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Jonhariono Sihotang
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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 891 Documents
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The Influence of Word-of-mouth Advertising and Technological Innovations on The Customer Experience in E-Commerce. Astiti, Nila; Hida Syahchari, Dicky; Agustina Situmorang, Soraya
ProBisnis : Jurnal Manajemen Vol. 15 No. 4 (2024): August-September: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

E-commerce has replaced traditional retail, offering corporations financial savings and giving customers a streamlined experience enhanced by user-friendliness, customization, prompt customer support, and transaction security. Favorable consumer experiences facilitate word-of-mouth (WOM) promotion, which impacts purchasing choices and strengthens brand loyalty. Integrating advanced technologies, like artificial intelligence-powered customization and streamlined mobile applications, enhances consumer experiences, promotes brand loyalty, and facilitates efficient interactions. This research aims to examine the relationship between word-of-mouth advertising, technical innovation, and consumer experience in electronic commerce. The quantitative study methodology included a sample size of 120 individuals from the Greater Jakarta area, with data analysis conducted using SPSS. The findings demonstrate substantial beneficial effects of word-of-mouth (WOM) and technology innovation on consumer experience. The results indicate that e-commerce enterprises should allocate resources towards cutting-edge technology and promote good word-of-mouth to improve consumer experiences and sustain competition. Subsequent investigations should investigate supplementary variables such as service quality, customization, and the omnichannel experience.
Break Event Point Analysis at Jempol Bakery Massa, Dhella Pramestya; Fitriani, Tuti
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The purpose of this study was to determine how many sales in units and rupiah and how much tolerance for sales decline at Bakery Jempol. The data collection technique used in this research is interview. The data analysis instrument used in this research is using the break event point calculation method and margin of safety. The results of the Bakery Jempol business research will reach knowing how many sales in units and rupiah must be achieved in order to break even, it is necessary to calculate the break even point. From the results of the calculations that have been carried out, the Bakery Jempol business will break even if as many as 109,269 units or Rp 546,344,895, jempol bread is sold. burger bread will break even if as many as 51,218 units or Rp 128,044,701. bandung toast will break even if as many as 8,863 units or Rp 62,050,579. fresh bread will break even if there are 2,787 units or Rp 41,801,744. comb bread will break even if there are 17,548 units or Rp 70,193,704. mattress bread will break even if there are 2,186 units or Rp 34,754,897 and for hotdog bread will break even if there are 17,535 units or Rp 70,144,558. Bakery Jempol business can determine the tolerance for a decrease in sales of bakery products must be above sales per break-even point.
The influence of Teamwork, Communication, and Work Environment on Teacher Performance at SDN Kutabaru 1 Tangerang Regency Utami, Atrisia Aulia; Masruri, Masruri; Trianto , Eko
ProBisnis : Jurnal Manajemen Vol. 15 No. 4 (2024): August-September: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze and determine the effect of independent variables on the dependent variable partially and simultaneously at SDN Kutabaru 1 Tangerang Regency. The method used is quantitative method, with data collection methods using literature studies, questionnaires (questionnaires), and observation (observation) conducted in February-May 2024. The sampling technique used was a saturated sample using the calculation of the SPSS version 25 application program. The population of this study were teachers at SDN Kutabaru 1 Tangerang Regency. The sample contained in this study were 30 respondents. The results of this study indicate that all question items are valid and reliable. This can be proven by the Teamwork variable by the tcount value of 2.915> from the ttable value of 1.705 with a sig value of 0.007 < 0.05. Which means it shows that teamwork has a positive and significant effect on teacher performance. Communication variable by sig value 0.000 < 0.05. And the tcount value is 4.060> from the ttable value of 1.705. Which means it shows that the value of communication has a positive and significant effect on teacher performance. The work environment variable by the tcount value of 2.984> from the ttable value of 1.705 and a significant value of 0.006 <0.05. Which means it shows that the work environment has a positive and significant effect on teacher performance. Based on the results of this study, it has a positive and significant effect together (simultaneously) the Fcount value is 12.494> 2.98. So it can be concluded that H0 is rejected and Ha is accepted, which means that the Teamwork, Communication, and Work Environment variables simultaneously affect the teacher performance variable.
