended to increase. This study aims to analyze the comparative advantages and competitive advantages of fresh cassava at the farming and processed cassava level in the processing industry. The research used secondary data covering 2.595 cassava farmers in all provinces in Indonesia obtained from Agricultural Census 2013 - Central Bureau of Statistics (BPS), while data on the cassava processing industry was obtained from the publication of Bank Indonesia. The Policy Analysis Matrix (PAM) method was used to measure cassava's comparative and competitive advantages and further analyzed based on the technical efficiency score of the farm allegedly by the Data Envelopment Analysis (DEA) method. Results from PAM Analysis showed that Indonesian cassava products both in the farming and processing industry levels were not competitive. The technical efficiency of cassava production becomes the determinant of competitiveness the more efficient the production at the farm level, the competitiveness of cassava the higher. The competitiveness of the cassava processing industry is determined by the government's intervention in the price of cassava. The cassava processing industry pays for raw materials higher than it should. The implications of this study are to improve the competitiveness of Indonesian cassava products need to increase the efficiency of cassava farming production and government policies related to the selling price of fresh cassava to protect farmers and the cassava processing industry. Keywords: competitiveness, policy analysis matrix, technical efficiency, cassava
The Effect of Covid-19 on The Financial Performance of Indonesia’s Livestock Industry Maghfira Puti Gaisani; Idqan Fahmi; Hendro Sasongko
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.229

Abstract

This study aims to analyze the impact of COVID-19 on the financial performance of Indonesia’s poultry industry companies. The samples used in this study were broiler farming companies of XYZ Group from September 2019 to August 2020. Financial performance is used as the dependent variable to see the effect of the independent on the dependent. The independent variables in this study are leverage, liquidity, revenue, profitability, firm size, and COVID-19. The analytical method used is descriptive analysis with a quantitative approach. In this study, a z-score test, regression test, and internal firm interviews supported the results. The results showed that there were indications of problems with the firm's financial health. COVID-19 does not significantly affect its financial performance, but several other factors influence it, namely revenue, profitability, and firm size. Several forms of strategies that can be formulated for companies are maintaining cash flow by extending the debt period and shortening accounts receivable to restore the firm's financial health. Then make efficiency in the cost of goods sold and improve operational cooperation to improve the firm's financial performance. Companies can also increase funding by obtaining additional capital from a holding company before financing from outside parties. Keywords: COVID-19, financial distress, financial performance, poultry business, return on asset
Marketing Mix, Brand Equity, and Purchase Decisions of Packaged Rice Products Mochammad Reza Firmansyah; Ujang Sumarwan; Muhammad Mukti Ali
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.240

Abstract

In selling packaged rice products, Perum BULOG needs to implement the right marketing strategy in order to increase the buying interest of prospective consumers. This study aims to analyze factors that affect brand equity and purchasing decisions of packaged rice products. The research design uses a descriptive approach through surveys by disseminating questionnaires online. The research was conducted in September-October 2020 on 270 rice consumers in DKI Jakarta and Bodetabek who were selected using non-probability sampling method through convenience sampling technique. The variables studied in this study were product, price, place, promotion, brand equity, and purchasing decisions. Data analysis method using SEM analysis with Lisrel 8.80 software. The results showed that product, price, place, and promotion had a significant positive influence on brand equity and purchasing decisions. The variables that most influence purchasing decisions are product, place, and brand equity. Based on the results of the study, it can be concluded that product, place, and brand equity are factors that should be a top priority for manufacturers to make improvements and development. In addition, rice products sold using brands and packaging are more attractive to consumers than rice products sold without brands and packaging. In this regard, in addition to the marketing mix strategy, manufacturers must implement brand and packaging strategies well to improve consumer purchasing decisions on their rice products. Keywords: brand equity, marketing mix, packaged rice products, purchase decisions, SEM
The Impact of Production and Price Risks on The Economic Behavior of Coconut Farmers' Households in Seruyan Regency, Central Borneo Province Rusdi; Harianto; Sri Hartoyo; Tanti Novianti
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.372

