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Manajemen dan Kewirausahaan
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Published by Universitas Negeri Manado
ISSN : -     EISSN : 27746941     DOI : https://doi.org/10.52682/mk
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
The Manajemen & Kewirausahaan is intended to be the journal for publishing articles reporting the results of research on business, management, and entrepreneurship. The M&K invites manuscripts in the areas: Human Resource Management, Marketing Management, Finance Management, Strategic Management, Operation Management, Tourism Management, Digital Business, Management Information System, Entrepreneurship. The Manajemen & Kewirausahaan accepts any articles relevant to those subjects and any research methodology that meet the standards established for publication in the journal. The acceptance decision is made based upon an independent peer-review process that concerned on constructive and prompt evaluations of submitted manuscripts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 170 Documents
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Pengaruh Gaya Kepemimpinan, Deskripsi Kerja, dan Lingkungan Kerja Terhadap Produktivitas Kerja Pegawai di DKI Jakarta Rivaul Rizki; Arif Murti Rozamuri
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.8970

Abstract

Penelitian ini membahas tentang pegawai di Provinsi DKI Jakarta yang mampu menyumbangkan produktivitas terbesar bagi Indonesia namun belum mampu meningkatkan posisi Indonesia di tingkat produktivitas pegawai negara Asia Tenggara. Hal tersebut merujuk pada gaya kepemimpinan, deskripsi kerja, dan lingkungan kerja yang memiliki pengaruh terhadap produktivitas kerja pegawai. Metode dalam penelitian ini menggunakan metode kuantitatif. Penelitian ini menggunakan formula Krejcie dan Morgan dalam penentuan responden nya yang dimana penelitian ini memiliki populasi lebih dari 100.000 sehingga didapatkan responden sebanyak 384 responden. Responden merupakan pegawai perusahaan yang perusahaannya berdomisili di daerah DKI Jakarta. Hasil penelitian menunjukan bahwa gaya kepemimpinan berpengaruh signifikan terhadap produktivitas kerja, deskripsi kerja berpengaruh signifikan terhadap produktivitas kerja, dan lingkungan kerja berpengaruh signifikan terhadap produktivitas kerja, serta gaya kepemipinan, deskripsi kerja, dan lingkungan kerja berpengaruh signifikan terhadap produktivitas kerja.   This research discusses employees in DKI Jakarta Province who are able to contribute the greatest productivity to Indonesia but have not been able to improve Indonesia's position in the level of employee productivity in Southeast Asian countries. This refers to the leadership style, job description, and work environment which influence employee work productivity. The method in this research uses a quantitative method. This research uses the Krejcie and Morgan formula in determining respondents, where this research has a population of more than 100,000 so 384 respondents were obtained. Respondents are company employees whose companies are domiciled in the DKI Jakarta area. The research results show that leadership style has a significant effect on work productivity, work description has a significant effect on work productivity, and the work environment has a significant effect on work productivity, and leadership style, work description, and work environment have a significant effect on work productivity
Pengaruh Kemudahan, Kemanfaatan, Sikap, Minat Mahasiswa Terhadap Penggunaan Financial Technology (Studi Kasus: Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Manado) Joseph Philip Kambey; Hennij Lenny Suot; Laurensia Yosinta Valentina
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9011

