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Jonhariono Sihotang
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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 891 Documents
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The Influence of Store Atmosphere, Price and Product Quality on Purchasing Decisions at PT Modular Kuliner Indonesia Jakarta Ananda, Rachelita Aurencia; Syahyuni, Dedy
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study examines the impact of store atmosphere, price, and product quality on consumer purchasing decisions on Hot Side Story products from PT Modular Kuliner Indonesia. By using a quantitative approach with multiple linear regression analysis, t-test, F test, and determination test using SPSS version 26 calculation tools and sig 0.05, it was found that the three variables produced a positive impact and reached significance for consumer purchasing decisions. Based on the results of the F test, the variables of price, product quality, and store atmosphere together (simultaneously) have a positive effect and have significance on consumer purchasing decisions. The findings of the determination test indicate that factors of product quality, pricing, and store atmosphere can all have an impact on 68.3% of variations in consumer purchasing decisions, and the remaining 31.7% are explained by external variables other than those carried out by researchers. This study provides three factors that drive consumer purchasing decisions on Hot Side Story products from PT Modular Kuliner Indonesia. So, the company still needs to continue to evaluate the store atmosphere, competitive prices, and improve product quality to encourage consumer purchasing decisions.
Revolutionizing Hotel Room Comfort: Leveraging Google Nest Intelligent Systems to Improve Guest Experience Suharto, Bambang; Putri, Nabilah Paramita
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Technological advances have brought significant changes to the hospitality industry, especially in efforts to improve guest comfort and experience. One of the latest breakthroughs is the use of intelligent systems such as Google Nest to manage the hotel room environment, making it a Smart Hotel Room. This research aims to discuss how the use of Google Nest has revolutionized hotel room comfort and substantially improved the guest experience. Google Nest enables hotels to manage energy efficiently, regulate room temperature, and provide guests with a more personalized experience. We'll discuss some of the benefits of using Google Nest for hotel room comfort, such as better temperature control, better energy management, better security, and integration with property management systems to increase operational efficiency. This research approach uses qualitative methods through analysis of various journals. The results of this research demonstrate a better understanding of how intelligent systems like Google Nest have revolutionized hotel room comfort and substantially improved the guest experience. With thoughtful and innovative implementation, hotels can continue to leverage this technology to create better lodging environments in the future.
Comparative Analysis of Consumer Preferences in Online Shopping on Shopee and Lazada in Medan Panjaitan, Santi Rohdearni; Sitanggang, Augustinus Suryadi
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probisnis.v15i3.568

