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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 891 Documents
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Pengaruh Kepemimpinan dan Motivasi Kerja terhadap Kinerja Karyawan pada PT. Bank Mandiri, Tbk Divisi e-Channel Operation Jata, Anak Agung Gede Darma; Triana, Harry; Kamaludin, Kamaludin
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Tujuan dari penelitian ini untuk (1) mengetahui dan menganalisis apakah terdapat pengaruh Kepemimpinan terhadap kinerja karyawan PT. Bank Mandiri Divisi E- Channel Operation (2) Untuk mengetahui dan menganalisis apakah terdapat pengaruh Motivasi Kerja terhadap kinerja karyawan PT. Bank Mandiri Divisi E- Channel Operation (3) Untuk Mengetahui dan menganalisis apakah terdapat pengaruh kepemimpinan dan motivasi kerja secara simultan terhadap kinerja karyawan di PT. Bank Mandiri Divisi E-Channel Operation. Penelitian ini diharapkan dapat memberikan beberapa manfaat serta wawasan bagi para karyawan seperti (1) Manfaat Praktis, hasil penelitian dapat menjadi saran dan masukan bagi instansi tersebut dalam mengelola sumber daya yang berkaitan dengan kepemimpinan, motivasi kerja terhadapa kinerja karyawan agar kedepannya pegawai dapat lebih meningkatkan kinerjanya. (2) Manfaat Teoritis, dari hasil penelitian ini diharapkan dapat menerapkan ilmu yang telah dipelajari dan mampu menganalisa suatu permasalahan yang terjadi dalam departemen kemudian mengambil keputusan dan kesimpulan sesuai dengan teori yang telah dipelajari. Metode penelitian ini adalah deskriptif kuantitatif dengan jumlah populasi sebanyak 150 orang dan sempel sebanyak 109 orang, sedangkan uji analisis data yang digunakan uji validitas, uji realibilitas, uji asumsi klasik, uji regresi linear sederhana, uji regresi linear berganda, uji t dan uji F. Metode penelitian yang digunakan dalam penelitian ini adalah tipe deskriptif. Dalam tipe deskriptif dilakukan pengumpulan data untuk menguji hipotesis dalam penelitian ini melalui penilaian sikap atau pendapat terhadap individu ( dalam hal ini karyawan pada PT. Bank Mandiri, Tbk Divisi E – Channel Operation ) sehingga dapat diketahui apakah kepemimpinan dan motivasi berpengaruh terhadap kinerja karyawan di PT. Bank Mandiri, Tbk Divisi E- Channel Operation baik secara parsial maupun simultan. Penelitian ini juga menggunakan metode survey.
The Influence of Marketing Mix on The Increase of Billing Sales Volume in Freedom Internet Cafe, Surakarta Nugraha, Samuel Setya; Dewi, Adhita Maharani
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to analyze the influence of the Marketing Mix on the increase of billing sales volume at Freedom Internet Cafe, Surakarta. The hypotheses proposed in this study are as follows: H1: it is suspected that the Product influences the increase in sales volume, H2: it is suspected that Price influences the increase in sales volume, H3: it is suspected that Promotion influences the increase in sales volume, H4: it is suspected that Place influences the increase in sales volume, H5: it is suspected that the Marketing Mix influences the increase in sales volume simultaneously.The research method used is quantitative research through surveys and interviews, intended to provide explanations. Survey research takes samples from a population and uses questionnaires as the primary data collection tool. Sample selection using the stratified random sampling method is applied when the population has heterogeneous and proportionally stratified members. Therefore, this study involved 52 buyers as respondents, and data analysis was conducted using multiple linear regression models with SPSS v25 application.The data analysis results show that the t-value for the Product variable is -0.347, Price variable is 2.103, Promotion variable is 1.620, and Place variable is 2.011. Meanwhile, the t-table value is 1.677. From these research findings, it can be concluded that the Marketing Mix only affects Price and Place variables partially. Product and Promotion variables do not have a partial effect on the increase in billing sales volume at Freedom Internet Cafe. Through the F-test, it is known that the significance value is below 0.05, thus concluding that the Marketing Mix has a simultaneous effect on the increase in billing sales volume at Freedom Internet Cafe, Surakarta.
The Influence of Location, Price and Promotion on Decisions to use Shipping Services AT SPX Express Pematangsiantar Sitanggang, Augustinus S; Simanjuntak, Dean; Faisal , Ahmad; Sihombing, Maruli; Rajagukguk, Enjel Jaya; Panjaitan , Santi Rohdearni
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The results of this study are to analyze the influence of location, price and promotion on the decision to use shipping services at SPX Express. The number of samples in this study was 60 respondents and used the random sampling method. This study uses the multiple linear regression test analysis method. The results of this study indicate that there is a simultaneous influence on the variables (location, price and promotion) on the decision to use shipping services, the significant value is below 0.05 and the Fcount value (39.898)> Ftable (2.77). The results of this study also show that the t-value on the location variable is (2.641), the price is (2.127) and the promotion is (2.753) greater than the t-table (2.00) so it is stated that there is an influence on the decision of the delivery service. In the determination test, there is an influence of 66.5% of the independent variables (location, price and promotion) on the dependent variable (decision of the delivery service). Meanwhile, 33.6% is influenced by other variables and is not included in this regression analysis, such as brand image, brand equity, product quality and others.  
