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Heronimus Maryono
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Sekretariat Perwira Indonesia : Universitas Prasetiya Mulya Kampus BSD City, lt.11, Edutown Kavling Edu 1 No 1 Jl BSD Raya Utama, BSD City, Tangerang - 15339. Banten - Indonesia
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PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26555638     DOI : 10.21632/perwira
Core Subject : Economy, Humanities, Science, Education,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Ranah kajian PERWIRA adalah tema-tema terkini pendidikan dan tata kelola kewirausahaan. Visi penerbitan PERWIRA adalah menjadi acuan akademis tentang pendidikan dan tata kelola kewirausahaan. Misi PERWIRA meliputi: - Memberi sumbangan kajian kewirausahaan dan pengelolaan usaha. - Mengembangkan wawasan kewirausahaan dan pengelolaan usaha terkini. - Mengembangkan model pendidikan kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 76 Documents
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Determinan Kinerja UMK Batik Berdasarkan Orientasi Kewirausahaan, Budaya Organisasi, dan Faktor Internal Irmawati, Irmawati; Hidayah, Khusnul
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 6 No 2 (2023): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.6.2.113-125

Abstract

Small Micro Enterprises (SMEs) are one of the priorities for economic development in Indonesia because they are proven to be able to absorb labor and contribute to a large GDP amid the downturn due to the COVID-19 pandemic. The number of batik SMEs in Yogyakarta is increasing from year to year so business actors are required to think creatively and innovatively to face business competition and dynamic market conditions. The results showed that organizational culture variables had a positive and significant effect on the performance of batik MSEs in Yogyakarta. While the entrepreneurial orientation variables and internal factor variables have no effect on the performance of batik MSEs in Yogyakarta. This shows that the courage to take risks described in the entrepreneurial orientation and internal factors has not affected the performance of MSE Batik in Yogyakarta.
Determinan Keunggulan Bersaing UMKM pengguna Market Place di Yogyakarta Sativa, Adinda Oryza; Kurniawati, Indah
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 7 No 1 (2024): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.7.1.1-20

Abstract

Di era 4.0, perkembangan teknologi komersial semakin memudahkan penjualan produk. Pembeli tidak perlu datang langsung atau bertemu langsung lagi karena sudah ada penjualan yang menggunakan teknologi. Saat ini Warmindo menerapkan strategi yang menggabungkan pemasaran tradisional dan pemasaran teknologi. Perusahaan Warmindo mengembangkan strategi penjualan untuk bersaing dengan teknologi. Penelitian ini menyelidiki dan menunjukkan secara empiris pengaruh inovasi produk, inovasi produk, kualitas produk dan harga terhadap keunggulan kompetitif UKM Warmindo di Yogyakarta (pasar bekas). Metode yang digunakan dalam penelitian ini adalah kuantitatif. Sampel yang digunakan meliputi pelanggan Warmindo sebanyak 100 responden dengan menggunakan teknik convenience sampling yang diambil langsung dari lapangan. Teknik analisis data menggunakan metode regresi linier berganda. Hasil studi secara parsial menunjukkan bahwa inovasi produk, kreativitas produk, kualitas produk dan harga mempunyai pengaruh yang signifikan terhadap keunggulan bersaing. Sementara itu, inovasi produk, kreativitas produk, kualitas produk dan harga mempunyai dampak positif terhadap keunggulan bersaing.
Knowledge Management Village Devices In Ponorogo District, Does It Affect The Capability of Innovation? Afifah, Izzatul; Sumarsono, Hadi; Wijianto, Wijianto
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 7 No 1 (2024): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.7.1.50-59

