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Nikolas Fajar
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Manajemen dan Kewirausahaan
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Published by Universitas Negeri Manado
ISSN : -     EISSN : 27746941     DOI : https://doi.org/10.52682/mk
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
The Manajemen & Kewirausahaan is intended to be the journal for publishing articles reporting the results of research on business, management, and entrepreneurship. The M&K invites manuscripts in the areas: Human Resource Management, Marketing Management, Finance Management, Strategic Management, Operation Management, Tourism Management, Digital Business, Management Information System, Entrepreneurship. The Manajemen & Kewirausahaan accepts any articles relevant to those subjects and any research methodology that meet the standards established for publication in the journal. The acceptance decision is made based upon an independent peer-review process that concerned on constructive and prompt evaluations of submitted manuscripts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 170 Documents
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Pengaruh Pengetahuan Produk Terhadap Niat Beli Produk Wardah Sebagai Kosmetik Halal Melalui Sikap Konsumen Veronica Moniaga; Tinneke E. M Sumual; Lydia Kumajas
Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i1.6789

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan produk dan sikap konsumen terhadap niat beli. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dan menjaring 75 responden dengan metode purposive sampling dimana kriteria responden adalah pengguna produk kosmetik halal. Hasil penelitian menunjukkan pengetahuan produk dan sikap konsumen mempengaruhi niat beli konsumen dan adanya peran mediasi yang ditunjukkan oleh sikap konsumen. Berdasarkan temuan ini, perusahaan sebaiknya memperhatikan pembentukan sikap konsumen sebagai landasan kebijakan strategi pemasaran.   This study aims to determine the influence of product knowledge and consumer attitudes on purchase intentions. This current study used a descriptive quantitative approach and netted 75 respondents with a purposive sampling method where the criteria for respondents were users of halal cosmetic products. The results showed that product knowledge and consumer attitudes influenced consumer purchase intentions and the mediating role shown by consumer attitudes. Based on these findings, companies should pay attention to the formation of consumer attitudes as the basis for marketing strategy policies.
Persepsi Kemudahan, Persepsi Kegunaan, dan Efikasi Diri Pelaku Usaha Kecil dan Menengah Terhadap Minat Pengunaan Aplikasi Pencatatan Keuangan Berbasis Android Intan Immanuela; Haris Wibisono
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.7449

Abstract

Pesatnya perkembangan teknologi informasi akan mempengaruhi dunia bisnis untuk kebutuhan bisnisnya, baik untuk bertransaksi dengan pembeli untuk pencatatan transaksi maupun untuk penyusunan laporan keuangan sesuai dengan persyaratan dalam standar akuntansi. Tujuan dari penelitian ini adalah untuk memperoleh bukti empiris tentang persepsi kemudahan, persepsi kegunaan, dan efikasi diri pelaku usaha kecil dan menengah terhadap minat penggunaan aplikasi pencatatan keuangan berbasis android. Jenis penelitian ini adalah pengujian hipotesis dan mengkaji hubungan kausal atau pengaruh persepsi kemudahan, persepsi kegunaan, dan efikasi diri terhadap minat menggunakan aplikasi pencatatan keuangan berbasis android. Dimensi waktu penelitian menggunakan cross sectional, yaitu data yang dikumpulkan pada periode waktu tertentu dan pada tempat tertentu. Penelitian ini dilakukan dengan menyebarkan kuesioner kepada pemilik Usaha Kecil dan Menengah, dan sebanyak 36 kuesioner dapat diproses. Penelitian ini menggunakan analisis regresi berganda. Hasil penelitian menunjukkan persepsi kemudahan tidak berpengaruh, sedangkan persepsi kegunaan, dan efikasi diri mempengaruhi minat penggunaan aplikasi pencatatan keuangan berbasis android pada pemilik Usaha Kecil dan Menengah di Kota Madiun.    The rapid development of information technology will affect the business world for its business needs, both for transacting with buyers and for recording transactions and for preparing financial reports according to the requirements in accounting standards. The purpose of this research is to obtain empirical evidence about the perceived ease, perceived usefulness, and self efficacy of small and medium business actors on interest in using android-based financial recording applications. This type of research is hypothesis testing and examines the causal relationship or influence between perceived ease, perceived usefulness, and self efficacy on interest in using android-based financial recording applications. The time dimension of the research uses cross sectional, namely data collected at a certain period-of-time and at a certain place. The study was carried out in the field by distributing questionnaires to owners of Small and Medium Enterprises, and as many as 36 questionnaires could be processed. This study uses multiple regression analysis. The results of the study were that the perceived ease of use variable had no effect, while the perceived usefulness variable, and self efficacy influenced interest in using android-based financial recording applications on Small and Medium Business owners in Madiun City.
The Influence of E-WOM, Brand Image, Product Features, and Product Price on Purchase Intention for the Samsung Galaxy S23 Smartphone in Indonesia Marani Tamelin Frintika; Indira Rachmawati
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.7651

