Jurnal Pariwisata Indonesia
JPI (Jurnal Pariwisata Indonesia) is an open access, peer-reviewed, multidisciplinary journal dedicated to publication in tourism research, with a focus on the application of tourism science to the Indonesian tourism industry. JPI maintains its contribution to scholarships in tourism science in Indonesia. JPI invites writings from various disciplines to contribute to literature on tourism science. JPI invites manuscripts in three main topics but is not limited to: Hospitality Each study focuses on the hospitality industry, including marketing management in the hospitality industry, restaurants, quality assurance, Policy and Regulation of Hospitality, Human Resources, and related topics in the hospitality industry (such as operational departments on hotel) Culinary Each study focuses on culinary development in tourism, innovation in the culinary business, Gastronomy, Herbs, Spices, Traditional Food, Cultural Food Studies, Food Product, Bakery and Pastry, Food Packaging and Product Development, Food Product Branding and Marketing, Education and Training, Nutrition of Food Product, Regulation and Policy Food and Product. Tourism Each study focuses on destination development, including Policy for Destination Planning, Tour Industry, accessibility, and Infrastruktur Destination, Ticketing on destination Policy, Destination marketing, tourist behavior, travel patterns, and related topics on destination development (such as Sustainable Tourism Development Low Carbon Destination, Halal tourism, Community-based Tourism, Nature-based Tourism, Creative Tourism, Social Media for Tourism Marketing, Smart Tourism)
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154 Documents
<![CDATA[PENGELOLAAN DESTINASI WISATA BERBASIS BUDAYA DI KOTA SINGKAWANG UNTUK MENINGKATKAN PARIWISATA BERKELANJUTAN (STUDI KASUS PERHELATAN BUDAYA CAP GO MEH DI KOTA SINGKAWANG) ]]>
<![CDATA[Wicaksono, Heri]]>;
<![CDATA[Ardita, Leonardo]]>;
<![CDATA[Rahmadani, Annisa]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 20 No 2 (2024): JURNAL PARIWISATA INDONESIA ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Sahid Surakarta ]]>
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DOI: 10.53691/jpi.v20i2.497
<![CDATA[This research explores the role of local community participation in tourism development, with a focus on the Cap Go Meh festival in Singkawang. The main objective is to assess how government and community involvement can improve sustainable tourism while preserving local culture and identity. This research uses an empirical method approach, utilizing primary data collected through questionnaires, interviews and secondary data from literature to analyze the impact of tourism on local communities. Research results show that while tourism presents economic opportunities, many local residents remain unaware of its benefits, highlighting a significant gap in understanding. This research emphasizes the need to integrate local cultural elements into tourism strategies to foster a sense of belonging among residents. It also addresses challenges such as social conflict and the need for better marketing to attract visitors. Conclusions drawn from this research indicate effective tourism development requires a collaborative approach involving local stakeholders, including government, business and community members. Recommendations include increasing public education about the benefits of tourism and promoting cultural heritage as a major attraction. By prioritizing local engagement and sustainable tourism, this research suggests that tourism can be a powerful tool for economic growth and cultural preservation, ultimately leading to more enriching experiences for visitors and local residents. This holistic approach is very important to ensure that tourism development is in line with the aspirations and needs of the community, encouraging a sustainable tourism model in Singkawang City.]]>
<![CDATA[ANALISIS DAMPAK DIGITALISASI MEDIA SOSIAL INSTAGRAM TERHADAP PENINGKATAN POTENSI WISATA DI DESA WISATA KREBET, KABUPATEN BANTUL ]]>
<![CDATA[Nurhaliza, Safira]]>;
<![CDATA[Skawanti, Julia Ratnawulan]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 20 No 2 (2024): JURNAL PARIWISATA INDONESIA ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Sahid Surakarta ]]>
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DOI: 10.53691/jpi.v20i2.498