Abstract

Penelitian ini bertujuan untuk mengetahui, apakah kemudahan, kemanfaatan, sikap, minat berpengaruh positif terhadap penggunaan financial technology (studi kasus Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Negeri Manado). Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan empiris. Informan penelitian ini adalah Mahasiswa Jurusan Manajemen yang aktif di Fakultas Ekonomi dan Bisnis Universitas Negeri Manado. Teknik pengumpulan data yang digunakan dengan menyebarkan kuisioner atau angket melalui Google Form. Penelitian ini menggunakan 100 sampel dengan teknik pengambilan sampel purposive sampling. Alat bantu dalam menghitung dan menganalisis data menggunakan SPSS versi 26. Hasil penelitian ini menunjukan bahwa Kemudahan, Kemanfaatan, Sikap, Minat studi kasus Mahasiswa Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Manado berpengaruh positif terhadap Penggunaan Financial Technology. This study aims to determine, does Perceived ease of use, Perceived usefulness, Attitude, Intention to use Students have a positive effect of Financial Technology (Study Case of Departement Management, Faculty Economics and Business, Manado State University). The method used in this study is a collecting data method with and empirical approach. The informants of this study are students majoring in Management who are active in the Faculty of Economics and Business, Manado State University. Data collection techniques used by distributing questionnaires or questionnaires trough Google Form. This study used 100 samples with purposive sampling techniques. Tools for calculating and analyzing data using SPSS Version 26. The results of this study show that the Perceived ease of use, Perceived usefulness, Attitude, Intention to use Students of Financial Technology Study Case of Departement Management, Faculty Economics and Business, Manado State University have positive effect on the use of Financial Technology.
The Impact of Social Media Marketing on Gen Z Women’s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Muhammad Ashdaq; Muhammad Jamil; Nur Fitriayu Mandasari
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry, especially with the number of consumers that continue to grow as generations increase. Generation Z women are a potential market in this industry where this generation is a new entrant consumer. The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 respondents, selected using a non-probability sampling technique known as convenience sampling. The collected primary data is then processed using the Structural Equation Modelling (SEM) method using AMOS 23 software. The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women. Additionally, brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions. These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women.
Analysis of MSME Digital Marketing Strategy "kripik.t_mpe” on Instagram Wahyu Dede Gustiawan; Budi Rahayu
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research discusses digital marketing carried out by Kripik.t_mpe MSMEs located in Kediri, East Java, considering the importance of using online marketing media today, cannot be maximized by MSME actors. How to create the right and quality content is rarely noticed by business owners so that the impact has not been felt optimally either. This study used qualitative research methods. with researchers interviewing MSME owners directly, using data analysis methods by collecting data, reducing and concluding data. The result of this study is that MSMEs Kripik.t_mpe have run several ways to make their marketing content quality such as relevance, creativity, visual quality, storytelling, interaction, consistency, and authenticity. Although in some ways such as improving visual quality and consistency has not been carried out properly.
Pengaruh Pengetahuan, Motivasi, E-Commerce, dan Media Sosial Terhadap Minat Berwirausaha Kearifan Lokal Pada Generasi Z Mulyanto Mulyanto; Krisnanda Krisnanda; Iwan Suroso; Anissya Lutfi Septanti
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9217

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh pengetahuan kewirausahaan, motivasi berwirausaha, e-commerce, dan penggunaan media sosial terhadap minat berwirausaha berbasis kearifan lokal Gusjigang pada generasi Z di Kabupaten Kudus. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan data primer. Sebanyak 130 responden dalam penelitian ini. Teknik penarikan sampel yang digunakan adalah nonprobability sampling dengan jenis purposive sampling. Analisis data dilakukan dengan menggunakan alat tes Smart-PLS. Hasil penelitian menunjukkan bahwa pengetahuan kewirausahaan berpengaruh negatif dan tidak signifikan terhadap minat berwirausaha berbasis kearifan lokal Gusjigang pada generasi Z. Motivasi berwirausaha, e-commerce, dan penggunaan media sosial berpengaruh positif dan signifikan terhadap minat berwirausaha berbasis kearifan lokal Gusjigang pada generasi Z. Berdasarkan hasil analisis data, dapat disimpulkan bahwa tingkat pengetahuan kewirausahaan tidak secara langsung mempengaruhi terhadap minat generasi Z untuk berwirausaha berbasis kearifan lokal Gusjigang di Kabupaten Kudus. Namun, motivasi berwirausaha, e-commerce dan penggunaan media sosial dapat meningkatkan minat generasi Z terhadap wirausaha berbasis kearifan lokal Gusjigang di Kabupaten Kudus. Sehingga, peningkatan dari factor-faktor tersebut dapat memperbesar minat generasi Z terhadap berwirausaha dengan memanfaatkan kearifan lokal Gusjigang.   This study aims to examine and analyze the influence of entrepreneurial knowledge, entrepreneurial motivation, e-commerce, and social media usage on entrepreneurial interest based on the local wisdom of Gusjigang among Generation Z in Kudus Regency. This is a quantitative study using primary data. There were 130 respondents in this research. The sampling technique employed is nonprobability sampling with purposive sampling. Data analysis was conducted using the Smart-PLS tool. The results show that entrepreneurial knowledge has a negative and insignificant effect on entrepreneurial interest based on the local wisdom of Gusjigang among Generation Z. Entrepreneurial motivation, e-commerce, and social media usage have a positive and significant effect on entrepreneurial interest based on the local wisdom of Gusjigang among Generation Z. Based on the data analysis, it can be concluded that entrepreneurial knowledge does not directly influence the interest of Generation Z in entrepreneurship based on the local wisdom of Gusjigang in Kudus Regency. However, entrepreneurial motivation, e-commerce, and social media use can increase Generation Z's interest in entrepreneurship based on the local wisdom of Gusjigang in Kudus Regency. Therefore, enhancing these factors can increase Generation Z's interest in entrepreneurship by leveraging the local wisdom of Gusjigang.
Pengaruh Kualitas Produk, Promosi dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Pelanggan Minimarket Alfamart Ruko Beryl Gading Serpong Chandra, Ray; Setiyowati, Harlis
Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i2.8823