Abstract

Production risk and price risk are problems that are often faced by coconut farmers. This is illustrated by the price and production instability faced by farmers, which will then have an impact on income and decision making in production and work allocation. The purpose of this study was to analyze the effect of changes in the level of production risk and price on the behavior of farmer households in coconut farming production decisions. This research was conducted in Seruyan Regency, Central Kalimantan Province with a total of 200 farmers as respondents. The production function and the risk function were analyzed using the Ordinary Least Square (OLS) method, while the farmer household economic model which was built using the simultaneous equation would be analyzed using the Two Stage Least Squares (2SLS) method. The results of the risk function analysis show that the risk of coconut production is directly proportional to the use of salt and herbicides. Land area, use of salt, herbicides and labor have a significant and positive effect on coconut production. The simulation results show an increased risk of negative impacts on the economy of coconut farmers' households. Keywords: production risk, price risk, household economy, coconut farmers
The Development Strategy Oil Palm-Cattle Integration in Bireuen District Aceh Province T.M. Nur; Halus Satriawan; Chairul Fadli; Ernawita
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.316

Abstract

Environments in which oil palms grow involve some components and production resources crucial in increasing the development of integrated palm oil plantation systems without damaging the environment. This study aimed to determine strategies and direction of the development of oil palm-cattle integration and improve the regional economy. The primary data were obtained through questionnaires by interviewing 50 respondents, which comprised cattle farmers and experts /stakeholders of Almuslim University and STIE Kebangsaan Bireuen and local government agencies directly involved with the study topics. AHP and SWOT were used to analyze oil palm-cattle integration strategy development data. The main findings of the study require main strategies: 1) Increasing the efficiency of oil palm-cattle integration from extensive to intensive model with the support of stakeholders; 2) Creating an effective and successful pilot cattle farmer groups in carrying out oil palm-cattle integration by utilizing cheap and nutritious feed from oil palm plantations; 3) Utilizing cow dung as fertilizer and biogas as a source of income for farmers; 4) Expanding cattle farmer's knowledge on the development of beef cattle population and livestock health services; 5) Increasing active government participation in facilitating cattle and oil palm farmers in integration implementation, and 6) Utilizing financial institutions/banking services to increase business capital which will aid in increasing beef cattle population and oil palm production. Keywords: AHP-SWOT, plantation, stakeholders, oil palm, cattle
Why Costumers Have The Intention to Repurchase at Coffee Shops in Bogor? Explaining The Role of Social Media Marketing, Dining Atmosphere, and Relationship Marketing Alim Setiawan; Caesavela Almas; Dikky Indrawan
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.252

Abstract

This study aims to determine the impact of relationship marketing, social media marketing, and dining atmosphere on customer trust and repurchase intention. This study was conducted by surveying 407 customers who frequently visited Ngopi Doeloe, Popolo Coffee, Ranin Coffee House, Starbucks Coffee, Jco Donuts & Coffee, and The Coffee Bean & Tea Leaf, and Structural Equation Model (SEM) was used to test the research hypotheses. The findings supported the hypotheses that relationship marketing and social media marketing positively affected repurchase intention and customer trust. Relationship marketing had the greatest influence on customer trust in local coffee shops. In contrast, the dining atmosphere did not affect repurchase intention. Keywords: customer trust, dining atmosphere, relationship marketing, repurchase intention,social media marketing
Frozen Food Consumer’s Purchase Intentions and Decisions Through E-Commerce in The Greater Jakarta Ragion Maryanti Sitohang; Suprehatin; Andriyono Kilat Adhi
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.275

Abstract

The rise of e-commerce provides consumers more opportunities to purchase agricultural and food products including frozen food. This study aims is to examine the effects of different factors on consumers’ intention and decision on purchasing frozen food through e-commerce based on theory of planned behavior (TPB) and technology acceptance model (TAM). This study used the primary data from online survey of 200 respondents in Greater Jakarta who purchased frozen food through e-commerce. Data were analyzed using partial least squares-structural equation modelling (PLS-SEM). The results showed that perceived usefulness and perceived ease of use e-commerce have a positive influence on attitudes. Then attitudes, subjective norms, and behavior control had a significant positive effect on purchase intention. The results also confirmed that consumers’ purchasing decisions on frozen food affecting by their purchase intention. Keywords: : e-commerce, frozen food, purchase intention, TAM, TPB
The Growth Performance and Costs of Rearing Friesian Crossbreed Dairy Young Stock in Malaysian Commercial Farm Ang Xin Tong; Norhariani Mohd Nor; Shanmugavelu Sithambaram; Mark Wen Han Hiew; Uswah Khairuddin; Mohd Ibrahim Shapiai; Nurul Aisyah Mohd Suhaimi; Peter Lee Ah Kong; Muhammad Ali Hanapiah
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.362