<![CDATA[The motivation of this study is to analyze how the digitization of social media, specifically Instagram, has improved the potential for tourism in Krebet Tourism Village, Bantul Regency. With more than 50 craft studios, this community is well-known for its distinctive wooden batik products. Global issues like the COVID-19 pandemic, however, compelled managers and craftspeople to embrace digital media in order to continue marketing and promoting their products. The Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices are utilized to assess primary and secondary data in this descriptive qualitative study. The results serve as the foundation for SWOT analysis, which is used to formulate a plan.the results of the analysis's observations, digitalization—especially Instagram—is crucial for increasing audience reach, increased tourism, and promoting local economic sustainability. By creating interesting content and maintaining an active Instagram account, Krebet Tourism Village was able to draw in visitors, particularly millennials and Gen Z, which enhanced the village's potential for tourism.]]>
<![CDATA[MEDIATING EFFECT OF BEHAVIORAL INTENTION ON THE INFLUENCE OF PERCEIVED VALUE, ATTITUDE, AND SUBJECTIVE NORM ON VISIT DECISION ]]>
<![CDATA[Rizky, Fahmi Muhamad]]>;
<![CDATA[Kurniawan, Khamelya Shafira]]>;
<![CDATA[Hilmi, Muhammad Rifqi Rahamandika]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 20 No 2 (2024): JURNAL PARIWISATA INDONESIA ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Sahid Surakarta ]]>
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DOI: 10.53691/jpi.v20i2.500
<![CDATA[Theory of planned behavior is believed to be a theory that can influence visit decisions. Similarly, the dimension of perceived value becomes a determining factor in tourists' decisions to visit. Aims to study analyze the effect of the Theory of Planned Behavior and perceived value on tourists' visit decisions to Alamendah Tourism Village. Data collection using a purposive sample technique, 100 respondents who had visited Alamendah Tourism Village were given questionnaires to complete in order to collect data.. The research method in this study is a quantitative approach, employing descriptive and verificative data analysis techniques with PLS SEM techniques. The data analysis was conducted using SmartPLS version 4.0. The results of this study are: 1) perceived value, attitude, and perceived behavioral control affect behavioral intention; 2) subjective norm does not affect behavioral intention; and 3) behavioral intention influences actual behavior.]]>
<![CDATA[Strategi Pelestarian Budaya dan Alam untuk Pariwisata Berkelanjutan: Studi Kasus Kampung Adat Banceuy, Subang, Jawa Barat ]]>
<![CDATA[Bahreisy, Afghani Mahmuda]]>;
<![CDATA[Siswhara , Gita]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 21 No 1 (2025): JURNAL PARIWISATA INDONESIA ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Sahid Surakarta ]]>
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DOI: 10.53691/jpi.v21i1.622
<![CDATA[Kampung Adat Banceuy, located in Subang Regency, is one of the indigenous communities that continues to uphold traditional values and environmental conservation amidst the currents of modernization and tourism development. This study aims to explore the strategies for cultural and environmental preservation undertaken by the indigenous community, tourism village managers, Pokdarwis (Tourism Awareness Groups), and the role of tourists in supporting sustainable tourism. The research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews, participatory observation, and documentation involving various stakeholders in Kampung Adat Banceuy. The findings reveal that preservation is carried out through the intergenerational transmission of customary values, community-based ecotourism management, and the implementation of local regulations for environmental protection. Collaboration among indigenous communities, tourism managers, and tourists emerges as a key factor in developing a sustainable tourism model. The study recommends strengthening customary institutions and enhancing community capacity in managing tourism in line with conservation principles.]]>
<![CDATA[The IDENTIFIKASI POTENSI WISATA BUDAYA & SEJARAH SEBAGAI KONSEP PEMBANGUNAN DESA WISATA BOOI MALUKU TENGAH ]]>
<![CDATA[Tauran, Elviaty Helinda]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 21 No 1 (2025): JURNAL PARIWISATA INDONESIA ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Sahid Surakarta ]]>
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DOI: 10.53691/jpi.v21i1.627
<![CDATA[The shift from mass tourism to alternative tourism is oriented towards activities centred on natural or local cultural experiences, with the primary aim of enhancing awareness, adventure, and learning. In light of this trend, the government of Booi village on Saparua Island in Central Maluku has begun to pay attention to the development of tourism in Booi by initiating the formulation of a tourism development plan for the area. This research employs a qualitative descriptive research method, wherein the data presented predominantly takes the form of descriptions regarding the types and characteristics of potential tourist attractions (natural, cultural, artificial) obtained through observations, interviews, focus group discussions, literature