Abstract

This research aims to determine and analyze the differences in influence on consumer preferences in online shopping at Shopee and Lazada in the city of Medan. The type of research used is quantitative. The research population is the community in the area around the city of Medan who use the Shopee and Lazada e-commerce applications in 2023 and the determination of the number of samples in this research is using the purposive sampling method with the number of samples being 100. The data source for this research is primary data using an instrument. research in the form of a questionnaire. The data collection method used is survey research. This research uses multiple linear regression analysis for statistical analysis and the regression model has been tested first in the classic assumption test. The research results state that there are differences in consumer preferences for online shopping at Shopee and Lazada in the city of Medan. Product diversity and website quality are important sales tools and play a major role in establishing communication between consumers and are good for use as sales media.
The Influence of Brand Equity on Repurchase Intentions for Scarlett Products in Border Regions Deasi, Meriana; Kristianto, Aloysius Hari
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the effect of brand equity dimensions on repurchase intention of Scarlett skincare products in Bengkayang. The dimensions of brand equity studied include brand awareness, brand association, perceived quality, brand loyalty, and other brand assets such as product distribution channels. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to consumers who have used Scarlett products at least once. There are 200 respondents who have participated to fill out the questionnaire, but only 159 respondents were distributed in this study. The results showed that the variables of brand association, brand loyalty and other brand assets have a positive and significant influence on repurchase intention. In contrast, the variables of brand awareness and perceived quality show a negative and significant effect. These results indicate that good management of the dimensions of brand equity can increase consumer repurchase interest in Scarlett products. This study suggests adding other variables in future research to gain a deeper understanding.
The Influence of Product, Personalization and Community Factors in the E-Marketing Mix on Erigo Fashion Customer Satisfaction in Indonesia Boyke, Silvanus; Aloysius Hari Kristianto
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research is motivated by the rapid growth of online business in Indonesia. Because of this, business people realize that more and more people tend to choose to shop online rather than offline. The aim of this research is to determine the impact of product, personalization and community in the e-marketing mix on customer satisfaction for Erigo fashion products in Indonesia. The e-marketing mix components that are the focus of this research were developed based on the model proposed by Kalyanam & McIntyre (2002), focusing on 3 components, namely product, personalization and community. This research is confirmatory research that uses a quantitative approach with survey methods (field studies). The population that is the subject of the research is all consumers in Indonesia who have purchased Erigo products online at least once. Sampling used a non-probability sampling method with purposive sampling technique, where the number of respondents who participated in filling out this questionnaire was 250 people. Data analysis was carried out using multiple linear regression, for data processing using IBM SPSS Statistics 26 software. The research results showed that product, personalization and community variables had a significant effect on customer satisfaction for Erigo fashion products in Indonesia.
Swot analysis of thrifting business on tik-tok social media reviewed from islamic business perspective (case study on tik-tok account @kacestore) Nurhayati, Nurhayati; Rosilawati, Weny; Selvina, Mia; Riski, Yogi
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Tiktok Shop social media is an online shopping platform that prioritizes user convenience, however, in practice there are some unscrupulous used clothing sellers on tik-tok who have unclear implementation, such as about the quality of the clothes sold and the original form of the clothes they sell.This study investigates the implementation of SWOT in the used goods business on Tiktok social media with an Islamic business approach. Tiktok Shop has become the main platform for online shopping with an emphasis on user convenience, but it also faces challenges related to the lack of clarity in the sale of used clothing, such as the quality and origin of products that are often imported and potentially harmful to health. The purpose of this study is to evaluate the strengths, weaknesses, opportunities, and threats in buying and selling practices on the Tiktok kacestore account, using qualitative research methods through field research. The sample consisted of 100 participants who were followers of the account, selected using a stratified random sampling technique. The results of questionnaire and interview analysis show that the kacestore business actors have successfully applied the principles of buying and selling in accordance with Islamic business values, reflecting the traits of Rosulullah SAW such as siddiq, amanah, tabligh, and fathonah in their operational practices. The conclusion of this study illustrates that the implementation of SWOT in the second-hand goods business in Tiktok can be an effective foundation for developing sustainable and ethical business strategies, and have applied the characteristics of Rosulullah SAW consisting of siddiq, amanah, tabligh, fathonah.
Pengaruh Sektor Unggulan Terhadap Pertumbuhan Ekonomi Kabupaten Mimika Tahun 2019-2023 (Analisis LQ Dan DLQ) Kondo, Sri Sofia; Pentury, Merlin; Fahrunnisa , Lutfiana; Narew , Ignasius
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Mimika Regency is a district that is famous for having the largest gold mine in the world owned by PT. Freeport Indonesia. Economic growth in Mimika Regency is still relatively low when compared to every district city in Papua, this is due to changes in the amount of production of goods and services which results in economic growth not growing well. The purpose of this study is to find out the leading sectors and which provide the greatest competitiveness in Mimika County. This study uses secondary data, namely GDP (Gross Regional Domestic Product) which is quantitative in nature with Location Quotient (LQ) analysis methods and Dynamic Location Quotient analysis. The results of the Location Quotient (LQ) analysis show that of the 17 economic sectors in Mimika Regency, there is 1 economic sector that is the leading sector, while the Dynamic Location Quotient Results show that of the 17 economic sectors, there are 6 prospective sectors and 11 non-prospective sector
Analisis Pengaruh PDRB, Pendapatan Per Kapita Dan Investasi Terhadap Indeks Pembangunan Manusia di Kabupaten Mimika Leisubun, Julia Beby; Pangala, Nopita Lisa; Ialuhun, Pritty; Arapi, Rahmat
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the influence of Gross Regional Domestic Product (GDP), Per Capita Income, and Investment on the Human Development Index (HDI) in Mimika Regency. The method used is an associative method with a type of quantitative data sourced from secondary data obtained from the Central Statistics Agency (BPS) of Mimika Regency during the 2014-2023 period. The data were analyzed using multiple linear regression to determine the relationship between independent and dependent variables. The results of the analysis show that the GDP has a negative and significant influence on HDI, showing that economic growth is not accompanied by an improvement in the quality of life or human development. In contrast, Per Capita Income and Investment had a positive and significant influence on HDI, suggesting that increased per capita income and investment contributed to better access to education and health services, as well as an overall improvement in living standards. These findings indicate the need for policies that support a fairer distribution of income and increased investment in the education
Supervision and Assistance in Resolving Problematic Loans at Tangguh Mitra Bersama Cooperative Perkasa, Ripho Delzy; Rismawati, Lia; Aulia, Rina; Delaila, Ifani
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The Solid Partner Cooperative is a people's economic entity that plays a crucial role in supporting the local economy. However, like other financial institutions, cooperatives also face challenges in resolving problematic credits that can affect their stability and operational sustainability. Therefore, this journal adopts a qualitative research approach to analyze the coaching and assistance strategies in handling problematic credits at the Solid Partner Cooperative. The research findings indicate that a deep understanding of cooperative principles, active member involvement in decision-making, transparency and accountability in financial management, and collaboration with other financial institutions or financial experts are key factors in cooperative management coaching. A strong understanding of cooperative principles creates a solid foundation for members and cooperative managers to carry out operational activities and make strategic decisions. Active member involvement in decision-making creates a democratic and inclusive environment, strengthening member trust in the cooperative. Transparency and accountability in financial and operational management form a strong foundation for building trust and integrity among members and other stakeholders. Collaboration with other financial institutions or financial experts is an effective strategy in supporting the resolution of problematic credits. By gaining additional access to financial resources, objective advice and insights, and alternative solutions from parties with extensive knowledge and experience, cooperatives can better address credit issues.
The effect of market concentration audit, audit tenure, and audit fees on audit quality (study on companies listed in the jakarta islamic index (JII) in 2020-2023) Andriani, Yulia; Sari, Yetri; Ermawati, Liya
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The purpose of this research is to find out how audit market concentration, audit tenure, and audit fees influence audit quality partially and simultaneously, a study of companies listed on the Jakarta Islamic Index for the 2020-2023 period. Puposive sampling is the method used in this investigation. Using the E-Views 10 program, panel data regression analysis is a display of the data used and secondary data sources from annual financial reports and literature related to the topic for collecting data. Research findings show that partially, audit market concentration has a positive and significant influence on audit quality, audit tenure has a negative and significant influence on audit quality, while audit fees have no influence on audit quality. Simultaneously audit market concentration, audit tenure and audit fees together have a significant influence on audit quality.

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