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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 145 Documents
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The Effect of Global Monetary Policy Changes on the Financial Strategy of International Companies Rumasukun, Mohammad Ridwan
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i2.397

Abstract

In the interconnected global economy, the financial strategies of international corporations play a crucial role in navigating the dynamic landscape shaped by various factors, including monetary policies set by central banks worldwide. This narrative explores the intricate interplay between global monetary policy changes and the financial strategies of multinational corporations, investigating how shifts in these policies reverberate across borders, impacting corporate decision-making, risk management, and performance. Over recent decades, significant transformations in monetary policy frameworks have occurred, driven by evolving economic paradigms, financial crises, and geopolitical dynamics. Central banks have deployed a range of tools, from conventional inflation targeting to unconventional measures like quantitative easing, to stabilize economies and stimulate growth. However, the effectiveness and unintended consequences of these policies transcend domestic boundaries, permeating the international financial system and shaping the strategic imperatives of multinational corporations. The impact of global monetary policy changes on international companies' financial strategies is substantial. U.S. monetary policy shocks notably affect foreign firms, especially those with extensive global production linkages and financial constraints. Financial globalization has made domestic financial conditions more vulnerable to external shocks, reinforcing the case for price stability as an optimal monetary rule. The volatility of foreign currency exchange rates significantly affects international budgeting, while multinationals with foreign involvement exhibit lower leverage ratios and rely more on short-term borrowing. One primary channel through which global monetary policy changes influence international companies is by altering financing costs and access to capital. Changes in interest rates and liquidity conditions affect borrowing costs for firms operating across borders, impacting investment decisions, capital allocation, and capital structure optimization. Additionally, these changes induce currency fluctuations and volatility, necessitating robust currency risk management strategies to safeguard revenues and mitigate exchange rate exposure. Furthermore, global monetary policy changes affect asset prices, financial markets, and investor sentiment, shaping the risk-return dynamics faced by international companies. Expansive monetary policies often fuel asset price inflation and influence investment strategies, while abrupt policy shifts can trigger market dislocations and liquidity constraints. Beyond financial markets, monetary policy changes influence macroeconomic variables, such as economic growth, inflation, and trade patterns, shaping international companies' operating environments and strategic decisions. In conclusion, the interconnectedness of global financial markets accentuates the importance of agility, flexibility, and strategic foresight for multinational corporations in navigating the impact of monetary policy changes on their financial strategies and overall performance.
Optimizing Marketing Management Strategies Through IT Innovation: Big Data Integration for Better Consumer Understanding Putra, Aditya Halim Perdana Kusuma; Rivera, Kevin M.; Pramukti, Andika
Golden Ratio of Mapping Idea and Literature Format Vol. 3 No. 1 (2023): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v3i1.398