Pengaruh Perceived Ease of Use, Perceived Usefulness Terhadap Behavior Intention to Use Pada Pengguna Layanan Qris Bsi Mobile Dengan Trust Sebagai Variabel Intervening (Studi Pada Mahasiswa Universitas Islam Negeri Raden Intan Lampung) Maulana, Yadi; Muhammad Kurniawan; Rosydalina Putri
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Perceived ease of use dan perceived usefulness terhadap behavior intention to use dengan trust sebagai variable intervening. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan teknik non-probability sampling yaitu metode purposive sampling dengan jumlah sampel sebanyak 97 responden. Dengan menggunakan 4 variabel yang terbagi menjadi 2 variabel independen yakni perceived ease of use dan perceived usefulness, 1 variabel dependen yaitu behavior intention to use, dan 1 variabel intervening yakni trust. Alat analisis menggunakan PLS- SEM dengan bantuan Smart PLS4 sebagai alat bantu olah data. Hasil penelitian ini menunjukan bahwa variabel perceived ease of use dan perceived usefulness tidak berpengaruh terhadap behavior intention to use pada pengguna layanan QRIS BSI Mobile, variabel perceived ease of use tidak berpengaruh terhadap trust. Berbeda dengan perceived usefulness berpengaruh terhadap trust. trust berpengaruh positif dan signifikan terhadap behavior intention to use pada pengguna layanan QRIS BSI Mobile dan trust tidak dapat memediasi hubungan positif dan signifikan antara Perceived Ease Of Use terhadap Behavior Intention To Use. Berbeda dengan variabel Trust mampu memediasi hubungan positif dan signifikan antara Perceived Usefulness terhadap Behavior Intention To Use.
Empowering Senior Adults in the Digital Age: A Bibliometric Analysis of Enhancing ICT Skills in Training Programs at Daoer Zenee Paroki Santo Antonius, Jakarta, Indonesia Herlina, Maria Grace; Maryani, Maryani; Siswantini, Siswantini
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Purpose – This study explores the impact of Information and Communication Technology (ICT) training programs on empowering senior adults in Jakarta, Indonesia, with a focus on enhancing digital literacy, social inclusion, and overall well-being. Recognizing the global challenge of digital illiteracy among seniors, the research aims to identify effective strategies for fostering ICT skills that promote independence and active societal participation. Methodology – Employing a bibliometric analysis and field study methodology, the study adhered to PRISMA guidelines, reviewing 18 empirical studies to extract relevant insights. Findings – The empirical findings highlight that digital literacy, social connectivity, and self-sufficiency are essential ICT capabilities for seniors. Participatory learning and intergenerational support were identified as particularly effective in improving these skills, leading to increased mental well-being, reduced isolation, and enhanced autonomy. Originality – The study’s originality lies in its regional focus, addressing the unique challenges faced by seniors in Jakarta and providing actionable recommendations for tailored ICT training programs. Implications – Practical implications include guiding policymakers and community organizations to develop inclusive, community-based digital literacy initiatives. These efforts are critical to bridging the digital divide, ensuring active ageing, and fostering social inclusion in an increasingly digital world.
Analisis Pengaruh Lokasi dan Kualitas Pelayanan terhadap Peningkatan Penjualan Kewirausahaan UMKM Kuliner (Studi Kasus pada “Ayam Geprek Mas Boy” Di Bandar Lampung) Daud, Syahril; Putri, Afrenea Miranda; Fitri, Elysa Amisa; Anlisyah, Inariva Misel
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to analyze the influence of location and service quality on increasing sales at Ayam Geprek Mas Boy. In the fast food culinary industry, strategic location and high quality service are crucial factors that can increase customer satisfaction and frequency of visits. The methodology used is a quantitative approach by collecting data from respondents through a Likert scale questionnaire. The analysis results show that strategic business locations contribute to increasing the number of customers, while service quality proves significant in increasing customer satisfaction and loyalty. The regression test shows that service quality has a greater influence than location on increasing sales. This research contributes to culinary entrepreneurs in understanding the importance of these two variables to achieve success in a competitive market.