reviews, and document examinations. Booi village possesses distinctive potential and uniqueness in its tourist attractions, notably the opportunity to experience the unique lifestyle and traditions of the Booi community, encompassing activities such as local living patterns, agricultural practices, and fishing. Based on the previously discussed identification of tourism potential, it is evident that Booi village meets several criteria for tourism development. The findings of the research indicate that significant opportunities for tourism development in Booi are predominantly characterised by Cultural Tourist Attractions, specifically Historical and Cultural Tourism. In the development of a tourist village in Booi, it is anticipated that the concept of Community-Based Tourism will be employed, whereby management and operations are conducted by the local community, alongside the principles of sustainable tourism.]]>
<![CDATA[Pengaruh Experiental Marketing Dan Kualitas Pelayanan Terhadap Minat Berkunjung Kembali Di Jawa Timur Park I ]]>
<![CDATA[Elis, Diana Olivia Male]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 21 No 1 (2025): JURNAL PARIWISATA INDONESIA ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Sahid Surakarta ]]>
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DOI: 10.53691/jpi.v21i1.629
<![CDATA[This study aims to analyze the influence of experiential marketing and service quality on tourists’ revisit intention to the Jatim Park 1 destination in Batu City, East Java. As one of the most popular educational tourism destinations in Indonesia, Jatim Park 1 faces challenges in maintaining visitor loyalty amidst the increasingly competitive tourism industry. Experiential marketing is considered capable of creating enjoyable and memorable experiences through sensory, emotional, cognitive, behavioral, and social relationship elements. Meanwhile, service quality reflects the destination’s ability to meet visitor expectations through friendly, responsive services and adequate physical facilities. This research employs a quantitative approach with an explanatory design. The respondents were tourists who had visited Jatim Park 1 more than once within the past three years. The results indicate that both experiential marketing and service quality have a positive influence on revisit intention. Experiential marketing proves to have a more dominant influence, but service quality still plays an important role in shaping visitor satisfaction and perceptions. Therefore, experience-based marketing strategies supported by high-quality services are considered effective in enhancing tourist loyalty and can serve as a reference for the development of other tourism destinations.]]>
<![CDATA[SUBSTITUSI PUREE KURMA (Phoenix Dactylifera L.) TERHADAP DODOL MELAYU ]]>
<![CDATA[Safitriani, Nadia Sarmanisa]]>;
<![CDATA[Agung Arif Gunawan]]>;
<![CDATA[Rosie Oktavia Puspita Rini]]>;
<![CDATA[Silitonga, Frangky]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 21 No 2 (2025): JURNAL PARIWISATA INDONESIA ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Sahid Surakarta ]]>
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<![CDATA[This study aims to analyze substituting date puree (Phoenix dactylifera) as a sugar replacement in the production of dodol, based on hedonic test and hedonic quality test by panelists preferences. The research background based on the high consumption of added sugar, thus requiring healthier natural sweetener alternatives. The research method used an experimental design with three formulations: 0% date puree, 50% date puree, and 100% date puree. Organoleptic test were carried out by trained and semi-trained panelist, evaluating aspect of color, aroma, taste, and texture using a 1-5 hedonic scale. Analysis was performed using Kruskal-Wallis test. The analysis revealed that the 50% date puree formulation received the highest preference scores for taste and texture, while the 100% substitution produced a stronger color and aroma but was less favored by some panelists. These findings highlight that date puree can be effectively used as a natural sweetener in dodol with good consumer acceptance. This study expands to the innovation of Indonesian traditional food and supports healthier dietary patterns.]]>
<![CDATA[Pisang Epe Sebagai Representasi Identitas Kuliner Lokal: Kajian Gastronomi terhadap Daya Tarik Wisata Kota Makassar ]]>
<![CDATA[Utami, Meidy Putri]]>;
<![CDATA[Prambudi, Yogi]]>;
<![CDATA[Nasrullah]]>;
<![CDATA[Hardianti]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 21 No 2 (2025): JURNAL PARIWISATA INDONESIA ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Sahid Surakarta ]]>