Abstract

The dynamic business environment, the fusion of Information Technology (IT) innovation with marketing management strategies has emerged as a crucial element for success amidst heightened competition. As markets evolve and consumer behaviors shift, enterprises are compelled to adapt swiftly, employing innovative tools and methodologies to gain insights and maintain relevance. Within this context, the integration of Big Data analytics emerges as a transformative catalyst, offering unprecedented opportunities to comprehend consumer preferences and optimize marketing endeavors. The convergence of IT and marketing management signifies a paradigm shift in how businesses conceive and execute their strategies. Historically, marketing decisions relied heavily on intuition, market research, and limited data samples. However, the digital revolution has ushered in an era characterized by the generation and collection of vast amounts of data at an unprecedented pace. This proliferation of data presents both challenges and opportunities for marketers. While the sheer volume and complexity of data can be overwhelming, harnessing this reservoir of data can unlock invaluable insights into consumer behavior, preferences, and trends. The integration of Big Data into marketing management strategies has revolutionized consumer understanding and value creation. By leveraging vast amounts of consumer data, businesses can extract valuable insights to gain a competitive advantage and enhance consumer engagement. However, this integration also presents challenges, including concerns regarding data privacy and security. At the forefront of this data-driven revolution lies Big Data analytics—a multidisciplinary field utilizing advanced computational techniques to analyze large and diverse datasets. Unlike traditional analytics approaches, Big Data analytics excels in processing massive volumes of structured and unstructured data with agility and efficiency. By harnessing distributed computing, machine learning algorithms, and cloud infrastructure, organizations can extract actionable intelligence from previously unwieldy datasets. The integration of Big Data analytics into marketing management holds immense promise for unlocking new avenues of consumer understanding. By aggregating and analyzing disparate data sources, marketers can gain comprehensive insights into consumer preferences, behaviors, and sentiments, enabling more targeted and effective marketing strategies. Moreover, Big Data analytics empowers marketers to anticipate and respond to emerging trends and market shifts with unprecedented agility, ensuring a competitive edge in fast-paced industries. However, realizing the full potential of Big Data integration in marketing management requires more than technological prowess—it demands a strategic shift in organizational mindset and culture. Embracing a data-driven approach necessitates breaking down silos between departments, fostering cross-functional collaboration, and promoting a culture of experimentation and innovation. Additionally, it requires a commitment to ethical data practices to safeguard consumer privacy and data security throughout the data lifecycle.
The Role of Psychological Safety in Team Communication: Implications for Human Resource Practices Paulus, P.
Golden Ratio of Mapping Idea and Literature Format Vol. 3 No. 2 (2023): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v3i2.399

Abstract

In the fast-paced environment of contemporary workplaces, characterized by a focus on innovation and collaboration, effective team communication stands out as a critical factor for organizational success. At the heart of such communication dynamics lies the concept of psychological safety—a shared belief within teams that encourages individuals to express themselves without fear of negative consequences. Recognized as a fundamental element for high-performing teams, psychological safety is now undergoing a paradigm shift in human resource (HR) practices, which traditionally concentrated on recruitment, training, and performance management. As organizations navigate the complexities of the global market, understanding and fostering psychological safety within teams have become imperative. This paper explores the multifaceted dimensions of psychological safety in team communication and its implications for contemporary HR practices. The groundwork for psychological safety was laid by Edgar Schein, whose seminal research emphasized the importance of trust and mutual respect in organizational settings. Drawing from social psychology theories, Schein highlighted psychological safety as a facilitator for authentic expression and constructive dialogue. Amy Edmondson's subsequent research further underscored the pivotal role of psychological safety, particularly in fostering open communication, learning, and innovation within teams. Psychological safety, defined as the perceived safety of interpersonal interaction, influences team communication and performance significantly. Various factors such as role-based characteristics, organizational trust, and empowering leadership contribute to its establishment. Trust moderates the relationship between work locus of control and psychological safety. Training interventions and individualized attention from managers have also been identified as means to enhance psychological safety, especially in interprofessional teams where it is crucial for effective communication and decision-making. Within psychologically safe teams, members feel empowered to voice opinions, share ideas, and challenge norms without fear of reprisal. This openness fosters a culture of constructive feedback and continuous improvement, driving innovation and problem-solving initiatives. Vulnerability, as advocated by Brené Brown, plays a crucial role in this context, facilitating authentic engagement and deeper relationships among team members. With the rise of remote work and virtual collaboration, the importance of psychological safety becomes even more pronounced. HR practices must adapt to foster psychological safety in virtual teams, leveraging technology to promote inclusivity and mitigate communication barriers.
The Role of Customary Law in Natural Resource Management: A Comparative Study between Indonesia and Australia Buana, Andika Prawira; Mamonto, Moch Andry Wikra Wardhana
Golden Ratio of Mapping Idea and Literature Format Vol. 3 No. 2 (2023): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v3i2.400

