Golden Ratio of Mapping Idea and Literature Format
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Articles
10 Documents
Search results for
, issue
"Vol. 2 No. 1 (2022): July - January"
:
10 Documents
clear
<![CDATA[Theory of Planned Behaviour in Marketing: Cognitive Consideration on Purchase Decision ]]>
<![CDATA[Sari, Ovi Hamidah]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmilf.v2i1.90
<![CDATA[The desire to search for products sequentially is dominated by the gifts or rewards offered and the costs of searching for a product itself. A person's cognitive ability will affect when they stop searching for a product until they decide to buy without remembering. Advances in computerized technology that are more intensive, like today's purchase decisions, will be faster and better. Cognitive intelligence and preferences as well as long-term memory in superior decision making, if applied, will successfully avoid negative purchase decision results, where consumers who have good numeracy skills will produce more explicit mental representations; this process can be necessary for superior decision making. Resume of prior research in this study use 13 of manuscript form scopus databased index in year 2017 - 2021. The proposition in this mapping is Correlation Theory of planned behavior theory in the aspect of the field of management (e.g., marketing, Technology, Marketing, E-Commerce) make a positive contribution as a grounded theory to explain the variable antecedent and also its correlation to other theories.]]>
<![CDATA[Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions ]]>
<![CDATA[Juniansyah, Dedi]]>;
<![CDATA[Putra, Aditya Halim Perdana Kusuma]]>;
<![CDATA[Syahnur, Haerdiansyah]]>;
<![CDATA[Hasan, Sabri]]>;
<![CDATA[Nujum, Syamsu]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmilf.v2i1.133
<![CDATA[This article presents the results of the mapping carried out taken from various sources, with a total of 34 papers used as mapping materials. Based on the existing theory, TAM consists of several factors, namely risk factors, usability, and added value. The community can accept the stronger these three factors, the more robust technology. These factors can lead to an acceptance of feelings of emotional value or commonly refer to as perceived emotional value. A person can receive emotional value after using the technology, and an emotional value can occur because of innovation. These two things can make a decision someone will use the technology. This study aims to determine the symmetrical and asymmetrical relationship between TAM and Emotional Value, Service Innovators, and also Consumer Purchase Decisions.]]>
<![CDATA[Technology Acceptance Model in Supporting the Tendency to Use Applications and Impulsive Buying on Purchase Decisions ]]>
<![CDATA[Dwi Azizah, Faradiva]]>;
<![CDATA[Nur, Andi Nirwana]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmilf.v2i1.134
<![CDATA[This article presents the results of the mapping carried out taken from various sources with a total of 20 articles that are used as mapping materials. Starting from 2004 to 2021. Based on existing theory, TAM consists of several factors, namely Risk Factors, Usefulness, and added value where the stronger these factors are, the stronger a technology can be accepted. The perceived ease can trigger impulse buying and purchasing decisions. The purpose of this study is to determine the relationship and correlation between TAM and impulse buying on purchasing decisions among students who use shopee e-commerce as a shopping medium.]]>
<![CDATA[Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention ]]>
<![CDATA[Pradana, Andi Fadel Pradana]]>;
<![CDATA[Hasan, Sabri]]>;
<![CDATA[Putra, Aditya Halim Perdana Kusuma]]>;
<![CDATA[Kalla, Rastina]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmilf.v2i1.135
<![CDATA[This article presents the results of mapping taken from various sources as many as 20 articles on e-WOM, Product Quality and Brand Image as well as consumer behavior and purchasing power towards purchase intention. In the concept of marketing; word of mouth (WOM) is a noble goal of various business activities where the concept of WOM is as a form of advertising through voluntary recommendation activities from consumers to their social environment and groups. In digital activity, the concept of WOM then changed to e-WOM (electronic word of mouth). The presence of a product, word of mouth and also customer preferences are inseparable from the linkage of brand image attached to product elements and service quality. In general, Brand image is the current view of customers about a brand. Brand image can be defined as a collection of unique associations in the minds of target customers.]]>
<![CDATA[Digital-based SME Innovation Development Strategy: Marketing, Entrepreneurship Insight and Knowledge Management ]]>
<![CDATA[Merdika Mansur, Daduk]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmilf.v2i1.179
<![CDATA[The success factor for the knowledge sharing from a management point of view, RBV views that substantially the success factor for knowledge sharing is fully held by business leaders. Leaders are seen as the main driving force for business organizations, because all policies and work procedures that a leader will implement in the organization will shape perceptions, culture and will also affect future organizational activities. Support from all parties is needed, not only the role of the leader but also the cooperation and involvement of employees. Refer to the resume of 20 recent Scopus indexed publications. Mapping the literature in this study provides several clues and propositions which can be clearly seen in this paper.]]>