Abstract

The rapid growth of technology has brought advances in information technology that can be easily accessed and has had a positive impact on all aspects, especially smartphones. One of the well-known smartphone companies in Indonesia is Samsung. Samsung is a smartphone that is favored by the public and occupies the position of Top Brand Award in Indonesia, but in recent years, the market share of Samsung smartphones has decreased. The objective of this study is to ascertain electronic word of mouth, brand image, product features, product prices, and purchase intentions on Samsung Galaxy S23 smartphones. The research method used is the quantitative method. The population and samples used in this study are people in Indonesia who have seen online reviews of the Samsung Galaxy S23 smartphone and are interested in or motivated to make purchases on the Samsung Galaxy S23 smartphone. The sampling technique used is the purposive sampling method by distributing questionnaires to 385 respondents. Based on this research, it is recommended that the Samsung Galaxy S23 smartphone pay attention to the variable production price. The company can review the price offered to match the competitive market and the features it has to increase purchase intention
Penerapan Budaya 5R (Ringkas, Rapi, Resik, Rawat, Rajin) Dalam Meningkatkan Produktivitas Karyawan Produksi Pabrik 1 Fitting PT. XYZ Sutariyono Sutariyono
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.7666

Abstract

Tujuan penelitian ini adalah untuk mengetahui pentingnya penerapan budaya 5R dalam meningkatkan produktivitas karyawan. Hal tersebut  mendorong PT. XYZ Fitting perusahaan yang bergerak dibidang industri plumbing fitting dan sanitary yang menerapkan manajemen Japan dalam berproduksinya senantiasa untuk meningkatkan produktivitasnya agar dapat bersaing dan menjadi leader dibidangnya dengan membangun konsep produksi manufacturing Penuntasan Kontrol Visual (Visual Management)  dengan Kegiatan “5R (Ringkas, Rapi, Resik, Rawat, Rajin) Profit dan K3” yang tuntas, dengan “Konstruksi Brand (Memperoleh Kepercayaan Pelanggan)”. Metode penelitian yang digunakan oleh peneliti adalah metode deskriptif dengan pendekatan kualitatif, teknik pengumpulan menggunakan teknik observasi dan teknik wawancara kepada Supervisor/Foreman dan Ketua 5R khusus di pabrik 1. Tujuan penelitian ini adalah untuk mengetahui pentingnya penerapan budaya 5R dalam meningkatkan produktivitas karyawan. Hasil penelitian memperlihatkan bahwa penerapan budaya 5R yang baik terbukti dapat meningkatkan produktivitas. Hal ini disebabkan karena  aktifitas orang lebih efektif dan sia-sia kerja dapat diminimalisir.     The aim of this research is to determine the importance of implementing 5R in increasing productivity. This encourages PT. Xyz Fitting Companies engaged in the Plumbing Fitting and Sanitary Industry that apply Japan management in their production always to increase their productivity in order to compete and become a leader in its field by building the concept of manufacturing production of visual control (visual management) with the activity "5R (concise, neat, resik, Care, Diligence) Profit and K3" which is complete, with "Brand Construction (Gaining Customer Trust)". The research method used by researchers is a descriptive method with a qualitative approach, collection techniques using observation techniques and interview techniques with Supervisors/Foreman and the Chair of 5R specifically at factory 1. The research results show that implementing a good 5R culture has been proven to increase productivity. This is because people's activities are more effective and waste of work can be minimized
Analysis of Appropriate Marketing Strategies for Catfish Farming in Duren Mekar Subdistrict as a Contribution to Achieving SDGs for Poverty Alleviation and Increasing Welfare Aprillia Eka Lestari; Harlis Setiyowati
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.7773