Abstract

This research aims to measure the influence of knowledge capture and knowledge acquisition on knowledge dissemination and the innovation ability of village heads in Ponorogo Regency, as well as assessing the role of knowledge dissemination as a mediator. This research method is quantitative, with data collection techniques through observation, questionnaires, and interviews. The research results show that knowledge capture has a significant effect on the dissemination of knowledge and innovation capabilities of village heads. Knowledge acquisition also has a significant effect on the dissemination of knowledge and innovation capabilities of village heads. Knowledge dissemination has been proven to have a significant effect on the innovation ability of village heads. In addition, knowledge dissemination also acts as a significant mediator in the relationship between knowledge capture and knowledge acquisition on innovation capabilities. This research confirms the importance of knowledge capture and knowledge acquisition in increasing dissemination and innovation at the village level.
Digital Marketing, Direct Selling, Lokasi, Bauran Promosi, dan Tingkat Penjualan Pasca Covid-19 Pada UMKM Kawasan Teras Malioboro Yogyakarta Suwita, Citra; Rintasari, Nugraheni
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 7 No 1 (2024): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.7.1.21-40

Abstract

The restriction of community activities during the Covid-19 pandemic impacted consumer spending patterns, leading to a decline in sales for MSMEs. Therefore, in addition to direct sales, online sales also play a crucial role. The objective of this study is to analyze the impact of digital marketing, direct sales, localization, and advertising mix on post-Covid-19 sales levels of MSMEs in Yogyakarta, particularly in the Teras Malioboro area. The study population consists solely of MSME members operating in Teras Malioboro, Yogyakarta. The sampling technique used in this research is actual sampling, with a total of 51 MSMEs. The analysis technique employed is multiple linear regression testing. The results indicate that digital marketing, direct sales, localization, and advertising mix simultaneously and partially influence post-Covid-19 sales levels of MSMEs in Yogyakarta, particularly in the Teras Malioboro area.
Aspek Pemasaran pada Bisnis Her Haven Guest House di Jakarta Pusat Yulius, Kevin Gustian; Wilson, Richard
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 7 No 1 (2024): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.7.1.41-49

Abstract

This study aims to access the potential market for the establishment of Her Haven Guest House, a specialized accommodation designed for female travellers which located in Central of Jakarta. A market survey being used for the research methodology, where the author distributed the questionnaires to the targeted respondents. The study focused on the market and marketing analysis, where the author used SWOT analysis and Porter’s Five Forces. SWOT analysis being used to identify the strength, weakness, opportunities, and threat, while the Porter’s Five Forces being used to identify the level of competitive in accommodation industry. This analysis is conducted to understand the opportunities and the competitive that need to be encounter by Her Haven Guest House. The outcomes of this study are expected to provide insight for the market potential that Her Haven Guest House could have. Additionally, the author hoping that this study might be used as reference for the potential investor seeking to invest in specialized accommodation for female.
Peramalan Harga Saham ADRO dengan Geometric Brownian Motion Nafi’a, Zidni Ilma; Nuraliya, Aliffia Yasya; Mukti, Gilang Axtria; Trenggono, Iqbal Ramadhanu
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 7 No 2 (2024): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.7.2.108-116

Abstract

Stock prices often experience unpredictable changes, leading to the uncertainty of stock return values. This paper aims to find a mathematical model to predict future stock prices based on past stock price data. One of the models used to predict stock prices is the Brownian Motion Model, which is based on the concept of random movement. The research method used to solve the stock forecasting problem is by using Geometric Brownian Motion by calculating the return value of closing stock prices using Ms. Excel, testing the normality of return value data, modeling stock prices using Geometric Brownian Motion, and calculating the model’s accuracy level using MAPE. Based on the model, the accuracy level using MAPE from the calculation results is obtained with a MAPE value of less than 10%, which is 4,93%. Therefore, it can be concluded that the average error deviation generated indicates a high level of forecasting accuracy.
Analyzing the Roles of Trust, Commitment, and Brand Image in the Bottled Water Industry Siregar, Farhan Helmi Alvidoansyah; Anggraito, Muhammad; Libing, Pamela Ayu Otto; Silalahi, Sarah Achsanti
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 7 No 2 (2024): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.7.2.93-107