The Relationship between Job Satisfaction and Organizational Commitment to Employee Turnover Rate at PT Trans Rekreasindo during the Covid 19 Pandemic Subranta, Aris; Iswadi, Udi; Dzikri, Ahlu
ProBisnis : Jurnal Manajemen Vol. 15 No. 4 (2024): August-September: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine whether job satisfaction and organizational commitment have a direct effect on Employee Turnover. Quantitative research uses a correlational approach. The population of this study is 90 employees at PT Trans Rekreasindo. The sample consisted of 90 employees. Saturated sampling was used in this study. Research instruments made by researchers guided by dimensions and expert indicators are used to collect data through survey methods. The Likert scale with five alternative answer options ranging from strongly agree, agree, doubt - doubt, disagree, and strongly disagree was used in the questionnaire. Data analysis was carried out using SPSS Version 20 The findings of this research said 1) the result of the job satisfaction variable tcount of 6.123 was greater than the ttable so the tcount > ttable so that the influence of the job satisfaction variable significantly on employee turnover 2) the organizational commitment variable tcalculated of 1.709 showed that the tcount > ttable, significance 0.091 < 0.05 so the organizational commitment variable had no significant influence on employee turnover 3) the results of the simultaneous test showed a value of F = 21.644 and a significance value < probability of 0.000 < 0.05 so the variables Job satisfaction and organizational commitment had a positive and significant influence on employee turnover.
The Effect of Distributive Justice, Procedural Fairness and Financial Compensation on Employee Loyalty in a Manufacturing Company in Bali Irvan, Muhammad; Munif, Rifqy; Herdiansyah, Muhammad Reza
ProBisnis : Jurnal Manajemen Vol. 15 No. 4 (2024): August-September: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aimed to analyze the influence of distributive justice, procedural justice, and financial compensation on employee loyalty in a manufacturing company in Bali. The problem addressed was the impact of perceived fairness and compensation on employee loyalty. A quantitative approach was used, with data collected through questionnaires distributed to 50 employees. The data were analyzed using multiple linear regression. The findings revealed that distributive justice and financial compensation significantly and positively influenced employee loyalty. However, procedural justice did not have a significant individual impact but contributed positively when combined with the other two variables. The results indicated that fair distribution of earnings and adequate financial compensation enhance employee loyalty, while the role of procedural justice is more significant when considered alongside other fairness aspects. These findings suggest that management should prioritize improving distributive justice and financial compensation strategies to foster higher employee loyalty. This study contributes to the literature on human resource management by highlighting the importance of fairness in compensation and decision-making processes. Further research is recommended to explore other variables affecting employee loyalty and to test these findings across different industries.
Pengaruh Green Marketing Dan Sosial Media Marketing Terhadap Keputusan Pembelian Konsumen Produk Jajanan Khas Bima Putra, Wanda Di; ErnawatI, Sri; Widakdo, Sugeng
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Industrial developments are changing a person's purchasing decision process, currently, Social Media Marketing is the basis of reference in purchasing, as is Green marketing. The aim of this research is to determine the influence of Green marketing and social media marketing on purchasing decisions, both partially and simultaneously. The type of research is associative. The research instrument uses a questionnaire with a Likert scale. The population used in this research is all consumers who have purchased bima snack products whose exact number is not known (unknown population). The number of samples used in this research was 50 respondents with a sampling technique, namely purposive sampling. Data collection techniques using observation, questionnaires, and literature study. Data analysis techniques by carrying out validity tests, reliability tests, multiple linear regression tests, correlation coefficients, determination tests, t tests, and f tests. The results of this research show that Green marketing has a significant effect while social media marketing does not have a significant effect on purchasing decisions, while simultaneously Green marketing and social media marketing have an effect on purchasing decisions
Factors Affecting Customer Satisfaction at Online Grocery Abdullah, Abdullah; Rahmadhani, Sari
ProBisnis : Jurnal Manajemen Vol. 15 No. 4 (2024): August-September: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze customer satisfaction in shopping online. Customer activity in making online purchases is reviewed from the performance of the companies that serve, the safety of consumers in transactions, and the payment models offered by the company can affect satisfaction in making repeated purchases on online stores. The hypothesis test was carried out using data obtained from respondents who frequently shopped online in the last three years. Respondents were domiciled in the city of Semarang and obtained 164 questionnaires that could be processed by multiple linear regression analysis. The test results show that the company's performance in maintaining customer service satisfaction online is influenced by three important factors. First, there is a well-communicated customer service performance and quick response. Second, the availability of easy choice of transaction models that are well informed with customers. Third, in transactions, there is a guarantee of security of both data and transaction value, so that it can increase trust in both data and punctuality with customers.
