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Contact Name
Aditya Halim Perdana Kusuma Putra
Contact Email
adityatrojhan@gmail.com
Phone
+6282292222243
Journal Mail Official
adityatrojhan@gmail.com
Editorial Address
Jalan Abu Bakar Lambogo No. 91 Makassar
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Sulawesi selatan
INDONESIA
Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 145 Documents
Integrated Approaches to Poverty Alleviation: Global Perspectives and Strategies Elisabeth, Cherly
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 1 (2024): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i1.348

Abstract

This paper provides a comprehensive analysis of poverty alleviation strategies from a global perspective, synthesizing findings from diverse studies across various countries and contexts. By examining the multifaceted nature of poverty, it highlights the critical role of fulfilling basic needs, the importance of adopting locally specific solutions, and the necessity of inclusive growth and sustainable development. The paper discusses the effectiveness of community-based projects, the impact of education and health on poverty reduction, and innovative funding mechanisms such as the "energy-poverty alleviation" fund. It also explores the significant achievements and challenges of poverty alleviation efforts in countries like Nigeria and China, emphasizing the need for development-oriented strategies, legal reforms, and the involvement of multiple stakeholders in the fight against poverty. Through this analysis, the paper aims to contribute to the ongoing discourse on poverty alleviation, offering insights into successful strategies and identifying areas that require further research and policy intervention.
Gen-Z Marketing Strategies: Understanding Consumer Preferences and Building Sustainable Relationships Salam, Karta Negara; Singkeruang, A. We Tenri Fatimah; Husni, M. Fahrul; Baharuddin, B.; A.R, Dhita Pratiwi
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 1 (2024): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i1.351

Abstract

In the contemporary digital landscape, marketing strategies have become increasingly intricate due to the influence of Generation Z, a significant consumer group born between the mid-1990s and the early 2010s. This generation, labeled as "digital natives," presents unique challenges and opportunities for marketers, given their adeptness with technology and distinct shopping behaviors. To address these challenges, this research aims to conduct a thorough analysis of Generation Z's consumer preferences and effective marketing strategies for building sustainable relationships with them. Drawing from a multitude of qualitative studies spanning from 2010 to 2024, this study employs a systematic review approach to extract insights into Generation Z's preferences and behaviors. By synthesizing qualitative data and employing thematic analysis, the research uncovers recurring patterns, emerging trends, and socio-cultural influences shaping Generation Z's consumer behavior. Furthermore, the study explores the shift in preferences from physical products to experiences and the added value provided by brands. Key findings highlight Generation Z's inclination towards brands prioritizing social values, environmental concerns, and sustainability, as well as their reliance on social media influencers and preference for personalized experiences. The insights gleaned from this research are expected to provide valuable guidance for companies seeking to tailor their marketing strategies to effectively engage and resonate with Generation Z, thereby remaining competitive in the dynamic consumer market.
Hedging Effectiveness as an International Financial Risk Management Strategy Zakaria, Syawal
Golden Ratio of Mapping Idea and Literature Format Vol. 3 No. 1 (2023): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v3i1.352

Abstract

In the dynamic landscape of global finance, businesses face intricate challenges navigating international markets, necessitating robust risk management strategies. This explores the evolution of hedging as a crucial financial maneuver originating from the 20th-century financial upheavals. Hedging, strategically responding to market fluctuations, has transformed into a sophisticated risk management tool, requiring a nuanced understanding of market dynamics. It serves as a financial shield, particularly in the face of currency fluctuations and interest rate volatility for multinational corporations. The symbiotic relationship between theoretical underpinnings and practical application becomes evident as the narrative unfolds. The story emphasizes the complexities and challenges of financial markets, highlighting the need for strategic and proactive responses. The effectiveness of hedging is portrayed not as a one-size-fits-all solution but as a philosophy ingrained in decision-making processes for businesses operating globally. Real-world case studies dissect the successes and failures of companies employing hedging, bridging theory and application. Hedging is portrayed not as a static set of practices but as a dynamic philosophy adapting to technological advancements. The integration of sophisticated algorithms and artificial intelligence transforms risk management, enabling more precise, agile, and adaptive hedging approaches.
Effective Onboarding and Socialization Tactics: A Communication Psychology Approach to Human Resource Management Paulus, P.
Golden Ratio of Mapping Idea and Literature Format Vol. 3 No. 1 (2023): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v3i1.353

Abstract

In the dynamic landscape of contemporary human resource management, effective onboarding and socialization processes emerge as crucial elements for organizations striving to cultivate a productive and engaged workforce. This exploration delves into the intricate interplay between organizational communication and human psychology to unravel the dynamics that contribute to successful onboarding. By adopting a communication psychology approach, this discourse aims to provide a comprehensive understanding of how tailored communication strategies can enhance the onboarding experience, foster employee satisfaction, and contribute to organizational success.
Human Resource Management in Education: Optimizing Teacher Performance for Better Learning Outcomes Permatasari, Nirwana; Tandiayuk, Suryadi
Golden Ratio of Mapping Idea and Literature Format Vol. 3 No. 1 (2023): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v3i1.354