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<![CDATA[This study examines Pisang Epe, a traditional grilled banana snack from Makassar, as a representation of local culinary identity and as a key attraction within the city’s emerging gastronomic tourism. Using a qualitative case study design, data were collected through participant observation at Pantai Losari, in-depth interviews with vendors and tourists, and analysis of promotional materials and social media content. The analysis explores how historical–geographical, gastronomic, and socio-cultural dimensions are articulated through this food. Findings show that Pisang Epe embodies coastal agrarian heritage while being strongly anchored to Pantai Losari, creating a distinctive sense of place for residents and visitors. Its simple but specific preparation techniques and sensory characteristics construct an authentic culinary identity that differentiates it from other banana-based products, even as contemporary toppings are introduced to meet changing tourist preferences. The study also reveals that consumption of Pisang Epe functions as a social ritual that mediates interaction between locals and tourists, enhances memorable tourism experiences, and supports the livelihoods of micro and small enterprises. Overall, Pisang Epe contributes to strengthening Makassar’s city branding as a gastronomic destination and demonstrates how everyday street food can be strategically leveraged in culturally grounded and sustainable culinary tourism development.]]>
<![CDATA[KNOWLEDGE STRUCTURE OF SUSTAINABLE COMMUNITY BASED TOURISM: A BIBLIOMETRIC AND NETWORK ANALYSIS ]]>
<![CDATA[Mansyur, Abdurrahman]]>;
<![CDATA[Hadi, Firno]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 21 No 2 (2025): JURNAL PARIWISATA INDONESIA ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Sahid Surakarta ]]>
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<![CDATA[This study maps the knowledge structure of Sustainable Community Based Tourism (SCBT) through a bibliometric and network analysis using data extracted from the Scopus database on 14 October 2025. The search string “Sustainability” AND “Community Based Tourism” was applied to identify relevant publications. Biblioshiny (R-Studio) was employed to examine publication trends, collaborative networks, and thematic structures within the field. The findings reveal a steady expansion of SCBT research, particularly after 2015, with strong contributions from Asia and increasing interdisciplinary integration. Co authorship and institutional network analyses indicate growing collaboration, though geographical imbalances remain evident. Keyword cluster mapping highlights dominant themes such as community participation, environmental conservation, governance, and digital transformation. The analysis also exposes persistent gaps, including limited cross regional perspectives and insufficient integration of sustainability, technology, and community empowerment into unified frameworks. This study offers a structured overview of the intellectual landscape of SCBT and provides recommendations to guide future research directions.]]>
<![CDATA[The Strategi Keberlanjutan dan Branding Gula Gending dalam Pelestarian Warisan Gastronomi: Perspektif Kearifan Lokal dan Identitas Budaya: Strategi Keberlanjutan dan Branding Gula Gending dalam Pelestarian Warisan Gastronomi: Perspektif Kearifan Lokal dan Identitas Budaya ]]>
<![CDATA[Harja, Oktomi]]>;
<![CDATA[Nirmalasari, Nirmalasari]]>;
<![CDATA[Rizkiyah, Putri]]>;
<![CDATA[Ayu Citra Dewi, Gusti]]>;
<![CDATA[Gabriella Saragih, Vina]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 21 No 2 (2025): JURNAL PARIWISATA INDONESIA ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Sahid Surakarta ]]>
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DOI: 10.53691/jpi.v21i2.762
<![CDATA[This study examines sustainability and branding strategies in preserving Gula Gending as a form of gastronomic heritage from the perspective of local wisdom and cultural identity. Gula Gending represents a traditional culinary product that reflects cultural values and community-based practices. The study aims to analyze how traditional production processes, branding approaches, and community involvement support heritage preservation within the gastronomy sector. A qualitative method was employed using in-depth interviews, observation, and documentation involving producers and local stakeholders. Data were analyzed descriptively and supported by SWOT analysis to identify internal and external factors influencing branding and sustainability efforts. The findings indicate that authentic production methods, strong cultural narratives, and storytelling-based branding strengthen product identity and perceived value. However, challenges remain related to limited production scale, market access, and brand awareness. This study demonstrates that sustainability-oriented branding can play a strategic role in preserving gastronomic heritage while reinforcing cultural identity and supporting local economic resilience.]]>