Abstract

Natural resource management is crucial for sustainable development, especially in regions abundant in biodiversity and natural assets. Nations worldwide face the challenge of managing their resources effectively while promoting economic growth, social justice, and environmental conservation. Customary law plays a significant role in resource governance, particularly in countries like Indonesia and Australia, where indigenous communities have deep-rooted connections to the land and its resources. This comparative study explores the role of customary law in natural resource management in Indonesia and Australia. Both countries possess diverse ecosystems and substantial indigenous populations, offering valuable insights into the interaction between customary and state legal systems in resource governance. In Indonesia, customary law, known as adat, influences resource management practices, albeit with variations in recognition and integration into formal legal frameworks. Conversely, in Australia, the colonization process has disrupted traditional governance structures, leading to ongoing struggles for indigenous rights and recognition. By examining case studies, legal frameworks, and policy initiatives in both countries, this study aims to identify challenges and opportunities for integrating customary law into broader governance frameworks and promoting more equitable and sustainable resource management practices. Additionally, this comparative analysis contributes to scholarly debates on the role of customary law in contemporary legal systems and its implications for environmental governance, indigenous rights, and social justice. Interdisciplinary perspectives from legal studies, anthropology, environmental science, and development studies offer valuable insights for policymakers, practitioners, and indigenous communities striving for more inclusive and effective resource management approaches.
The Factors Influencing Intention to Use IM3’s Instagram: An Empirical Study Wirawan, Made; Sugiat, Maria Apsari
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1833

Abstract

The rapid growth of internet users in Indonesia is driven by the advancement of mobile phone technology, cellular operators, and social media platforms. Millennials and Generation Z dominate Indonesia's mobile internet users, primarily using it to access social media. One of the most popular platforms among these generations is Instagram. It’s often used for entertainment, information, trends, and promotions. IM3, a mobile operator targeting Millennials and Generation Z, utilizes Instagram (@IndosatIM3) for product promotion and consumer engagement through engaging and informative content. This study examines how Perceived Ease of Use, Perceived Usefulness, Monetary Benefit, and Information Reliability affect users’ Intention to Use Instagram @IndosatIM3. Data were collected from 341 purposively selected respondents via online questionnaires. Using SmartPLS for data analysis, the study found that Perceived Ease of Use have the strongest positive effects on Intention to Use, while Perceived Usefulness and Information Reliability show no significant effect on Intention to Use. These findings offer practical insights for improving social media marketing strategies aimed at Millennials and Generation Z.
The Influence of Service Quality, Brand Image, and Patient Experience on Patient Loyalty through Patient Satisfaction: Empirical Study From RAA Soewondo Pati Regional Hospital, Indonesia Juwito, J.; Bisri, Muhammad Cholil
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1717

Abstract

This study aims to determine the effect of service quality, brand image, and patient experience on patient loyalty with patient satisfaction as an intervening variable at RAA Soewondo Pati Regional Hospital, Indonesia. The variables in this study are service quality, brand image, patient experience, patient satisfaction, and patient loyalty. This study uses a quantitative approach. This type of research is associative research that tests the influence between variables. The number of samples is 240 respondents from a population of patients who have been hospitalized at RAA Soewondo Pati Regional Hospital, totaling 17,026 patients. Sampling used a non-probability sampling technique with a purposive sampling technique, namely BPJS patients who regularly receive treatment at RAA Soewondo Pati Regional Hospital. Data collection used a questionnaire. Data analysis used SEM on AMOS 24 software. The results of this study are: service quality has a positive and significant effect on patient satisfaction, brand image has a positive and significant effect on patient satisfaction, patient experience has no effect on patient satisfaction, service quality has a positive and significant effect on patient loyalty, brand image has no effect on patient loyalty, patient experience has a positive and significant effect on patient loyalty, and patient satisfaction has no effect on patient loyalty.
Local Brand, Loyal Customers: A Qualitative Study on Consumer Loyalty at Hisana Fried Chicken in 2025 Guna, Kestu Galang; Cahyani, Leni
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1773