Abstract

Education serves as the cornerstone of national development, and the quality of teaching plays a pivotal role in shaping an exceptional generation. In the dynamic landscape of education, characterized by global shifts and technological advancements, the challenges faced by the sector transcend traditional boundaries. Teachers, as primary conveyors of knowledge, skills, and values, stand at the forefront of this evolving landscape, necessitating optimal performance and adaptability. The attainment of quality education relies on a nuanced understanding and the strategic implementation of Human Resource Management (HRM) practices within the education sector. HRM in education is not confined to mere administrative tasks but represents a strategic imperative that shapes the overall learning experience. From recruitment to professional development, HRM plays a crucial role in equipping educators to meet the evolving demands of the educational landscape. The dynamic interplay between global shifts, the evolving roles of educators, and the imperative for optimal performance underscores the pressing need for a sophisticated approach to HRM in education. This study explores innovative strategies to optimize teacher performance and address unique challenges within education. HR practices, encompassing recruitment, professional development, compensation, and performance management, emerge as essential components for enhancing student outcomes. The effectiveness of HRM strategies is intricately linked to factors such as leadership, organizational culture, and the broader social, political, and economic contexts. An effective HRM system recognizes the dynamic role of teachers, empowering them with current knowledge and skills. The synergy between HRM practices and the quality of human resources acknowledges teachers as dynamic contributors to the learning process. Innovative HRM strategies in education encompass the utilization of technology, personalized professional development, and the promotion of an inclusive work culture. Challenges, ranging from resource shortages to curriculum changes and social factors influencing teacher performance, are thoughtfully addressed. The intricate relationship between HRM and student learning outcomes is investigated, with the aim of achieving alignment between teacher performance and student achievement. The narrative envisions a future where HRM serves as a driving force for educational excellence, fostering an environment that supports growth, innovation, and the quality of learning.
Digital Transformation and its Implications for Macroeconomic Performance: A Responsive and Adaptive Management Strategy Approach Putra, Aditya Halim Perdana Kusuma; Rivera, Kevin M.
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i2.355

Abstract

Digital transformation has become a pervasive force reshaping global business and economic landscapes. This paradigm shift goes beyond mere technological evolution, representing a fundamental reconfiguration of organizational structures, processes, and strategies. In the contemporary context, understanding and harnessing the implications of digital transformation on macroeconomic performance are crucial. This discourse explores the multifaceted impacts of digital transformation on both micro and macroeconomic dimensions, emphasizing the need for a responsive and adaptive management strategy approach.
Building Competitive Advantage Through Information Technology Integration in Marketing and Branding Management Strategies Mariam, Siti
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i2.356

Abstract

This study delves into the crucial role of information technology (IT) integration in marketing and branding management strategies, highlighting its significance as a pivotal element for businesses aiming to secure a competitive edge in the rapidly evolving digital landscape. In an era marked by digital transformation, the confluence of innovative IT solutions with traditional marketing and branding frameworks emerges as a strategic necessity for companies navigating the complexities of today’s marketplace. This research posits that such integration is instrumental in revolutionizing how organizations communicate with their target audiences, offering new pathways for differentiation and value creation. Exploring the paradigm shift induced by the advent of digital platforms, social media, and data analytics, the paper examines how these technologies have expanded the opportunities for businesses to engage with consumers on a more personalized and impactful level. It asserts that the digital transformation enables the harnessing of data-driven insights, thereby optimizing marketing strategies, brand positioning, and customer relationships. This integration transcends operational enhancements, dictating the long-term success and sustainability of businesses through strategic necessity. Moreover, the study addresses the dynamic and ever-evolving nature of digital technologies, emphasizing the importance of agility and innovation in exploiting new tools and platforms to maintain competitive superiority. It explores the potential of artificial intelligence, blockchain, and augmented reality in enhancing marketing effectiveness and brand appeal. However, it also acknowledges the challenges inherent in IT integration, such as data privacy, cybersecurity, and the need for continuous adaptation and employee skill development. Drawing upon theoretical frameworks and practical case studies, this research aims to provide a comprehensive analysis of the role of IT in enhancing marketing and branding strategies. It seeks to offer insights into the latest trends, challenges, and opportunities within the digital marketing landscape, facilitating a deeper understanding of how businesses can leverage technology to foster a sustainable competitive advantage. Ultimately, this paper endeavors to illuminate the strategic importance of IT integration in marketing and branding, guiding businesses towards more effective and innovative practices in the digital age.
The Impact of Consumer Behavior on Consumer Loyalty Nurhilalia, N.; Saleh, Yusuf
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i2.357