<![CDATA[Theory of Planned Behaviour in Marketing: Cognitive Consideration on Purchase Decision ]]>
<![CDATA[Sari, Ovi Hamidah]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmilf.v2i1.90
<![CDATA[The desire to search for products sequentially is dominated by the gifts or rewards offered and the costs of searching for a product itself. A person's cognitive ability will affect when they stop searching for a product until they decide to buy without remembering. Advances in computerized technology that are more intensive, like today's purchase decisions, will be faster and better. Cognitive intelligence and preferences as well as long-term memory in superior decision making, if applied, will successfully avoid negative purchase decision results, where consumers who have good numeracy skills will produce more explicit mental representations; this process can be necessary for superior decision making. Resume of prior research in this study use 13 of manuscript form scopus databased index in year 2017 - 2021. The proposition in this mapping is Correlation Theory of planned behavior theory in the aspect of the field of management (e.g., marketing, Technology, Marketing, E-Commerce) make a positive contribution as a grounded theory to explain the variable antecedent and also its correlation to other theories.]]>
<![CDATA[Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions ]]>
<![CDATA[Juniansyah, Dedi]]>;
<![CDATA[Putra, Aditya Halim Perdana Kusuma]]>;
<![CDATA[Syahnur, Haerdiansyah]]>;
<![CDATA[Hasan, Sabri]]>;
<![CDATA[Nujum, Syamsu]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmilf.v2i1.133
<![CDATA[This article presents the results of the mapping carried out taken from various sources, with a total of 34 papers used as mapping materials. Based on the existing theory, TAM consists of several factors, namely risk factors, usability, and added value. The community can accept the stronger these three factors, the more robust technology. These factors can lead to an acceptance of feelings of emotional value or commonly refer to as perceived emotional value. A person can receive emotional value after using the technology, and an emotional value can occur because of innovation. These two things can make a decision someone will use the technology. This study aims to determine the symmetrical and asymmetrical relationship between TAM and Emotional Value, Service Innovators, and also Consumer Purchase Decisions.]]>
<![CDATA[Technology Acceptance Model in Supporting the Tendency to Use Applications and Impulsive Buying on Purchase Decisions ]]>
<![CDATA[Dwi Azizah, Faradiva]]>;
<![CDATA[Nur, Andi Nirwana]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmilf.v2i1.134
<![CDATA[This article presents the results of the mapping carried out taken from various sources with a total of 20 articles that are used as mapping materials. Starting from 2004 to 2021. Based on existing theory, TAM consists of several factors, namely Risk Factors, Usefulness, and added value where the stronger these factors are, the stronger a technology can be accepted. The perceived ease can trigger impulse buying and purchasing decisions. The purpose of this study is to determine the relationship and correlation between TAM and impulse buying on purchasing decisions among students who use shopee e-commerce as a shopping medium.]]>
<![CDATA[Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention ]]>
<![CDATA[Pradana, Andi Fadel Pradana]]>;
<![CDATA[Hasan, Sabri]]>;
<![CDATA[Putra, Aditya Halim Perdana Kusuma]]>;
<![CDATA[Kalla, Rastina]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmilf.v2i1.135
<![CDATA[This article presents the results of mapping taken from various sources as many as 20 articles on e-WOM, Product Quality and Brand Image as well as consumer behavior and purchasing power towards purchase intention. In the concept of marketing; word of mouth (WOM) is a noble goal of various business activities where the concept of WOM is as a form of advertising through voluntary recommendation activities from consumers to their social environment and groups. In digital activity, the concept of WOM then changed to e-WOM (electronic word of mouth). The presence of a product, word of mouth and also customer preferences are inseparable from the linkage of brand image attached to product elements and service quality. In general, Brand image is the current view of customers about a brand. Brand image can be defined as a collection of unique associations in the minds of target customers.]]>
<![CDATA[Digital-based SME Innovation Development Strategy: Marketing, Entrepreneurship Insight and Knowledge Management ]]>
<![CDATA[Merdika Mansur, Daduk]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmilf.v2i1.179
<![CDATA[The success factor for the knowledge sharing from a management point of view, RBV views that substantially the success factor for knowledge sharing is fully held by business leaders. Leaders are seen as the main driving force for business organizations, because all policies and work procedures that a leader will implement in the organization will shape perceptions, culture and will also affect future organizational activities. Support from all parties is needed, not only the role of the leader but also the cooperation and involvement of employees. Refer to the resume of 20 recent Scopus indexed publications. Mapping the literature in this study provides several clues and propositions which can be clearly seen in this paper.]]>