Abstract

The important elements in rearing dairy young stock are good farm management, proper growth and optimal costs of rearing. A survey on these important elements was conducted at two commercial farms in Johor and Sabah in 2019. The farm herd size is 214 heads and 2,221 heads with 163,682 litres and 4.2 mil. litres of milk production, in Johor and Sabah respectively. In addition, the body weight data of 188 dairy young stock was collected and analysed to determine the growth performance using polynomial growth function. The results showed the two farms have youngstock with different Friesian blood levels (60% and 70% in Johor, and 87.5% in Sabah) with different growth performance. The average weight of dairy young stock with 60%, 70% and 87.5% Friesian blood levels at birth were 21.31±3.70kg, 22.33±2.23kg and 26.55±2.68kg, respectively, while average weight at 3 months of age were 45.00±7.07kg, 55.57±8.36kg and 75.84±12.54kg, respectively. Heifers with 87.5% Friesian blood levels was bred at 15 months of age (444kg) while heifers with lower Friesian blood levels was bred 6 months later (250kg). The average rearing (feed) cost was RM4,932 (USD1,194)/heifer. The findings of this study can give awareness and insights in the performance and costs of rearing crossbreed dairy young stock in tropics. Keywords: tropical, dairy, young stock, management, rearing cost
The Development of Cassava Agribusiness in Lampung Province (The Implications for The Cassava Agribusiness Partnership Model) Wan Abbas Zakaria; Teguh Endaryanto; Lidya Sari Mas Indah; Dedy Hermawan
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.330

Abstract

Cassava agribusiness has several problems and obstacles that must be overcome completely. So yet, no institutional method of transaction is compatible with and advantageous to all cassava agricultural stakeholders. The objective of this research was to look at the cassava agribusiness partnership model in Lampung and placed study in three districts in Lampung Province, each with its distinctive characteristics: Central Lampung, East Lampung, and West Tulang Bawang. Primary and secondary data were used in the study. In this study, survey methods and in-depth interviews were utilized to obtain data. Qualitative descriptive analysis with an institutional perspective was used to analyze this study. The findings revealed that institutional collaboration in sustainable partnerships between farmer groups associations (Gapoktan), factories with third-party help, and an ICT system could improve the farm, factory, and overall cassava agribusiness performance. Keywords: institutional, partnership, agribusiness, cassava, farmer
Effect of Social Media Usage and Entrepreneurial Marketing on The Success of Organic Processed Food MSMEs Nanda Nur Rafiana; Ma’mun Sarma; Mukhamad Najib
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.382

Abstract

Social media usage has been adopted by entrepreneurs to achieve business goal. The rise of health and sustainability awareness has opened an opportunity for entrepreneurs to start organic processed food business despite the marketing obstacle about organic food informations. Entrepreneurial marketing is considered as a more appropriate marketing approach for limitation in MSMEs which is able to indicate the perception of entrepreneurs who use the social media for overcoming technology and information resource obstacle. This study was aimed to analyze effect of social media usage and entrepreneurial marketing on the success of organic processed food MSMEs based on the analysis of Structural Equation Modelling (SEM) with Partial Least Squares (PLS). The study was conducted on Komunitas Organik Indonesia in Greater Jakarta (Jabodetabek) with a total population of 400 MSMEs from December 2020 to March 2021. The data source used was primary data that was collected from 63 respondents which use social media on business need. Based on result of SEM analysis, the use of social media for marketing, customer relation and service, and accessibility of information have a significant and positive effect on entrepreneurial marketing. Moreover, social media usage for marketing and information accessibility was found to have direct effect which could increase business success even though social media usage for customer relation and service did not affect business success. On the other hand, entrepreneurial marketing also directly influenced business success. The use of social media together with application of entrepreneurial marketing will have effect on business success. Keywords: social media usage, entrepreneurial marketing, business success, MSMEs of organic processed food, SEM-PLS

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