Factors Affecting Teacher Productivity in Banten Province Dzikri, Ahlu; Fulaisum Firdaus, M
ProBisnis : Jurnal Manajemen Vol. 15 No. 4 (2024): August-September: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

In this study, there are limitations that are carried out, namely the researcher only researches in private and public vocational schools throughout the city of Cilegon. Quantitative research uses a correlational approach. The population of this study is all private and public vocational school teachers in Cilegon City as many as 600 people with 27 schools. The 10% sample consisted of 600 teachers and the total used was 86 teachers. Proportional random sampling is used as a sampling technique. Data collection is carried out by a survey method using research instruments developed by researchers by following the dimensions and indicators of experts. The questionnaire used a Likert scale with five categories of alternative answers ranging from strongly agreeing to agreeing, Neutral, disagreeing, and strongly disagreeing. Data analysis was carried out using Smart-PLS 3.2.7. The findings of this study reveal 1) There is a direct relationship between motivation and creativity, with a coefficient of R2 of 0.241; 2) Between motivation and productivity, there is a significant direct influence, with R2 of 0.083, t-statistic of 2.709 > 1.96, p-value of 0.007 < 0.05; 3) There is a significant direct relationship between career development and Creativity, with an R2 of 0.625; 4) career development has a significant direct effect on productivity, with an R2 coefficient of 0.750, t-statistics of 10.463 >1.96, and p-value of 0.000 < 0.05; 5) creativity has a significant direct influence on teacher productivity, with an R2 coefficient of 0.676, t-statistics of 11.619 >1.96, and p-value of 0.000 < 0.05; 6) Through Creativity, there was a significant indirect influence of Motivation on Teacher Productivity, with an R2 coefficient of 0.111, t-statistic of 2.952 >1.96, and p-value of 0.003 < 0.05; 7) In the seventh hypothesis, from the results of the hypothesis test, the R2 coefficient is 0.061, the t-statistic is 3.042 >1.96, and the p-value is 0.002 < 0.05, so that there is a significant indirect influence between Career Development and productivity through Creativity at Cilegon City Vocational School.
Analisis pengaruh dukungan atasan, dukungan rekan kerja dan motivasi transfer terhadap transfer pelatihan di PT XYZ Hasdiputra, Vicky; Riana Dewi, Santi
ProBisnis : Jurnal Manajemen Vol. 15 No. 4 (2024): August-September: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Latar belakang dari penelitian ini yaitu berdasarkan data survey kepuasan dan keterikatan sumber daya manusia di PT XYZ terdapat gap pada penerapan hasil pelaksanaan diklat di tempat kerja yang merupakan hasil survey pegawai dimana bagian dari prioritas yang perlu ditingkatkan dalam pendidikan dan pelatihan pada Perusahaan. Tujuan penelitian yaitu menganalisis pengaruh dukungan atasan, dukungan rekan kerja, motivasi transfer, dan secara simultan terhadap transfer pelatihan di PT XYZ. Penelitian ini dapat bermanfaat bagi suatu organisasi atau instansi sebagai informasi yang perlu dipertimbangkan ketika merumuskan kebijakan yang penting untuk meningkatkan penerapan hasil pelaksanaan diklat di tempat kerja melalui transfer pelatihan. Adapun penelitian dilakukan dengan pengumpulan data primer dalam hal ini melalui kuesioner yang diberikan kepada responden menggunakna skala likert dengan 5 poin, pada penelitian ini ditetapkan besarnya sampel menggunakan rumus Yamane dengan jumlah sampel 90 responden, berdasarkan data yang didapatkan kemudian dilakukan proses pengolahan data menggunakan aplikasi pada Smart PLS. Hasil temuan menunjukan bahwa secara parsial yang masing-masing yaitu dukungan rekan kerja, dukungan atasan, motivasi transfer, serta secara simultan keduanya memiliki pengaruh positif terhadap transfer pelatihan. Namun variabel dukungan rekan kerja, motivasi transfer, dan variabel secara simultan memiliki pengaruh positif terhadap transfer pelatihan yang lebih kuat dibandingkan pengaruh variabel dukungan atasan.
The Influence of Customer Service and Product Quality on Purchasing Decisions Motorcycle Nurjanah, Nurjanah
ProBisnis : Jurnal Manajemen Vol. 15 No. 4 (2024): August-September: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the influence of customer service and product quality on purchasing decisions. Customer service and product quality are two crucial factors that influence customer satisfaction and loyalty, which ultimately impact purchasing decisions. This study uses a quantitative method with a survey approach to collect data from 125 respondents who are consumers of a well-known retail company in a big city. The instrument used in this study was a questionnaire to measure respondents' perceptions of customer service, product quality, and purchasing decisions. The collected data were analyzed using multiple linear regression to determine the relationship between the independent variables (customer service and product quality) and the dependent variable (purchase decisions). The results of the study indicate that both customer service and product quality have a positive and significant influence on purchasing decisions. Specifically, product quality has a more dominant influence than customer service in influencing purchasing decisions. This shows that although good customer service and product quality remain the main factors that encourage consumers to make purchases. This study provides practical implications for company management to pay more attention to and improve the quality of their products and continue to provide excellent customer service. Thus, companies can increase customer satisfaction and loyalty, which will ultimately increase sales and profits.

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