Abstract

One of the important sources of income in Duren Mekar District, Depok, West Java is catfish cultivation. The harvest is a benefit for the local community. This research aims to analyze the strengths, threats, opportunities, and challenges of catfish cultivation to improve welfare in supporting the achievement of the Sustainable Development Goals (SDGs). Qualitative methods are used with analytical techniques Strengths, Weaknesses, Opportunities, Threats (SWOT), and Analytical Hierarchy Process (AHP) method. The results of the SDG's contribution are SDGs 1 in reducing poverty and SDGs 8 in developing jobs and economic growth. The SWOT results show that its strengths are the ease of cultivating catfish and supporting regional conditions. The opportunities are a high market, low competition, and government policy support that supports economic sustainability. The threat of catfish farming regarding feed prices which tend to be high is the focus so that operational activities can run smoothly. Weaknesses regarding knowledge about online marketing. Meanwhile, the AHP results show that alternative marketing strategies that can be prioritized by catfish farming business actors, both government and private, are maintaining and maintaining the quality of catfish and carrying out maintenance on water ponds with a weight of 0.197 and building large areas of land. Network in marketing catfish with local government or residents with a weight of 0.159. Therefore, there is a need for access to capital from the relevant agencies for operational costs such as catfish feed.
Pengaruh Kepuasan Kerja, Makna Kerja, dan Resiliensi Terhadap Work Engagement Pekerja Milenial Muchtadin Muchtadin
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.7957

Abstract

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh kepuasan kerja, makna kerja, resiliensi terhadap work engagement pekerja milenial. Desain kuantitatif dipakai dalam penelitian. Responden ialah 100 pekerja milenial di Indonesia yang diambil secara convenience sampling. Metode analisis data yang dipakai ialah PLS-SEM. Hasil penelitian menemukan kepuasan kerja tidak berpengaruh terhadap work engagement. Makna kerja dan resiliensi berpengaruh positif signifikan terhadap work engagement. Penelitian selanjutnya dapat menggunakanmakna kerja dan resiliensi sebagai mediasi pada pengaruh kepuasan kerja terhadap work engagement pekerja milenial.Penelitian ke depan dapat membatas pada salah satu sektor seperti swasta dan publik saja. Penelitian ini berkontribusi bagi upaya meningkatkan work engagement pada pekerja milenial di Indonesia melalui kepuasan kerja, makna kerja, dan resiliensi.   This research aims to determine the magnitude of the influence of job satisfaction, meaning of work, resilience on work engagement of millennial workers. A quantitative design was used in the research. Respondents were 100 millennial workers in Indonesia taken using convenience sampling. The data analysis method used is PLS-SEM. The research results found that job satisfaction had no effect on work engagement. The meaning of work and resilience have a significant positive effect on work engagement. Future research can use the meaning of work and resilience as mediation on the influence of job satisfaction on work engagement of millennial workers. Future research can be limited to one sector, such as private and public. This research contributes to efforts to increase work engagement among millennial workers in Indonesia through job satisfaction, meaning of work, and resilience.
Analisa Pemilihan E-Commerce Dalam Pembelian Produk Virtual Pada Komunitas Mobile Legend Deasy Tantriana; Susilowati Susilowati
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.8187

Abstract

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh Perfomance expectacy, Effort Expectancy, Facilitating Conditition, Price Value, Hedonic Motivation, Habit, Behavioral Intenttion. Responden ialah 100 pekerja gamer yang tergabung dalam komunitas mobile legend di Indonesia yang diambil secara probability sampling. Metode analisis data yang dipakai ialah PLS-SEM. Hasil penelitian menemukan effort expectancy, Hedonic motivation, dan social influence tidak berpengaruh Behavior Intention dan variable lainya berpengaruh secara signifikan. Hasil penelitian diharapkan dapat berkontribusi pengembangan referensi terkait teori UTAUT2.
Pengaruh E-Service Quality Terhadap E-loyalty Pada Weverse Shop di Indonesia Melalui E-Satisfaction Dalam Mendukung SDGs Shania Lie; Harlis Setiyowati
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.8404