Abstract

Alfamart is a minimarket owned by PT Sumber Alfaria Trijaya TBK and has branches in almost all provinces of Indonesia. This research aims to determine the influence of product quality, promotion and service quality on customer loyalty through purchasing decisions of Alfamart Ruko Beryl Gading Serpong minimarket customers. The research method used in this research is a quantitative method which is ex post facto in nature where the data is collected using a questionnaire and then manages the data and the analysis used is descriptive analysis. The quantitative research method in this study was carried out to test the influence of product quality, promotion and service quality on customer loyalty through purchasing decisions of Alfamart customers in the Serpong area. The Quality and Service Quality variables have a significant positive effect on the respondents' customer loyalty. The variable that does not have a positive effect on customer loyalty is the Promotion variable. The variable that has the highest significant positive influence on customer loyalty is Product Quality with an R-Square test value of 0.762 and an F-Square test result of 0.872.
Strategi Penanggulangan Bencana Pada Badan Penanggulangan Bencana Daerah: Kajian Literatur Manurung, Andryman; Sutisna , Sobar; Kurniadi , Anwar; Widodo, Pujo; Kusuma, Kusuma
Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i2.9590

Abstract

Kejadian bencana meningkat pesat selama beberapa dekade terakhir. Berdasarkan data statistik BNPB, sepanjang tahun 2023 telah terjadi 3.239 kejadian bencana alam di seluruh Indonesia. Dalam hal penyelenggaraan penanggulangan bencana, pemerintah daerah membentuk Badan Penanggulangan Bencana Daerah (BPBD) yang salah satu fungsinya adalah pengoordinasian pelaksanaan kegiatan penanggulangan bencana secara terencana, terpadu, dan menyeluruh. Tujuan penelitian ini untuk mengkaji lebih dalam tentang faktor-faktor yang mempengaruhi koordinasi BPBD dalam penyelenggaraan penanggulangan bencana. Metode penelitian dengan melakukan literature review dengan mencari dan mengumpulkan studi pustaka melalui media elektronik menggunakan beberapa databased seperti Google Scholar dan Semantic Scholar dengan kata kunci dan pemilihan artikel untuk penelitian ini menggunakan kriteria inklusi dan eksklusi. Berdasarkan hasil literature review, terdapat beberapa faktor yang memengaruhi koordinasi BPBD dalam penanggulangan bencana, yaitu: Hubungan Koordinasi baik vertikal maupun horizontal; elemen mekanisme dasar koordinasi yaitu Hierarki Manajemen, Peraturan dan Prosedur, serta Perencanaan dan Penetapan Tujuan; Komunikasi; Kompetensi dan Evaluasi. Penting untuk memastikan koordinasi yang baik antara BPBD dan lembaga/instansi terkait agar penanggulangan bencana dapat berjalan lebih efisien dan efektif.   Disaster events have increased rapidly over the past few decades, with 3,239 natural disasters occurring throughout Indonesia in 2023 (BNPB, 2024).  In terms of organizing disaster management, the local government forms a Regional Disaster Management Agency (BPBD), one of whose functions is to coordinate the implementation of disaster management activities in a planned, integrated, and comprehensive manner. The purpose of this study is to examine more deeply the factors that influence the coordination of BPBDs in organizing disaster management. The research method is to conduct a literature review by searching and collecting literature studies through electronic media using several databases such as Google Scholar and Semantic Scholar with keywords and selecting articles for this study using inclusion and exclusion criteria. Based on the results of the literature review, several factors influence BPBD coordination in disaster management, namely: Coordination Relationships both vertical and horizontal; elements of the basic coordination mechanism, namely Management Hierarchy, Regulations and Procedures, and Planning and Goal Setting; Communication; Competence and Evaluation. It is important to ensure good coordination between BPBDs and related institutions/agencies so that disaster management can run more efficiently and effectively
Human Resource Information System of Monitoring Employee Attendance Using Microsoft Power BI at Catholic University of De La Salle Manado Palulungan, Josep
Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i2.10013