Abstract

Corporate Social Responsibility (CSR) plays a significant role in marketing activities within the Fast-Moving Consumer Goods sector. The impact of customers' perception of CSR on their purchase intentions is influenced by intermediaries and specific situations. This research aims to explore methods for bottled drinking watercompanies to shape and influence customer behavior towards consistent support. By harnessing CSR perception, building trust, fostering commitment, and enhancing brand image, these companies can achieve this goal effectively. To achieve this objective, the researchers conducted an online survey among a sample of customers in Indonesia. The collected data was analyzed using linear regression analysis, which allowed for a thorough examination of the relationships between variables. CSR perception has a positive effect on trust, commitment, and brand image. Brand image and commitment have a positive effect on purchase intention, while trust does not.
Peran Koperasi Siswa dalam Pengembangan Kemampuan Kewirausahaan Nuryantini, Nanik; Mirlana, Dendy Eta
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 7 No 2 (2024): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.7.2.68-78

Abstract

This study aims to identify the role of student cooperatives in developing entrepreneurial skills at SMK Negeri 1 Jenangan Ponorogo. The research employs a qualitative approach with a descriptive method. Data were collected from various sources, including the school principal, student cooperative mentors, and students serving as cooperative managers. Data collection techniques included observation, documentation, and interviews. Data analysis was conducted descriptively and qualitatively with an inductive approach, and the validity of the data was verified through source triangulation and member checking. The findings indicate that: (1) the student cooperative at SMK Negeri 1 Jenangan Ponorogo directly involves students in its management; (2) the student cooperative plays a crucial role in shaping students' entrepreneurial character through various programs and observed character changes; (3) the implementation of the student cooperative runs well, with students given the responsibility to manage the cooperative as a means of training entrepreneurial skills.
Trust in Online Peer-to-Peer Lending in Indonesia from a Cognitive-Based Perspective Saraswati, Reni Mutiarani; Keung, Verrel; Putra, Fariz Hutama
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 7 No 2 (2024): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.7.2.79-92

Abstract

This study investigates the perceptions of peer-to-peer (P2P) lending intermediaries and borrowers on lender trust. The trust model was used to develop the lender's trust in the peer-to-peer (P2P) lending sector by incorporating a similar model from a previous study in China. There are three dimensions of cognitive-based trust used in this model, they are social capital, perceived risk and information quality. A partial least square regression structural equation modeling (PLS-SEM) was used to evaluate the model. A quantitative online survey was distributed to 100 P2P lenders in Jakarta, Indonesia. The data collected was analyzed using PLS-SEM for its convergent validity, reliability, discriminant validity, and model fit. This study's approach integrates the antecedents of trust points to identify the criteria of lenders for achieving a successful loan transaction. The findings of the study revealed that it is essential for borrowers to build a good reputation and provide sufficient information needed to boost a lender's trustworthiness.
Inovasi, Proaktivitas, dan Keberanian Mengambil Risiko sebagai Kunci Sukses dalam Memulai dan Mengelola Usaha Az Zahra, Dinda Fadia; Sianturi, Risbon; Agustin, Ineu; Fauziah, Nurwati
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 7 No 1 (2024): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.7.1.60-67

Abstract

This article explores the important role of innovation, proactivity, and risk-taking courage as key pillars of success in starting and managing a business. AFD Collection is a fashion business established in the midst of the COVID-19 pandemic. This business not only survived through difficult times but also managed to grow by utilizing product innovation, digital marketing strategies, and proactivity in responding to rapidly changing market dynamics. Innovation allows companies to create products that fit trends, while proactivity encourages adaptation and the search for new opportunities. In addition, the courage to take risks is a vital element in facing business uncertainty and challenges. This article also examines how human resource management and digital technology optimization can improve productivity and efficiency, and offers advice for entrepreneurs to strengthen their position in the increasingly fierce competition. Innovation, proactivity, and careful risk-taking are powerful combinations to achieve success in entrepreneurship, especially in the context of volatile and challenging markets.

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