Pengaruh Scarcity Marketing, Perceived Value, Dan Customer Satisfaction Terhadap Purchase Intention Dalam Perspektif Ekonomi Islam (Studi Pada Konsumen Fashion E-commerce Shopee Di Bandar Lampung) Jannah, Roihan Ruzikiani; Rifan, Dinda Fali Rifan; Rosilawati, Weny
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The rapid development of internet technology has driven the growth of e-commerce in Indonesia. Marketers increasingly utilize effective strategies like scarcity marketing to boost perceived value, leading to customer satisfaction and enhanced purchase intention. When consumers receive products that meet their expectations, satisfaction arises, ultimately influencing their buying decisions. This study uses a quantitative approach with data collected through online questionnaires involving 400 Generation Z respondents in Bandar Lampung. Sampling was conducted using quota sampling, and the data were analyzed using SmartPLS 4. The results reveal that scarcity marketing, perceived value, and customer satisfaction positively and significantly affect purchase intention. Scarcity techniques heighten product appeal, perceived value increases consumer confidence, and customer satisfaction strengthens purchase intention. From an Islamic perspective, Q.S. Ali-Imran verse 77 prohibits manipulation and false oaths in trade, emphasizing ethical practices in business
Business Strategy Analysis with SWOT Analysis Approach on Ayam Penyet Hot Jeletot in Bandung Regency Ramadhan, Dejan Satria; Dinda Aulia Rasyid; Jasmine Cintya Dewi; Nydra Zafira; Muhammad Revo Rajendra Razan; Nuslih Jamiat
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the business strategy of Ayam Penyet Hot Jeletot in Bandung Regency using a SWOT analysis approach. In the economic aspect due to the COVID-19 pandemic, the business has experienced a significant decline in sales, making it important to evaluate the factors affecting business performance. The main focus of this research is to identify internal and external factors that influence the decline in sales, including less strategic location, lack of digital promotion, and limited facilities and resources. This research used quantitative methods with data collection through interviews and questionnaires involving the business owner and customers. The results of the analysis show that the main strengths of the business are its distinctive taste and competitive prices, while weaknesses include the lack of utilization of social media and limited parking capacity. Opportunities can be utilized from the potential of students around the business location, while the main threat is competition with superior competitors.
Optimization of IDLE Assets in Support of Improving the Efficiency of Local Government in Grobogan Regency Adi Saputra, Dany; Allief Sudiro; Gayuh Eva Marliana; Athallah Azam Archiebald Amna; Muhammad Naufal Kautsar; Esa Wiji Kinasih; Hamidah, Afi Asyrofatul
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to analyze the potential for optimizing the vacant land of the Grobogan Regency government as a strategic step to increase the efficiency of regional government and PAD. Field surveys, direct observation, and literature research on asset management are the methods used. The research results show that 86% of land assets have been managed productively, while 14% are still in a neglected condition and have not provided significant economic benefits. Reducing public awareness, lack of appeal to the public and lack of a good monitoring system are the main problems in managing idle assets. To overcome this problem, accelerated asset re-inventory, use of asset management technology, and outreach to residents and village heads are needed. In short, optimizing vacant land using modern technology and a participatory approach can increase PAD and encourage sustainable local economic development.
Analisis Pengaruh Rasio Aktivitas dan NPL terhadap Kinerja Bank BCA KC Serang dalam Mendukung Transaksi E-Commerce (2019-2023) Salsabila, Aulia; Khasanah, Aulia Afiliyah; Fauziah, Marsyah; Saprudin, Muhamad; Gulo, Yuspikarni
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Rasio Aktivitas dan Non-Performing Loan (NPL) terhadap kinerja Bank BCA KC Serang dalam mendukung transaksi e-commerce pada periode 2019–2023. Menggunakan pendekatan kuantitatif deskriptif, penelitian ini memanfaatkan data panel yang terdiri dari laporan keuangan tahunan Bank BCA KC Serang, data transaksi e-commerce, serta dokumen terkait lainnya. Variabel bebas yang digunakan meliputi Rasio Aktivitas, yang diukur melalui Asset Turnover Ratio (ATR) dan Operating Ratio (OR), serta NPL sebagai indikator tingkat kredit bermasalah. Kinerja bank sebagai variabel terikat diukur menggunakan Return on Assets (ROA), Return on Equity (ROE), dan Net Profit Margin (NPM). Hasil penelitian menunjukkan bahwa ATR, OR, dan NPL memiliki hubungan signifikan terhadap kinerja bank. ATR menunjukkan fluktuasi efisiensi penggunaan aset, sedangkan OR mencerminkan pengelolaan biaya operasional yang semakin efisien selama periode penelitian. Penurunan NPL dari 2,2% pada 2021 menjadi 1,9% pada 2023 menunjukkan keberhasilan bank dalam mengelola risiko kredit. Indikator kinerja seperti ROA dan ROE meningkat seiring dengan efisiensi operasional dan pengelolaan risiko kredit yang baik. Penelitian ini menegaskan pentingnya sinergi antara efisiensi operasional dan pengelolaan risiko untuk mendukung kinerja bank dalam ekosistem e-commerce. Bank BCA KC Serang disarankan untuk terus berinvestasi dalam teknologi digital dan penerapan big data untuk meningkatkan efisiensi operasional, mengurangi risiko kredit, dan memperkuat daya saing di pasar e-commerce yang kompetitif.

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