Abstract

The purpose of this research is to determine the level of usage of attendance devices to further perform the descriptive result and give recommendations to the organization or management on how to improve human resource data. This research was carried out using Microsoft Excel software to collect and process data and then will be analyzed using Microsoft Power BI to visualize the data. Data was collected from Biro Pengembangan Sumber Daya Manusia (BPSDM) at the Catholic University of De La Salle Manado. Employee awareness of using the attendance device at the Catholic University of De La Salle Manado in the mean is significantly low. Based on the data provided, the low level of the mean does not represent personal awareness, considering the maximum attendance personally is 100% and the minimum attendance is 0%. This range could impact the mean significantly, so, the result in this research is the mean of all employees, not personally. Based on the result of this research, it is recommended for the management of the Catholic University of De La Salle Manado to perform a seminar or focus group discussion to explain the importance of using attendance devices, not only for personal financial benefit, but also for human resource management purposes, so employee will use it regardless of any personal financial benefit.
Pengaruh Penghargaan, Kompensasi, Dan Penggunaan Teknologi Terhadap Produktivitas Karyawan PT QRS Perta, Ciya Gusyaf; Rozamuri, Arif Murti
Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i2.10404

Abstract

Penelitian ini membahas tentang hubungan serta pengaruh antara penghargaan, kompensasi, dan penggunaan teknologi yang dirasakan oleh karyawan pada salah satu perusahaan distribusi bahan bakar yang berada di Sumatera barat dalam meningkatkan produktivitas karyawan tersebut. Tingginya tingkat produktivitas dapat menunjang karyawan dalam aspek pekerjaan namun terdapat beberapa komponen dalam bidang pekerjaan yang mempengaruhi hal tersebut seperti pemberian penghargaan dan kompensasi yang sesuai dengan kinerja karyawan, serta teknologi modern yang dapat meningkatkan efektivitas pekerjaan karyawan. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Sampel penelitian ini diambil dari salah satu perusahaan distribusi bahan bakar yang berada di Sumatera barat. Pada penelitian ini terdapat juga penarikan sampel secara non-probabilitas melalui teknik purposive sampling, dengan jumlah sampel 61 orang. Pengelolaan data yang terdapat dalam penelitian ini menggunakan program software SPSS dengan versi 25.0 (Statistic Package for the Social Science). Hasil penelitian menunjukkan bahwa terdapat pengaruh secara signifikan dari variabel penghargaan, kompensasi, dan penggunaan teknologi terhadap produktivitas karyawan PT QRS. Penelitian ini berkontribusi dalam upaya meningkatkan produkivitas karyawan melalui penghargaan, kompensasi dan penggunaan teknologi.   This study discusses the relationship and influence between rewards, compensation, and the use of technology employees feel at a fuel distribution company in West Sumatra in increasing employee productivity. High levels of productivity can support employees in terms of work. Still, several components in the field of work influence this, such as providing rewards and compensation that are in accordance with employee performance, as well as modern technology that can increase employee work effectiveness. The method used in this study is quantitative research. The sample of this study was taken from a fuel distribution company in West Sumatra. This study used non-probability sampling through purposive sampling techniques, with a sample size of 61 people. Data management in this study used the SPSS software program with version 25.0 (Statistic Package for the Social Sciences). The results showed that the variables of rewards, compensation, and the use of technology significantly influenced employee productivity at PT QRS. This research contributes to efforts to increase employee productivity through rewards, compensation, and the use of technology.
Apakah Organizational Justice dan Teamwork Berpengaruh Terhadap Kinerja Melalui Kepuasan Kerja Pada Perusahaan Di Banten? Dewi, Santi Riana; Andari, Andari; Deviyantoro, Deviyantoro; Sukemi, Sukemi
Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i2.10447