Abstract

In an era marked by increasingly fierce competition in the global marketplace, companies strive to maintain and enhance consumer loyalty, a key factor influenced by consumer behavior. Consumer behavior, once viewed as random actions, is now recognized as a complex phenomenon shaped by psychological, social, and economic factors. Beyond purchase decisions, it encompasses constant interaction between individuals and their environment, influenced by personal preferences, social influences, culture, values, and past experiences. Understanding consumer behavior enables companies to identify trends, preferences, and needs accurately, leading to more effective marketing strategies and stronger customer relationships. However, companies face challenges such as lifestyle changes, technology, and evolving consumer expectations. Globalization and technology have altered consumer behavior, making consumers more informed and critical. To remain relevant, companies must adapt their strategies to these dynamics. Consumer behavior's influence extends beyond individuals to impact market dynamics, government policies, industry regulations, and economic trends, highlighting its significance for overall economic stability and growth. Through a multidimensional approach to studying consumer behavior, we can explore various factors influencing consumer loyalty, including psychological, social, cultural, and economic aspects. Deepening our understanding of these dynamics empowers companies to develop more effective strategies for building and maintaining consumer loyalty. This paper reviews literature on consumer behavior and its impact on consumer loyalty, highlighting key determinants such as brand loyalty, loyalty programs, digital marketing, perceived expensiveness, corporate associations, customer commitment, and customer experience. It emphasizes the need for further research to bridge existing gaps and elucidate the complex relationship between consumer behavior and loyalty. The primary objective is to undertake a comprehensive exploration of this relationship, uncovering underlying mechanisms and discerning how various aspects of consumer behavior influence loyalty. By offering insights to marketing practitioners, researchers, and stakeholders, this paper aims to contribute to academic discourse and provide actionable recommendations for fostering stronger bonds with customers. Ultimately, understanding consumer behavior's role in shaping loyalty empowers businesses to develop effective strategies and thrive in today's competitive marketplace. Through collaborative efforts and continued scholarly inquiry, we can unlock consumer behavior's full potential as a driving force behind sustainable business growth.
The Effectiveness of Persuasive Communication in Change Management: A Human Resource Management Perspective Rahmi, R.; Hariani, Swarmilah
Golden Ratio of Mapping Idea and Literature Format Vol. 3 No. 1 (2023): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v3i1.358

Abstract

The contemporary organizational landscape is characterized by constant change, necessitating effective change management strategies to navigate through uncertainties and sustain success. Persuasive communication emerges as a crucial tool within this context, enabling stakeholders to overcome resistance and mobilize support for organizational transformations. Studies within human resource management (HRM) underscore the pivotal role of persuasive communication in driving change, emphasizing its ability to sway opinions, inspire action, and cultivate shared visions among stakeholders. Key themes include the importance of timing, employee profiles, two-way communication, and message strategies in enhancing change satisfaction and managing public sector change. Persuasive communication goes beyond information dissemination, aiming to create resonance and foster buy-in among diverse audiences by leveraging emotional appeal and crafting compelling narratives. It requires a nuanced understanding of human psychology, communication dynamics, and organizational culture, along with strategic alignment with broader organizational goals and values. In the digital age, where communication is increasingly mediated by digital technologies and social media platforms, HRM professionals must leverage the latest tools and techniques to amplify their persuasive efforts and drive meaningful change amidst information overload and fragmented attention spans. Ultimately, persuasive communication serves as a linchpin for connecting organizational aspirations with individual perspectives, fostering alignment and synergy that propel change initiatives forward.
The Application of Blockchain Technology in International Financial Management: Opportunities and Challenges Noch, Muhammad Yamin
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i2.396

Abstract

Blockchain technology has emerged as a disruptive force in the realm of global finance, offering the promise of enhanced efficiency, transparency, and security. This paper provides a comprehensive examination of the applications, opportunities, and challenges presented by blockchain in the context of international financial management. The decentralized ledger system of blockchain holds significant potential for automating processes and improving credit identification in Islamic finance, yet it faces obstacles such as regulatory uncertainty and interoperability issues in traditional banking systems. Despite these challenges, blockchain has the capacity to streamline cross-border payments, digitize trade finance operations, and revolutionize cross-border remittances. However, scalability concerns and regulatory ambiguities pose significant hurdles to widespread adoption and implementation. Considering these challenges, collaboration and innovation are essential to unlocking the full transformative potential of blockchain in reshaping the landscape of global finance. By addressing regulatory uncertainties, enhancing scalability, and fostering collaboration between industry stakeholders and policymakers, blockchain technology can pave the way for a more efficient, transparent, and inclusive international financial ecosystem.