Abstract

Customer loyalty in the increasingly competitive fast-food industry requires companies to focus not only on product quality but also on delivering excellent service, offering competitive pricing, and implementing effective promotional strategies. Hisana Fried Chicken, a local brand targeting lower-middle-class consumers, particularly students and workers, remains a popular choice despite facing competition from national brands and similar franchises. This study aims to identify the factors influencing customer loyalty toward Hisana Fried Chicken in 2025. The research employs a descriptive qualitative approach, utilizing data triangulation techniques that include in-depth interviews, participatory observation, and documentation. Informants consist of four individuals: two store managers and two active customers from Hisana Fried Chicken branches located in Bojongsoang and Sukabirus, Bandung. The findings reveal that customer loyalty is shaped by three key aspects: repeat purchase, long-term retention, and referrals. The main driving factors include affordable prices, consistent chicken flavor, fast and friendly service, and digital engagement through social media. These findings suggest that, in the context of a local brand, customer loyalty can be fostered not only through product excellence but also through emotional connection and a consistently positive consumer experience. This study provides valuable insights for fast-food business operators in building customer loyalty amidst intense competition and evolving consumer preferences.
Enhancing Intention to Reuse Based on Perceived Usefulness Mediated by Trust: A Model for Indonesian Linkaja Users Savira, Dhelvianti Azni; Azzatillah, A.; Rahmadina, Dean Seshar
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1831

Abstract

The aim of this research is to examine how perceived usefulness contributes to the intention to reuse the LinkAja e-wallet, mediated by trust. This research employs a quantitative methodology, targeting members of the Telegram group LinkAja_e-money, and gathered data from 214 respondents through questionnaires. Structural Equation Modeling (SEM) was used to analyze both direct and indirect relationships between variables. Research The study finds that perceived usefulness significantly impacts both trust and the intention to reuse the LinkAja e-wallet. Moreover, trust exerts a significant effect on intention to reuse and partially mediates the relationship between perceived usefulness and intention to reuse. This study confirms the integral relationships between perceived usefulness, trust, and intention to reuse within the context of LinkAja, offering valuable insights for improving user retention strategies on digital payment platforms.
Revitalization of The Kota Tua Area in Supporting Sustainable Tourism in the Cirebon District Kardiyati, Endah Nurhawaeny; Muhamad, M.
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1690

Abstract

The revitalization and rejuvenation of Kota Tua really requires the role of local government stakeholders in a sustainable manner. This research aims to see how the implementation of the revitalization has an interest in maintaining the cultural heritage of the city, preserving historical values, while developing urban sectors according to their economic potential. This research is located in Kota Tua Jamblang in Cirebon Regency, an old area that has been around since the 12th century. The research method uses descriptive qualitative data analysis techniques that emphasize observing phenomena based on facts in the field and assessing them briefly and quickly by developing indicators of sustainable tourism development. The results of the management discussion in destinations related to indicators: Management System to Protect Historic Buildings, Management System to Protect Culture and Arts, Management System to Protect Historic Buildings, Integrated and Integrated Monitoring System, and Level of Community Participation in Preserving Kawasam Old Town Jamblang. Each has its own level of importance and level of quality in the Jamblang district, Cirebon Regency, which varies. The revitalization and rejuvenation of Kota Tua has a high level of importance and quality in Cirebon Regency.
The Influence of Service Quality and e-WOM Promotion on Purchase Intention through Brand Image and Brand Trust in Dental Clinics Imanuel, Eunike; Ruswanti, Endang
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1754

Abstract

This study aims to examine each variable that influences its respective role. For example, the influence of product quality on e-WOM, brand image, brand trust, and purchase intention at a dental clinic in Jakarta. This study involved 150 dental clinic patients in Jakarta from December 2023 to February 2024. SmartPLS 4.0 software was used to conduct data analysis using the Structural Equation Model (SEM). The study found that Service Quality, Electronic Word of Mouth, Brand Image, and Brand Trust have a positive effect on Purchase Intention, both directly and indirectly. Service Quality (SQ) has a positive effect on perceived Brand Image, and Quality of Brand Trust (BT) has a positive effect on Brand Trust (BT). This also supports this study. e-WOM has a positive impact. Good service quality at a dental clinic can create a positive perception in the minds of consumers regarding the clinic's image. Positive information from other customers on social media, online reviews, and digital platforms can improve consumers' perceptions of the clinic's service quality (Brand Image) while fostering a sense of security and trust in choosing the clinic (Brand Trust).

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