Abstract

Weverse shop merupakan aplikasi asal untuk membeli merchandise K-Pop resmi bagi penggemar yang didirikan tahun 2019 dan berada di bawah naungan Hybe Corporation di Korea Selatan. Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality terhadap e-loyalty melalui e-satisfaction pada Weverse Shop di Indonesia periode Januari 2020-2022. Penelitian ini menggunakan ex-post facto dengan pendekatan kuantitatif serta menggunakan teknik Partial Least Square (PLS). Responden yang terlibat adalah 128 responden yang berkriteria telah melakukan pembelian melalui Weverse Shop minimal tiga kali dalam satu tahun. Penelitian menunjukkan bahwa peningkatan pada e-service quality yang baik meningkatkan juga e-satisfaction yang menyebabkan timbulnya e-loyalty konsumen terhadap Weverse Shop di Indonesia dan hal ini berkontribusi bagi terlaksananya tujuan pembangunan berkelanjutan, diantaranya relevan dalam mendukung tujuan SDG 1 (tidak ada kemiskinan), tujuan SDG 8 (pekerjaan layak dan pertumbuhan ekonomi) dimana Weverse shop dapat memberikan peluang ekonomi kepada perorangan maupun UMKM di Indonesia dengan membuat kesempatan untuk membuka lapangan pekerjaan dan turut serta dalam perdagangan elektronik, serta relevan dalam mendukung tujuan SDG 9 (Industri, Inovasi, dan Infrastruktur) dengan menggunakan internet sebagai pendukung untuk membuat inovasi.   Weverse Shop is an application for purchasing official K-Pop merchandise for fans, established in 2019 and operating under the umbrella of Hybe Corporation in South Korea. This research aims to investigate the influence of e-service quality on e-loyalty through e-satisfaction on Weverse Shop in Indonesia during the period from January 2020 to 2022. The study employs an ex post facto design with a quantitative approach and utilizes the Partial Least Square (PLS) technique. The participants in this study are 128 respondents who meet the criteria of having made purchases through Weverse Shop at least three times within one year. The findings indicate that improvements in good e-service quality also enhance e-satisfaction, leading to the emergence of consumer e-loyalty towards Weverse Shop in Indonesia. This contributes to the achievement of sustainable development goals, particularly supporting SDG 1 (no poverty), and SDG 8 (decent work and economic growth) by providing economic opportunities to individuals and SMEs in Indonesia, creating employment opportunities, and participating in electronic commerce. Additionally, it aligns with SDG 9 (industry, innovation, and infrastructure) by utilizing the internet as a support for innovation.
Mediation of Brand Equity in The Influence of Integrated Marketing Communication on Purchase Intention of Mie Gacoan Restaurant in Yogyakarta Windi Mahendra Putri; Heru Tri Sutiono; Titik Kusmantini
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.8436

Abstract

This study aims to determine the effect of Integrated Marketing Communication (IMC) on Purchasing Intention at Gacoan noodle restaurants mediated by Brand Equity. The method in this study uses Partial Least Squares (PLS) using SmartPLS 3. The population in this study were Gacoan Noodle Customers in Gajayan Yogyakarta with the sampling technique used, namely purposive sampling, and obtained a research sample of 100 samples. For the feasibility of the model using GoF, the results show that the feasibility value is 0.51 and can be said to be high. For the relationship between variables directly, IMC has a significant positive effect on Purchasing Intention and Brand equity has a significant positive effect on Purchasing Intention. For the relationship between variables indirectly, the results show that Integrated Marketing Communication (IMC) has a significant positive effect on Purchasing Intention which is mediated by Brand Equity.
Preferensi Masyarakat Indonesia Dalam Penggunaan Uang Lydia Kumajas; Jessylistina Langie; Sevny Mokoagouw
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.8672

Abstract

Pandemi COVID-19 mengajarkan kita mengenai pentingnya dana darurat sebagai payung saat keadaan ekonomi buruk. Riset sebelunya menjelaskan bahwa pada masa COVID-19 preferensi masyarakat lebih memilih tabungan dan emas sebagai bentuk dana darurat. Akan tetapi preferensi masyarakat bisa berubah menyesuaikan dengan situasi dan kondisi, oleh karena itu penelitian ini bertujuan mengetahui preferensi masyarakat dalam menggunakan uang di masa sesudah COVID-19. Menggunakan metode riset deskriptif dari 162 responden, hasil riset menjelaskan bahwa preferensi masyarakat tidak berubah di era sesudah COVID-19, dimana sebagian besar masyarakat menggunakan uangnya yang didapat dari pendapatannya dan pinjaman lunak untuk tabungan, deposito dan emas. Hasil riset juga menjelaskan bahwa penggunaan uang untuk keperluan konsumtif tidak besar. Disimpulkan bahwa responden tampaknya sudah lebih memahami bahwa uang harus digunakan secara bijaksana. Adapun rekomendasi kebijakan yang disampaikan adalah peningkatan literasi keuangan, perlu diberikan kredit bunga 0% bagi sektor UMKM, peningkatan syarat pinjaman online, peningkatan jumlah jaminan LPS dan memperluas jaminan LPS ke emas.

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