Abstract

Penelitian ini dilatarbelakangi adanya gap antara kinerja yang diharapkan dengan kinerja yang ada pada saat ini. Tujuannya untuk mengetahui ada tidaknya pengaruh antara variabel organizational justice dan teamwork terhadap kinerja dengan kepuasan kerja sebagai variabel intervening. Metode yang digunakan adalah metode kuantitatif dengan pendekatan survey, sampel 52 karyawan diambil dengan teknik sampel jenuh, data diolah menggunakan SPSS 22. Adapun analisis yang digunakan adalah analisis regresi linier berganda, uji determinasi, uji F, uji T, uji validitas, uji reliabilitas, uji normalitas. Hipotesis terdiri dari terdapat pengaruh organizational justice terhadap kepuasan kerja, teamwork terhadap kepuasan kerja, organizational justice terhadap kinerja, teamwork terhadap kinerja, kepuasan kerja terhadap kinerja, pengaruh tidak langsung organizational justice terhadap kinerja, dan pengaruh tidak langsung teamwork terhadap kinerja. Hasil dari penelitian adalah organizational justice berpengaruh langsung terhadap kepuasan kerja, dan teamwork berpengaruh langsung terhadap kepuasan kerja, kepuasan kerja berpengaruh langsung terhadap kinerja, tidak terdapat pengaruh langsung organizational justice terhadap kinerja, teamwork berpengaruh langsung terhadap kinerja, organizational justice berpengaruh secara tidak langsung terhadap kinerja melalui kepuasan kerja, teamwork berpengaruh secara tidak langsung terhadap kinerja melalui kepuasan kerja. Impak penelitian adalah memberikan kontribusi terhadap pengambilan kebijakan dan keputusan manajemen untuk meningkatkan kepuasan kerja dan kinerja karyawan di perusahaan. This research is motivated by the gap between expected performance and current performance. The aim is to determine whether there is an influence between organizational justice and teamwork variables on performance with job satisfaction as an intervening variable. The method used is quantitative with a survey approach, a sample of 52 employees taken using the total sampling technique, and data processed using SPSS 22. The analysis used is multiple linear regression analysis, determination test, F-test, T-test, validity test, reliability test, and normality test. The hypothesis consists of the influence of organizational justice on job satisfaction, teamwork on job satisfaction, organizational justice on performance, teamwork on performance, job satisfaction on performance, indirect influence of organizational justice on performance, and indirect influence of teamwork on performance. The results of the study are that organizational justice has a direct effect on job satisfaction, and teamwork has a direct effect on job satisfaction, job satisfaction has a direct effect on performance, there is no direct influence of organizational justice on performance, teamwork has a direct effect on performance, organizational justice has an indirect effect on performance through job satisfaction, teamwork has an indirect effect on performance through job satisfaction. The impact of the research is that it can contribute to policy-making, and management decisions to improve employee job satisfaction and performance in the company.

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